MUA

MUA is an ultra-affordable drugstore brand that's been around long enough to earn a reputation for decent basics at a shockingly low price point. The Probase Jelly Primer is the clearest anchor here — it's a clear, bouncy formula that creators compare directly to the Ilamasqua one, though it's thicker, slightly less hydrating, and a bit more sticky, which might actually make it better suited to oily skin. At around £5.50, it's an absolute steal if you're after that jelly-primer texture without the spend.