- “It was really really nice, it was super hydrating”13:14–13:21
- “I personally felt like it really left my skin nice and hydrated the next day”13:42–13:45
- “She said it smelled kind of alcoholy”13:39–13:40
- Source: Japan's best beauty products in 2025 - Dec 19, 2025
Lululun
See reviews of these products
Hydra-EX Face Mask"It was really really nice, it was super hydrating."$16.65
Hydra AZ Mask"It's free of colorants, mineral, oil, alcohol."-
Hydra PD Mask"PDRN is slowly making its way into the Japanese market."-
Sheet Mask"I love these."-
Tokyo Travel Kouji Face Mask"The sheet mask itself is fine, not overly rich, nice and hydrating like a classic Lululun mask."-
One Mask"It looks more of like a luxury experience."-
Night Tune Face Mask"It does say that it helps to give kind of translucence to your skin."-
Whitening Sheet Mask"It helps with pimples or acne is because it has dip potassium glycerizate which is an anti-inflammatory ingredient."$21.00
One Night Hydrating Mask"I actually really liked it. Feel like my skin felt hydrated the next day as well."-
One Night Rescue Face Mask"I kind of really am like interested about that."-
Pure Face Mask"This one is like the most basic pumpkin spice mask."$9.20Browse more
- “This one is a little bit cray cray because has seven types of vitamins”23:55–23:59
- “It's powerp packed with a bunch of different ingredients”24:01–24:04
- “It has retinol, buchialol, and nyinomide”24:06–24:09
- Source: Ultimate J-Beauty Shopping Guide: Lululun masks for dry skin and pore care - Sep 11, 2025
- “Furadin, which is supposed to be a really powerful antioxidant”28:09–28:12
- “These two ingredients in this formulation are said to help with stickiness and shininess”28:29–28:34
- Source: Ultimate J-Beauty Shopping Guide: Lululun masks for dry skin and pore care - Sep 11, 2025
- “I have had this for such a long time, but I have not tried it”5:44–5:52
- Source: Best of Beauty Awards in Japan 2025 - Jan 9, 2026
- “Apparently it uses the mineral spring water from Fujisan”4:18–4:23
- “It was a good little memory of our time there”4:29–4:30
- Source: What to buy in Japan: J-Beauty I actually buy - Nov 30, 2024
- “How could I not get this? There's just absolutely no way”4:40–4:42
- “It smells like cotton candy, apparently”5:04–5:06
- “It smells like romantic ziranium”5:11–5:14
- Source: What to buy in Japan: J-Beauty I actually buy - Nov 30, 2024
- “It's free of colorants, mineral, oil, alcohol”
- “It says that it has smooth sheets”15:25–15:28
- “It also has a little pin set that has on top, which is not very common”
- “It has five ceramides which helps to moisturize the skin”14:56–15:00
- “Red bean seed extract that helps with skin firmness”15:04–15:08
- “You can use that instead of a face wash in the morning”15:27–15:30
- Source: Ultimate J-Beauty Shopping Guide: Lululun masks for dry skin and pore care - Sep 11, 2025
- “It helps with inflammation, moisture, rough skin, and helps also with sensitive skin”6:52–6:56
- “This one is a quasi drug, which means that it has the approved amount of a certain ingredient”6:56–6:59
- “It has ceramides, but that's, you know, your basic moisturizer”7:06–7:11
- “You don't see ginseng used very often in Japanese beauty”7:22–7:28
- “Elderberry is said to be an antioxidant, help with skin brightening, anti-aging, and that's also not common in J beauty”7:48–7:56
- Source: Ultimate J-Beauty Shopping Guide: Lululun masks for dry skin and pore care - Sep 11, 2025
- “I have seen this absolutely everywhere”3:42–3:43
- “The Lululun Hydra series have been really, really successful, like all the ones that they've released”3:46–3:51
- Source: 2025 @cosme Best of Beauty Awards Mid-Year Rankings - Sep 5, 2025
- “This one contains azelaic acid which I thought was quite interesting and not an ingredient that you see in Japan like very often”2:40–2:50
- “The front of it is actually all in English. It does say it is a moisturizing face mask preventing skin poor concerns caused by seasonal climate change and age”2:50–3:01
- Source: What to buy in Japan: J-Beauty I actually buy - Nov 30, 2024
- “PDRN is slowly making its way into the Japanese market”18:48–18:55
- “It has two types of PDRN, so you have plant derived PDRN and you also have animal derived PDRN from salmon”
- “Those are the only exciting ingredients I think in this mask cuz everything else is kind of like basic”19:29–19:32
- “You are the pure mask of this series is what I'm saying”19:35–19:40
- Source: Ultimate J-Beauty Shopping Guide: Lululun masks for dry skin and pore care - Sep 11, 2025
- “It's a serum made up of only oils”17:30–17:38
- “It helping with pore care, but helping pore care through moisturization, not hydration”17:38–17:41
- “Squalane again moisturizing ingredient”18:27–18:32
- “Ascorbyl tetra palmitate is supposed to help with hyperpigmentation”18:37–18:46
- Source: Ultimate J-Beauty Shopping Guide: Lululun masks for dry skin and pore care - Sep 11, 2025
- “I love these”
- “I have repurchased this so many times”3:28–3:33
- “Very similar to Quality First where it just adheres to the skin really well”3:31–3:35
- “So much essence, so much product”3:35–3:39
- “It's very, very hydrating”
- “Absolutely love”
- “I still prefer the yellow one more, but this one is still very good nonetheless”3:50–3:57
- “Like it is just so good for your buck, right?”4:00–4:05
- Source: Affordable J-Beauty Products That Are Actually Good - Apr 25, 2026
- “The sheet mask itself is fine, not overly rich, nice and hydrating like a classic Lululun mask”16:30–16:36
- “I think it's a really nice souvenir”16:36–16:39
- Source: Huge J-Beauty Haul: Skincare, Makeup, Hair & More - Dec 25, 2025
- “It looks more of like a luxury experience”11:54–11:59
- “Each sheet mask has like 35 ml of serum in the pack”12:16–12:21
- “It's an antioxidant, that it's anti-inflammatory, it says that it helps reduce melanin production, and it helps improve redness”12:35–12:41
- “It also had apple stem cell extract as well as grape stem cell extract”13:11–13:15
- “The cream mask is such a nice experience”13:52–13:58
- “I really these are masks that I was not like I promise you I would see them in the store and I'm like kind of intrigued but I didn't really care. But now that I looked into it now now I want them”13:56–14:01
- Source: Ultimate J-Beauty Shopping Guide: Lululun masks for dry skin and pore care - Sep 11, 2025
- “It does say that it helps to give kind of translucence to your skin”3:26–3:31
- “The packaging is adorable and again it's limited edition”3:51–3:54
- Source: What to buy in Japan: J-Beauty I actually buy - Nov 30, 2024
- “It says it has night vitamin, ceramide and then ice awake”
- “The packaging is adorable and again it's limited edition”17:38–17:43
- Source: What to buy in Japan: J-Beauty I actually buy - Nov 30, 2024
- “It helps with pimples or acne is because it has dip potassium glycerizate which is an anti-inflammatory ingredient”25:47–25:52
- “It also has transexemic acid which obviously when you get the pimples then you'll get inflammation and inflammation hyperpigmentation”26:16–26:23
- “Morris Alba root extract is supposed to help with skin dullness and it's supposed to be good for post acne inflammation”27:07–27:12
- “Rose hip is a powerful antioxidant and is an anti-inflammatory ingredient”
- Source: Ultimate J-Beauty Shopping Guide: Lululun masks for dry skin and pore care - Sep 11, 2025
- “I actually really liked it. Feel like my skin felt hydrated the next day as well”45:37–45:41
- “I'm really excited to try the second one”45:41–45:44
- Source: Summer 2025 Empties - Oct 5, 2025
- “I kind of really am like interested about that”8:42–8:47
- “The peony albiflora... is also used in SK2 Ultimate Cream”
- “This is said to have five times the water retention power of hyaluronic acid”9:56–9:59
- “It's an anti-aging chronopeptide that mimics sun exposure activation of the circadian genes”10:17–10:25
- “It helps to fix up the skin that's messed up with our schedule”10:37–10:41
- “It sounds a little bit gimmicky, but it sounds interesting”11:05–11:08
- Source: Ultimate J-Beauty Shopping Guide: Lululun masks for dry skin and pore care - Sep 11, 2025
- “This one is like the most basic pumpkin spice mask”
- “It's like the cheapest mask that you can buy for Lululun for seven masks”4:29–4:33
- “It helps create a layer on top of the acid mantle and it'll help to keep moisture into our skin”5:14–5:22
- “It helps balance the oil and water in our skin which also leads to healthy, moisturized, plumpy, juicy skin”5:22–5:28
- “It senses the dry places, the imbalances in our skin and then it delivers the moisturization to that area specifically”5:39–5:46
- Source: Ultimate J-Beauty Shopping Guide: Lululun masks for dry skin and pore care - Sep 11, 2025
Brand note
Lululun is a Japanese sheet mask brand that creators consistently describe as hydrating, affordable, and easy to reach for. The masks adhere well and leave skin feeling moisturized the next day, though one creator noted an alcohol-like scent on a specific variant. The brand's strength is straightforward hydration at a good price point, making it a solid everyday option rather than a treatment mask.
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