- “These days I actually am using my Sweed Beauty Lash Lift even more and that is unheard of for me”21:48–21:59
- “I will say that I wish the stopper was a little bit better and it removed the extra product more because I find that sometimes it has the perfect amount on it and then sometimes it gets gunked up. So that is one thing I don't like about it”22:01–22:06
- “It's still a holy grail though and I'm about to show you why”22:14–22:20
- “It is that lash lift effect. You just comb it through”22:26–22:31
- “And then my lashes are like freaking sky high”22:31–22:39
- “It just is one of those mascaras that if you are into that really defined, super lengthened look, but you don't want them to look kind of limp”22:35–22:46
- “I want my lashes to look really pretty and defined like this, but I also want them to be fanned out”22:42–22:56
- “I want them to have some definition. I don't want them to look kind of limp and undefined”22:46–22:52
- Source: Holy grail makeup only - Apr 26, 2026
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- “This was for my everyday look”33:19–33:23
- “This gave me a very like super lengthened look”33:22–33:26
- “It kind of just like really opens up the eyes in a lovely way”
- “It's very lengthening. Not in the way that some lengthening mascaras are where it kind of like it's very like noodly or like stringy, I guess. This is not that”33:28–33:33
- “It still frames the eyes really well and there's a taper to it”33:39–33:44
- “The wand is crazy. It kind of like almost like a spatula wand, but it just like pushes everything up”
- “You don't need a lot of it in order to get that look”33:54–33:58
- “You can over apply this one. So just be wary of that”33:56–34:01
- Source: Best of beauty 2025 - Dec 30, 2025
- “It has a very distinct brush, which when I first opened it, I thought I was going to hate, but I love how it grabs every single lash”13:37–13:41
- “I love this mascara. And this is why. Just always makes my lashes look good, never clumpy or spider-like, separates them perfectly. No complaints”13:56–14:00
- Source: Dermstore summer sale favorites: makeup and skincare - May 16, 2026
- “I'm not a fan of this one. I don't like this mascara. I would not buy it. I'm not going to recommend it and I literally never reach for it”15:36–15:43
- “It says here on the website that this lifts, lengthens, and separates. I don't agree. I don't agree with that”15:49–15:55
- “When you take the wand out of the tube, it just has way too much product on it. Like an insane amount of product”16:24–16:32
- “It doesn't separate, it doesn't lift, it just gets gunky and way too much”16:43–16:50
- “I just don't have time for that. I'll just use the cloud mascara”17:08–17:13
- “It is a little bit harder to do the lower lashes as well because of the shape of the brush”17:20–17:25
- “For me it's just like a little too finicky. So I feel like this product is a skip”
- Source: Sweed Beauty best and worst products - May 23, 2026
- “This mascara to me is more of a lengthening mascara”13:22–13:28
- “I really feel like the look that I'm going for when I use this mascara is something that is natural, separated, fluttery, fan-like”
- “I never get any clumping from this mascara. I feel like it always goes on very smooth, and it's also easy to remove”
- “It's very gentle on the eyes. If you have sensitive eyes, I think this is great. If you wear contact lenses, I think this is great because it's not the kind of mascara that like dries out and flakes on me”14:07–14:14
- “It's a very, very long-wearing mascara”14:34–14:40
- “The Cloud mascara is definitely one that is in my regular rotation when I'm doing my makeup looks”14:43–14:47
- “I think the cloud mascara is the one that creates more of that open eye effect”17:34–17:39
- Source: Sweed Beauty best and worst products - May 23, 2026
Brand note
Sweed Beauty makes creamy, long-wearing lip liners that blend easily and set down, plus airy, blurring cream blushes that give a soft-focus finish. The brand's lip liners are compared favorably to Chanel, and the bronzing powder offers a luminous, talc-free formula similar to Sisley at a lower price. The lash serum is a standout for conditioning and lengthening without prostaglandins, but the mascara is a miss—too much product and no lift. Best for those who want easy, pigmented lip and cheek products with a velvety texture.
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