- “My most used lipstick this year was Soi Speak Easy”39:00–39:10
- “It's so perfect. It's so everyday”
- “It's sheer enough that I can kind of just like apply it on a whim”39:13–39:18
- “It's satin. It's not really glossy. It's not really matte. It's just that kind of it really is like the epitome of just effortless”39:18–39:22
- “It's very reminiscent of like the OG Chanel lipsticks, like the satin formula”39:27–39:32
- “If you like their hydrating lipstick formula, I feel like you'll probably like these”39:30–39:39
- “This is refillable and the shade to me is like my perfect shade”39:36–39:44
- “I always go back and recommend this one, especially for those of you that love that kind of like dusty mauve kind of shade”39:42–39:50
- Source: Best of beauty 2025 - Dec 30, 2025
SOSHE Beauty
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- “This is a go-to for me”
- “The SOSHE Beauty builds up faster with pigment”25:28–25:31
- Source: Holy grail makeup only - Apr 26, 2026
Brand note
SOSHE Beauty is a small indie brand that has made its name with the Blurring Pillow Blush, a formula that sits somewhere between cream and powder — velvety, blurring, and easy to blend without disturbing the makeup underneath. Creators consistently call out how smoothing and airbrushed it looks on the skin, and the refillable packaging is a nice touch. If you're into blushes that give a soft-focus, natural finish and don't require much skill to apply, this is worth a look.
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