Grippy Serum 24-Hour Gripping Hydrating Primer
SUMMARY OF REVIEWS
Maybelline Grippy Serum 24-Hour Gripping Hydrating Primer has a lightweight serum texture that dries down to a tacky, grippy finish, helping makeup last longer without feeling heavy. Several creators prefer it over the ELF Power Grip Primer for its easier spreadability and less sticky feel, and it suits dry skin well, though Slashed Beauty notes it can accentuate texture and cause patchiness by the end of the day. It gives a natural dewy glow and works well under makeup, but those with acne scarring or dry patches may want to test it first.
FULL REVIEWS
POSITIVE
- “I love this stuff so much”1:26–1:29
- “It's going to leave like a tacky finish”1:36–1:39
- “It makes your makeup last on your skin a lot longer because it's kind of like stuck to your skin”1:37–1:42
- “I honestly like this more than the E.L.F. Power Grip Primer, which is saying a lot because that primer I used for like five or six years straight”1:32–1:36
- Source: Ultimate drugstore makeup favorites 2025 - Dec 11, 2025
- “This is one of my all-time favorite primers, high-end and drugstore”
- “Every brand has come out with some sort of grippy primer and this is by far the best one”0:51–0:55
- “A lot of grippy primers can be very thick on the skin. This is like really lightweight, like a serum”0:35–0:39
- “It's also hydrating but it's sticky and it grips your makeup on all day”0:37–0:40
- “This product is giving luxury”0:40–0:43
- Source: Best drugstore makeup under $10 - May 17, 2026
- “This is absolutely beautiful”2:57–3:00
- “I love that instead of coming out like a thick jelly, this actually comes out more like a serum that has grip to it and I just think it plays so well with others”3:04–3:11
- “But if you're dry and you really have that like event that you really want your makeup to last, this is what I would grab”3:34–3:38
- Source: Best makeup of 2025 awards - Jan 4, 2026
- “My dry skin loves a serum”2:25–2:29
- “This doesn't make my makeup pill”2:28–2:32
- “If you are into grippy primers and you're into giving your skin hydration, this is a great pickup”2:30–2:35
- Source: Speed reviews of 75+ makeup products - Dec 18, 2025
- “This has 2% niacinamide and is one of the only primers on the market that I actually enjoy”9:50–9:56
- “This one, if I want a grippy primer, is the one I usually go for. I love this primer”10:28–10:35
- Source: Maybelline vs L'Oreal: Ultimate Drugstore Showdown - Jun 10, 2026
- “Feels like skin care”3:38–3:40
- “The texture of this is like a thick serum”3:47–3:53
- “It's like if you mixed a jelly gripping primer with a serum, and as you sort of blend it out, it gets sticky”3:51–3:58
- “It's not as thick as something like the E.L.F. Grippy Primer, which I love the ELF grippy primer, but this one's just a bit more easily spreadable because it's like liquid form”3:58–4:02
- “It does after about 30 seconds, it does dry down to be this like grippy, sticky sort of finish”4:09–4:15
- Source: Best makeup of 2025 - Jan 22, 2026
- “It actually grips the makeup, but it doesn't feel heavy on the skin”1:55–1:59
- “I love that it's a little bit of a hybrid between like skin care and a primer”1:57–2:03
- “I actually notice a difference in the longevity of my makeup when I use this”2:03–2:07
- Source: Best makeup of 2025 - Dec 16, 2025
- “This is a really nice serum primer that will leave you with a slightly tacky base, but it's not overly sticky”1:50–2:00
- “If you think that the Elf Power Grip is a little bit too sticky for your liking, the Maybelline's Grippy Serum is a lot more lightweight”2:08–2:15
- “I feel like it does extend the makeup longevity, but it's not that distracting sticky feel like you get from a lot of other grip primers”
- “I think serum primers are elite. I think they're the best”2:20–2:25
- Source: Long lasting flawless drugstore makeup routine - May 16, 2026
- “It starts off with a very very thin and runny consistency. I mean, it really does look like a skin care serum, which means it's very easy to spread over the skin”6:45–6:54
- “After just a few moments it starts drying down to more of that sticky sensation”7:00–7:06
- “It's definitely adding a dewy appearance to my skin, though I don't think it looks too wet”7:15–7:21
- “I did notice that I was looking a bit more radiant with this primer underneath, but not overly shiny”7:33–7:37
- “All of my products were applying really well over this because of that thinner consistency”7:37–7:43
- “I really liked how my makeup looked on top of this. Everything was smooth, even, and I thought the radiance this gave me was natural-looking”7:50–7:55
- “I thought that this primer made my foundation and just my makeup overall look a little bit heavier right off the bat”
- “As far as wear time goes, this has been pretty impressive. I didn't lose all that much coverage throughout the majority of my face”8:22–8:26
- Source: Testing & rating the top 4 drugstore grip primers - Oct 27, 2025
MIXED / NEGATIVE
No negative reviews yet — creators have only had good things to say.
WHAT CREATORS SAY
- Consensus
- 4.5 / 5 from 9 creator reviewsGrailPeople ratings based on creator reviews.
- Good for
- Dry skin (2)
- Features
- Long-wearing (6) · Lightweight (3) · Easy to use (3) · Hydrating (2)
- ⚠ can feel greasy (1)
- ⚠ can feel sticky (1)
- ⚠ can feel drying / tight (1)
- ⚠ didn't help with acne (1)
Product details
Details
- Type
- primer
- Finish
- natural
- Shade
- —
- Key ingredients
- Niacinamide, Glycerin, Butylene Glycol, PEG-150 Distearate, Polysorbate 80, Phenoxyethanol, Caprylyl Glycol, Ethylhexylglycerin, Panthenol, Ascorbyl Palmitate
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