- “It's actually known for affordable version of Estee Lauder Double Wear Foundation in Korea”13:56–14:05
- “I feel like this can be a good alternative options for that Estee Lauder foundation because it has pretty similar formula, but it's definitely more natural look than Estee Lauder foundation”15:43–15:49
- “The formula is smooth and fluid, so it spreads easily with just fingers”14:53–15:01
- “Once I blend into my skin, it feels soft and lightweight”14:58–15:06
- “It dries really quickly. So you need to blend a little bit fast”15:04–15:08
- “It has matte finish. So it reduces all the shine on your face”15:08–15:12
- “If you prefer more natural look, you might need to use really tiny amount of this product or mix it with other moisturizer to get more like dewy look”15:12–15:17
- “For coverage, it has full coverage. It covers blemishes, redness, like all the discoloration perfectly”15:19–15:25
- Source: Best Korean Foundation & Concealer for a Natural Look - Sep 6, 2025
The Face Shop
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Brand note
The Face Shop is a K-beauty brand that creators turn to for effective, affordable cleansers — the Tea Tree Pore Clarifying Gel Cleanser is a standout, giving a deep clean that leaves skin feeling brighter and tighter. Their Inklasting Foundation Healthy Glow is also noted as a budget-friendly, full-coverage matte alternative to Estée Lauder Double Wear, though it dries fast and can look heavy if you don't blend quickly or sheer it out.
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