Hydro Grip Hydrating Makeup Primer with Hyaluronic Acid + Niacinamide
Tacky, water-based primer that grips makeup without being overly sticky.
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Milk Makeup Site →Amazon →Ulta →Sephora →SUMMARY OF REVIEWS
Milk Makeup's Hydro Grip Primer is a tacky, water-based formula that helps makeup last longer and look nicer, according to several creators. Monica Ravi-Conway notes it's less sticky than the E.L.F. Power Grip, which she prefers for facial hair, but at $30 per ounce, it's pricey. No one reports irritation or downsides, and Tamara Renaye simply says, "I love this primer."
FULL REVIEWS
POSITIVE
- “I love this primer”3:36–3:38
- “I don't have any problems with it”3:45–3:49
- “When I use it, my makeup is on point”3:47–3:51
- Source: My 2025 Makeup Favourites - Oct 30, 2025
- “This smells like a floaty, you know, like when you were a kid and you put floaties on before you went to the pool. That is what it's giving. But my skin does feel hydrated. I love the tackiness in this. It won an award. This is a good one. The hydration really sinks into the skin”1:22–1:27
- “I feel very comfortable hydrated gripping instantly”1:31–1:35
- Source: Drugstore dupes for high-end makeup - Jul 19, 2024
- “I like that this because it's just well, very grippy”2:55–3:03
- “This really helps to make the skin tacky”
- “That immediately creates a really nice tacky finish to the skin, so everything kind of holds onto it”13:17–13:23
- Source: 10 minute I woke up like this makeup routine - May 23, 2026
- “It's one of those tacky, sticky primers”3:24–3:30
- Source: 10 minute everyday makeup routine for real life - Jun 6, 2026
- “I don't think this is as sticky as the E.L.F. Power Grip, but I kind of prefer that because I am someone who has facial hair on their face and I don't shave the hairs on my face”1:52–1:57
- “So, that's why I do prefer this one even though it is more expensive”2:03–2:09
- “Coming in at $30. 1 oz of product coming in price per ounce, $30”1:40–1:45
- “I don't know if you guys could see the stick, but it's definitely not as sticky as the E.L.F. Power Grip Primer”2:12–2:17
- “the Milk Makeup comes in at $30 per ounce”
- Source: Drugstore vs high-end makeup price per ounce comparison - Apr 11, 2026
- “This is a tacky sticky primer. It's a clear water-based primer that once it dries down it turns very tacky and sticky which helps grip the makeup onto the skin”8:02–8:11
- “I think this is good if you're looking for a water-based primer”8:20–8:27
- “It is a little pricey”
- “I feel like it works. I guess it does make my makeup look nicer and last longer”8:34–8:41
- “It gets really really tacky which is nice”9:07–9:11
- Source: Ranking TikTok viral products again (brutally honest) - Jan 22, 2025
MIXED / NEGATIVE
No negative reviews yet — creators have only had good things to say.
WHAT CREATORS SAY
- Consensus
- 4.1 / 5 from 6 creator reviewsGrailPeople ratings based on creator reviews.
- ⚠ can feel sticky (1)
Product details
Details
- Type
- face primer
- Finish
- dewy
- Shade
- —
- Key ingredients
- Hyaluronic Acid, Niacinamide, Blue Agave Extract, Aloe Water, Hemp Seed Extract
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