The Ordinary

The Ordinary is the brand you go to when you want active ingredients without the markup — straightforward, no-frills formulas that target specific skin concerns, and creators consistently mention the price as a major plus. The trade-off is that not everything works for everyone: the Glycolic Acid 7% Exfoliating Toner is a versatile multi-purpose product (used on body, underarms, and face), but some found it ineffective or too high a concentration for certain skin tones.