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4.2Antisocial Bond-Building Repair Dry Hair Mask
  • “It smells really good. It's almost like a hair perfume, but it's not”2:02–2:05
  • “Y'all seen how thin my hair was and how frail and it would snap and it would break and now it's like so much fuller”2:18–2:23
  • “It makes my hair look like it's wet for like a second, but it's not like it's going to weigh down your hair. It's not going to make it look greasy. It's not going to make it look oily”2:27–2:31
  • “A lot of product will help like make my hair feel like it's dirty, like you feel those grits. This doesn't do that”2:37–2:44
  • “I bring it up because it still works”2:44–2:48
  • “It's a product that definitely works”3:03–3:07
  • Source: I tried viral beauty products - are they worth the hype? - May 31, 2026
Brand note

IGK is a haircare brand that leans into salon-quality results with a focus on scent and shine, but consistency and longevity can be hit or miss. The Expensive Clear Gloss Top Coat delivers on its promise of glossy, shiny hair, though the brand's fragrances tend to turn if you don't use products quickly enough. The Crybaby Anti-Frizz Smoothing Serum is a mixed bag — it works but can feel greasy, and creators often find better alternatives. Overall, IGK offers some standout products, but not everything is a repurchase.