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@moorebeautifully reviewing Maybelline Lumi Matte Foundation at 08:26 in a YouTube Shorts videoSuper Stay Up to 30HR Lumi Matte Foundation"Truly one of the best foundations to come out in the last several years if you ask me."$15.99prakritisingh mentioning Maybelline New York Lifter Liner Lip Liner at 07:42 in their YouTube videoLifter Liner"If you don't like a lip liner that smudges, you should definitely get this one from Maybelline."-makeupbynikkilarose mentioning Maybelline Lifter Gloss at 32:08 in their YouTube videoLifter Gloss"These have hyaluronic acid in them."$12.99drugstoremaven mentioning Maybelline Super Lock Brow Gel at 01:15 in their YouTube videoSuper Lock Brow Glue Eyebrow Gel"Going to take the Super Lock Brow Gel from Maybelline."$11.99@monica.raviii reviewing Maybelline Bubble Colossal Mascara at 19:43 in a YouTube Shorts videoColossal Bubble Washable Volume Mascara"My favorite combo has been The Ordinary Lash Finisher with the new Maybelline Bubble Colossal mascara."$12.99@tati reviewing Maybelline Instant Age Rewind Eraser at 06:24 in a YouTube Shorts videoInstant Age Rewind Eraser Multi-Use Concealer"If I literally had to pick one concealer at the drugstore, this one is so multi-functional."$12.99itsbabykelz mentioning Maybelline Maybelline Fit Me Loose Finishing Powder at 08:40 in their YouTube videoFit Me Loose Finishing Powder"Great affordable drugstore powder."$10.99@makeupbynikkilarose reviewing Maybelline Sky High Lash Sensational Mascara at 20:51 in a YouTube Shorts videoLash Sensational Sky High Mascara"Skyhigh mascara waterproof promise you this is not sponsored by Maybelline but their lifter liner is the best."$13.99@alishasapproach reviewing Maybelline Grippy Primer Serum at 01:36 in a YouTube Shorts videoGrippy Serum 24-Hour Gripping Hydrating Primer"I love this stuff so much."$12.99@carmelnicolebeauty reviewing Maybelline Lash Sensational Body Mascara at 32:03 in a YouTube Shorts videoLash Sensational Body Mascara"I absolutely love this. I've worn it every day."$13.99@juliaadamsmua reviewing Maybelline Cloudtopia Cheek and Lip Mousse at 04:54 in a YouTube Shorts videoCloudtopia Long-Lasting Cheek & Lip Mousse Blush"This is going to be a matte Korean inspired moussey type blush texture. These are gorgeous. They are very pigmented, but they blend out to this ultra blurring matte gorgeousness."$9.99@thegarsowtwins reviewing Maybelline Sky Tubes Mascara at 03:28 in a YouTube Shorts videoLash Sensational Sky Tubes Tubing Mascara"I went in with very low expectations because I usually don't like tubing formulas, but for some reason this holds a curl pretty darn well."$13.99@vanilla_swirlxx reviewing Maybelline Super Stay 24H Skin Tint + Vitamin C at 00:05 in a YouTube Shorts videoSuper Stay 24H Skin Tint + Vitamin C"Maybelline 24-hour skin tint literally the best complexion product from the drugstore."$17.99@carmelnicolebeauty reviewing Maybelline Lifter Serum Concealer at 22:48 in a YouTube Shorts videoLifter Serum Concealer"This has become my favorite drugstore concealer. But not only that, it's become my favorite concealer of all time."$13.99lisajmakeup mentioning Maybelline Lifter Plump & Glow Foundation at 02:12 in their YouTube videoLifter Plump & Glow Foundation"This is beautiful."$15.99@makeupbynikkilarose reviewing Maybelline Tattoo Studio Gel Eyeliner at 33:26 in a YouTube Shorts videoTattoo Studio Sharpenable Gel Pencil Eyeliner"This is the one I think is the best from the drugstore."$11.99makeupbynikkilarose mentioning Maybelline Build-a-Brow Brow Pen at 29:08 in their YouTube videoBuild-A-Brow 2-in-1 Brow Pen and Sealing Gel"I've bought several of these."$15.99@stephaniemarie reviewing Maybelline Fit Me Matte and Poreless Foundation at 06:12 in a YouTube Shorts videoFit Me Matte + Poreless Foundation"Maybelline Fit Me Matte and Poreless Foundation has been a staple for me for as long as I can remember."-avatarling mentioning Maybelline Fit Me Matte & Poreless Powder at 11:23 in their YouTube videoFit Me Matte + Poreless Powder Foundation"This is the one that I reach for when I want a bit more mattifying, more smoothing, but at the same time, I don't want it to look heavy or dry on my dry skin. This ticks all the boxes."$11.99lisajmakeup mentioning Maybelline Moisturizing Serum Lipstick at 14:50 in their YouTube videoMoisturizing Serum Lipstick"My favorite shade that has the perfect cool-toned almost mauve-y nude shade on brown skin is the shade Hold the Door."-@shelbyannbell reviewing Maybelline The Falsies Lash Lift Waterproof Mascara at 01:38 in a YouTube Shorts videoThe Falsies Lash Lift Waterproof Mascara"I use my Falsies Lash Lift because I had repurchased this recently based on the raves of someone else I’d seen."-@slashedbeauty reviewing Maybelline Poreless Jelly Primer at 01:29 in a YouTube Shorts videoPoreless Jelly 24-Hour Blurring Poreless Primer"وضعتُ هذا المنتج على يدي قبل أيام. وسألتُ ابني، البالغ من العمر 11 عامًا، إن كان بإمكانه تحديد أي جانب من يدي عليه برايمر لإخفاء المسام وأي جانب لا يحتوي عليه. وقد أجاب بشكل صحيح."$12.99@carmelnicolebeauty reviewing Maybelline Lifter Full Coverage Serum Concealer at 20:09 in a YouTube Shorts videoLifter Full Coverage Serum Concealer"I think it's amazing."$10.99@sophdoeslife reviewing Maybelline Brow Pen at 25:11 in a YouTube Shorts videoBrow Inserts Eyebrow Pen"It's really really similar actually to the NYX brow pen, which is my favorite one of all time. Love."$12.99@itsjessicabraun reviewing Maybelline Sculpting Stix Eyeliner at 09:03 in a YouTube Shorts videoSculpting Stix 2-in-1 Precise Eyeliner & Angled Brush"This is not going to be like most pigmented thing you've ever used."$8.99@sophdoeslife reviewing Maybelline Lifter Glaze at 40:39 in a YouTube Shorts videoLifter Glaze Hydrating Lip Oil Balm"I fell in love with these this year. They look intimidating but are buildable and balm-like."$6.99@elleugly reviewing Maybelline New York Express Brow Pencil at 03:12 in a YouTube Shorts videoBrow Ultra Slim Defining Eyebrow Pencil"I have it on auto delivery on Amazon."$9.99@clairekookoo reviewing Maybelline Super Fluff Brow Mousse at 13:21 in a YouTube Shorts videoSuperfluff Volumizing Eyebrow Gel Mousse"It's very moussy, and it makes the brows look full. It does a great job of that."$10.99@kellystrack reviewing Maybelline Lifter Stix at 07:39 in a YouTube Shorts videoLifter Stix Multi-Use Face Stick"Y'all know my love for the Maybelline Lifter Sticks. I really, really love these."$9.99@carmelnicolebeauty reviewing Maybelline Lifter Stick at 09:27 in a YouTube Shorts videoLifter Stix Multi-Use Face Makeup Stick"These again really, really beautiful and natural finish to the skin."$9.99@magdalinejanet reviewing Maybelline Superstay Peeling Lip Stain at 24:02 in a YouTube Shorts videoSuper Stay Peel-Off Lip Liner"I wanted to fill in the lips just to see what the vibe was going to be after."-@clairekookoo reviewing Maybelline Lasting Fix Spray at 22:13 in a YouTube Shorts videoFacestudio Lasting Fix Makeup Setting Spray"This was the Maybelline Lasting Fix. I think if you're used to buying drugstore, you would have this."$9.99@zabrena reviewing Maybelline Born with It Lipstick at 09:10 in a YouTube Shorts videoColor Sensational Cremes Lipstick"To me, for me, it's the most perfect your lip color but better kind of color."$7.49@angelicanyqvist reviewing Maybelline Super Stay Up to 30HR Wear Lumi-Matte Longwear Foundation at 05:02 in a YouTube Shorts videoSuper Stay Up to 30HR Wear Lumi-Matte Liquid Foundation"Can you see how much I've used this? I love this."$11.99@alishasapproach reviewing Maybelline Cloud Top Blush at 07:22 in a YouTube Shorts videoCloudtopia Lip and Cheek Mousse Blush"They are super cute and they're basically giving you like a very blurred like matte finish on your face, but they're super super pigmented."$7.99@alishasapproach reviewing Maybelline Teddy Tint at 11:07 in a YouTube Shorts videoSuper Stay Teddy Tint"A lot of people say that the Teddy Tints are kind of drying for them, but there's a way to apply matte lipsticks."-@magdalinejanet reviewing Maybelline Lifter Lip Oil at 21:57 in a YouTube Shorts videoLifter Glaze Tinted Lip Oil Balm"I've been loving this one, this strawberry one."$9.99@doseofjosephine reviewing Maybelline Big Lifter Liners at 13:25 in a YouTube Shorts videoLifter Liner Lip Liner"If you're looking for something extremely long lasting, I highly recommend the Maybelline Big Lifter liners."$7.99@moorebeautifully reviewing Maybelline Vinyl Ink Lipstick at 58:59 in a YouTube Shorts videoSuper Stay Vinyl Ink Long-Wear Liquid Lipstick"One of my favorite lip products of all time from the drugstore because my perfect lip product is a gloss that doesn't transfer. It's like a matte lipstick that's a gloss. So, these are pretty close."$13.99@moorebeautifully reviewing Maybelline Shadow Drip Eye Tint at 40:16 in a YouTube Shorts videoShadow Drip Eye Tint"This doesn't really like stay put on your eyelid. It just kind of moves itself around. And that's exactly what's happening. I hate that."$6.98@laurafagelman reviewing Maybelline Tattoo Studio Eyeliner at 10:53 in a YouTube Shorts videoTattoo Studio Ink Pen Eyeliner"This is a great eyeliner. It's super creamy and super longwearing."$11.99@sophdoeslife reviewing Maybelline Super Fluff Brow Mousse at 25:46 in a YouTube Shorts videoSuperfluff Brow Mousse"They're just so easy to put on. A lot of the time I just put this on and I don't even bother with pencil cuz again, CBA."$13.00@moorebeautifully reviewing Maybelline Superstay 24-Hour Skin Tint with Vitamin C at 03:33 in a YouTube Shorts videoSuper Stay 24HR Skin Tint with Vitamin C"This is my favorite complexion product almost of all time and definitely from the drugstore."$12.99@nubelease reviewing Maybelline Lifter Gel at 18:25 in a YouTube Shorts videoLifter Oil-in-Gel Lip Gloss"A mango guava kind of scent that is really nice."-@moorebeautifully reviewing Maybelline The Falsies Surreal Mascara at 16:40 in a YouTube Shorts videoThe Falsies Surreal Extensions Mascara"This wand is so unique."$13.99daceycash mentioning Maybelline Lash Stiletto at 17:52 in their YouTube videoLash Stiletto Ultimate Length Mascara"I love this."$13.99prakritisingh mentioning Maybelline Super Stay Flex Powder Foundation Compact-30H at 05:02 in their YouTube videoSuper Stay Flex Powder Foundation"It's my favorite powder foundation."-amandaz mentioning Maybelline Fit Me Concealer at 09:23 in their YouTube videoFit Me Concealer"It's still my favorite drugstore concealer."-@monica.raviii reviewing Maybelline Lumi-Matte Longwear Foundation at 10:05 in a YouTube Shorts videoSuper Stay Lumi-Matte Longwear Foundation"I literally used a drugstore foundation on my wedding day and it lasted all day and it looked literally amazing."$12.99@moorebeautifully reviewing Maybelline Color Tattoo Shimmer Stick at 39:45 in a YouTube Shorts videoColor Tattoo Longwear Multi-Use Eye Shadow Stix"That's nice. It's not showing up a ton, but you know, if you're somebody super simple, you just want something sort of on the lid. It's not terrible."$8.99@tinatanakaharris reviewing Maybelline New York Superstay Creampact Foundation at 29:55 in a YouTube Shorts videoSuper Stay Full Coverage Foundation"It is apparently a balm to cream and it is just like a cream texture."$13.99Cloudtopia Cheek and Lip Mousse"This is like a really nice moussey color that goes on."$9.99@juliedawnbeauty reviewing Maybelline Super Stay Vinyl Ink Liquid Lipcolor at 10:20 in a YouTube Shorts videoSuper Stay Vinyl Ink Longwear Liquid Lipcolor"I love the vinyl inks."$11.99Sunkisser Hazy Matte Blush"These ones are very pigmented and super long lasting."-@tinatanakaharris reviewing Maybelline SP Stay Cream Pact Foundation at 20:25 in a YouTube Shorts videoSuperstay Creampact Foundation"Oh it's like Superstay."-@leahjanae reviewing Maybelline Sky High Tubes Mascara at 14:52 in a YouTube Shorts videoLash Sensational Sky High Washable Mascara"I really enjoyed the original Sky High. It still has that same like flexi wand that that one has just cuz it's such a good lengthening formula."$9.99@beautyover70withlea reviewing Maybelline Color Sensational the Creams Lipstick at 10:17 in a YouTube Shorts videoColor Sensational The Creams Lipstick"I love this color in the fall."$9.29@mrsmelissam reviewing Maybelline Lipstick at 16:13 in a YouTube Shorts videoColor Sensational Lipstick"This particular lipstick, as far as I'm concerned, Maybelline cannot be beat at the drugstore."$5.99Lash Sensational Body Full Volume Lifting Washable Mascara"For even more volume, I like to top it off with the Maybelline Lash Sensational Mascara."$13.99Lash Sensational Washable Mascara"This stuff is great. It is really nice and thick. Your lashes get pretty big. They get very voluminous. It's a wetter formula, but when you really want some vaa voom to your lashes, like this stuff is great."$9.99@magdalinejanet reviewing Maybelline Plum & Glow at 08:59 in a YouTube Shorts videoExpert Wear Blush"This one is a sheer plump hyaluronic acid glow. It smooths your skin out very well."$5.77@emilynoel83 reviewing Maybelline Brow Fast Sculpt (express Brow) at 08:21 in a YouTube Shorts videoExpress Brow Fast Sculpt Gel Brow Mascara"It's got that perfect little brush that has very short bristles on one end. So, that's where you can fill and the longer bristles help fluff it on through, you know?"$10.99@daceycash reviewing Maybelline Full 'N Soft Mascara at 27:45 in a YouTube Shorts videoFull 'N Soft Mascara"This is such a classic."$8.99@moorebeautifully reviewing Maybelline Master Chrome Metallic Highlighter at 50:43 in a YouTube Shorts videoFacestudio Master Chrome Metallic Highlighter"This is one of the best highlighters on the freaking market."-Hypercurl Waterproof Mascara"I have used this before it is a great product."-@laurafagelman reviewing Maybelline The Nudes Palette at 05:31 in a YouTube Shorts videoThe Nudes Eyeshadow Palette"This is a great cool toned nudes palette."$12.98@emilynoel83 reviewing Maybelline Eyeshadow Single at 14:12 in a YouTube Shorts videoExpert Wear Eyeshadow Single"I had recently done a whole like one shadow look just with this and it looked really good."$12.50@laurafagelman reviewing Maybelline Lifter Lip Liner at 36:10 in a YouTube Shorts videoLifter Liner Lip Liner Pencil with Hyaluronic Acid"These are excellent, super creamy and longwearing."$7.99@stephaniemarie reviewing Maybelline Fit Me Dewy and Smooth Foundation at 06:04 in a YouTube Shorts videoFit Me Dewy + Smooth Foundation"There's also a dewy and smooth version if you have dry skin."$11.99prakritisingh mentioning Maybelline Fit Me Fresh Tint SPF 50 Pa+++ & Vitamin C at 06:21 in their YouTube videoFit Me Fresh Tint"This is the only skin tint that I repurchased because it's a two in one."$19.10@stephaniemarie reviewing Maybelline Lash Discovery Mascara at 23:31 in a YouTube Shorts videoLash Discovery Mini-Brush Defining & Lengthening Mascara"I like to have a really narrow mascara that gets right at the root of my lashes and it's great for my bottom lashes."$8.99Instant Age Rewind Eraser Color Correcting Concealer"The Maybelline Age Rewind is also very nice."$12.99@moorebeautifully reviewing Maybelline Fit Me Blush at 37:57 in a YouTube Shorts videoFit Me Blush"I think it's a perfectly fine formula, but I do think it's kind of hard-pressed."$6.99@moorebeautifully reviewing Maybelline Fit Me Pressed Powder at 32:51 in a YouTube Shorts videoFit Me Matte + Poreless Pressed Powder"This is going on so beautifully. This is going to be a great touch-up powder as well."$8.99lisajmakeup mentioning Maybelline Lasting Drama Eyeliner at 14:31 in their YouTube videoLasting Drama Eyeliner Pencil"This is the Maybelline Tattoo Gel Liner. And I've been using this also for years."$9.99@abbeyyung reviewing Maybelline Superlock Brow Glue at 27:07 in a YouTube Shorts videoSuper Lock Brow Glue"This is seriously the best stuff ever. Love it."$11.99@angiehotandflashy reviewing Maybelline Age Rewind Dark Circle Eraser at 07:07 in a YouTube Shorts videoInstant Age Rewind Eraser Dark Circles Concealer"That is such a good concealer, no wonder it's been a favorite for years. It is so pretty, it's so smooth, the coverage is so good."$9.99@haleykimaking reviewing Maybelline Cheek Heat Gel-Cream Blush at 05:42 in a YouTube Shorts videoCheek Heat Gel-Cream Blush"It has a gel consistency similar to gloss series clo paint but this one has more sheer coverage and has more solid consistency."$8.99Super Stay Up to 24HR Hybrid Powder-Foundation"I've hit a lot of pan for a reason."$12.99@elenarachitskaya reviewing Maybelline Super Stay Matte Ink Liquid Lipstick at 06:04 in a YouTube Shorts videoSuperStay Matte Ink Liquid Lipstick"It becomes a favorite, at least for the entire fall."$9.89@monica.raviii reviewing Maybelline Falsies Lash Lift Volumizing and Lengthening Mascara at 16:03 in a YouTube Shorts videoFalsies Lash Lift Volumizing and Lengthening Mascara"I have short lashes and they go straight down."$10.99@tati reviewing Maybelline Color Sensational Lip Liner at 16:33 in a YouTube Shorts videoColor Sensational Shaping Lip Liner"I have not found a better liner. I just haven't."$9.99@moorebeautifully reviewing Maybelline Super Lock Tinted Brow Glue at 12:10 in a YouTube Shorts videoSuper Lock Tinted Brow Glue"This stuff is incredible. It is my favorite one and done."$9.99_evess mentioning Maybelline Lasting Fix Loose Powder at 12:40 in their YouTube videoLasting Fix Loose Setting Powder"This Maybelline Lasting Fix, which is actually a favorite of mine."-Super Lock Brow Glue Eyebrow Gel"I recently discovered my Maybelline though, and I feel like it works just as good, at least on my brows."$11.99makeupbynikkilarose mentioning Maybelline Master Precise Liquid Eyeliner at 25:34 in their YouTube videoEyestudio Master Precise All Day Liquid Eyeliner"You cannot go wrong with this."$10.99@itsjessicabraun reviewing Maybelline Lip at 05:42 in a YouTube Shorts videoSuper Stay 24 Lip Color"It's just like a really comfortable lip. I like this line a lot."-@makeupbycheryl reviewing Maybelline Express Brow Fast Sculpt Gel Brow Mascara at 07:49 in a YouTube Shorts videoExpress Brow Fast Sculpt Gel Brow Mascara"This pulled red on me, and you guys said I had red patches. It looks like my brows are bleeding, basically."$10.99@slashedbeauty reviewing Maybelline Color Tattoo Stix at 10:06 in a YouTube Shorts videoColor Tattoo Longwear Multi-Use Eyeshadow Liner Stix"In the middle of my eye, I'll add a little bit of champagne shimmer."$8.99@thegarsowtwins reviewing Maybelline Lash Sensational Sky High Lengthening and Volumizing Mascara at 16:36 in a YouTube Shorts videoLash Sensational Sky High Lengthening and Volumizing Mascara"I think this changed my life. It's so good."$13.99

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Super Stay Up to 30HR Lumi Matte Foundation
5Super Stay Up to 30HR Lumi Matte Foundation
  • “Truly one of the best foundations to come out in the last several years if you ask me”8:05–8:09
  • “This works for everyone. And that's what is so incredible about it”8:26–8:34
  • “It is the most lightweight. You don't feel like you're wearing foundation, foundation that covers and just gives beautiful skin-like finish”8:31–8:35
  • “It's so comfortable and it somehow works for my dry skin. It doesn't emphasize texture. It's just perfection”8:37–8:45
  • “It covers well. It makes your skin look like your skin but better. And it's priced really, really well”8:50–8:56
  • Source: Best makeup of 2025 awards - Jan 4, 2026
Sophie 🎀Sophie 🎀1.9K subscribers
5Variant: 128Super Stay Up to 30HR Lumi Matte Foundation
Carmel NicoleCarmel Nicole21K subscribers
4.9Super Stay Up to 30HR Lumi Matte Foundation
  • “Maybelline Lumi Matte is one of the best foundations, in my opinion”6:34–6:40
  • “One, super pigmented. Two, it's not heavy. Three, it gives you that Lumi Matte kind of like the best of both worlds”6:40–6:45
  • “This is the foundation I have on and it just makes you feel and look so done up”6:47–6:53
  • “You can really build it up to like a full coverage, but it can also, because of the thin Lumi Matte texture, it can give you like a thin veil, kind of like a skin tint”6:53–6:57
  • “It has this bit of a dry down where it adheres to your skin, but it's not matte where you know how sometimes matte products just kind of create a lot of texture, especially if you put a lot of foundation on. This one never does that”
  • “This foundation is an oldie but goodie”6:28–6:34
  • Source: Top 10 Best Drugstore Products of 2026 - May 12, 2026
Magdaline JanetMagdaline Janet106K subscribers
4.9Super Stay Up to 30HR Lumi Matte Foundation
Makeup By Nikki La RoseMakeup By Nikki La Rose523K subscribers
4.9Super Stay Up to 30HR Lumi Matte Foundation
  • “The best foundation of the year in my opinion goes to the Maybelline Lumi Matte Foundation”0:17–0:21
  • “Y'all know this is the foundation that I wore on my wedding day, and I do like to mix two shades, but this is super thin, super lightweight, great for my oily combination skin gals, but it doesn't kill the life in my skin at the same time, and the shade match is pretty damn good”0:21–0:25
  • “This will be one of my favorite foundations forever”0:33–0:37
  • Source: Best Makeup Launches of 2025 - Dec 24, 2025
Monica Ravi-ConwayMonica Ravi-Conway1.3M subscribers
4.9Variant: 125Super Stay Up to 30HR Lumi Matte Foundation
  • “Maybelline SuperStay Lumi Matte Foundation is one of my favorite foundations of the year, high-end or drugstore”1:38–1:44
  • “It's a foundation that applies, looks, and wears beautifully on all areas of my face”2:14–2:19
  • “I can easily build it from medium to just above medium full coverage”2:24–2:31
  • “It's smoothing on pores and texture”2:29–2:32
  • “It has a satin matte finish. And after I finish my makeup and it's set with powder, it has a really pretty natural soft matte finish with a hint of luminosity”2:33–2:39
  • “It feels lightweight and it wears well as the day goes on with or without primer”2:44–2:48
  • “I just think this is such a beautiful foundation that anyone with any skin type, even mature skin, could really enjoy”2:55–3:02
  • “It's flattering, comfortable, and it wears well throughout the day”3:16–3:20
  • Source: Best drugstore makeup products of 2025 - Dec 4, 2025
Stephanie MarieStephanie Marie279K subscribers
4.9Variant: 125Super Stay Up to 30HR Lumi Matte Foundation
Lisa JLisa J369K subscribers
4.9Variant: 220Super Stay Up to 30HR Lumi Matte Foundation
  • “This is by far the best foundation launch in the past like year or year and a half”3:06–3:09
  • “This is one of those foundations that will make you look like a filter in real life”3:09–3:16
  • “Whenever I use this, I feel like I'm taking an eraser and just like erasing my pores”3:14–3:20
  • “It has a tiny bit of a glow. It's actually going to stay matte and blur your skin all day”3:31–3:35
  • “If you have oily skin, you are still going to love this. If you have dry skin, you're still going to love this. It literally works for all skin types”3:35–3:40
  • “It really truly feels like you have a high-end foundation on”3:44–3:48
  • Source: Ultimate drugstore makeup favorites 2025 - Dec 11, 2025
Alisha AbdullaAlisha Abdulla51K subscribers
4.9Variant: 332Super Stay Up to 30HR Lumi Matte Foundation
  • “This formula is so good. It's so thin”4:55–5:00
  • “The shades for this foundation do run a little bit warmer, but they're not so orange it's unwearable”4:58–5:03
  • “This one also wears so well for me over time. This is one of the foundations I wore on my wedding day, and this one gives me really good coverage without looking cakey”5:09–5:13
  • “I actually even prefer this foundation formula to a lot of high-end formulas, and that I think says a lot”5:28–5:33
  • “I'm like over halfway through this. That's rare, especially for how much makeup I review and how many products that I put on my damn face”5:34–5:41
  • Source: Best and worst makeup of 2025 - Dec 20, 2025
Monica Ravi-ConwayMonica Ravi-Conway1.3M subscribers
4.8Super Stay Up to 30HR Lumi Matte Foundation
  • “I would say has more of a natural matte finish, but it's extremely lightweight on the skin and has a very smooth finish”3:20–3:27
  • “It wears really well because of its more matte nature, but it doesn't dry out the skin because it has more of that natural finish”3:33–3:39
  • “It just perfects the skin like so many of my favorite luxury and high-end foundations”3:48–3:52
  • “You can barely feel it on the skin and it lasts all day without getting crepey or creasy”3:55–4:00
  • “It's really reliable”3:58–4:02
  • “It's the only drugstore foundation that I have in today's video, so it's the best if you ask me that launched this year”4:02–4:08
  • Source: Best makeup of 2025 (tried 400 products) - Dec 19, 2025
Morgan TurnerMorgan Turner370K subscribers
4.8Variant: 128Super Stay Up to 30HR Lumi Matte Foundation
  • “I love this foundation. It works great on my more mature skin. It wears well”2:08–2:15
  • “The shade is fantastic. I love when I have a foundation, especially from the drugstore, where the shade matches you just right”2:13–2:18
  • “It looks radiant on your skin, but it's not dewy. It doesn't move around”2:32–2:38
  • “I imagine this is a foundation that will work for a lot of different skin types”2:36–2:41
  • “It's not too drying on my skin. Easy to blend. It's a little bit more lightweight”2:50–2:54
  • “Great foundation. I really like this one. It's one of my most worn foundations throughout this last year”3:05–3:09
  • Source: Best Drugstore Makeup of 2025 - Dec 12, 2025
MandyLeaMandyLea93K subscribers
4.8Variant: 090 and 098Super Stay Up to 30HR Lumi Matte Foundation
sophdoeslifesophdoeslife1.4M subscribers
4.8Variant: 125Super Stay Up to 30HR Lumi Matte Foundation
  • “It's a very lightweight formula, very fluid, applies really easily, but it's got enough pigment that it's going to go on and really cover up the things that you want to cover up, but without looking like a heavy mask of makeup”16:59–17:04
  • “It feels really lightweight. It looks fairly natural on the skin”17:10–17:17
  • “My favorite thing about this is the long wear of this foundation”17:16–17:22
  • “It wore for 10, 11 hours solid in the places where it always wears off, you know, my nose, my chin, between my brows. It was on solid looking just applied at the end of the day”17:26–17:32
  • “It has such a beautiful finish. It is lumy and matte at the same time, so it doesn't accentuate pores. It doesn't accentuate texture, but yet it has that beautiful lit from within glow”17:41–17:46
  • “It doesn't get shiny throughout the days”
  • Source: Best makeup of 2025 for mature skin from drugstore to high end - Dec 19, 2025
HotandFlashyHotandFlashy1.2M subscribers
4.5Super Stay Up to 30HR Lumi Matte Foundation
StephSteph20K subscribers
4.3Variant: 312Super Stay Up to 30HR Lumi Matte Foundation
  • “This is really kind of one of those foundations where you're going to get the best of both worlds. It's not fully matte, so it's not going to dry you out and make you look too overdone, but it is also nice and fluid, so it does feel really beautiful and lightweight on the skin”3:40–3:45
  • “In terms of longevity, this is one of the best, and I really like how it doesn't cake up or look too heavy on the skin like a lot of other matte foundations do”
  • “If you have dry to normal skin, a Lumi Matte, specifically the one from Maybelline, is a really great option”3:35–3:39
  • Source: Long lasting flawless drugstore makeup routine - May 16, 2026
Dacey CashDacey Cash517K subscribers
4Variant: 129Super Stay Up to 30HR Lumi Matte Foundation
  • “This is really, really good”
  • “When I tried this, it worked beautifully”4:15–4:19
  • “It's a matte but not drying finish, which is personally one of my favorites”4:24–4:33
  • “This is very, very similar from Maybelline and is coming in as a much cheaper price point”4:39–4:45
  • “The finish, the coverage, everything is super similar”4:45–4:49
  • “This is like a medium to buildable coverage foundation”5:01–5:04
  • “It's going to cover up redness, anything you kind of have going on”5:03–5:09
  • “It does not give you a glowy finish. It's still on the matte side. However, it does not feel drying or anything on the skin”5:45–5:48
  • Source: 10 Best Drugstore Beauty Dupes 2025 - May 9, 2025
Kelly StrackKelly Strack1.1M subscribers
Lifter Liner
4.9Lifter Liner
Prakriti SinghPrakriti Singh457K subscribers
4.9Variant: 11 UpstateLifter Liner
TheGarsowTwinsTheGarsowTwins15K subscribers
4.9Variant: Big LiftLifter Liner
  • “My favorite lip liner from this last year was from Maybelline. It is their lifter liner lip liner”3:15–3:19
  • “Drugstore-wise, I think this is the closest formula dupe I found to the Charlotte Tilbury lip liners, which I absolutely love”21:16–21:20
  • “They're very thicker and waxier, so they don't feather into the lines on your lips quite as much as some other formulas do. But they're also very long wearing. This one, too, is long wearing”21:24–21:30
  • “The shade of this is so good”21:33–21:38
  • “It actually looks a whole lot like Iconic Nude from Charlotte Tilbury. So good, more affordable than Charlotte Tilbury, but every bit as good”21:42–21:46
  • “It's so good at overlining. It will stay. I'm wearing it on my lips today. Smudges well, sets down, and then stays there”21:48–21:55
  • “You can top it with any lip gloss or lipstick and it looks amazing with on underneath anything. It's so so good. I love this”21:58–22:02
  • Source: Best Drugstore Makeup of 2025 - Dec 12, 2025
MandyLeaMandyLea93K subscribers
4.8Variant: UpstateLifter Liner
Jen PhelpsJen Phelps227K subscribers
Lifter Gloss
4.9Lifter Gloss
Makeup By Nikki La RoseMakeup By Nikki La Rose523K subscribers
4.6Lifter Gloss
Prakriti SinghPrakriti Singh457K subscribers
MENTIONSLifter Gloss
Abbey YungAbbey Yung827K subscribers
Lifter Gloss
Sophie 🎀Sophie 🎀1.9K subscribers
Super Lock Brow Glue Eyebrow Gel
4.9Variant: Medium BrownSuper Lock Brow Glue Eyebrow Gel
Taylor WynnTaylor Wynn862K subscribers
3.8Super Lock Brow Glue Eyebrow Gel
  • “This is a really nice brow gel, and I really liked this especially to use on my brows before filling them in because it didn't prevent the pencils from drawing onto my brow skin or my skin underneath my brows”5:36–5:43
  • “This, I would say, has medium hold compared to my go-to, which is Rare Beaut's flexible brow gel”5:50–5:57
  • “I was a little bit iffy at the beginning. And then I really, really liked it through like the bulk of its lifetime. And then towards the end, I was just kind of like dying to finish it up to be honest”6:05–6:09
  • “If you have very stubborn brow hairs like I do, it may not have enough hold for something like a lamination, but it's good enough hold for, you know, short periods of time”6:15–6:20
  • Source: Everything I emptied the last three months - May 1, 2026
By Kristina StudioBy Kristina Studio66K subscribers
Colossal Bubble Washable Volume Mascara
4.5Colossal Bubble Washable Volume Mascara
Stephanie MarieStephanie Marie279K subscribers
4.5Colossal Bubble Washable Volume Mascara
ZabrenaZabrena588K subscribers
4.2Colossal Bubble Washable Volume Mascara
Sophie 🎀Sophie 🎀1.9K subscribers
4.2Colossal Bubble Washable Volume Mascara
James CharlesJames Charles24M subscribers
4Colossal Bubble Washable Volume Mascara
  • “I think is absolutely just as good”22:00–22:06
  • “It actually holds a curl better than the Nabula does”22:07–22:15
  • “With the Colossal, you need to let it dry out for like a week in my opinion or you need to really remove the mascara from the wand before you use it because it will go clumpy if you apply too much”22:22–22:31
  • “For me, I would still rather take that extra step and use the colossal bubble, take off a little bit of the excess, and then get this really volumized kind of fluffy butterfly lash look”22:39–22:44
  • “I think that the Colossal Bubble from Maybelline is actually better”
  • Source: Best drugstore dupes for high-end makeup - Nov 15, 2025
Amanda ZAmanda Z128K subscribers
Instant Age Rewind Eraser Multi-Use Concealer
4.9Variant: 120Instant Age Rewind Eraser Multi-Use Concealer
  • “This is one of my all-time favorites”
  • “Sponge-tip applicators equal ease of use. Travel-friendly, efficient, quick. They get the job done super fast”5:06–5:14
  • “There is not a single drugstore concealer that I think is easier to use, whether you're a beginner, advanced, if you just want something quick and efficient, this is the one to get”16:06–16:09
  • “I think it is incredibly convenient to knock out quick concealing”17:03–17:10
  • “Coverage is amazing. Blend is seamless. Takes about 2 seconds to blend in”18:15–18:20
  • “It's easy, it's seamless, it gives great coverage, it's long-lasting”18:27–18:30
  • Source: Anyone can use these drugstore makeup products - May 2, 2026
Makeup By Nikki La RoseMakeup By Nikki La Rose523K subscribers
4.5Instant Age Rewind Eraser Multi-Use Concealer
  • “I can't stop reaching for these”
  • “I love the way that this just feels very much like skincare. It's not heavy. It doesn't dry out the skin. It doesn't feel overly greasy, but it does give you slight hydration”10:23–10:27
  • “This is beautiful all over the face as a replacement for foundation”10:34–10:38
  • “It doesn't emphasize any lines or any textures that I have under the eyes”10:40–10:48
  • “It just makes you look awake and brightened”10:45–10:50
  • “You can go quite heavy-handed with this without fearing that it's going to look heavy on the skin”10:52–10:56
  • “But I do have to set this. This definitely is one that's going to crease if you are someone that requires powder”
  • Source: My current favorite beauty products I can't stop using - May 25, 2026
By Kristina StudioBy Kristina Studio66K subscribers
Fit Me Loose Finishing Powder
4.9Variant: 10Fit Me Loose Finishing Powder
  • “This is truly one of my favorite powders ever at the drugstore”8:22–8:29
  • “I've gone through three of these the last, I don't know, year and a half or two because I love it”8:31–8:36
  • “I think it is so finely milled. Literally reminds me of baking powder”8:39–8:43
  • “When a powder literally sticks on your finger like this, it just gives you a great indication that this is how it's going to adhere and stick onto your face”8:49–8:58
  • “This is the powder I'm using today. Look how smooth everything looks”9:00–9:07
  • “The reason I like number 10, it is a little bit lighter, but it gives me this highlighted look”
  • “You see, you can't really see my indent in my under eye area”9:36–9:40
  • “Powder is amazing. If you don't have it, if you tried it, if you forgot about it, I feel like this powder's forgettable because new makeup is always coming out, but this is truly one of the oldies but goodies that you need”9:45–9:53
  • Source: Top 10 Best Drugstore Products of 2026 - May 12, 2026
Magdaline JanetMagdaline Janet106K subscribers
Fit Me Loose Finishing Powder
  • “This is probably my favorite setting powder. I mean, unless we're going to spend like $700 on a setting powder that is like I love the Hourglass powder, but for instance, if we're not spending that much money, literally, this is my favorite setting powder on the market, period”28:06–28:14
  • “This is so incredible. I feel like it's just as blurring as the Huda Beauty powder, but it feels less dry to my dry skin. Like genuinely, I like this powder better”
  • “It is truly like my favorite product from the drugstore”
  • “If I want to look fabulous and flawless in photos and for it to last a whole like Disney sweating day, I'll reach for this”29:13–29:20
  • “Your makeup will not go anywhere”
  • Source: Maybelline vs L'Oreal: Ultimate Drugstore Showdown - Jun 10, 2026
Sophie 🎀Sophie 🎀1.9K subscribers
2.5Fit Me Loose Finishing Powder
Christen DominiqueChristen Dominique5.3M subscribers
2.5Variant: 15 LightFit Me Loose Finishing Powder
HotandFlashyHotandFlashy1.2M subscribers
Lash Sensational Sky High Mascara
Grippy Serum 24-Hour Gripping Hydrating Primer
4.9Grippy Serum 24-Hour Gripping Hydrating Primer
Skyler ReneeSkyler Renee78K subscribers
4.5Grippy Serum 24-Hour Gripping Hydrating Primer
  • “Feels like skin care”3:38–3:40
  • “The texture of this is like a thick serum”3:47–3:53
  • “It's like if you mixed a jelly gripping primer with a serum, and as you sort of blend it out, it gets sticky”3:51–3:58
  • “It's not as thick as something like the E.L.F. Grippy Primer, which I love the ELF grippy primer, but this one's just a bit more easily spreadable because it's like liquid form”3:58–4:02
  • “It does after about 30 seconds, it does dry down to be this like grippy, sticky sort of finish”4:09–4:15
  • Source: Best makeup of 2025 - Jan 22, 2026
sophdoeslifesophdoeslife1.4M subscribers
4.2Grippy Serum 24-Hour Gripping Hydrating Primer
  • “This is a really nice serum primer that will leave you with a slightly tacky base, but it's not overly sticky”1:50–2:00
  • “If you think that the Elf Power Grip is a little bit too sticky for your liking, the Maybelline's Grippy Serum is a lot more lightweight”2:08–2:15
  • “I feel like it does extend the makeup longevity, but it's not that distracting sticky feel like you get from a lot of other grip primers”
  • “I think serum primers are elite. I think they're the best”2:20–2:25
  • Source: Long lasting flawless drugstore makeup routine - May 16, 2026
Dacey CashDacey Cash517K subscribers
3.5Grippy Serum 24-Hour Gripping Hydrating Primer
  • “It starts off with a very very thin and runny consistency. I mean, it really does look like a skin care serum, which means it's very easy to spread over the skin”6:45–6:54
  • “After just a few moments it starts drying down to more of that sticky sensation”7:00–7:06
  • “It's definitely adding a dewy appearance to my skin, though I don't think it looks too wet”7:15–7:21
  • “I did notice that I was looking a bit more radiant with this primer underneath, but not overly shiny”7:33–7:37
  • “All of my products were applying really well over this because of that thinner consistency”7:37–7:43
  • “I really liked how my makeup looked on top of this. Everything was smooth, even, and I thought the radiance this gave me was natural-looking”7:50–7:55
  • “I thought that this primer made my foundation and just my makeup overall look a little bit heavier right off the bat”
  • “As far as wear time goes, this has been pretty impressive. I didn't lose all that much coverage throughout the majority of my face”8:22–8:26
  • Source: Testing & rating the top 4 drugstore grip primers - Oct 27, 2025
Slashed BeautySlashed Beauty127K subscribers
Lash Sensational Body Mascara
4.9Lash Sensational Body Mascara
  • “I absolutely love this. I've worn it every day”31:59–32:03
  • “It gives you amazing lift. I guess it does what it says it's going to do. So, it gives you body in your lashes without being clumpy. So, it's incredibly clump free”32:03–32:09
  • “It's incredibly buildable. Even when it dries down significantly, you can still go in and build this mascara up”32:16–32:21
  • “The only negative I have with this is I do think it flakes on my bottom lashes a little bit. It doesn't smudge on my top lashes”32:24–32:27
  • “This mascara, oh my gosh, it's my new favorite. I love everything about it”32:21–32:25
  • Source: The best makeup of 2025 - Dec 29, 2025
Carmel NicoleCarmel Nicole21K subscribers
4.2Variant: Blackest BlackLash Sensational Body Mascara
Makeup By Nikki La RoseMakeup By Nikki La Rose523K subscribers
3.5Variant: Brownish BlackLash Sensational Body Mascara
simply.blairsimply.blair25K subscribers
Cloudtopia Long-Lasting Cheek & Lip Mousse Blush
4.9Cloudtopia Long-Lasting Cheek & Lip Mousse Blush
  • “This is going to be a matte Korean inspired moussey type blush texture. These are gorgeous. They are very pigmented, but they blend out to this ultra blurring matte gorgeousness”12:54–12:59
  • “It just gives this gorgeous blur to the cheeks. And the colors they came out with are so lovely. It's such a nice formula because it's very blurring, but my skin doesn't look like dehydrated. It's really gorgeous”13:23–13:29
  • Source: Best makeup under $10 that perform like high-end - Feb 10, 2026
Sophie 🎀Sophie 🎀1.9K subscribers
4.9Variant: Dreamy DawnCloudtopia Long-Lasting Cheek & Lip Mousse Blush
  • “This is a really beautiful intense sort of berry rose color”19:51–20:03
  • “These are one of these bouncy putty blushes where they're going to give you a really matte sort of airbrushed look”20:00–20:05
  • “They're very pigmented, but they make your cheek look oh so beautiful”20:05–20:14
  • “It doesn't have any luminosity to it. It's just a matte sort of blur all over the cheeks. Perfect for someone who really doesn't want to emphasize their texture on their cheeks”20:19–20:26
  • “It really blends out beautifully and they have a really nice shade range”
  • “I already know that formula is a win”
  • “This is my favorite blush from the drugstore, period”23:27–23:32
  • Source: Maybelline vs L'Oreal: Ultimate Drugstore Showdown - Jun 10, 2026
Sophie 🎀Sophie 🎀1.9K subscribers
4.8Variant: Toasted SkyCloudtopia Long-Lasting Cheek & Lip Mousse Blush
  • “When you feel it in the little pot, it feels like you're swatching a cream. Like, it does feel a little bit more wet, but once it touches your skin, it does kind of activate and it gets really silky”4:13–4:19
  • “The experience of applying it to my cheeks feels exactly like I'm blending out the Fwee ones”4:54–4:58
  • “It feels more glowy. It's not as matte and blurring, I would say, in the finish, but the blendout is really nice”
  • “And this color is so pretty. Like, I will be using this a ton. This is my favorite type of color”5:06–5:12
  • “I like this one quite a bit. I much prefer it over this Quo one”5:16–5:24
  • “Maybelline definitely takes the cake so far when I'm comparing these two”5:29–5:36
  • “My favorites coming out of today's video are these two products. The Milani bronzer as well as the Maybelline Cloudtopia Lip and Cheek Mousse. This color, the formula on my lips and my cheeks. So cute”17:13–17:17
  • Source: Trying my new drugstore makeup purchases - Feb 5, 2026
Julia Adams MUAJulia Adams MUA286K subscribers
4.8Variant: Moonlit RoseCloudtopia Long-Lasting Cheek & Lip Mousse Blush
Risa Does MakeupRisa Does Makeup478K subscribers
4.5Variant: Toasted SkyCloudtopia Long-Lasting Cheek & Lip Mousse Blush
  • “These are like a whipped throwback”7:17–7:22
  • “The thing I notice about these is they will kind of slip and slide around cuz they're kind of like that lightweight moussey formula”7:27–7:30
  • “They're so pretty. They have a matte finish, but they're really, really pretty”7:33–7:41
  • “It's called Toasted Sky. It looks super deep, but if you tap your brush into it lightly and just tap it out, you'll see it's really not that intense”7:45–7:49
  • “Look how pretty Toasted Sky is”
  • “I actually do think they're worth it”
  • “The only thing is they do slip and slide around. Like for instance, like if this sets on my cheek for a while and like you touch my cheek, it will come right off. So, you do have to set these as well or else you're going to have a mess”7:29–7:33
  • Source: Hot new drugstore makeup brutally honest review - Jun 1, 2026
Laura LeeLaura Lee4.6M subscribers
4.5Variant: Enchanted MauveCloudtopia Long-Lasting Cheek & Lip Mousse Blush
  • “This has a very mousy consistency”1:57–2:03
  • “It claims to create a soft focus velvety finish which blurs imperfections and leaves you with a flawless complexion”2:01–2:07
  • “It is an absolutely stunning color”
  • “This blush is super duper pigmented”
  • “It makes it feel and look really airy on the skin”2:51–2:59
  • “I find that this is very, very blurred and I think that it gives you a very soft matte finish”2:56–3:00
  • “This is such a longlasting blush. It will last you from morning till the evening”3:17–3:22
  • “I genuinely think this is suitable for all skin types”3:22–3:26
  • Source: Best cream blushes tested: drugstore & high-end - Jun 8, 2026
Carmel NicoleCarmel Nicole21K subscribers
4.5Variant: Enchanted MauveCloudtopia Long-Lasting Cheek & Lip Mousse Blush
simply.blairsimply.blair25K subscribers
4.5Variant: 05 Coral IllusionCloudtopia Long-Lasting Cheek & Lip Mousse Blush
Lisa JLisa J369K subscribers
4.2Variant: Coral IllusionCloudtopia Long-Lasting Cheek & Lip Mousse Blush
  • “It is one of those formulas that's kind of lifting up the coverage underneath a little bit on me. But the shade is looking very pretty and I like how soft it is like it's easy to blend. It's looking really natural on the skin”11:45–11:49
  • “This blush, these kind of formulas can be very hit or miss because a lot of the times they're either patchy looking or they kind of like drag, they don't blend well. My cheeks are looking good”25:07–25:13
  • Source: Affordable drugstore makeup under $15 - Jun 3, 2026
Taylor WynnTaylor Wynn862K subscribers
Lash Sensational Sky Tubes Tubing Mascara
4.9Lash Sensational Sky Tubes Tubing Mascara
TheGarsowTwinsTheGarsowTwins15K subscribers
4.9Lash Sensational Sky Tubes Tubing Mascara
  • “There's only one mascara I would run out and repurchase and it's this new one from Maybelline, the Maybelline Sky Tubes”1:28–1:31
  • “I don't want any other mascara in my life anymore”14:31–14:36
  • “This was a grower for me. I didn't love it the first time that I used it. But honestly, it's grown to be the best mascara I've ever tried”14:45–14:49
  • “They literally don't budge all day”15:09–15:16
  • “The removal is just so much better for your lashes. There's no tugging”15:34–15:41
  • “I say the major negatives are the fact that it dries down really quickly and you don't get a lot of volume with this mascara at all”16:21–16:25
  • “If you are looking for a lovely length and you are looking for a quick and easy application, honestly, I could not recommend this mascara enough”16:25–16:30
  • “I can't think of another mascara that would rival this ever for me right now”16:34–16:41
  • Source: Drugstore makeup favorites I'd repurchase first - May 14, 2026
Carmel NicoleCarmel Nicole21K subscribers
4.5Lash Sensational Sky Tubes Tubing Mascara
Magdaline JanetMagdaline Janet106K subscribers
4.5Variant: Very BlackLash Sensational Sky Tubes Tubing Mascara
  • “This mascara is so good”14:28–14:28
  • “I have short and sparse lashes, so it's very easy”14:31–14:34
  • “I feel like it did all three of those things for my lashes”14:42–14:46
  • “If I don't have good lashes and it made my lashes look good, then any of you beauties who have long lashes, thick lashes, y'all are going to love this”14:46–14:51
  • “They really did a great job with this mascara. I think this is a great mascara”14:55–14:59
  • “My only issue with this, which is not even really a negative, is that Maybelline has too many good mascaras at this point”14:59–15:04
  • “This is a great product. I love it”15:46–15:47
  • “I can't say that I'm going to repurchase it because they're going to come out with another formula that's like awesome, too”
  • Source: Judging viral beauty products everyone's buying - Jun 9, 2026
NubeleaseNubelease526 subscribers
3.5Lash Sensational Sky Tubes Tubing Mascara
By Kristina StudioBy Kristina Studio66K subscribers
Super Stay 24H Skin Tint + Vitamin C
4.5Variant: 220Super Stay 24H Skin Tint + Vitamin C
  • “This is such a pretty foundation. It's a thick kind of cream. It has really good medium coverage”3:36–3:42
  • “This one layers really well. Like if I start with one pump, and then I add just a tiny bit more in areas where I need it, it builds up really nicely”3:46–3:51
  • “It's so creamy and hydrating that my skin really loves this foundation”3:57–4:01
  • “Anytime I wear this foundation, I feel like I have an extra youthful glow to me”4:15–4:20
  • “It's not so strong to where it's emphasizing all the texture on my skin”4:25–4:29
  • Source: Best Drugstore Makeup of 2025 - Dec 12, 2025
MandyLeaMandyLea93K subscribers
4.3Super Stay 24H Skin Tint + Vitamin C
Laura LeeLaura Lee4.6M subscribers
2.5Variant: 120Super Stay 24H Skin Tint + Vitamin C
Amanda ZAmanda Z128K subscribers
Lifter Serum Concealer
5Variant: 35 & 50Lifter Serum Concealer
  • “This has become my favorite drugstore concealer. But not only that, it's become my favorite concealer of all time”22:11–22:18
  • “I don't think I've ever had a concealer that's given me such coverage, but that just remains incredibly smooth and hydrating under my eyes. Usually, those two don't come as a package. They just don't. But this one definitely does”
  • “I do think the shades are a bit of an issue, but I do use 35 to brighten and 50 to conceal”22:48–22:55
  • “This is a very thick concealer when it goes on. I thought I would hate it, but once you blend it out, it just becomes very, very serum like and it stays looking so smooth all day”22:51–22:58
  • “If I don't set it, it will remain looking quite radiant. I wouldn't say super luminous, but it does have a little bit of radiance to it”23:04–23:08
  • Source: The best makeup of 2025 - Dec 29, 2025
Carmel NicoleCarmel Nicole21K subscribers
Lifter Serum Concealer
  • “This did not do well when it came out, and I was one of those people that said, 'I hate this.'”25:15–25:21
  • “It's so so peach and it creases like crazy. There is just no redeeming quality about this”25:42–25:47
  • “It's supposed to be full full coverage, but every time I put this on, do you see how it's like it looks like Play-Doh on my skin?”25:47–25:53
  • “This is not my favorite complexion product at all. In fact, it's one of my least favorites. I cannot stand this stuff”25:56–26:02
  • “It looks okay for about 3 seconds and then it'll start to like crease and not wear well throughout the day. I don't care for it. It makes me angry”26:07–26:11
  • Source: Maybelline vs L'Oreal: Ultimate Drugstore Showdown - Jun 10, 2026
Sophie 🎀Sophie 🎀1.9K subscribers
Lifter Plump & Glow Foundation
4.5Variant: 120Lifter Plump & Glow Foundation
Lisa JLisa J369K subscribers
3.5Variant: 113Lifter Plump & Glow Foundation
  • “It says it's medium coverage, glowy finish, hyaluronic acid and peptides, 24-hour hydration”4:31–4:36
  • “I don't know that I would say this is medium coverage. I would say this is like a light medium”
  • “If you have oily skin, I can already tell you this is probably not going to be for you”8:12–8:16
  • “This one is very glowy. I would say this is going to be best for dry skin, I can already tell you”8:21–8:27
  • “It does look nice on my skin, though”45:50–45:56
  • “I do feel like my face is a little bit deeper than it was at the beginning of the video, but I'm not sure if it's from this or from this L'Oreal bronzer stick”
  • “It's a pretty foundation if you're looking for something very dewy and hydrating from the drugstore”45:46–45:50
  • “Am I like blown away by it? No”46:10–46:15
  • Source: New 2026 drugstore makeup releases: what's worth it & what's not - Jan 13, 2026
simply.blairsimply.blair25K subscribers
3.5Variant: 113Lifter Plump & Glow Foundation
Sophie 🎀Sophie 🎀1.9K subscribers
Tattoo Studio Sharpenable Gel Pencil Eyeliner
Build-A-Brow 2-in-1 Brow Pen and Sealing Gel
Fit Me Matte + Poreless Foundation
4.9Fit Me Matte + Poreless Foundation
Stephanie MarieStephanie Marie279K subscribers
4.8Fit Me Matte + Poreless Foundation
  • “This is a cult favorite. I think everybody loves this foundation”1:37–1:46
  • “This foundation gives you medium to full coverage. It's buildable as well”1:44–1:49
  • “I love that it makes my skin look absolutely flawless and smooth”1:49–1:53
  • “It stays all day, very, very long-lasting”1:53–1:58
  • “I love the formula as well”1:55–2:00
  • “It is a matte foundation but even if you are a dry skin person you can just apply a thick layer of moisturizer and go in with this foundation. It doesn't dry out your skin as much because my sister has dry skin and she also likes this foundation”2:01–2:07
  • “This is definitely a must try if you're a beginner or if you are a minimal makeup kind of a person”2:42–2:49
  • Source: Affordable Indian beauty brand makeup essentials under Rs. 500 - Jul 14, 2025
Prerna Joshi ♡Prerna Joshi ♡31K subscribers
4.5Fit Me Matte + Poreless Foundation
em maem ma570K subscribers
Fit Me Matte + Poreless Powder Foundation
4.6Variant: TranslucentFit Me Matte + Poreless Powder Foundation
  • “This is the one that I reach for when I want a bit more mattifying, more smoothing, but at the same time, I don't want it to look heavy or dry on my dry skin. This ticks all the boxes”11:14–11:19
  • “It mattifies really well without making it look flat or cakey”11:23–11:31
  • “I can touch this up, reapply it without it looking heavy. It adds this gorgeous smoothing blurring effect”11:29–11:33
  • “This really did surprise me with how much I love it because I don't usually gravitate towards matte finishes, but when I want a smooth effect, this does a really great job”11:38–11:44
  • “The texture of the powder itself is very lightweight as well and super smooth. When you put your finger in it, it feels really silky. Lovely quality”11:49–11:53
  • Source: Best makeup of 2025 - Dec 24, 2025
AvatarLingAvatarLing3K subscribers
4.2Variant: Light BeigeFit Me Matte + Poreless Powder Foundation
  • “This is a good foundation, don't get me wrong. I mean, they're not doing anything fancy”4:07–4:12
  • “As far as lightweight feeling foundation goes that's going to effectively even out your skin, but it's going to be about at a medium coverage level. It's good. It's a good standard foundation”4:14–4:18
  • “It's kind of like, yeah, she's been around for a while. She's been doing a good job. A lot of new ones have come out in the meantime, but nothing changed about the goodness of this”4:22–4:29
  • “It really feels just like a standard liquid. Like it's a very by the book type of liquid. It's not too runny, but it's not thick. It's literally just the consistency you picture when you think liquid foundation”4:50–4:58
  • “It does give me this overall kind of mattified look. I don't look too dry and cakey, but I'm not looking shiny either”5:14–5:18
  • Source: Best makeup you can buy at Dollar General - Feb 28, 2026
Emily NoelEmily Noel981K subscribers
Moisturizing Serum Lipstick
4.7Variant: Hold the DoorMoisturizing Serum Lipstick
  • “My favorite shade that has the perfect cool-toned almost mauve-y nude shade on brown skin is the shade Hold the Door”23:17–23:21
  • “Not only is the formula of this matte lipstick really comfortable, she's also really pigmented and she has pretty good wear for something that's not like super transfer-proof”23:30–23:33
  • “These focus more on hydrating your lips, the colors, the actual application of it. So, you will have to reapply these lipsticks throughout the day. I don't mind that because I'm not going to be getting crusty butt hole lips throughout the day and they don't settle into my fine lines”23:48–23:53
  • “The shade range is also amazing. I feel like any skin tone can find a shade that they really like from this lipstick”24:01–24:07
  • Source: Best and worst makeup of 2025 - Dec 20, 2025
Monica Ravi-ConwayMonica Ravi-Conway1.3M subscribers
4.6Variant: Crop TopMoisturizing Serum Lipstick
Lisa JLisa J369K subscribers
The Falsies Lash Lift Waterproof Mascara
MENTIONSThe Falsies Lash Lift Waterproof Mascara
  • “I feel like mascara has become a non-negotiable for me”1:35–1:40
  • “Like bronzer is a non-negotiable and a little bit of mascara as a non-negotiable cuz I have like literally no eyelashes at all”1:38–1:44
SHELBY ANNSHELBY ANN14K subscribers
Poreless Jelly 24-Hour Blurring Poreless Primer
4.2Poreless Jelly 24-Hour Blurring Poreless Primer
  • “The texture of this primer is very interesting because it does have a jelly-like consistency in that it's thin and spreadable, but it also has a soft and silky feel as you spread it across your skin that a typical silicone primer would have, but without the silicone”1:13–1:16
  • “I also found it cooling on the skin as I applied it, and I could definitely feel and see the hydration”1:29–1:33
  • “I was happy to report that there was zero peeling all week”1:40–1:46
  • “I did see a reduction in the appearance of my pores, especially on my nostrils and the cheek area on either side of my nose”2:05–2:10
  • “It's not as blurring as say the Smashbox Photo Finish Primer, which I've been using a lot lately because it is so gorgeous. But that's a $35 primer and this is $10”
  • “The side that I applied primer on did stay looking much smoother around my texture and acne scarring and just unevenness versus the side that I did not use it on”2:33–2:43
  • “I did actually get a little shinier on the primer side, though”2:47–2:51
  • “I do think that this is a better option, especially if you have oilier combo skin if you're looking for a best of both worlds primer where you get the blurring, but you also get the moisturizing without adding too much dew”3:07–3:12
  • Source: Testing new makeup under $20 all week - Aug 25, 2025
Slashed BeautySlashed Beauty127K subscribers
Lifter Full Coverage Serum Concealer
Brow Inserts Eyebrow Pen
4.9Variant: Black-BrownBrow Inserts Eyebrow Pen
Carmel NicoleCarmel Nicole21K subscribers
4.2Variant: Ash BrownBrow Inserts Eyebrow Pen
  • “I really feel like this product is a hit because it has two sides”
  • “It is so tiny. It's perfect if you have eyebrows like mine because you can really get in here and just shape your brows perfectly”13:01–13:05
  • “Ash brown, it kind of is a gray cool tone color. I find that that goes very well with my skin tone because it doesn't pull too warm, but it doesn't pull too ashy either”13:10–13:18
  • “I promise you if you are similar complexion to me, use a ash brown shade”13:46–13:52
  • Source: Top 10 Best Drugstore Products of 2026 - May 12, 2026
Magdaline JanetMagdaline Janet106K subscribers
Sculpting Stix 2-in-1 Precise Eyeliner & Angled Brush
4.7Variant: Smooth EspressoSculpting Stix 2-in-1 Precise Eyeliner & Angled Brush
Jessica BraunJessica Braun663K subscribers
4.2Variant: Hazy TaupeSculpting Stix 2-in-1 Precise Eyeliner & Angled Brush
Julia Adams MUAJulia Adams MUA286K subscribers
Lifter Glaze Hydrating Lip Oil Balm
Brow Ultra Slim Defining Eyebrow Pencil
Superfluff Volumizing Eyebrow Gel Mousse
3.8Variant: Soft BrownSuperfluff Volumizing Eyebrow Gel Mousse
  • “It's very moussy, and it makes the brows look full. It does a great job of that”2:59–3:02
  • “I felt like it was a little too dark for me”3:00–3:04
  • “What I did do with it was I brushed it through the brows a bit more with a spoolie to help lighten it. And when I wore it like that, I really did enjoy it a lot more”3:07–3:15
  • “It lasted throughout the day. It looked fabulous at the end of the day. It didn't move, didn't budge”3:20–3:23
  • “I do feel like it is worth trying. It's a good product from that aspect”3:25–3:28
  • “For me, again, it was just a color clash”3:28–3:33
  • Source: Drugstore makeup review - Mar 7, 2026
ZabrenaZabrena588K subscribers
3Variant: Medium BrownSuperfluff Volumizing Eyebrow Gel Mousse
  • “I find that this Maybelline product works better on a brush like this. Using it directly in your eyebrows, it gives way too much product and you don't really have good control and it gets flaky even though in the advertising it says it's a flake-free formula”13:03–13:09
  • “I don't find that that's true and I because of the applicator. I never have problems when I apply the product this way”13:21–13:29
  • “I think the applicator just puts down way too much product. If there's too much product, no matter what, you're going to get that flaking. So, I think it's just a problem with the spoolie they decided to use”13:29–13:35
  • Source: Full makeup look not sold at Sephora - Apr 9, 2026
clairekookooclairekookoo6.7K subscribers
Lifter Stix Multi-Use Face Stick
4.8Variant: 70Lifter Stix Multi-Use Face Stick
Kelly StrackKelly Strack1.1M subscribers
4.2Variant: 45Lifter Stix Multi-Use Face Stick
Sophie 🎀Sophie 🎀1.9K subscribers
4Lifter Stix Multi-Use Face Stick
  • “This is not an oil-based product, but there is oil in this product. And I think that's what gives it that gorgeous slip and slide on the skin”7:41–7:47
  • “I would honestly say if you're going to use the lifter, you really don't need to bother that much with prep”7:56–8:03
  • “This is one of those products that I think is great for makeup minimalists or somebody that wants something that has multiple functions”
  • “The finish of the Maybelline Lifter Stick is more of a true satin”
  • “I don't think you can go wrong with this”
  • Source: Drugstore makeup as good as high end - Aug 30, 2025
Dacey CashDacey Cash517K subscribers
Lifter Stix Multi-Use Face Makeup Stick
Super Stay Peel-Off Lip Liner
4.5Variant: HazeSuper Stay Peel-Off Lip Liner
  • “This feels gentle on the lips while providing staining power that lasts”2:49–2:54
  • “It has a free formula set in 5 minutes peels off seamlessly for up to 24-hour tattoo-like wear”2:54–2:58
  • “I love that it peels so quickly and it peels like in one strip”18:21–18:27
  • “After I did my makeup, I felt like the stain was gone”18:36–18:41
  • “I love how they peel so seamlessly and I will say when I filled it in today it did stain a little more than yesterday”25:33–25:39
  • “Really grew on me. I wasn't sure about them, but I just love how they stain and how they peel. The peeling part is so my favorite because it peels so evenly and neatly”28:12–28:16
  • Source: 8 new makeup products 2-day wear test - May 25, 2026
Magdaline JanetMagdaline Janet106K subscribers
4Variant: HazeSuper Stay Peel-Off Lip Liner
By Kristina StudioBy Kristina Studio66K subscribers
Facestudio Lasting Fix Makeup Setting Spray
Color Sensational Cremes Lipstick
4.5Variant: Nude LustColor Sensational Cremes Lipstick
TatiTati7.9M subscribers
Super Stay Up to 30HR Wear Lumi-Matte Liquid Foundation
Cloudtopia Lip and Cheek Mousse Blush
4.9Variant: Enchanted MauveCloudtopia Lip and Cheek Mousse Blush
Alisha AbdullaAlisha Abdulla51K subscribers
Super Stay Teddy Tint
Lifter Glaze Tinted Lip Oil Balm
4.2Variant: Strawberry ShakeLifter Glaze Tinted Lip Oil Balm
Magdaline JanetMagdaline Janet106K subscribers
Lifter Liner Lip Liner
Super Stay Vinyl Ink Long-Wear Liquid Lipstick
4.8Variant: CheekySuper Stay Vinyl Ink Long-Wear Liquid Lipstick
Sophie 🎀Sophie 🎀1.9K subscribers
Shadow Drip Eye Tint
1.5Variant: Amethyst DripShadow Drip Eye Tint
Sophie 🎀Sophie 🎀1.9K subscribers
1.5Variant: Quartz DripShadow Drip Eye Tint
Makeup By Nikki La RoseMakeup By Nikki La Rose523K subscribers
Tattoo Studio Ink Pen Eyeliner
Superfluff Brow Mousse
Super Stay 24HR Skin Tint with Vitamin C
4.9Variant: 112Super Stay 24HR Skin Tint with Vitamin C
Sophie 🎀Sophie 🎀1.9K subscribers
Lifter Oil-in-Gel Lip Gloss
3.5Variant: Passion JuiceLifter Oil-in-Gel Lip Gloss
NubeleaseNubelease526 subscribers
3.5Variant: Vanilla HorchataLifter Oil-in-Gel Lip Gloss
By Kristina StudioBy Kristina Studio66K subscribers
The Falsies Surreal Extensions Mascara
Lash Stiletto Ultimate Length Mascara
Super Stay Flex Powder Foundation
4.8Variant: 228Super Stay Flex Powder Foundation
Prakriti SinghPrakriti Singh457K subscribers
Fit Me Concealer
4.5Fit Me Concealer
Amanda ZAmanda Z128K subscribers
Super Stay Lumi-Matte Longwear Foundation
4.8Variant: 332Super Stay Lumi-Matte Longwear Foundation
  • “I literally used a drugstore foundation on my wedding day and it lasted all day and it looked literally amazing”8:52–8:55
  • “I love this foundation because it has mattifying ingredients in this like isododecane to help dry the foundation, silica for added oil absorption, and kaolin clay for added oil absorption, but it's not flat”10:05–10:07
  • “This is truly a foundation that I would pay high-end prices for”9:49–9:54
  • “The only thing I want to mention is because it is a matte foundation, you have to buy a shade that's like one or two shades lighter than your usual shade”9:56–9:58
  • “I wear shade 332 because of the mattifying ingredients”10:03–10:06
  • Source: How I make my makeup last 12+ hours on oily skin - May 30, 2026
Monica Ravi-ConwayMonica Ravi-Conway1.3M subscribers
Color Tattoo Longwear Multi-Use Eye Shadow Stix
Super Stay Full Coverage Foundation
Cloudtopia Cheek and Lip Mousse
Super Stay Vinyl Ink Longwear Liquid Lipcolor
Sunkisser Hazy Matte Blush
Superstay Creampact Foundation
Lash Sensational Sky High Washable Mascara
4.5Lash Sensational Sky High Washable Mascara
Leah JanaeLeah Janae160K subscribers
Color Sensational The Creams Lipstick
Color Sensational Lipstick
4.5Variant: Nude LustColor Sensational Lipstick
MrsMelissaMMrsMelissaM170K subscribers
Lash Sensational Body Full Volume Lifting Washable Mascara
Lash Sensational Washable Mascara
Expert Wear Blush
4.5Variant: 220Expert Wear Blush
Magdaline JanetMagdaline Janet106K subscribers
Express Brow Fast Sculpt Gel Brow Mascara
4.6Variant: Medium BrownExpress Brow Fast Sculpt Gel Brow Mascara
Emily NoelEmily Noel981K subscribers
Full 'N Soft Mascara
Facestudio Master Chrome Metallic Highlighter
4.9Variant: 250Facestudio Master Chrome Metallic Highlighter
Sophie 🎀Sophie 🎀1.9K subscribers
Hypercurl Waterproof Mascara
The Nudes Eyeshadow Palette
Expert Wear Eyeshadow Single
Lifter Liner Lip Liner Pencil with Hyaluronic Acid
Fit Me Dewy + Smooth Foundation
Fit Me Fresh Tint
4.5Variant: 09Fit Me Fresh Tint
Prakriti SinghPrakriti Singh457K subscribers
Lash Discovery Mini-Brush Defining & Lengthening Mascara
Instant Age Rewind Eraser Color Correcting Concealer
Fit Me Blush
3Variant: 30 Rose ClayFit Me Blush
Sophie 🎀Sophie 🎀1.9K subscribers
Fit Me Matte + Poreless Pressed Powder
3.5Variant: 100 TranslucentFit Me Matte + Poreless Pressed Powder
Sophie 🎀Sophie 🎀1.9K subscribers
Lasting Drama Eyeliner Pencil
Super Lock Brow Glue
Instant Age Rewind Eraser Dark Circles Concealer
Cheek Heat Gel-Cream Blush
2Variant: Rose FlushCheek Heat Gel-Cream Blush
  • “It has a gel consistency similar to gloss series clo paint but this one has more sheer coverage and has more solid consistency”5:25–5:30
  • “The gel light consistency blends easily similar to a light lotion”5:42–5:45
  • “The color payoff can be patchy making it difficult to achieve even coverage”5:48–5:50
  • “Even though the color looks intense on its own when it plans on the cheeks it appears almost invisible even with two layers it's still looks too sheer on my complexion”5:50–5:54
  • “Overall I personally don't like this product because it is so hard to get that even coverage”6:20–6:22
  • Source: Best & worst drugstore blushes for different skin types - Sep 29, 2024
Haley KimHaley Kim1.4M subscribers
Super Stay Up to 24HR Hybrid Powder-Foundation
SuperStay Matte Ink Liquid Lipstick
4.9Variant: 175 RingleaderSuperStay Matte Ink Liquid Lipstick
Elena RachitskayaElena Rachitskaya514K subscribers
Falsies Lash Lift Volumizing and Lengthening Mascara
Color Sensational Shaping Lip Liner
4.9Variant: Totally ToffeeColor Sensational Shaping Lip Liner
TatiTati7.9M subscribers
Super Lock Tinted Brow Glue
Lasting Fix Loose Setting Powder
Super Lock Brow Glue Eyebrow Gel
Eyestudio Master Precise All Day Liquid Eyeliner
Super Stay 24 Lip Color
Express Brow Fast Sculpt Gel Brow Mascara
Color Tattoo Longwear Multi-Use Eyeshadow Liner Stix
Lash Sensational Sky High Lengthening and Volumizing Mascara
4.9Variant: WaterproofLash Sensational Sky High Lengthening and Volumizing Mascara
TheGarsowTwinsTheGarsowTwins15K subscribers
Brand note

Maybelline is the drugstore brand that consistently delivers on longevity and performance, especially in foundations and lip products. The Super Stay Lumi Matte Foundation is a clear anchor — a thin, lightweight formula that dries to a natural matte with a hint of luminosity, wears all day without getting crepey, and works across skin types from dry to oily. The Lifter Liner and Lifter Gloss are also frequently mentioned for their staying power and comfortable feel, though shade range complaints pop up for the liner.

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