Yves Saint Laurent

YSL's makeup leans dramatic and high-impact — think volume-heavy mascaras and buildable, luminous blushes that perform well on skin but come with a luxury price tag that creators acknowledge openly. The Lash Clash mascara is the clearest hero here: it delivers serious volume and length without smudging, though the formula can get clumpy if you don't replace it regularly, and one creator found it didn't hold curl all day.