- “This says up to 24 hours. I'm kind of believing that, too”13:52–13:58
- “Now, this has a cute little curved bent wand. Really easy to get in here and do everything that you need to get your stubborn brow hairs to stay in place”13:57–14:04
- “It is not crunchy, flaky. There's no color in here. And I am so obsessed”14:07–14:15
- Source: Best Drugstore Makeup of 2025 - Dec 26, 2025
L'Oreal Paris
See reviews of these products
Infallible Up to 24H Brow Lamination Eyebrow Gel"This says up to 24 hours. I'm kind of believing that, too."$11.99
Faux Brow Hair-Like Brow Filling Pen"It has a two-prong tip, which when I saw this, I'm like, what is going on here? But it creates the most perfect hairike strokes for the front portion of my brows."$12.99
Brow Stylist Definer Eyebrow Mechanical Pencil"Since discovering this, best brows of my life. I actually have what looks like hairs at the front of my brows."$8.99
Faux Brow Eyebrow Tint Double Brush Brow Pen"This one is actually waterproof, but once it's dried down, it doesn't smudge."$9.99Browse more
- “So good”
- “It sets those brows in place but doesn't change the color of them”9:35–9:42
- “They're not going to move. Like it's really really great”9:42–9:45
- Source: Best makeup of 2025 - Dec 30, 2025
- “The best long-wear brow gel from the drugstore. Humidity resistant, super strong strength, really going to keep everything in place”25:51–26:01
- “This one does not do that [flake], and you can like even the most pesky brows ever, you can get them to lay down with this. It is so good”26:24–26:31
- “Your face can be sweating, and the brows will stay sleek. They will stay sleek, slick, exactly the way you placed them”26:38–26:46
- Source: Long lasting flawless drugstore makeup routine - May 16, 2026
- “This is the only one that I truly love from the drugstore”1:15–1:22
- Source: Holy Grail Affordable Makeup Products - Apr 15, 2026
- “It's doing all of the work for me”
- “This kind of a thing where your brows stay put and they look kind of feathery is a great technique”12:12–12:17
- Source: Drugstore makeup that beats luxury - Apr 20, 2026
- “If you haven't tried this, this is like the best brow gel I've tried in a while for a clear one”16:25–16:33
- “For a clear brow gel, this is incredible”16:35–16:40
- Source: What's in my everyday makeup bag - Sep 6, 2025
- “Phenomenal brow product from the drugstore”0:36–0:40
- Source: Trying the Viral Shelby Ann Makeup Tutorial - Jul 21, 2025
- “I really like this product”1:00–1:02
- “This is not to me like one of those where you would glue your brows to your face”1:02–1:06
- “I think this is just more like to me a stronghold brow gel”1:06–1:10
- “I really like this tiny little spoolie on it because it really grabs those hairs, those freaking stubborn hairs”1:10–1:15
- Source: Hot new drugstore makeup brutally honest review - Jun 1, 2026
- “This is drugstore”
- “Really easy to work with”52:21–52:23
- “Never leaves you with any kind of flakiness”52:23–52:28
- Source: Allure Best of Beauty according to me - Oct 11, 2025
- “This one's a bit thicker than the Benefit gel. I just have to be careful not to over apply so that way I don't get a cast”15:01–15:07
- Source: My New 9-5 Work Makeup Routine (Quick & Long Lasting) - Nov 8, 2025
- “I've seen people saying the same kind of things about the L'Oreal Brow Lamination Gel, the 24-hour one”
- “Really like both of them separately”
- “Say the L'Oreal one feels slightly thicker”13:44–13:47
- “L'Oreal one feels like it might have a little bit more hold”13:46–13:49
- “I actually think the Rare Beauty side is dropped even more”23:19–23:23
- Source: Testing more affordable makeup dupes with wear test - Aug 10, 2025
- “It has a two-prong tip, which when I saw this, I'm like, what is going on here? But it creates the most perfect hairike strokes for the front portion of my brows”19:22–19:31
- “It is my favorite brow product of the year. Thank you, L'Oreal. Never discontinue this, please”19:47–19:51
- Source: Best of beauty 2025: top makeup, skin care and hair care - Dec 7, 2025
- “It does have a two-prong tip, which I love”
- “These last forever for me”8:24–8:27
- “I would repurchase this one if it happens to be brunette”8:31–8:37
- Source: Product empties holy grails and fails - Mar 12, 2026
- “This is way better than the Benefit pen”53:18–53:21
- “This absolutely should have won that category”53:21–53:24
- Source: Allure Best of Beauty according to me - Oct 11, 2025
- “For the front part, I like to use the L'Oreal faux brow pen in blonde because it gives the look of hair-like strokes”6:55–7:04
- Source: Get ready with me using my favorite makeup products of 2025 - Dec 30, 2025
- “This makes it really quick and easy to draw on multiple individual hairs”12:28–12:35
- “This one is also not super pigmented, so it's really easy to not go overboard”12:37–12:45
- Source: Maybelline vs L'Oreal: Ultimate Drugstore Showdown - Jun 10, 2026
- “The stickiness is actually kind of affecting the pen”13:21–13:25
- Source: Testing more affordable makeup dupes with wear test - Aug 10, 2025
- “Since discovering this, best brows of my life. I actually have what looks like hairs at the front of my brows”22:17–22:22
- “This does the best job because it's so fine. It does it quick cuz there's two prongs and just the most glorious invention from L'Oreal”22:30–22:34
- “Thank you so much for this. I will forever repurchase as long as the market”22:40–22:45
- “It is the best pen for my brows”
- Source: Top 3 favorites in every makeup category 2025 - Sep 25, 2025
- “If you guys have watched me for a while, you know I love this product”13:03–13:10
- “Great alternative to most high-end brow pencils”13:06–13:12
- “Honestly, when it comes to like fine little micro tip brow pencils like this, you don't really need to be buying high-end ones. The drugstore has fabulous options, this being one of them”13:10–13:15
- “It's one of my most repurchased makeup products”13:22–13:26
- Source: 10 Best Drugstore Beauty Dupes 2025 - May 9, 2025
- “I just bought this one recently and I'm really liking this”1:20–1:22
- “I like these so much because they're a little bit dry, but you want so you can get really precise strokes”1:26–1:29
- “The colors are not too orange”1:31–1:32
- “I hate that most drugstore brands have brow pencils that are super orange and they look really fake. This does not”1:32–1:37
- “The undertones are absolutely perfect”1:39–1:41
- “Formula is great and you can't beat that price point compared to a lot of high-end brands”1:42–1:44
- Source: Drugstore products that beat high-end, according to a formulator - Jan 25, 2026
- “This one is actually waterproof, but once it's dried down, it doesn't smudge”25:24–25:30
- Source: Best makeup of 2025 - Jan 22, 2026
Brand note
L'Oreal Paris is the drugstore brand that creators actually compare to high-end — especially in complexion and mascara. The Infallible Blur-Fection Loose Setting Powder is the clearest anchor: a micro-fine, blurring powder that wears all day without looking cakey, though it's pricier than most drugstore options and not ideal for very dry skin. Across the line, expect reliable performance that often punches above its price point, but the cost-per-ounce on some items can make you question the value.
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