Rephr

Rephr is a Japanese-made brush brand that leans into precision and versatility, with a focus on eye brushes that do more than one job. The Brush 01 is the clear anchor — a multi-purpose eye brush that can lay down color, blend, and work the crease, which makes it a solid pick if you want to streamline your kit. The trade-off is that the brand is almost entirely about tools, not formulas, so if you're looking for a full makeup line, this isn't it.