Lifter Serum Concealer
SUMMARY OF REVIEWS
Maybelline's Lifter Serum Concealer divides testers sharply: Carmel Nicole (21K subs) calls it her favorite concealer ever, praising its coverage, hydration, and smooth finish, while professional makeup artist Risa Does Makeup agrees it's concentrated and blends easily. However, Morgan Turner (former professional wedding makeup artist) finds it "super drying" and "super cakey," and Sophie (2K subs) reports severe creasing and a Play-Doh-like texture.
FULL REVIEWS
POSITIVE
Variant: 35 & 50
- “This has become my favorite drugstore concealer. But not only that, it's become my favorite concealer of all time”22:11–22:18
- “I don't think I've ever had a concealer that's given me such coverage, but that just remains incredibly smooth and hydrating under my eyes. Usually, those two don't come as a package. They just don't. But this one definitely does”
- “I do think the shades are a bit of an issue, but I do use 35 to brighten and 50 to conceal”22:48–22:55
- “This is a very thick concealer when it goes on. I thought I would hate it, but once you blend it out, it just becomes very, very serum like and it stays looking so smooth all day”22:51–22:58
- “If I don't set it, it will remain looking quite radiant. I wouldn't say super luminous, but it does have a little bit of radiance to it”23:04–23:08
- Source: The best makeup of 2025 - Dec 29, 2025
Variant: 35
Variant: 20
- “Their new lifter serum concealer is so good. It's extremely concentrated”3:54–4:04
- “It blends out so easily, covers everything, and because it's a serum formulation, it also contains skin care benefits”4:10–4:16
- Source: Get ready with me using my favorite makeup products of 2025 - Dec 30, 2025
Variant: 35
- “I think it's amazing”
- “I have dry, crepey, thin under eyes. It's not great. And this is beautiful on them, but it's beautiful when I use a minimal amount”18:29–18:35
- “You need the tiniest dot of this concealer”20:09–20:15
- “If you use this one sparingly, it's amazing”
- Source: Drugstore makeup favorites I'd repurchase first - May 14, 2026
- “I forgot that I also picked up the Maybelline lifter”8:58–9:05
- Source: Full face of drugstore makeup (baddie on a budget) - Apr 8, 2026
MIXED / NEGATIVE
- “This did not do well when it came out, and I was one of those people that said, 'I hate this.'”25:15–25:21
- “It's so so peach and it creases like crazy. There is just no redeeming quality about this”25:42–25:47
- “It's supposed to be full full coverage, but every time I put this on, do you see how it's like it looks like Play-Doh on my skin?”25:47–25:53
- “This is not my favorite complexion product at all. In fact, it's one of my least favorites. I cannot stand this stuff”25:56–26:02
- “It looks okay for about 3 seconds and then it'll start to like crease and not wear well throughout the day. I don't care for it. It makes me angry”26:07–26:11
- Source: Maybelline vs L'Oreal: Ultimate Drugstore Showdown - Jun 10, 2026
- “This is just not it, fam”
- “Unless my skin is so incredibly hydratingly prepped, this again, it just pills”13:13–13:19
- “I had to start my makeup over as you can see”13:25–13:30
- “This is just not worth like the over the 10 bucks you're going to have to pay for this in my opinion”13:28–13:32
- Source: Speed reviews of 75+ makeup products - Dec 18, 2025
- “This concealer did not work for me. It looked really bad under my eyes and showed every wrinkle”
- Source: 2025 Best Drugstore Makeup Tested on Mature Skin - Dec 30, 2025
- “Super drying”
- “Super cakey”
- “Wears awfully”
- Source: I TRIED EVERY NEW VIRAL CONCEALER...HITS & MISSES - Apr 29, 2026
WHAT CREATORS SAY
- Consensus
- 2.9 / 5 from 7 creator reviewsGrailPeople ratings based on creator reviews.
- Features
- Easy to use (2) · Full coverage (2)
- ⚠ doesn't last / fades through the day (2)
- ⚠ may not suit dry skin (1)
- ⚠ didn't help with fine lines & firmness (1)
- ⚠ coverage is thinner than expected (1)
- ⚠ feels overpriced to some (1)
Product details
Details
- Type
- concealer
- Finish
- natural
- Shade
- —
- Key ingredients
- glycerin, caffeine, sodium hyaluronate, palmitoyl tripeptide-1, palmitoyl tetrapeptide-7, ascorbyl glucoside, tocopherol, kaolin, silica, propylene glycol
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