Loving Tan

Loving Tan is a self-tanning brand that gets mixed reactions from creators. The 8 HR Deluxe Gradual Self-Tanning Lotion stands out for its natural, non-orange color and lack of strong self-tanner smell, while also moisturizing skin. However, the Platinum Self-Tanning Mousse has been called too orange and smelly, and the 10-minute Express Mask can be tricky to apply without staining hands. Overall, the brand offers options for different preferences, but consistency across the line is uneven.