- “It is creamy black matte smooth smudge proof transfer proof very long lasting beautiful eyeliner”
- Source: Best of Indian makeup brands - Apr 25, 2025
Nykaa
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Brand note
Nykaa's own-brand makeup is a solid entry point if you're looking for affordable, blendable color cosmetics that work well on Indian skin tones. The Eyes on Me eyeshadow quads get consistent praise for being smooth, pigmented, and easy to work with, especially for beginners. The Matte to Last liquid lipsticks are lightweight and long-wearing, though shade matching can be hit or miss.
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