Paula's Choice

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4.77% Ectoin + Hyaluronic Acid Milky Hydrating Face Serum
  • “I was initially less interested in this because it didn't sound as active as the other boosters. But after trying it once, I realized it was worthy”6:44–6:50
  • “This is all about hydration, and I mean deeply, deeply hydrating the skin”6:53–7:01
  • “This has a beautifully rich texture”
  • “This is definitely one of those serums that just make an immediate difference from the moment I apply it”7:35–7:40
  • “I can feel the way the skin is just so much smoother, soothed, and just really, really deeply hydrated”7:40–7:48
  • “It's got a nice kind of dewiness to it as well”7:48–7:53
  • “This isn't one of those heavy, greasy formulas that just kind of sit heavily on your skin surface”7:51–7:57
  • “One of you mentioned in the comments that it was like a miracle worker for the necklines. Yes, it plumps everything out”7:58–8:03
  • Source: My 2025 skincare favorites - Jan 11, 2026
4.5CellularYouth Longevity Serum
  • “What this does do is it really helps to strengthen my skin's barrier”9:28–9:33
  • “I've been using it again the same as with the essence after micro-needling to really soothe, to moisturize the skin, to repair it, to help repair it, and it has been great at that”9:30–9:38
  • “When it comes to how it feels, it feels great”
  • “I think if you're thinking of barrier strengthening, hydration, plumpiness, this is the way to go”10:04–10:09
  • Source: March 2026 Beauty Favorites - Mar 22, 2026
3.5CellularYouth Longevity Serum
4.9Clinical PRO Retinaldehyde Dual-Retinoid Treatment
4.3CALM Repairing Serum
4.525% Vitamin C + Glutathione Clinical Serum
  • “I love the fact that it's an airless pump”14:37–14:40
  • “Positives are it is tetrahexyldecyl ascorbate, which I love. It's a fat-soluble vitamin C, which goes into the dermis to stimulate collagen”14:59–15:03
  • “It's safe, no denatured alcohol, no fragrance, no essential oils”15:28–15:30
  • “There are other antioxidants in this product, which is brilliant”15:32–15:34
  • “It's got glycerin in it, too, so a humectant. So, it's done a lot right”
  • “The only downside for me probably is the high price point. So, it's £61 for 30 mils. But, if you can afford it, it's a wonderful, wonderful vitamin C, definitely Dr. V approved”15:40–15:42
  • Source: Best & Worst Vitamin C for Skin of Colour - Mar 22, 2026
Brand note

Paula's Choice is the brand you turn to when you want science-backed formulas that actually do what they say — no fragrance, no fuss, just effective actives. Their Skin Perfecting 2% BHA Liquid Exfoliant is the standout here, a go-to for smoothing texture and clearing congestion, though it's strong enough that you shouldn't use it daily. The trade-off across the line is that some products, like the CellularYouth Longevity Serum, can feel overpriced for what they deliver, so you'll want to pick based on your specific concern rather than buying blind.

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