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UNOVE

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j.uuuuudy mentioning UNOVE Silk Oil Essence at 15:34 in their YouTube videoSilk Oil Essence"I really, really like it."$20.99beautywithin mentioning Unove Deep Treatment at 21:39 in their YouTube videoDeep Damage Treatment EX"My favorite one from the UNOVE is actually the deep treatment, which is not here because they're sold out."$11.00j.uuuuudy mentioning Ino Deep Damage Treatment at 23:21 in their YouTube videoDeep Damage Repair Hydrating Hair Mask"I love this treatment."$11.00beautywithin mentioning Unove Hair Perfume at 22:27 in their YouTube videoHair Perfume Mist"I saw they had like a hair perfume, but like Oh, this smells so good."$41.00

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Silk Oil Essence
LOVES ITSilk Oil Essence
  • “I really, really like it”
  • “I definitely prefer a thicker hair oil”15:17–15:21
  • “I do feel like because it's thicker, it does absorb into my hair a lot better”
  • “I feel like my hair just felt a lot smoother”
  • “I've been really, really enjoying this one”15:34–15:37
JUDYJUDY212K subscribers
DEC 2025
MENTIONSSilk Oil Essence
  • “And then this one is also really popular, the silk oil essence”22:39–22:46
  • “So you only need just like a tiny bit”22:44–22:49
  • “Warm it up in your hands”22:46–22:50
  • “You just like start from the back and work it through just the mid lengths first”22:49–22:54
  • “Work it through the ends and then anything that's left over on your hands, you can like go through the middle cuz you don't want this to be like super heavy”22:51–23:00
  • “You want to stay away from the root”23:03–23:09
Beauty WithinBeauty Within2.7M subscribers
FEB 2025
Deep Damage Treatment EX
LOVES ITDeep Damage Treatment EX
  • “My favorite one from the UNOVE is actually the deep treatment, which is not here because they're sold out”21:27–21:36
  • “This one is like you have to try it if you have super frizzy hair, if you have thick hair, if you want shine”21:40–21:45
  • “It smells so good and they actually are the same brand as the Doctor for Hair”21:45–21:53
  • “So, it's like a well-known and reputable kind of like hair care brand, but they also infuse protein into it”21:51–21:58
  • “So, it's so good”
  • “And literally, I have never tried a like hair mask that's as nourishing but not weighing it down”22:07–22:14
  • “So, I like thoroughly enjoy this so much”22:14–22:20
Beauty WithinBeauty Within2.7M subscribers
FEB 2025
Deep Damage Repair Hydrating Hair Mask
LOVES ITDeep Damage Repair Hydrating Hair Mask
  • “I love this treatment”
  • “It's a really thick conditioner and every time you wash your hair, your hair feels instantly soft”23:21–23:25
JUDYJUDY212K subscribers
DEC 2025
Hair Perfume Mist
Brand note

Korean hair care known for nourishing oils and treatments.

UNOVE is a Korean hair care brand that creators turn to for treatments that actually make hair feel smoother and softer without weighing it down. The Deep Damage Treatment EX gets the most enthusiastic mentions — described as nourishing but not heavy, with a great scent — and the Silk Oil Essence is a popular everyday oil that absorbs well. It's a solid option if you have dry, frizzy, or damaged hair and want something that delivers visible softness.

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