Lush

Lush is the brand you go to when you want a sensory experience — their products are known for being heavily scented, often in sweet or gourmand directions, and for having rich, creamy textures. The Super Milk Conditioning Hair Primer is a standout: a thick, oily primer that works well as a detangler and heat protectant for thick hair, but can weigh down finer strands. The trade-off is that scents can be polarizing — some find them too strong or even off-putting, and body lotions like Sticky Dates don't have great longevity.