Lifter Liner
Summary of Reviews
Maybelline's Lifter Liner is a creamy, pigmented lip liner that several creators say outperforms high-end formulas, with lasting power that "doesn't budge" once set. Professional makeup artist Nikki La Rose notes it's "very smoothing on your lips," and multiple reviewers mention the shade range includes flattering mauve and pinky-brown tones. A few wish for more shades, but no one flags irritation or smudging issues.
Full Reviews
Positive
Variant: Big Lift
- “My favorite lip liner from this last year was from Maybelline. It is their lifter liner lip liner”3:15–3:19
- “Drugstore-wise, I think this is the closest formula dupe I found to the Charlotte Tilbury lip liners, which I absolutely love”21:16–21:20
- “They're very thicker and waxier, so they don't feather into the lines on your lips quite as much as some other formulas do. But they're also very long wearing. This one, too, is long wearing”21:24–21:30
- “The shade of this is so good”21:33–21:38
- “It actually looks a whole lot like Iconic Nude from Charlotte Tilbury. So good, more affordable than Charlotte Tilbury, but every bit as good”21:42–21:46
- “It's so good at overlining. It will stay. I'm wearing it on my lips today. Smudges well, sets down, and then stays there”21:48–21:55
- “You can top it with any lip gloss or lipstick and it looks amazing with on underneath anything. It's so so good. I love this”21:58–22:02
- Source: Best Drugstore Makeup of 2025 - Dec 12, 2025
Variant: Line Leader
- “If you want a nice combo, this is a good one. Lifter liner from Maybelline, the lifter liner, and then the shade pop. It's just really nice and wearable”15:28–15:32
- Source: Best drugstore makeup products of 2025 - Dec 4, 2025
Variant: Line Leader
- “You can see how creamy the glide is”
- “Other drugstore lip liners that I loved before just seem drying now”26:50–26:55
- “It's formulated with Hoba oil and hyaluronic acid”26:55–26:59
- “It helps your lips feel better in the process”27:08–27:13
- “This is high-end quality and I just love it”27:10–27:15
- Source: Top drugstore makeup favorites in every category - Aug 31, 2025
Variant: Line Leader
- “These are so creamy. They're pigmented. They're beautiful. They last really well”17:01–17:05
- “Sometimes really creamy lip liners don't last very well and then you just have the lip liner smeared all over your face. This one's not going to do that, but it doesn't feel super dry”17:10–17:17
- “I love this”
- Source: Best makeup of 2025 - Dec 30, 2025
Variant: Line Leader
- “I love these with all of my little heart”35:58–36:04
- “These are better than most of my high-end lip liners. They really are”36:01–36:08
- “Honestly, for creaminess and longevity in one, these”36:06–36:11
- “It's just a little bit mauve-y. And I just really think it's so gorgeous. I love it”36:23–36:27
- Source: Drugstore makeup favorites I'd repurchase first - May 14, 2026
- “Hands down the best at the drugstore”2:25–2:29
- “The lasting power is absolutely crazy”2:27–2:31
- “I just wish they would come out with more shades”2:29–2:33
- Source: Best drugstore makeup under $20 - Mar 26, 2026
Variant: 11 Upstate
- “I cannot stop reaching for this. I reach for it more than any other lip liner I own now”16:35–16:39
- “People say they're super long-lasting. It's long-lasting”16:39–16:43
- “It's exactly the color I wanted because it really is like the exact tone of my lips just like a few shades darker. So, it's like a very subtle contouring look”16:43–16:47
- “I've been finding it goes with like all my lipsticks and just like if I throw on a lip balm. And I love it. I'm just so shocked by it. It's like so affordable”16:53–16:56
- Source: Current Beauty Favorites | February & March 2026 - Apr 1, 2026
- “If you don't like a lip liner that smudges, you should definitely get this one from Maybelline”7:37–7:40
- “I bought a couple of shades, Cross the Line and Let's Bounce”7:41–7:46
- “This again is a beautiful brown, a little bit more cool-toned, I'd say”7:45–7:48
- “You do get a small window to blend this out, but once it sets, it's not going to move”7:48–7:53
- “I think this is the most long-wearing lip liner I have”7:53–7:58
- “I'm definitely going to buy more shades”7:57–8:00
- “I love the formula, love the longevity”7:58–8:01
- Source: Affordable makeup under ₹500 - Apr 30, 2026
Variant: On It
- “Promise you this is not sponsored by Maybelline but their lifter liner is the best lip liner period. Point blank, Sephora or anywhere, the best lip liner”
- Source: Full Face Using the Best Drugstore Makeup - Jan 6, 2025
Variant: Upstate
- “It's like the perfect pinky brown. It's like the your lips but better color”27:41–27:46
- “I just love these lip liners, first of all, because they're so creamy that you can wear them just all over as a lipstick”27:46–27:52
- “I just really love this color because I think it's such a neutral. It really goes with everything”27:52–27:59
- “I could see this taking over as my favorite lip liner um in place of the Charlotte Tilbury Pillow Talk Light”28:34–28:40
- Source: Ranking new drugstore makeup: hits, misses & surprises - Jun 13, 2026
Variant: Upstate and Player
- “These not only come in some of the most beautiful shades on the market, but they also have truly one of the best formulas in makeup, period. They are creamy, pigmented, incredibly longlasting, and just absolutely beautiful”54:07–54:14
- “These are incredible”
- Source: Maybelline vs L'Oreal: Ultimate Drugstore Showdown - Jun 10, 2026
Variant: On It
- “I also grabbed this Maybelline lifter liner in the shade on it”14:05–14:10
- “Ooh, I love this color”
- “Oh, I like that a lot. A lot. A lot. A lot”
- Source: Trying my new drugstore makeup purchases - Feb 5, 2026
Variant: Big Lift
- “If you're looking for something extremely long lasting, I highly recommend the Maybelline Big Lifter liners”13:22–13:25
- “These are amazing. They're just super pigmented. You kind of have to be careful”13:25–13:32
- Source: Ultimate drugstore makeup routine - Apr 7, 2025
- “These are excellent, super creamy and longwearing”36:10–36:15
- “I have gone through two of these already”
- Source: 2025 Best Drugstore Makeup Tested on Mature Skin - Dec 30, 2025
- “These are incredibly longwearing”10:02–10:04
- “They're very smoothing on your lips”48:16–48:21
- “Once these are on they don't budge”38:25–38:31
- “The shades are gorgeous”
- “On It and Line Leader are probably two of my favorites”38:28–38:32
- Source: Allure Best of Beauty according to me - Oct 11, 2025
- “These actually don't budge throughout the day”1:52–1:54
- Source: Holy Grail Affordable Makeup Products - Apr 15, 2026
- “The NYX Out Loud pencils and the Maybelline Lifter Liners, these are about the same to me. They both really stay on your lips super well. They're gorgeous. They have the same type of formula to me”
- Source: Best makeup under $10 that perform like high-end - Feb 10, 2026
- “And then of course the Maybelline lifter liners”
- “These are so creamy and so pigmented”
- “I'm so sorry but I will just never get over how creamy these lip liners are”
- Source: Drugstore makeup tutorial - Aug 2, 2025
Variant: Lineleader
- “Pretty darn close”22:31–22:33
- “It's slightly maybe more mauve-y, but honestly, I kind of prefer that. I think it looks even more natural”
- “You can barely, barely tell”
- Source: Best Charlotte Tilbury dupes - Jul 20, 2026
- “It's a little bit more of a mauve than a pink”18:40–18:44
- “It applies so nicely”
- “The application process of the Maybelline one is so much more enjoyable. It is so creamy”18:56–19:00
- “Since I did test the wear on my hand by scrubbing it with dish soap, I do know that it lasts”19:02–19:08
- “If this one can stick and blend, why can't they?”19:29–19:35
- Source: Luxury vs Drugstore Makeup Comparison - May 24, 2026
Mixed / Negative
No negative reviews yet — creators have only had good things to say.
What creators say
- Consensus
- 4.7 / 5 from 18 creator reviewsGrailPeople ratings based on creator reviews.
- Features
- Long-wearing (13) · Creamy (7) · Pigmented (3) · Transfer-proof (3) · Easy to use (3)
- Value
- Value for money (4)
Product details
Details
- Type
- lip liner
- Finish
- —
- Shade
- —
- Key ingredients
- hyaluronic acid, jojoba oil, isododecane, synthetic wax, polybutene, trimethylsiloxysilicate, silica, hydrogenated jojoba oil, sodium hyaluronate, kaolin
Some links are affiliate links. We may earn a commission.
Links