- “Again, one of my products I go through the most”21:19–21:23
- “If you're looking for the most full coverage concealer for your face, this is great for the face cuz it just stays on”21:28–21:33
- “And also for the under eye because I don't have to really set this as well, just the light set. And because it's matte, it's very longwearing and it's very flattering”
- “If you have hollows underneath your eyes, it's just my goto even over something hydrating because it stays. It doesn't get creasy on me. It stays. It's very flattering, full coverage, all the things I'm looking for”
- Source: Top 3 faves in every makeup category 2026 - Jun 8, 2026
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- “I've had this for years and it's just the best”28:31–28:38
- “It's the best spot concealer that you can get your hands on”28:34–28:40
- “This will be a forever holy grail”29:10–29:15
- “It's just one of those products in my collection that is just a bit of an unsung hero”29:52–30:01
- “I literally couldn't be without this product ever ever”30:16–30:22
- “If I did lose my makeup, this would be a complete immediate repurchase”30:22–30:29
- Source: Products I'd repurchase if I lost all my makeup - Apr 13, 2026
- “I love this concealer so much”8:28–8:32
- “This is good for concealing spots on your skin”
- “I love the soft matte look”
- “This is my go-to concealer and I repurchase this, I don't even know how many times at this point”8:32–8:36
- “I use it to carve out my brows. I use this for so many different steps in my makeup routine and highly, highly recommend it”8:38–8:42
- Source: Products that genuinely made my life better: ultimate holy grails list - Apr 12, 2026
- “It is so thin, longwearing, doesn't crease, it is smooth. It gives me everything I'm looking for”9:36–9:44
- “It doesn't age my under eye”9:44–9:48
- “I sometimes use this all over my face as a foundation because I just love the finish of this and the wear”9:46–9:53
- “I could limit it down to just this one concealer”9:51–9:59
- “If you've not tried this, I feel everyone could use a good concealer. Please try this. Please. I love it so much”9:57–10:01
- Source: Top 3 favorites in every makeup category 2025 - Sep 25, 2025
- “I would be lying if I said I used any other concealer than this currently. I try other things and nothing beats this for me right now”7:46–7:53
- “It has the coverage I need. I like how matte it is on my skin so that the shine doesn't enhance the areas I want to cover”
- “It just doesn't accentuate any sort of light under there. It keeps it nice and smooth. It's not drying on me”8:14–8:18
- “It has been tried, tested, and true. This is my go-to”8:22–8:27
- Source: Best of beauty 2025: top makeup, skin care and hair care - Dec 7, 2025
- “I know a lot of the pot concealers are infamous for being dry and creasing your under eye especially, but this one doesn't”6:18–6:25
- “The formula is actually more on the hydrating side, although the coverage is like 100 out of 10”6:25–6:33
- “If you are looking for a concealer that's really thick and good coverage, however, something that's hydrating at the same time, then look into the NARS Pot concealer. Like, girl, it's life changing”
- “It blends so softly, too, because it's so creamy”7:05–7:11
- “It's not going to crease”
- Source: Full makeup using only my favorite products - Jul 14, 2025
- “Nars pot concealer is the best concealer to spot conceal, to wear without makeup”17:34–17:44
- “Because it's soft matte, it really adheres to your skin”17:41–17:49
- “You can even use it on top of foundation to spot conceal”17:47–17:52
- “I spot conceal my mouth a lot with this”18:16–18:21
- “I use this a lot when I don't wear makeup and I want to hide like this discoloration”
- “I always find when I add this just on bare skin, it really sits well on your skin and it adheres and it doesn't really crease”
- “This product is truly so amazing”18:43–18:48
- “This is one of those products that I need in my makeup stash for my makeup to look good”18:18–18:23
- Source: 10 High-End Sephora Makeup Products You Actually Need (2026) - Jun 2, 2026
- “This is one of my holy grail pot concealers like ever”6:03–6:10
- “The shade match, the coverage, the wear. I wore this on my wedding day. It's just tea”6:08–6:12
- “She comes in at $36, which you might say is really, really expensive cuz that's what I always get in the comment section when I bring up this concealer”6:16–6:19
- “You get .22 oz of product coming in at $163 per ounce”
- “I've used this almost every single day. I still have this much product in her. I probably have at least another eight months left in this. And I've probably used this for over a year”6:45–6:49
- “If you're someone like me who has consistent hyperpigmentation, acne scars, I would go with Nars here cuz it just makes sense for the price for value at that point”7:01–7:04
- Source: Drugstore vs high-end makeup price per ounce comparison - Apr 11, 2026
- “I've been obsessed obsessed with this concealer from Nars, guys”14:38–14:43
- “It should give you really good coverage and also it should give you a even more solid base layer making the makeup even more long-lasting”15:04–15:12
- Source: Best sweat-proof & long-lasting summer base routine - Jun 29, 2025
- “This NARS Soft Matte Complete Concealer has seen all my love”7:13–7:20
- “I'm almost at the end with this product”7:20–7:25
- “If you want to spot conceal, this is the product”7:10–7:17
- “It has that slightly drier, more matte consistency. Has more coverage and I feel like it will dry faster than your typical concealer”7:25–7:36
- “You can just apply wherever you actually need it. This way the skin remains impeccable”7:43–7:56
- Source: Inside my Paris makeup bag: products I truly swear by - May 17, 2026
- “This is just something that's really nice because it's a little bit of a more drier consistency”3:48–3:51
- “I'll put this on a spot and I'll do the rest of my makeup and come back and kind of blend out the edges”3:54–3:57
- “It's full coverage, so it covers the spot and it just looks very natural because it's a little bit more matte, so it doesn't attract like a lot of eyes in an area that I'm trying to cover”4:01–4:07
- “A long lasting and I just keep going back to, like I said, the NARS lineup”4:12–4:17
- Source: My 2025 makeup favorites - Dec 23, 2025
- “This is also very good”
- Source: New makeup categories everyone is buying but do you actually need them? - Jun 7, 2026
- “I always come back to my Nars concealer pot”24:36–24:43
- “If you have acne, if you are trying to cover something up, now I only use this if I'm trying to cover stuff because it is a little heavier”24:40–24:48
- “You need something that is more full coverage though if you are trying to cover acne”24:50–24:53
- Source: Full makeup tutorial with product recommendations - Feb 24, 2026
- “I'm going to take the NARS pot concealer and just kind of spot correct”1:57–2:02
- Source: Full Glam GRWM + My Favorite Products - Apr 7, 2026
- “I use the Nars um it's the long one. The soft matte concealer”34:42–34:45
- “This kind of just lifts the brow, lifts the eye”34:52–34:55
- “It's just like the tiniest bit, but I feel like it makes a huge difference”34:55–34:58
- Source: Celebrity makeup artist does my makeup with tips for long-lasting glam - Apr 7, 2026
- “This is my favorite one for blemishes”2:27–2:31
- “It's such a thick consistency”2:29–2:32
- “It's like a putty or a paste almost, and it's really perfect for any raised spots, red spots”2:31–2:39
- “It has high full coverage”2:39–2:41
- “It's a little bit drying, so I don't like it for under the eyes or brightening in large areas, but I really do love it for acne and blemishes and smoothing out that base”2:41–2:45
- Source: Best Sephora Products You Need: Full Face + VIB Rouge Sale Haul - Apr 21, 2026
- “Everybody loves the Soft Matte Complete Concealer because it's so high coverage”2:37–2:40
- “It's been around for so long that things have surpassed it in terms of performance”2:43–2:49
- “The Lisa Eldridge Concealer Pencil is way more effective, and it actually disappears into my skin instead of leaving a matte dot in the middle of my makeup, which is what the Soft Matte Complete Concealer does”2:51–2:57
- Source: NARS Friends & Family: What's worth it & what's not - May 21, 2026
- “I love that concealer”21:34–21:37
- “It's iconic. It's still like it still holds up to this day with all the new formulas out there”22:22–22:27
- “It's creamy, it's long-lasting, I mean, it's smoothing”22:29–22:34
- “It's a GOAT, for sure”
- “If you picked it up, you will love it”
- Source: 50 of the best sellers at Sephora: buy or skip? - Apr 4, 2026
- “This product is phenomenal in terms of layering, building up, and also for touch-ups. No matter how many times I build up or layer this product within reason, it does not end up looking heavy or cakey”11:21–11:27
- “It has a really beautiful creamy satin dry down finish to it that looks just so beautiful and skin-like under the eyes, in the T-Zone, wherever you're using this concealer”11:31–11:38
- “It's a phenomenal formula that's absolutely worth checking out. It's a cult classic for a reason and it's held up to all the new formulas on the market. In my opinion, it's just a solid, solid formula”
- Source: Luxury vs drugstore: where to spend your money - Mar 8, 2025
- “I have gone through like three tubes of this. Like this current tube, I'm scraping the sides of it because I enjoy it that much”2:50–2:52
- “This concealer is a go-to for me because I like to use this for full coverage, but I'll also use this on days I don't want to wear foundation”2:54–2:59
- “This is a little bit of a self-setting concealer, which is why I think I've gone back to it so much because when I set anything under my eyes now, it just creases because I'm getting fine lines in that area”3:10–3:17
- “I like this is a repurchase for me over and over and over again”3:27–3:34
- Source: My 2025 makeup favorites - Dec 23, 2025
- “Nothing comes in mind easier and faster than radiant creamy concealer from Nars”4:55–5:04
- “This has been my go-to concealer for over 10 years”5:08–5:18
- “It's such an iconic concealer that you can always rely on”5:15–5:24
- “There is such refinement about this formula”5:29–5:35
- “There is the perfect balance between having a reliable high-performance great colors and beautiful finish that you can make it more opaque you can shear it out”5:32–5:40
- “It's so versatile”
- “Look at how it just erases the dark circles”6:02–6:10
- Source: Inside my Paris makeup bag: products I truly swear by - May 17, 2026
- “I've tried so many other versions and there's a reason why I come back to this one”3:48–3:53
- “It's not too thick. It's not too watery. It spreads really easily”3:55–4:00
- “It doesn't make my under eyes too dry”3:58–4:02
- “It doesn't cause any breakouts”4:00–4:03
- “I can use this on my entire face”4:02–4:07
- “It just dries down so well that I really don't need any other concealers”4:04–4:09
- “This is the only thing you need”4:09–4:12
- Source: Holy Grails 2025/2026: Best Beauty Products of the Year - Dec 28, 2025
- “If you guys do not have this concealer, I don't know what to tell you. It's one of my most used, most favorite makeup products”1:55–2:00
- “I use it every single time I do my makeup”2:00–2:07
- “I usually use this on a typical day”2:07–2:10
- “I'm going to mix the shades vanilla and custard together because you don't want this shade to be too light or too dark”2:09–2:13
- Source: My current makeup routine in depth tutorial - Jul 2, 2025
- “It has the satin radiant finish, so it looks very natural on the skin and doesn't dry out your skin”1:15–1:19
- “The coverage is medium to full buildable”1:20–1:23
- “I need the tiniest amount of this to cover my acne spots, so it's just perfect for everyday use for me”1:22–1:26
- “It blends out beautifully, melts into the skin”1:26–1:30
- “I just love the formula”1:28–1:30
- “It doesn't feel heavy on my under eyes”1:30–1:33
- “The shade caramel is exactly my skin tone”1:31–1:36
- “I used this so much last year. I'm almost out of it. I have to repurchase this”1:33–1:40
- Source: I tried 50+ concealers... these 8 are worth keeping - Mar 14, 2026
- “It's not so heavy”
- “This is buildable, and it's not heavy, and it's not like full coverage or anything”5:19–5:26
- Source: 10 minute everyday makeup routine for real life - Jun 6, 2026
- “This is a classic. I'm not a fan”
- “If they say it's radiant, it's not that radiant on me”2:12–2:15
- “I don't find it to be super hydrating”2:15–2:19
- “I have never found a shade that really harmonizes with my skin tone”2:21–2:27
- Source: NARS Friends & Family: What's worth it & what's not - May 21, 2026
Brand note
NARS is a brand that delivers serious pigment payoff and staying power, especially in its concealer range. The Soft Matte Complete Concealer is the clearest anchor here — a thick, high-coverage formula that creators consistently reach for spot-concealing blemishes and evening out texture, though several note it can read dry under the eyes. The brand suits anyone who prioritizes coverage and longevity over a dewy or skin-like finish; trade-offs include a heavier feel and a formula that demands a targeted hand.
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