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5Variant: Gamma RayContinuum Waterproof Gel Eyeliner Pencil
  • “Make Beauty stole the show for me when it comes to longwear gel liner”12:18–12:22
  • “This is waterproof. It doesn't irritate my very sensitive eyes”12:22–12:26
  • “When you put this on, you have a minute to work with it, but then as it sets, it's not going anywhere”12:24–12:30
  • “It's not collecting in your tear duct. It's not moving around and smudging underneath if you use it in the waterline”12:30–12:36
  • “I cannot say enough good things. I swear this is magic. It is so good. I don't even understand. Like, I try so much. Nothing performs at this level”12:36–12:44
  • “It is a very very clean formula. So again, if you have eyes that irritate very easily, this is one to try”12:46–12:52
  • “I'm wearing this on my eyes right now and it is truly magical”12:52–12:57
  • Source: Best of beauty 2025 - Jan 2, 2026
Brand note

MAKE Beauty is a color-focused brand that creators reach for when they want control and payoff without fuss. Their brow range is the clearest anchor — the Infinite Brow Micro Brow Pencil offers a stiff, precise tip that mimics hair strokes without scratching, and the Infinite Hold Brow Gel delivers a strong, fluffy hold without crunch or gunk. The Multi-Chromatic Eyeshadows are buttery, full-opacity metallics that stay true to pan, though they're best applied with fingers for maximum impact. If you prefer subtle, low-maintenance formulas, this brand's intensity might feel like overkill.

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