- “This replaced my Kayali Yum Booboo Marshmallow. This is my favorite for my body”3:48–3:55
- “A little of this goes a very long way”4:09–4:13
- “It wears longer than Kayali for me and it has that same DNA, which I really gravitate towards, that marshmallow sweet strawberry fragrance that is just so me”4:11–4:15
- “This is me in a bottle”
- “It is truly hard for me to pick anything else in my collection to wear because I am so hyper-fixated on this fragrance”4:25–4:33
- “It is everything I've wanted for strawberry fragrance and this my number one perfume recommendation to anyone”4:33–4:41
- “Anyone who knows me in real life associates me with a strawberry note fragrance. This is what I wear”4:41–4:48
- Source: Products that genuinely made my life better: ultimate holy grails list - Apr 12, 2026
The 7 Virtues
See reviews of these products
Strawberry Jam"This replaced my Kayali Yum Booboo Marshmallow. This is my favorite for my body."$94.00
Strawberry Jam Eau de Parfum"This for me has that opening that I love in the Kali Bougie Marshmallow, but that opening with the strawberry note actually lasts longer."-
Vanilla Woods Eau de Parfum"It's vanilla, but it has this like woodsy undertone to it. Hence the name vanilla woods, which I'm not usually into like cedar and pine and like that kind of a scent, but this just has this like smokiness and like depth to it where it just is a vanilla but a little bit different and like elevated."$94Browse more
- “If you want to smell like jammy strawberry goodness, it smells like Kayali Yam Bougie Marshmallow but more juicy for it. It just wears better too”37:44–37:52
- “What they did with this is pure perfection and I love the company”
- “If I could only wear one, I would be a juicy strawberry for the rest of my life”38:01–38:06
- Source: Top 3 faves in every makeup category 2026 - Jun 8, 2026
- “This for me has that opening that I love in the Kali Bougie Marshmallow, but that opening with the strawberry note actually lasts longer”23:36–23:42
- “Everything that I love about that perfume is more prominent in this and also flows into the middle and the base so that I get that note consistently throughout the day”23:47–23:52
- “It wears better for me. It has everything I loved about Kali bougie marshmallow just done a little bit better”23:56–24:01
- “It's sweet but not juvenile”
- “My husband never makes comments about fragrance. It's sweet strawberry creaminess”24:26–24:31
- “They did an incredible job at a strawberry fragrance”24:44–24:47
- Source: My current go-to makeup look - Feb 19, 2026
- “It's vanilla, but it has this like woodsy undertone to it. Hence the name vanilla woods, which I'm not usually into like cedar and pine and like that kind of a scent, but this just has this like smokiness and like depth to it where it just is a vanilla but a little bit different and like elevated”22:58–23:05
- “It's different than any other vanilla I have. And I think because of that smokiness, it just smells more classy. It's not like a super super sweet vanilla”
- “And it stays on so well”
- “I think out of all the perfumes I tried this year, this one I am like most obsessed with”23:43–23:46
- Source: 2025 favorites: best makeup, hair, beauty and perfumes of the year - Dec 17, 2025
Brand note
The 7 Virtues is a fragrance brand that creators reach for when they want sweet, gourmand scents with a twist. The Strawberry Jam perfume is the clear anchor — described as a juicy, marshmallow-like strawberry that wears long and draws compliments. Vanilla Woods offers a smoky, less sweet vanilla that stands out from typical vanillas. Both are noted for good longevity, but the brand's appeal is narrow: if you don't love sweet or smoky notes, these won't work for you.
