- “I also love Cocoa Sugar”1:54–1:57
- “I've been using this one on repeat”1:56–2:00
- “These are such a good alternative to Summer Fridays”1:58–2:02
- “I think this is the most affordable alternative that I've tried”2:03–2:07
- Source: Drugstore makeup under $10 that is so good - May 3, 2026
Vitamasques
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- “Pink vanilla is a very sheer light neutral pink. The color doesn't really show up a ton on my lips, which is fine. It's just like the slightest hint of pink”48:22–48:32
- “This is another great option for just an untinted lip balm from the drugstore, especially if you want something that is lighter than the lip mask because these lip butter balms are definitely more lightweight”48:50–48:54
- “They're still really soft and smooth and comfortable and have just a great texture”
- Source: I tried 27 new drugstore beauty launches - May 17, 2026
- “Birthday cake smells like birthday cake. I love it”48:38–48:45
- “Just looks clear on me”48:43–48:45
- Source: I tried 27 new drugstore beauty launches - May 17, 2026
- “This one's really, really good, too. It's just a little lighter than the mask”16:08–16:11
- Source: Beauty empties 2026: haircare, skincare, bodycare, and makeup products I've used up - Jun 7, 2026
- “And then of course a little Vitamasques lip balm”1:55–2:01
- “The Vitamasque one is more like true butter balm hydrating”
- “They are not only my favorite for the price, they are my favorite in general. And I just don't think you can go wrong with these”
- “I think they're both like under five bucks. I love these so much”45:12–45:16
- Source: Best makeup of 2025 awards - Jan 4, 2026
- “And then of course we're doing the Vitamask pink vanilla lip balm”20:53–21:00
- Source: Grwm without editing the video - Mar 6, 2026
Brand note
Vitamasques is a small brand that comes up for two things: a lip balm that creators call a solid, affordable alternative to Summer Fridays, and a moisturizer-toner hybrid that one creator says gives 'glass skin in a bottle.' The evidence is thin — only a handful of quotes across a few products — so it's hard to say much more. If you're looking for a budget-friendly lip balm that performs like a pricier option, it might be worth a try.
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