The INKEY List

The INKEY List is the affordable, no-frills skincare brand that creators consistently reach for when they want something that works without the price tag — think straightforward formulas that get the job done, not fancy textures or packaging. The trade-off is that some products feel basic or limited in scope: the Caffeine Eye Cream is a good example of something that depuffs but doesn't touch dark circles, and a few items like the Glycolic Acid Scalp Scrub have real usability issues. It's a solid entry point if you're new to actives or on a budget, but don't expect multi-tasking miracles.