- “I really, really like it”
- “I definitely prefer a thicker hair oil”15:17–15:21
- “I do feel like because it's thicker, it does absorb into my hair a lot better”
- “I feel like my hair just felt a lot smoother”
- “I've been really, really enjoying this one”15:34–15:37
- Source: Best of Olive Young 2025: K-Beauty Best Sellers - Dec 28, 2025
UNOVE
See Reviews of These Products
Silk Oil Essence"I really, really like it."$20.99
Deep Damage Repair Hydrating Hair Mask"If you want your hair to turn to literal glass, to turn to silk, to have no tangles in your hair, the UNOVE deep damage hair repair mask, this is a K beauty product."$11.00
Deep Damage Treatment EX"This is the one you need to look for, it's the UNOVE Deep Damage Treatment EX."$11.00
Frizz-Calming Glass Hair Oil"The texture of this is nice and lightweight. It has that silky silicone like slip. It softens. It smooths. It enhances detangling. It's really nice."$22.00
Hair Perfume Mist"I saw they had like a hair perfume, but like Oh, this smells so good."$41.00
Detangling Heat Protection Spray"The texture of this is thin and very fine, but very oily. So oily that after I use it, the bottle looks like it's covered in grease."$28.00
Deep Damage Repair Shampoo"It actually gives me a really good clean and leaves my roots and hair feeling fresh."$22.00
Deep Damage Repair Conditioner"I actually liked how this felt in the shower."$22.00Browse More
- “And then this one is also really popular, the silk oil essence”22:39–22:46
- “So you only need just like a tiny bit”22:44–22:49
- “Warm it up in your hands”22:46–22:50
- “You just like start from the back and work it through just the mid lengths first”22:49–22:54
- “Work it through the ends and then anything that's left over on your hands, you can like go through the middle cuz you don't want this to be like super heavy”22:51–23:00
- “You want to stay away from the root”23:03–23:09
- Source: Everyone Uses These in Korea: What Koreans Actually Buy - Feb 13, 2025
- “I don't agree that this is feather light. It's definitely not the heaviest hair oil I've tried by any means, but I was expecting this to be even lighter than the silk hair oil because of how it's described, but it's definitely not”48:08–48:14
- “It's not only thicker, but it's just less cosmetically elegant to me, it actually feels kind of sticky”48:21–48:25
- “At first, it kind of makes my hair feel a little stiff”48:34–48:38
- “I definitely feel that the frizz calming oil is much nicer. So, if you were torn between the two, I would go with frizz calming”48:42–48:49
- Source: I tested 30 viral hair products so you don't have to - Jun 28, 2026
- “If you want your hair to turn to literal glass, to turn to silk, to have no tangles in your hair, the UNOVE deep damage hair repair mask, this is a K beauty product”
- “K beauty just does it different. They do it different”
- “This is one of the best hair masks of all time”12:33–12:40
- Source: Top 50 Amazon Prime Day Deals 2026: Beauty, Hygiene & Jewelry - Jun 23, 2026
- “I love this treatment”
- “It's a really thick conditioner and every time you wash your hair, your hair feels instantly soft”23:21–23:25
- Source: Every product I finished in 2025 - Dec 19, 2025
- “This is the one you need to look for, it's the UNOVE Deep Damage Treatment EX”24:04–24:13
- “This is like the TLC deep deep treatment that you can use one to twice a week”24:29–24:35
- “This one feels so slick, it is so soft, it is probably the thickest one of all”24:49–24:58
- “This would be really great for especially medium coarse thick curly you know that side of hair”25:48–25:58
- Source: Best hair care of 2024 for hair loss, dandruff, dull and dry hair - Dec 26, 2024
- “My favorite one from the UNOVE is actually the deep treatment, which is not here because they're sold out”21:27–21:36
- “This one is like you have to try it if you have super frizzy hair, if you have thick hair, if you want shine”21:40–21:45
- “It smells so good and they actually are the same brand as the Doctor for Hair”21:45–21:53
- “So, it's like a well-known and reputable kind of like hair care brand, but they also infuse protein into it”21:51–21:58
- “So, it's so good”
- “And literally, I have never tried a like hair mask that's as nourishing but not weighing it down”22:07–22:14
- “So, I like thoroughly enjoy this so much”22:14–22:20
- Source: Everyone Uses These in Korea: What Koreans Actually Buy - Feb 13, 2025
- “The texture of this is nice and lightweight. It has that silky silicone like slip. It softens. It smooths. It enhances detangling. It's really nice”46:29–46:34
- “I don't feel that this does anything that those Dove oils don't, and I prefer the smell of the Dove oils”
- “It feels really nice and it definitely delivers all the benefits that an oil needs to”46:36–46:42
- Source: I tested 30 viral hair products so you don't have to - Jun 28, 2026
- “I saw they had like a hair perfume, but like Oh, this smells so good”22:20–22:26
- “So, like these hair perfumes, you just kind of like spritz it into your hair”22:26–22:32
- “Love that”
- Source: Everyone Uses These in Korea: What Koreans Actually Buy - Feb 13, 2025
- “The texture of this is thin and very fine, but very oily. So oily that after I use it, the bottle looks like it's covered in grease”44:12–44:20
- “I was not surprised at all when my hair looked so greasy after it dried. Like weighed down”44:34–44:38
- “I also don't want to change the way that I apply my leave-ins because again, I have a very specific reason for doing that. So, this is certainly not for me”44:56–45:03
- “This was enough that it ruined my wash day both times”45:18–45:25
- Source: I tested 30 viral hair products so you don't have to - Jun 28, 2026
- “It actually gives me a really good clean and leaves my roots and hair feeling fresh”9:00–9:04
- “It's not deep cleaning by any means, but it's not supposed to be. But, it's definitely not too gentle”9:04–9:10
- “I don't feel like there's anything about this shampoo that I can't really get from other shampoos for less. So, it's not something that I feel the need to repurchase, especially because I just I don't enjoy the smell”9:13–9:19
- “I think it's a nice shampoo”9:27–9:30
- Source: I tested 30 viral hair products so you don't have to - Jun 28, 2026
- “I actually liked how this felt in the shower”9:56–9:59
- “This conditioner gives a more lightweight result. So, I liked that my hair had more volume than normal, but the trade-off to that is that it was also a bit more dry and staticky than normal”9:57–10:04
- “I definitely liked the shampoo and conditioner in this system a lot more than I did the mask”10:19–10:23
- “Not bad, but not a new favorite”
- Source: I tested 30 viral hair products so you don't have to - Jun 28, 2026
Brand note
UNOVE is a Korean hair care brand that creators turn to for treatments that actually make hair feel smoother and softer without weighing it down. The Deep Damage Treatment EX gets the most enthusiastic mentions — described as nourishing but not heavy, with a great scent — and the Silk Oil Essence is a popular everyday oil that absorbs well. It's a solid option if you have dry, frizzy, or damaged hair and want something that delivers visible softness.
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