- “They're a pretty affordable brand, so it's nice to see affordable brands ranking in along with like the luxury ones, too”5:34–5:38
- Source: Best of Beauty Awards in Japan 2025 - Jan 9, 2026
ROSYROSA
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Powder Brush EX"They're a pretty affordable brand, so it's nice to see affordable brands ranking in along with like the luxury ones, too."-
Multi Foundation Puff (2p)"It says that it has a soft but a rich um like that it feels soft and rich when you're using it."-
Airy Touch Puff"I really don't know what about this puff makes it different from other puffs."$19.99
Powder Fan Brush"It's like a fan like powder brush oh very interesting oh yeah it's kind of like a fatter brush."-Browse more
- “It just feels it feels like clouds like on my hands like I'm just like, oh, that's so soft”12:05–12:11
- “Sometimes it can be worth the investment especially if it something that you use daily”12:11–12:17
- “If it's something that you're going to use for a long time you take care of for a long time then it could pay itself off”12:38–12:41
- Source: Japan's best beauty products in 2025 - Dec 19, 2025
- “It says that it has a soft but a rich um like that it feels soft and rich when you're using it”5:02–5:14
- “It does say that it's compatible with all types of foundations”4:54–5:06
- Source: Japan's best beauty products in 2025 - Dec 19, 2025
- “It's okay. Like, I don't know. It's not that crazy or my favorite puff, but I guess a lot of people like it”2:55–3:03
- “It does say it works on like any type of foundation, so maybe that's why”3:03–3:07
- Source: Best of Beauty Awards in Japan 2025 - Jan 9, 2026
- “I really don't know what about this puff makes it different from other puffs”17:54–18:00
- “It's a little bit thicker than my usual cushion puffs that I get in a compact, but also just the texture”18:03–18:06
- “It's very soft and smooth”
- “I find that it doesn't leave any streaks at all”18:08–18:16
- “It blends in my foundation”18:13–18:19
- “I even use this for concealer, everything so well”18:13–18:21
- “Like, I love it”
- “Whenever I have a cushion foundation and it comes with a puff that I don't love, I'll just use this one and it works wonders”
- Source: Affordable J-Beauty Products That Are Actually Good - Apr 25, 2026
- “It's like a fan like powder brush oh very interesting oh yeah it's kind of like a fatter brush”5:08–5:23
- “It is a really popular super affordable makeup tools brand in Japan and I have used like multiple of their products like brushes sponges and etc and they have been very high quality and very easy to use”5:23–5:35
- Source: 2025 @cosme Best of Beauty Awards Mid-Year Rankings - Sep 5, 2025
Brand note
Rosyrosa is a Japanese brand making affordable beauty tools, mostly brushes and puffs. The Airy Touch Puff stands out as a genuinely useful cushion puff that's softer and thicker than most, blends foundation and concealer streak-free, and works as a reliable replacement for the puffs that come with cushion compacts. The Multi Foundation Puff is more of a shrug — it's fine but nothing special. Overall, Rosyrosa is for anyone who wants a solid, budget-friendly puff or brush without the hype.
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