THE 10 BEST DRUGSTORE MAKEUP LAUNCHES OF 2025! (these feel like luxury products)
Hard Candy$7.00- “Hard Candy absolutely killed it with this one”▶ 0:37
- “This is a big big mattifying, oil control, sweat control primer”▶ 0:55
- “It reminds me very much of the one size oil sucker primer, but it's like the light version of that”▶ 1:04
- “It really goes on and mattifies my skin. And it does help keep me matte and keep my makeup on throughout the day”▶ 1:29
- “This primer really does that. It's so good”
- “It is vegan, cruelty-free, fragrance free”
- “If you go overboard, this is going to peel up on you. So, start with a little, add a little bit more if you need”
- “I am so impressed with honestly a lot of things from Hard Candy lately, but this has been the star”▶ 0:37
NYX$11.00Buttermelt Bronzershade · 2.5- “Oh my gosh, these are amazing”▶ 2:34
- “These are beautiful”
- “They are quite pigmented. So, go in with a little bit at first and then build as you need to”▶ 3:04
- “They are very easy to blend”▶ 3:18
- “These are flawless on my skin. They just kind of melt in”▶ 3:30
- “They really have this kind of satiny finish on my skin. They are so beautiful”▶ 3:41
- “I just think it looks so healthy and just it has such a flawless finish on my skin. I love it”▶ 4:07
NYX$11.99- “These highlighters are intense. Okay, they are intense”▶ 4:27
- “You are going to get that see me from outer space type of glow to your face with these highlighters”▶ 4:33
- “You can get a more lit from within glow”▶ 4:47
- “I love that they have like purpley shades and pinky shades and green shades”
- “These are gorgeous”
- “I love that formula. It's at that great NYX price point. So many shades to choose from. I love love love these highlighters”▶ 4:27
Morphe$17.00- “I've been raving about these Morphe Cloud Light Soft Glow Veil Powders since they launched. I fell in love”▶ 6:00
- “These Cloud Glow Veil powders are so beautiful”▶ 6:28
- “I love a glowy finishing powder for when my face is already set”▶ 6:35
- “It just can give some life and almost like a little filter over your skin”▶ 6:48
- “This is as close as you can get [to Hourglass powders]”▶ 7:04
- “I want Morphe to expand and make even more shades of this because it's so beautiful”▶ 7:06
- “A glow finishing powder can be beautiful and glow, not glitter”▶ 6:43
- “The veil over your skin, absolutely stunning”▶ 6:53
- “This is basically the opposite of the NYX Buttermilk. This is glow from within”▶ 8:16
- “Beautiful powder”
Morphe$15- “These I'm so impressed”
- “I wear these so much. Not just when I'm filming, but in my day-to-day when I need something to throw in my purse. These are just so beautiful”▶ 8:55
- “The packaging of these are so luxe”▶ 9:06
- “These are a comfortable matte”▶ 9:28
- “They are not a matte lipstick where you feel like you're kind of like scraping it across your lips”▶ 9:30
- “They are smoothing. They're blurring. They're just so gorgeous”▶ 9:42
- “They come in so many beautiful shades”▶ 9:47
- “Their blurring pudding pots are a favorite”
- “These have the most unique kind of bouncy cream texture”▶ 11:47
- “They have a soft matte finish on my cheeks”
- “I think they're so beautiful”
- “I love so many products from fwee”▶ 12:06
- “I consistently use these. I've convinced so many people in my like personal offline life to get these because they're so good and everyone loves them”▶ 12:26
- “The formula, the finish, the shades. There's so many shades. They're just absolutely favorites for me”▶ 12:36
- “If these went missing from my collection, if a makeup bandit came in here and I could not physically fight them off, I would be restocking ASAP”▶ 12:45
- “They're at such a great price point, such a unique formula. I just obsessed”▶ 12:54
fwee$17.00- “I love that you can get the same shade in a sheer or a more pigmented version. I just think that is genius”▶ 13:13
- “I've bought so many of these”▶ 13:21
- “It's just a beautiful formula”▶ 13:46
- “They're very comfortable on the lips”▶ 13:48
- “They don't settle into any lines. They don't bleed outside of my lips”▶ 13:50
- “They stay on. They feel hydrating. They feel comfortable. They're beautiful”▶ 13:55
- “The packaging, I think, is so cute”▶ 13:59
Sacheu$14.00Long Wear Brow & Freckle Tint STAY-Nshade · Blonde Roast- “I love this for faux freckles. They're so cute”▶ 15:27
- “They're pigmented without being too pigmented because I just want them to be like a light freckle for me”▶ 15:30
- “If you are somebody who has natural freckles and they get covered up with makeup, you want to bring them back through, they could be really great for that”▶ 15:54
- “And they're at a really great price point”▶ 16:00
- “These are beautiful”
- “I bought these a while ago, a while over six months ago, and there's still plenty of product. Like there's no end in sight for these running out”▶ 16:12
- “I'm enjoying these. I think they're just fun and I had to mention them because it's been such a great product this year”
ColourPop$9.00- “I love these”
- “These are a watery lip stain. They feel super thin on the lips when I put them on”▶ 16:32
- “These are longlasting but very comfortable and not drying”▶ 16:47
- “I like that they came out with so many shades”▶ 16:50
- “This has been a standout launch from me for the brand this year”▶ 17:04
- “These do go on and look very glossy. It looks like a pigmented lip gloss. Super beautiful”▶ 17:09
- “They don't settle weird. They don't feather out on the lips”▶ 17:16
- “As the day goes on, that gloss will kind of wear away, but you're left with a really beautiful lip stain. I love that”▶ 17:20
- “They're hydrating. They're watery”▶ 17:39
- “I just love that they don't feel thick and goopy”▶ 17:44
- “You can definitely build these up to be more pigmented or you can wear these in a lighter layer to get that less color. They're just so pretty”▶ 17:46
- “This is really, really a great formula from ColourPop”▶ 18:09
ColourPop$12.00Liquid Highlightershade · Sugar Donut- “I've been so impressed with these”▶ 18:27
- “This one very light, very intense, very blinding”▶ 18:36
- “This shade is like this peachy gold reflect duo chromeesque type of highlighter. Beautiful”▶ 18:50
- “It's beautiful. It's glowy. It doesn't look like a stripe on my face. It doesn't feel heavy or oily”▶ 19:17
- “With this one, it really diffuses into my skin. I can get a nice blend and it can be intense but beautiful”▶ 19:34
- “I just really really enjoy that formula”▶ 19:41
- “I was so surprised at how much I have enjoyed that”▶ 19:44
ColourPop$12.00Liquid Highlightershade · I See the Light (tangled)- “This shade is like this peachy gold reflect duo chromeesque type of highlighter. Beautiful”
- “It's beautiful. It's glowy. It doesn't look like a stripe on my face. It doesn't feel heavy or oily”
- “With this one, it really diffuses into my skin. I can get a nice blend and it can be intense but beautiful”▶ 16:10
Morphe$19Cheek Thrills Multi-Finish Face Trioshade · Blind Date- no still
- “I do feel like the Hourglass powders are beautiful and I don't think they're dupable honestly”▶ 5:06
- no stillOne/Size$34
- “It reminds me very much of the One/Size oil sucker primer, but it's like the light version of that”
- “I would say the One/Size is even more mattifying, even more oil controlling”
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