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amandaz mentioning Sweed Beauty Lash Lift Mascara at 22:15 in their YouTube videoLash Lift Mascara"These days I actually am using my Sweed Beauty Lash Lift even more and that is unheard of for me."$30.00@sofiaseesbeauty reviewing Sweed Beauty Eyelash Growth Serum at 10:16 in a YouTube Shorts videoEyelash Growth Serum"This is my second favorite product from Sweed Beauty."$65.00makeupbynikkilarose mentioning Sweed Beauty Sweed Beauty Cream Blush at 27:36 in their YouTube videoAir Blush Cream"Their cream blushes are to die for. They look bouncy and like a filter on your skin. They're just phenomenal and very unique."$34@sofiaseesbeauty reviewing Sweed Beauty Lip Liner at 32:16 in a YouTube Shorts videoLip Liner"I love their lip liners."$26.00@sofiaseesbeauty reviewing Sweed Beauty The Bronzing Powder at 14:09 in a YouTube Shorts videoThe Bronzing Powder"This is a really great, more affordable alternative to the Sisly bronzer."$45.00@sofiaseesbeauty reviewing Sweed Beauty Peptide & Ice Lift & Firm Hydra Gel Eye Patches at 21:32 in a YouTube Shorts videoPeptide & Ice Lift & Firm Hydra Gel Eye Patches"These are my favorite under eye patches."$60@sofiaseesbeauty reviewing Sweed Beauty Ultra-Soft Foundation Brush at 45:31 in a YouTube Shorts videoFoundation Brush"It actually works really well, surprise, surprise, with the Sweed glass skin foundation."$40.00@sofiaseesbeauty reviewing Sweed Beauty The Highlighter at 43:02 in a YouTube Shorts videoThe Highlighter"This highlighter is a little bit too blingy for my taste."-@sofiaseesbeauty reviewing Sweed Beauty Satin Eyeliner at 27:20 in a YouTube Shorts videoSatin Eyeliner"This is described as a Princess Diana Blue. I love that description. It's not a navy, and it's not an electric blue. This is very much if it's a primary blue."$26.00@sofiaseesbeauty reviewing Sweed Beauty Le Lipstick at 35:36 in a YouTube Shorts videoLe Lipstick"French Girl is a gorgeous sheer natural red, and I thought this was going to be very pigmented and bright when I first ordered it, but it's actually it is rather sheer. It's more muted. It is like the perfect like my lips but better."$28.00@sofiaseesbeauty reviewing Sweed Beauty Satin Kohl Eye Pencil at 28:05 in a YouTube Shorts videoSatin Kohl Eye Pencil"This gives more of like a matte, kind of dry, lived-in look. A little bit more, you know, rock and roll, a little bit more lived-in."$25.00@sofiaseesbeauty reviewing Sweed Beauty Tête À Tête Corner Lash at 19:00 in a YouTube Shorts videoTête à Tête"This is going to be one that really opens up the eye and gives a little bit of like a cat eye effect."$16.00@sofiaseesbeauty reviewing Sweed Beauty Miracle Powder at 05:39 in a YouTube Shorts videoMiracle Powder"It is a very lightweight powder."$48.00Powder Brush"This is going to be a little bit on the larger side, fluffy, but it has this kind of pointed shape that makes it very easy to lay the powder down a little bit more precisely or to buff it all over the face. I had no issues using this."$45.00@sofiaseesbeauty reviewing Sweed Beauty Glass Skin Foundation at 01:07 in a YouTube Shorts videoGlass Skin Foundation"I think that this is their best product personally and it is one of my favorite foundations in my entire luxury beauty collection."$49.00@sofiaseesbeauty reviewing Sweed Beauty Brow Pencil at 29:48 in a YouTube Shorts videoBrow Pencil"This one I actually really like. I did use one up, and then I purchased a new one."$26.00@sofiaseesbeauty reviewing Sweed Beauty Brow and Liner Dual-Ended Brush at 46:44 in a YouTube Shorts videoDuo Brow and Liner Brush"I like this one. It's nice to have a little like brow spoolie brush on hand. It's very good quality."$20.00@sofiaseesbeauty reviewing Sweed Beauty No Lash-Lash at 20:19 in a YouTube Shorts videoNo Lash-Lash"They have these unreal lashes called the No Lash Lash, and I've seen makeup artists use these, and they look insane, like in a good way. They look insanely good."$30.00@sofiaseesbeauty reviewing Sweed Beauty Angled Blush Brush at 46:03 in a YouTube Shorts videoAngled Blush Brush"Again, no issues using this. This works really good with the Airbrush creams. It does a great job of picking up the pigment."$36.00@sofiaseesbeauty reviewing Sweed Beauty Cloud Mascara at 14:07 in a YouTube Shorts videoCloud Mascara"This mascara to me is more of a lengthening mascara."$30.00@sofiaseesbeauty reviewing Sweed Beauty Chiara Pro Lashes at 19:51 in a YouTube Shorts videoChiara Pro Lashes"These are described as a half lash, and these are very, very separated and fluttery."$65.00

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Lash Lift Mascara
4.9Lash Lift Mascara
  • “These days I actually am using my Sweed Beauty Lash Lift even more and that is unheard of for me”21:48–21:59
  • “I will say that I wish the stopper was a little bit better and it removed the extra product more because I find that sometimes it has the perfect amount on it and then sometimes it gets gunked up. So that is one thing I don't like about it”22:01–22:06
  • “It's still a holy grail though and I'm about to show you why”22:14–22:20
  • “It is that lash lift effect. You just comb it through”22:26–22:31
  • “And then my lashes are like freaking sky high”22:31–22:39
  • “It just is one of those mascaras that if you are into that really defined, super lengthened look, but you don't want them to look kind of limp”22:35–22:46
  • “I want my lashes to look really pretty and defined like this, but I also want them to be fanned out”22:42–22:56
  • “I want them to have some definition. I don't want them to look kind of limp and undefined”22:46–22:52
  • Source: Holy grail makeup only - Apr 26, 2026
Amanda ZAmanda Z128K subscribers
4.9Lash Lift Mascara
  • “This was for my everyday look”33:19–33:23
  • “This gave me a very like super lengthened look”33:22–33:26
  • “It kind of just like really opens up the eyes in a lovely way”
  • “It's very lengthening. Not in the way that some lengthening mascaras are where it kind of like it's very like noodly or like stringy, I guess. This is not that”33:28–33:33
  • “It still frames the eyes really well and there's a taper to it”33:39–33:44
  • “The wand is crazy. It kind of like almost like a spatula wand, but it just like pushes everything up”
  • “You don't need a lot of it in order to get that look”33:54–33:58
  • “You can over apply this one. So just be wary of that”33:56–34:01
  • Source: Best of beauty 2025 - Dec 30, 2025
Amanda ZAmanda Z128K subscribers
1.5Lash Lift Mascara
  • “I'm not a fan of this one. I don't like this mascara. I would not buy it. I'm not going to recommend it and I literally never reach for it”15:36–15:43
  • “It says here on the website that this lifts, lengthens, and separates. I don't agree. I don't agree with that”15:49–15:55
  • “When you take the wand out of the tube, it just has way too much product on it. Like an insane amount of product”16:24–16:32
  • “It doesn't separate, it doesn't lift, it just gets gunky and way too much”16:43–16:50
  • “I just don't have time for that. I'll just use the cloud mascara”17:08–17:13
  • “It is a little bit harder to do the lower lashes as well because of the shape of the brush”17:20–17:25
  • “For me it's just like a little too finicky. So I feel like this product is a skip”
  • Source: Sweed Beauty best and worst products - May 23, 2026
Sofia Sees BeautySofia Sees Beauty80K subscribers
Eyelash Growth Serum
4.5Eyelash Growth Serum
Sofia Sees BeautySofia Sees Beauty80K subscribers
4.5Eyelash Growth Serum
  • “It truly works. I've been using it for a few months now, long enough to be able to see a difference”10:23–10:30
  • “My lashes are undeniably so much longer, stronger, more volume with the lashes”11:25–11:33
  • “My mascara looks so much better. My makeup looks better because my mascara looks better”11:33–11:37
  • “I am a huge, huge fan, huge believer in the Sweed Beauty Pro Lash Serum”11:37–11:42
  • “You have to be consistent. I would use it every single day for the first few months. Now, I don't use it every single night. I use it maybe every other night”
  • “Less is more. You're not going to get better results if you overuse the product. You're just going to waste it”11:08–11:14
  • “If I go straight to bed and it gets in my eye, occasionally I do wake up with irritation. This does not give me redness, it doesn't darken the eyelid. You just have to be careful”11:01–11:05
  • Source: My current favorites: the best new beauty of April 2026 - Apr 30, 2026
Erin Nicole TVErin Nicole TV130K subscribers
4.5Eyelash Growth Serum
  • “It definitely works. My lashes are longer than they were before I started using it”23:33–23:41
  • “It's great that it doesn't have prostaglandins”23:41–23:45
  • “I would say the growth takes longer to see. Like anything else, you just have to be really consistent with it”23:43–23:47
  • “If I get sort of careless in application and I apply too much and then I immediately go to bed, I wake up the next morning and my eyes burn and they feel puffy and they feel very irritated all day long”24:00–24:06
  • “I really like it. I feel like I do see results, so when I finish my current tube, it is a product that I'm going to replace”24:48–24:54
  • “I recommend it, but you just have to be careful”24:56–25:01
  • Source: Sephora Sale 2026: Worth It or Not? - Mar 31, 2026
Erin Nicole TVErin Nicole TV130K subscribers
Air Blush Cream
4.2Variant: SuntouchAir Blush Cream
  • “They are very airy. They're called the Air Blush Cream, and I think the word air is a great adjective for this because they do blend very easily like a cloud onto the skin. They're very velvety”40:38–40:43
  • “I don't think they're drying. Even though they are more on the powdery side, I don't think that they look drying. I think they're a little bit luminous and blurring”40:53–40:56
  • “I think they are very solid. I really enjoy using these”41:07–41:14
  • “If you want something that has more of a dry down, that's more setting and long-lasting, I will go with these over a lot of the other cream-to-powder blushes that are on the market”41:12–41:19
  • “The one that I'm wearing on my cheeks today is definitely my favorite. This one is called Sunkissed, and this is just like the perfect nude for me”41:02–41:07
  • Source: Sweed Beauty best and worst products - May 23, 2026
Sofia Sees BeautySofia Sees Beauty80K subscribers
Lip Liner
4.8Variant: JanuaryLip Liner
  • “I love their lip liners”31:36–31:39
  • “I want something that is very creamy and easy to work with and maybe blend depending on the look that I'm going for when I apply it. But then after a minute or so, I want it to set down and I want it to last”
  • “the Suva Beauty ones, they do”32:16–32:20
  • “I cannot tell the difference between these and the ones from Chanel, both in formula and also in the actual like the actual packaging looks so so similar”32:23–32:32
  • “I can't tell the difference and I use these all the time”32:42–32:50
  • “My favorite shade is called January. This one is described as a cool rosy brown. This is definitely the one that I reach for the most because I love those kinds of rosy brown lip products”
  • Source: Sweed Beauty best and worst products - May 23, 2026
Sofia Sees BeautySofia Sees Beauty80K subscribers
The Bronzing Powder
4.8Variant: Golden MediumThe Bronzing Powder
  • “This is a really great, more affordable alternative to the Sisly bronzer”13:56–14:04
  • “This sweet bronzer is also that kind of baked gellet type of formula that is incredibly smooth, little bit glowy and illuminating and just looks so gorgeous and airbrushed on the skin”14:09–14:18
  • “I think I like the Sweed one maybe like a little bit better”15:01–15:08
  • “It's a really good bronzer”
  • “The bronzer is really good”
  • “I feel like I haven't heard anybody talk about it. So, I wanted to give it another shout out in this video because this is the one that I've been wearing nonstop”15:33–15:38
  • Source: May favorites: Luxe-worthy standouts from my everyday routine - May 21, 2026
Sofia Sees BeautySofia Sees Beauty80K subscribers
4.8Variant: Golden MediumThe Bronzing Powder
  • “This bronzer is the best affordable bronzer for a soft focus glow”24:09–24:18
  • “I was curious to see if their bronzer was any good. And then, as I was using it, I was like, 'What does this remind me of?' It looks really similar to the Sisley bronzer in finish, in formula, even in the color”24:27–24:34
  • “This formula is so gorgeous”
  • “It's not drying. It's like that baked gelée formula. I think it is chef's kiss”25:05–25:09
  • “I've been using it non-stop for like the past 2 months or so since I bought it”25:09–25:14
  • “I just wish it came in more shades cuz while I like this shade, I do think it's going to be a little bit warm for some of you out there who are very fair in complexion”25:14–25:18
  • Source: Best luxury bronzers no orange - May 13, 2026
Sofia Sees BeautySofia Sees Beauty80K subscribers
4.8Variant: Golden MediumThe Bronzing Powder
  • “The bronzing powder is a formula that I really like, that I actually find very impressive from Sweed”
  • “This one reminds me a lot of the Sisley bronzer. I really can't tell the difference between the formulas”38:01–38:10
  • “The one from Sweed is also talc-free, I will mention”38:24–38:30
  • “This gives a gorgeous, luminous, airbrush finish. Very finely milled”38:26–38:34
  • “I love this one from Sweed”38:55–39:01
  • “My only gripe is that there's only two shades”38:58–39:05
  • “It does run quite warm. I think for those of you who have a very fair complexion, if you have a cool undertone, I would not buy this”39:09–39:15
  • “If you have more of like a neutral to warm undertone, if you have more of a light to medium complexion, I think that you will really like this bronzer”
  • Source: Sweed Beauty best and worst products - May 23, 2026
Sofia Sees BeautySofia Sees Beauty80K subscribers
Peptide & Ice Lift & Firm Hydra Gel Eye Patches
4.9Peptide & Ice Lift & Firm Hydra Gel Eye Patches
  • “These are my favorite under eye patches”21:29–21:35
  • “These have a really really nice formula”21:32–21:37
  • “You're going to get that instant gratification where these just flood that under eye area with hydration. It's going to brighten. It's going to wake up the eyes”21:37–21:43
  • “There are ingredients for depuffing as well”21:48–21:53
  • “When you get all of those ingredients and when you hydrate that under eye area, it is going to diminish the appearance of fine lines, soften everything, perfectly prep your under eyes for the makeup”21:53–21:56
  • “This formula is also very peptide dense. There's a lot of peptides compared to many of the other eye patches that I see on the market”22:05–22:13
  • “I also really like that they actually stick to my face”
  • “These do have a little bit of retinol”
  • Source: Sweed Beauty best and worst products - May 23, 2026
Sofia Sees BeautySofia Sees Beauty80K subscribers
Foundation Brush
The Highlighter
2Variant: AuroraThe Highlighter
  • “This highlighter is a little bit too blingy for my taste”42:56–43:03
  • “I wouldn't describe this as one of the products in the Sweed range that is just as good or better than like a Tom Ford luminizer or some of these Chanel luminizers. I am still reaching for those”43:02–43:06
  • “It's not a bad highlighter. It's just if I were to go back in time and spend my money on just one highlighter, it wouldn't be this one”43:28–43:32
  • “I have this in the lighter shade. It's called Aurora, which is described as a frosted champagne glow. And it's just a little bit too frosty for me, not as smooth as I would like”43:46–43:51
  • “I feel like this product is a skip”43:59–44:04
  • Source: Sweed Beauty best and worst products - May 23, 2026
Sofia Sees BeautySofia Sees Beauty80K subscribers
Satin Eyeliner
4.8Variant: Diana BlueSatin Eyeliner
Sofia Sees BeautySofia Sees Beauty80K subscribers
4.8Variant: Golden BeetleSatin Eyeliner
  • “This is described as a metallic golden brown. It's not full on metallic gold. It's like a more neutral earthy gold. Golden Beetle is a really great word for it. I love this. This is definitely my favorite shade”26:15–26:26
  • “I always get asked about what is on my eyes when I wear it”26:33–26:36
  • “This is a really great shade if you want to almost use it as an eyeshadow stick, it's creamy enough to be able to really smudge it all over the eye, almost use it as an eyeshadow, but also as a liner. It is such a stunning shade”26:49–26:54
  • Source: Sweed Beauty best and worst products - May 23, 2026
Sofia Sees BeautySofia Sees Beauty80K subscribers
4.8Variant: Mink GreigeSatin Eyeliner
  • “This is going to be a more long-wearing eyeliner”23:55–24:01
  • “What I really like about this formula is that it is super creamy to start off with, very, very blendable, but then once it sets, it sets”24:00–24:09
  • “I really like that peace of mind that they aren't going to budge”24:47–24:53
  • “I feel like these are pretty beginner-friendly. I feel like they're very user-friendly and it is definitely one of my favorite formulas, favorite eyeliner formulas that I've tried”24:51–24:58
  • Source: Sweed Beauty best and worst products - May 23, 2026
Sofia Sees BeautySofia Sees Beauty80K subscribers
Le Lipstick
MENTIONSVariant: French GirlLe Lipstick
  • “French Girl is a gorgeous sheer natural red, and I thought this was going to be very pigmented and bright when I first ordered it, but it's actually it is rather sheer. It's more muted. It is like the perfect like my lips but better”35:18–35:27
  • “I kind of want a little pop of color on the lips, but I don't really want to like commit, you know, to a bright red lipstick, especially in the summertime”35:36–35:45
  • “This is more of like a throw it in your purse and go type of pop of color on the lips, and French Girl is the perfect name for this cuz it does give that kind of like je ne sais quoi chic look”35:49–35:56
  • Source: Sweed Beauty best and worst products - May 23, 2026
Sofia Sees BeautySofia Sees Beauty80K subscribers
MENTIONSVariant: Gabriella Beige TanLe Lipstick
  • “These are definitely going to be more pigmented from what I remember compared to a Clinique chubby stick”34:00–34:06
  • “They're super easy. They're great for on the go”34:06–34:11
  • “They're definitely the type of formula that is moisturizing, creamy, easy to sheer out if you just want something very light, but they're surprisingly pigmented if you want a little bit more pigment on the lips”34:09–34:16
  • “The one that I'm wearing on my lips today is probably the one that I would recommend if you're just trying to go for a very basic nude. This one is called Gabriella Beige Tan”
  • Source: Sweed Beauty best and worst products - May 23, 2026
Sofia Sees BeautySofia Sees Beauty80K subscribers
Satin Kohl Eye Pencil
4.5Variant: Dusty BrownSatin Kohl Eye Pencil
Sofia Sees BeautySofia Sees Beauty80K subscribers
4.5Variant: BrightSatin Kohl Eye Pencil
  • “This is going to be something that I use more so in the waterline or in the inner corner to add a little bit of, you know, brightness. It's more like a highlighter as opposed to something that would add depth and definition to the eye”28:57–29:03
  • “I don't really feel like this lasts in my waterline. I think it looks nice, but a couple hours later, is it going to be there? Not on my eyes, I'll just say that”29:11–29:17
  • Source: Sweed Beauty best and worst products - May 23, 2026
Sofia Sees BeautySofia Sees Beauty80K subscribers
Tête à Tête
MENTIONSTête à Tête
  • “This is going to be one that really opens up the eye and gives a little bit of like a cat eye effect”18:54–19:00
  • “They are fluffy, they are flirty, but these are described as their most delicate strip lash that they have”19:00–19:06
  • “The band on these, so thin and clear. I hate it when the bands are like thick and like scratchy, and they just don't mold to the shape of my eye. Not with the Sweed lashes”19:21–19:31
  • Source: Sweed Beauty best and worst products - May 23, 2026
Sofia Sees BeautySofia Sees Beauty80K subscribers
Miracle Powder
4.5Variant: 01Miracle Powder
  • “It is a very lightweight powder”
  • “Think of this almost as a hybrid between a setting powder that helps to set your makeup, increase longevity, control oil, and a finishing powder”5:22–5:34
  • “It's very, very light. It is not very heavy, and it's slightly radiant”5:39–5:49
  • “It almost puts like a filter over your face”5:49–5:56
  • “I've noticed that this is a little bit more radiant than a lot of other powders that I've seen on the market and not as heavy-duty when it comes to the oil control”5:54–5:58
  • “As somebody who has dry skin, this is fantastic for me. I actually really, really like this”6:04–6:10
  • “There's no talc, there's no fragrance”6:10–6:17
  • “You get that beautiful soft luminosity and radiance”6:14–6:19
  • Source: Sweed Beauty best and worst products - May 23, 2026
Sofia Sees BeautySofia Sees Beauty80K subscribers
Powder Brush
Glass Skin Foundation
4.9Variant: 03Glass Skin Foundation
  • “I think that this is their best product personally and it is one of my favorite foundations in my entire luxury beauty collection”0:50–1:01
  • “At the time we're filming this video, this is definitely my most worn foundation”1:07–1:13
  • “It's a great everyday medium buildable coverage for me and I would definitely put this right alongside the top shelf luxury standouts that I have in my makeup drawer”1:13–1:17
  • “This is going to give you that second skin effect”1:35–1:43
  • “One of the most natural foundations that I've ever tried without being greasy, without being slimy, without being streaky”1:41–1:46
  • “It actually sets down nicely and also does really well when you layer different cream and powder products on top of it, but it still gives an incredibly natural look”1:48–1:56
  • “It really moves with your face”2:04–2:09
  • “I don't get that with the Glass Skin Foundation. It's something that really moves with your skin”
  • Source: Sweed Beauty best and worst products - May 23, 2026
Sofia Sees BeautySofia Sees Beauty80K subscribers
Brow Pencil
4.2Variant: Dark BrownBrow Pencil
  • “This one I actually really like. I did use one up, and then I purchased a new one”29:44–29:48
  • “This is the perfect combo, to me, of both waxy but also blendable”29:48–29:55
  • “It's easy to use, but it still stays in place and lasts all day”29:55–30:03
  • “I really do like the dark brown color. I feel like it is not too too dark. Like I can really control how light or how dark I want it to be because the pencil doesn't come so pigmented right out of the gate”30:00–30:08
  • “The dark brown shade is not warm-toned. It is cool-toned, which is what I look for with a brow pencil”
  • Source: Sweed Beauty best and worst products - May 23, 2026
Sofia Sees BeautySofia Sees Beauty80K subscribers
Duo Brow and Liner Brush
No Lash-Lash
3.5No Lash-Lash
  • “They have these unreal lashes called the No Lash Lash, and I've seen makeup artists use these, and they look insane, like in a good way. They look insanely good”20:10–20:19
  • “They're so delicate that I actually find them kind of hard to work with. Like, I have to be super careful that I don't rip them when I take them out of the box”20:19–20:29
  • “When you're applying them, again, they're so delicate. They're like, if I so much as breathe, if I exhale, it like it's just it's gone. It's on the floor. The lash is gonzo”
  • “Those are really beautiful if you're a little bit more experienced than me”
  • Source: Sweed Beauty best and worst products - May 23, 2026
Sofia Sees BeautySofia Sees Beauty80K subscribers
Angled Blush Brush
Cloud Mascara
4.2Cloud Mascara
  • “This mascara to me is more of a lengthening mascara”13:22–13:28
  • “I really feel like the look that I'm going for when I use this mascara is something that is natural, separated, fluttery, fan-like”
  • “I never get any clumping from this mascara. I feel like it always goes on very smooth, and it's also easy to remove”
  • “It's very gentle on the eyes. If you have sensitive eyes, I think this is great. If you wear contact lenses, I think this is great because it's not the kind of mascara that like dries out and flakes on me”14:07–14:14
  • “It's a very, very long-wearing mascara”14:34–14:40
  • “The Cloud mascara is definitely one that is in my regular rotation when I'm doing my makeup looks”14:43–14:47
  • “I think the cloud mascara is the one that creates more of that open eye effect”17:34–17:39
  • Source: Sweed Beauty best and worst products - May 23, 2026
Sofia Sees BeautySofia Sees Beauty80K subscribers
Chiara Pro Lashes
MENTIONSChiara Pro Lashes
Sofia Sees BeautySofia Sees Beauty80K subscribers
Brand note

Sweed Beauty makes creamy, long-wearing lip liners that blend easily and set down, plus airy, blurring cream blushes that give a soft-focus finish. The brand's lip liners are compared favorably to Chanel, and the bronzing powder offers a luminous, talc-free formula similar to Sisley at a lower price. The lash serum is a standout for conditioning and lengthening without prostaglandins, but the mascara is a miss—too much product and no lift. Best for those who want easy, pigmented lip and cheek products with a velvety texture.

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