- “I love these. They're affordable. The scent honestly has been killing it this year. I've been really impressed by them”13:20–13:23
- “Love these. They're so beautiful. They blend so nicely. I love these colors”13:24–13:31
- “My favorite one is in the shade sweet petal. I had to tell myself to stop using this because it's just such a pretty like pink color for my skin tone”13:31–13:35
- “Buy this. Get this. I can't say enough good things about these”13:37–13:43
- Source: My 2025 makeup favorites - Dec 23, 2025
The Saem
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Brand note
The Saem is best known for its concealers, which creators consistently describe as high-coverage, blendable, and affordable — but with a trade-off. The Cover Perfection Triple Pot Concealer gets the most talk: it's a versatile three-shade palette for color-correcting and concealing, but several creators warn it's thick and can look cakey or crepey under eyes, especially on mature skin. It's a solid pick if you want a semi-matte, long-wearing finish and don't mind working in thin layers with a brush.
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