- “This is beautiful. This is a Korean product”10:23–10:30
- “Again, high coverage, so I like mixing this with other stuff to like kind of sheer it out sometimes”
- “The tone is really nice and neutral. It's that like grayish fair undertone, which tends to be really flattering on my natural skin tone, but also for mixing in with other stuff where you don't want it to look too orange, you want to like neutralize it”
- Source: Summer Makeup Routine for Heat & Humidity - Jul 21, 2026
The Face Shop
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- “It's actually known for affordable version of Estee Lauder Double Wear Foundation in Korea”13:56–14:05
- “I feel like this can be a good alternative options for that Estee Lauder foundation because it has pretty similar formula, but it's definitely more natural look than Estee Lauder foundation”15:43–15:49
- “The formula is smooth and fluid, so it spreads easily with just fingers”14:53–15:01
- “Once I blend into my skin, it feels soft and lightweight”14:58–15:06
- “It dries really quickly. So you need to blend a little bit fast”15:04–15:08
- “It has matte finish. So it reduces all the shine on your face”15:08–15:12
- “If you prefer more natural look, you might need to use really tiny amount of this product or mix it with other moisturizer to get more like dewy look”15:12–15:17
- “For coverage, it has full coverage. It covers blemishes, redness, like all the discoloration perfectly”15:19–15:25
- Source: Best Korean Foundation & Concealer for a Natural Look - Sep 6, 2025
Brand note
The Face Shop is a Korean brand that shows up mostly for cleansers — creators consistently mention the Rice Water Bright line and the Tea Tree Pore Clarifying Gel Cleanser as effective, no-nonsense options. The Inklasting Foundation Healthy Glow gets called a budget-friendly, long-wearing matte that's a more natural alternative to Estée Lauder Double Wear, though it dries fast and needs quick blending. On the other hand, the Chia Seed Advanced Hydro Cream drew sharp criticism for added perfume and lack of active ingredients, so the brand's skincare hits are uneven.
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