- “Blendability. I honestly would give it a five out of five”15:40–15:45
- “It blends out like nothing and it is super super layerable as well”15:50–15:58
- “White cast free. I would also give it a five out of five”15:58–16:02
- “It does have quite a neutral finish. When you first apply, it definitely does seem a little bit dewy, but over the course of the day, it definitely dries down to the most kind of neutral skin finish”16:14–16:18
- “The finish itself is really nice, too, and I feel like would work for most skin types”
- “It does not dry out my skin throughout the day. I mean, it's not overly moisturizing, but not drying either”16:39–16:44
- “300 mls pump, like can't beat it. So easy to apply on your body, too”16:57–17:02
- “Honestly, such a good find”
- Source: Reviewing new Japanese sunscreens 2025 release - Aug 8, 2025
Matsukiyo
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- “Bang for buck, it's literally so good”25:02–25:07
- “It is also waterproof”25:04–25:09
- “It is so easy to reach for being a pump”25:07–25:10
- “It spreads and absorbs and blends out very, very easily”25:18–25:23
- “It is very layerable”25:20–25:26
- “It was the one that's just purely easiest to reach for in that sense”25:23–25:28
- “If I'm running out quickly, I don't want to think about it. I just need to chuck some sunscreen on real quick. This is the one that I tended to use”25:28–25:30
- “The most neutral natural skin finish, too”
- Source: Best Skincare of 2025: J & K-Beauty Favorites - Jan 23, 2026
Brand note
Matsukiyo is a Japanese drugstore brand that does solid, no-fuss basics — their sunscreen line in particular is getting attention for being easy to reach for, with a neutral finish that works for most skin types and a pump format that makes reapplying painless. The cleansers are more of a mixed bag: one creator found the Precious Solution Clear Serum Cleansing Oil noticeably improved her complexion and said she'd repurchase, while the Active Cleanse and the Cleansing Foam left her unimpressed or feeling stripped.

