MARS Cosmetics

MARS Cosmetics is an Indian drugstore brand that focuses on delivering high-impact color at low prices. Their eyeshadows are consistently described as pigmented and buttery, while primers and highlighters offer a glowy finish that holds makeup in place. The trade-off is that some eyeshadow formulas can be powdery and need a wet base to perform, and their strobe cream isn't hydrating enough for dry skin on its own. Best for anyone who wants bold, affordable color and doesn't mind a little extra prep.