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@angiehotandflashy reviewing NYX Lip IV Gloss Stain at 26:47 in a YouTube Shorts videoLip IV Hydrating Gloss Stain"The NYX lip IVs were definitely my favorite stain of 2025 because I'm such a gloss girl, but I really want my lips to last."$12.00@andreamatillano reviewing NYX Micro Brow Pencil at 56:26 in a YouTube Shorts videoMicro Brow Pencil"It's the best."$11.00@juliaadamsmua reviewing NYX PROFESSIONAL MAKEUP Lingerie Lip Liner Stain at 17:20 in a YouTube Shorts videoLip Lingerie Lip Liner Stain"These are the NYX lip lingerie lip stains that I have."$12.00abbeyyung mentioning NYX Professional Makeup Wonder Snatch Lifting Setting Powder at 21:51 in their YouTube videoWonder Snatch Lifting Setting Powder"These two together are like a smooth, airbrushed, longwearing match made in heaven."$18.07@andreamatillano reviewing NYX Make 'Em Wonder 24H Soft Matte Foundation at 07:38 in a YouTube Shorts videoMake 'Em Wonder 24H Soft Matte Foundation"It has become an absolute fave."-@carmelnicolebeauty reviewing NYX Buttermilk Highlighter at 05:17 in a YouTube Shorts videoButtermelt Highlighter"I genuinely was so petrified that this would be really thick, really chunky, just something that I would not enjoy. And it really did bowl me over. It is so smooth. It's so flattering."$11.99@clairekookoo reviewing NYX The Face Glue Gripping Setting Spray at 03:29 in a YouTube Shorts videoThe Face Glue Gripping Setting Spray"This is glue. This is glue on your face. This is the lock in."$10.00@sophdoeslife reviewing NYX Blade and Shade Brow Pencil at 24:50 in a YouTube Shorts videoBlade & Shade Nano Brow Mechanical Pencil"For me, this is better, even better than their original brow pencil."$12.00@andreamatillano reviewing NYX Wonder Snatch Concealer at 12:10 in a YouTube Shorts videoWonder Snatch Concealer"I think this is a great option if you want a long-wearing matte concealer that feels really comfortable on the skin, that blends out really easily."-@abbeyyung reviewing NYX Bare With Me Concealer Serum at 00:45 in a YouTube Shorts videoBare With Me Concealer Serum"Became a favorite of mine in 2021 and it is still a favorite five years later."$12.00@moorebeautifully reviewing NYX Pro Fix Stick Concealer at 04:54 in a YouTube Shorts videoPro Fix Stick Correcting Concealer"This is one of the most underrated concealers from the drugstore of all time in my opinion."$10.00@moorebeautifully reviewing NYX Smushy Matte Lip Balms at 26:17 in a YouTube Shorts videoSmushy Matte Lip Balm"I immediately felt the hydration out of this formula, but it was also a little more pigmented than I expected it to be."$9.00@angiehotandflashy reviewing NYX Duck Plump Lip Liner at 25:53 in a YouTube Shorts videoDuck Plump Plumping Lip Liner"Love the shape of this pencil, it really makes it so easy to fill in."$10.00@heyitsmollygrace reviewing NYX Buttermilk Blush at 01:15 in a YouTube Shorts videoButtermelt High-Pigment Blush"My favorite two shades is this one, number six for the Butter, which is a soft mauve. It's the one that I'm wearing on my cheeks today. It's lovely."$11.00@carmelnicolebeauty reviewing NYX Crazy Lift Brow Glue at 01:16 in a YouTube Shorts videoThe Brow Glue Crazy Lift Brow Lamination Gel"Products either leave my eyebrows looking really shiny, full of white cast, but this does neither."$12.00@andreamatillano reviewing NYX Buttermelt Bronzer at 24:00 in a YouTube Shorts videoButtermelt Bronzer"Oh my gosh, these are amazing."$11.00@juicyjas reviewing NYX Jelly Jolli Gloss at 16:44 in a YouTube Shorts videoJelly Job Lip Gloss"This gives glass shine to the lips, truly."-@juicyjas reviewing NYX Epic Ink Sticks Matte Liner at 00:23 in a YouTube Shorts videoEpic Ink Liner"Very easy formula to work with."$9.99@moorebeautifully reviewing NYX Brow Glue at 15:26 in a YouTube Shorts videoThe Brow Glue Instant Brow Styler"If you like a laminated brow look, this is your guy."$10.00@andreamatillano reviewing NYX Lift & Snatch! Brow Tint Pen at 55:24 in a YouTube Shorts videoLift & Snatch! Brow Tint Pen"It is the longest lasting brow pen I've tried."$13.00@moorebeautifully reviewing NYX The Face Glue Gripping Primer at 02:12 in a YouTube Shorts videoThe Face Glue Gripping Primer"If you like gripping primers, I think that this beauty may work quite good in your case."$9.00@juicyjas reviewing NYX Professional Makeup Slim Lip Pencil at 17:13 in a YouTube Shorts videoSlim Lip Pencil"I feel like NYX has the best lip products when it comes to lip liner, lip matte."$6.00@andreamatillano reviewing NYX Can't Stop Won't Stop Mattifying Pressed Powder at 16:23 in a YouTube Shorts videoCan't Stop Won't Stop Mattifying Pressed Powder"The NYX Can't Stop Won't Stop Mattifying Powder is, in my opinion, the best powder at the drugstore."$9.49@stephaniemarie reviewing NYX Epic Ink Sticks Eyeliner at 02:11 in a YouTube Shorts videoEpic Inky Stix Mechanical Cream Gel Eyeliner"I love this eyeliner so much and this is coming from someone who usually uses eyeshadow to line my eyes."$12.99@andreamatillano reviewing NYX Buttermelt Pressed Powder Blush at 21:48 in a YouTube Shorts videoButtermelt Pressed Powder Blush"If you want a pigmented, rich blush, this is the formula to try."$10.00andreamatillano mentioning NYX Professional Makeup Thick It. Stick It! Brow Gel at 17:50 in their YouTube videoThick It. Stick It! Brow Gel"I've gone through a million of these. I don't think I'll find anything that compares. Love this."$13.00_evess mentioning NYX Butter Gloss at 20:42 in their YouTube videoButter Gloss Non-Sticky Lip Gloss"This is more pinky too."$6.00@makeupbycheryl reviewing NYX Buttermelt Highlighter at 18:29 in a YouTube Shorts videoButtermelt Glaze Highlighter Stix"This formula truly shows that you do not need to spend high-end price tag on highlighter."$14.00@moorebeautifully reviewing NYX Fat Cheeks at 23:42 in a YouTube Shorts videoFat Cheeks Juicy Liquid Blush"This is a very, very liquid blush, and it looks like it's going to be intensely pigmented, but then when you go to put it on, it just gives you juicy, gorgeous, yummness."$9.99@taylorwynn reviewing NYX Duck Plump High Pigment Plumping Lip Gloss at 23:37 in a YouTube Shorts videoDuck Plump High Pigment Plumping Lip Gloss"I love the shade of this. It is plumping. Like you notice the tingle for sure. But I think this shade will yeah, this is toning down that berry nicely."$13.00@laurafagelman reviewing NYX Jelly a Job Lip Gloss at 38:22 in a YouTube Shorts videoJelly Job Peptide Lip Gloss"I absolutely love the applicator which is silicone and makes it easy to apply."$11.99@taniabwells reviewing NYX Fat Matte Smooth Color Lipstick at 44:38 in a YouTube Shorts videoFat Matte Smooth Color Lipstick"This is a very blurring matte lipstick. It's really, really good. It makes my lips very blurred."$12.00andreamatillano mentioning NYX Professional Makeup Plump Right Back Primer Serum at 37:14 in their YouTube videoPlump Right Back Primer Serum"I liked it and I knew I was getting close to the end and then I repurchased it."$17.00itsbabykelz mentioning NYX NYX Duck Plump Lip Liner at 11:32 in their YouTube videoDuck Plump Retractable Plumping Lip Liner"I absolutely love that they have a little bit of a plumping effect."-@moorebeautifully reviewing NYX Fat Lip Oil at 39:24 in a YouTube Shorts videoFat Oil Lip Drip Chillz Cooling Lip Oil"Another one that I am hooked on just wearing on its own because I love them so much. And again, so comfortable. Same kind of formula, a little less reflective, shiny, but so beautiful."$9.00@magdalinejanet reviewing NYX Fat Oil Body Butter at 19:08 in a YouTube Shorts videoFat Oil Body Butter"I love lotion. I love body butters. I love it all. However, they're not all great."$9.99andreamatillano mentioning NYX Epic Inky Stix Eyeliner at 19:19 in their YouTube videoEpic Inky Stix Waterproof Cream Gel Eyeliner"This is such a gorgeous formula."$13.00@magdalinejanet reviewing NYX Fluff & Snatch Brow Powder Pen at 02:10 in a YouTube Shorts videoFluff & Snatch! Brow Powder Pen"It's very, very easy to use."$13.00@itsbabykelz reviewing NYX Epic Ink Waterproof Liquid Eyeliner at 01:28 in a YouTube Shorts videoEpic Ink Waterproof Liquid Eyeliner"I don't really talk about what eyeliner I use often, but if I'm wearing eyeliner 9 times out of 10 It's the NYX Epic Ink Liner."$10.00@juicyjas reviewing NYX Make 'Em Wonder Liquid Foundation at 08:57 in a YouTube Shorts videoMake 'Em Wonder Liquid Foundation"Just love the coverage this gives so instantly and with not much product, like compared to a lot of other foundations that even market themselves as a full coverage foundation, I often have to build up the layers quite a few times. Whereas with this one, it's just straight away coverage. I love it."$16.00@doseofjosephine reviewing NYX Bear with Me Serum Concealer at 02:26 in a YouTube Shorts videoBare With Me Serum Concealer"This reminds me so much of the MAC Pro Longwear Concealer."$10.79@angiehotandflashy reviewing NYX Matte Mineral Powder at 20:37 in a YouTube Shorts videoMineral Matte Finishing Loose Powder"Let me just write a love poem to the NYX powder and how much I love this stuff because it just makes everything all better."$11.99@tati reviewing NYX Powder Louder Brow Pencil at 12:24 in a YouTube Shorts videoPowder Louder Brow Pencil"I love the texture. It is powdery. It blends with the spoolie."$10.99@abbeyyung reviewing NYX Professional Makeup The Face Unglue Makeup Remover Cleansing Balm at 02:20 in a YouTube Shorts videoThe Face Unglue Makeup Remover Cleansing Balm"I definitely don't agree that this feels like a buttery balm. It kind of just has that coconut oil like texture and that it's a little bit hard at first and then when you kind of like press into it, it starts to melt down and transform into an oil."$10@itsbabykelz reviewing NYX Retractable Lip Liner at 01:44 in a YouTube Shorts videoRetractable Lip Liner"Obviously, we also all know about the NYX lip liner, $6."-rachhloves mentioning NYX Fat Oil Body Oil at 25:08 in their YouTube videoFat Oil Body Oil"It's very like sparkly when you just apply it."$18.00@jenphelps reviewing NYX Lid Lingerie Liquid Eyeshadow at 17:00 in a YouTube Shorts videoLid Lingerie Liquid Eyeshadow"These are just incredibly metallic, super sparkly."$7.00@andreamatillano reviewing NYX Thick It Stick It Brow Gel Mascara at 53:50 in a YouTube Shorts videoThick It Stick It Brow Gel Mascara"It makes such a difference in my brows."$12.99@stephaniemarie reviewing NYX Ultimate Warm Neutrals Palette at 07:40 in a YouTube Shorts videoUltimate Shadow Palette"I have been enjoying it."$20.99@elm0zwrldyt reviewing NYX Bear with Me Prime Set and Refresh Spray at 12:43 in a YouTube Shorts videoBare With Me Prime. Set. Refresh. Multitasking Spray"I use it as a refresh. I'm not sure about its setting abilities."-tina_yong mentioning NYX Eyebrow Cake Powder at 14:13 in their YouTube videoEyebrow Cake Powder"She's going to use a brown powder to fill in the shape."$4.20@makeupbynikkilarose reviewing NYX Precision Brow Pencil at 10:00 in a YouTube Shorts videoPrecision Eyebrow Pencil"I actually discovered a brow pencil that I think is ultimately the easiest to work with at the drugstore."$12.00Worth the Hype Volumizing & Lengthening Mascara"This NYX Worth the Hype mascara is so underrated."$9.00@carmelnicolebeauty reviewing NYX Lip IV Hydrating Gloss Serum at 41:14 in a YouTube Shorts videoLip IV Hydrating Gloss Serum"I didn't actually know that these were a lip stain when I first tried it. Put it on and then I looked in the mirror hours later and I couldn't believe that it was still on my lips."$11.99makeupbynikkilarose mentioning NYX NYX Wonder Stick Cream Bronzer at 24:38 in their YouTube videoWonder Stick Contour and Highlighter Stick"The cream bronzer on this end is absolutely phenomenal. Blends and looks just like a luxury product, lasts all day, is easy to work with, and absolutely a steal."$14.00@helgamua reviewing NYX Highlighter at 19:41 in a YouTube Shorts videoAway We Glow Liquid Highlighter"This beautiful bright and creamy highlighter texture is stunning. It's creamy. It doesn't if you don't apply way too much, it doesn't skin texture."$9.99@tati reviewing NYX Retractable Vivid Rich Mechanical Eyeliner Pencil at 05:42 in a YouTube Shorts videoRetractable Vivid Rich Mechanical Eyeliner Pencil"It's the most flattering, perfect metallic liner. It wears beautifully."$8.00@magdalinejanet reviewing NYX Ultimate Neutral Warm Neutrals Palette at 03:37 in a YouTube Shorts videoUltimate Color Shadow Palette Warm Neutrals"It is a good pigmented palette."$12.00@juicyjas reviewing NYX Suede Matte Lip Liner at 19:58 in a YouTube Shorts videoSuede Matte Lip Liner"The NYX Suede Matte Finish Lip Liner is matte and longwearing."$5.99@laura88lee reviewing NYX Loose Setting Powder at 24:33 in a YouTube Shorts videoHD Studio Finishing Loose Powder"The setting powder is very mattifying, but it doesn't seem too cakey, you know what I mean?"$11.99kayla.ryan1 mentioning NYX HD Finishing Powder at 09:57 in their YouTube videoHD Finishing Powder"I think this is like $3."$12.00@moorebeautifully reviewing NYX Out Loud Lip Liner at 40:27 in a YouTube Shorts videoLine Loud Longwear Lip Liner"The NYX Out Loud pencils and the Maybelline Lifter Liners, these are about the same to me. They both really stay on your lips super well. They're gorgeous. They have the same type of formula to me."-rachhloves mentioning NYX Fat Oil Body Line Hair & Body Fragrance Mist at 23:24 in their YouTube videoFat Oil Hair & Body Fragrance Mist"I don't like it."$15.00@helgamua reviewing NYX Fat Oil Slick Click Shiny Lip Balm at 43:56 in a YouTube Shorts videoFat Oil Slick Click Shiny Lip Balm"I like this formula from NYX and I just I just like this formula. Normally I like such lip balms and here I have shiny lip balm. It looks beautiful. It feels nice on lips, not sticky."$12.00@bykristinastudio reviewing NYX Lid Lingerie Cream Eye Pigment at 09:18 in a YouTube Shorts videoLid Lingerie Cream Eye Pigment"They're not kidding you guys when they say that this is quite metallic."$11.99@taylorwynn reviewing NYX Blur Screen SPF 30 at 18:43 in a YouTube Shorts videoBlur Screen SPF 30 Blurring Makeup Primer"I love this SPF. This is very unique. It's like a thick primer kind of feel. Not siliconey. It just feels like a very creamy, thick kind of moisturizer, but it's also velvety."$13.99@magdalinejanet reviewing NYX Body Mist at 00:36 in a YouTube Shorts videoBody Mist"Oh, wow, it smells like fruits. Natural fruit juice. A little too fruity for me, maybe."-Retractable Long-Lasting Mechanical Lip Liner"This is poorly made. I'm going to just say that because I can feel like it's going to uh-oh it's not the same color. I feel like it's going to pop off."$5.99@sierrasvids reviewing NYX Buttermelt Highlight at 11:37 in a YouTube Shorts videoButtermelt Highlight"When I swatched these in the store, I went crazy. I loved it."$11.00@stephheim_ reviewing NYX Epic Wear Liner Stick Long Lasting Eyeliner Pencil at 02:18 in a YouTube Shorts videoEpic Wear Liner Stick Long Lasting Eyeliner Pencil"It's only $6 and it's great."$9.00@stephaniemarie reviewing NYX Can't Stop Won't Stop Foundation at 07:28 in a YouTube Shorts videoCan't Stop Won't Stop Full Coverage Foundation"If I am going to be in sweaty, hot, humid situations, if I'm going to a concert and I'm going to be dancing or a Marty Gro ball, this is the foundation I am going to."$14.99@mrsmelissam reviewing NYX Wonder Snatch Pink Powder at 07:37 in a YouTube Shorts videoWonder Snatch Brightening & Setting Powder"I also really enjoy this powder a lot."$11.99@christendominique reviewing NYX Bare with Me Jelly Primer at 02:08 in a YouTube Shorts videoBare With Me Jelly Primer"This one slips on the face a lot easier. This is thinner. I get the feeling that this is really just sitting on top of the skin and not really sinking in and giving that hydration."-kellygooch mentioning NYX Cleansing Balm at 03:12 in their YouTube videoStripped Off Cleansing Balm"The new NYX Professional Makeup cleansing balm, which yes, is only $10, but also only has 1.7 oz."-@elm0zwrldyt reviewing NYX Glow Shots Ultimate Glow Shots at 24:16 in a YouTube Shorts videoUltimate Glow Shots Vitamin C Infused Liquid Eyeshadow"I've had this stuff for like a year and I use it like every day and it's still full."-@andreamatillano reviewing NYX This is Milky Gloss Hydrating Lip Gloss at 34:32 in a YouTube Shorts videoThis is Milky Gloss Hydrating Lip Gloss"These are so stunning."$8.50

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Lip IV Hydrating Gloss Stain
4.9Variant: Bubblegum BurstLip IV Hydrating Gloss Stain
  • “The NYX lip IVs were definitely my favorite stain of 2025 because I'm such a gloss girl, but I really want my lips to last”49:51–49:57
  • “If you wait for like 5 minutes, you'll be left with a beautiful stain. Or you can wear these like a gloss and then you'll still be left with a stain after you eat”50:05–50:09
  • “These are absolutely phenomenal. They feel so moisturizing and so beautiful on your lips, which is another point for them because a lot of lip stains dry out your lips”50:12–50:22
  • “Your lips actually feel hydrated when you wipe it off. Zero complaints about these. Love them”50:22–50:29
  • Source: Best makeup of 2025 awards - Jan 4, 2026
Sophie 🎀Sophie 🎀1.9K subscribers
4.9Variant: Drippin' In RoseLip IV Hydrating Gloss Stain
Amanda ZAmanda Z128K subscribers
4.5Lip IV Hydrating Gloss Stain
HotandFlashyHotandFlashy1.2M subscribers
4.5Variant: Espresso SoakLip IV Hydrating Gloss Stain
Prakriti SinghPrakriti Singh457K subscribers
Micro Brow Pencil
4.2Variant: BlackMicro Brow Pencil
juicyjasjuicyjas1.1M subscribers
Lip Lingerie Lip Liner Stain
4.9Lip Lingerie Lip Liner Stain
  • “These are the NYX lip lingerie lip stains that I have”
  • “I think it's so easy to apply because of the ball tip”17:16–17:22
  • “It allows you to be so precise and you can build this one up which is really nice”17:20–17:24
  • “Some of these lip staining pens kind of often don't adhere to your skin around the lips if you want to overline very well, but this formula does”17:24–17:29
  • “I went for a very precise application so you could see how thin you can make this one, which is really nice”
  • “You can blend this out very easily”17:50–17:54
  • “I love these and I love how the stain looks alone paired with this lip product”20:08–20:15
  • Source: Drugstore Makeup That Surprised Me - Jan 14, 2026
Julia Adams MUAJulia Adams MUA286K subscribers
4.9Variant: Send NudesLip Lingerie Lip Liner Stain
Julia Adams MUAJulia Adams MUA286K subscribers
4.9Variant: Up to No GoodLip Lingerie Lip Liner Stain
Julia Adams MUAJulia Adams MUA286K subscribers
4.5Variant: Hot and HeavyLip Lingerie Lip Liner Stain
  • “I love the shade range that NYX came out with and the innovation and it's under like $12”21:49–21:54
  • “I will be honest, it is not super easy to put on and if you don't store it upside down, she will dry out. So, it's a little bit of a high-maintenance lip product, but once this is on, it will last all day. It'll last through literally anything”21:54–21:58
  • “I really love this shade in hot and heavy. It's a really pretty like deep purple lip liner and I feel like it really pulls the fun purple in my eye look into my lips”22:15–22:21
  • Source: Best and worst makeup of 2025 - Dec 20, 2025
Monica Ravi-ConwayMonica Ravi-Conway1.3M subscribers
Lip Lingerie Lip Liner Stain
  • “Another one at the drugstore that truly changed the game and are very different from the CoverGirl ones are these NYX. They are the lip lingerie”5:50–5:55
  • “The main difference here is that ink feeling is literally the same, but look at this. This is truly a thin thin liner that you can really, really outline your lip”
  • “I feel like mixing this lip liner stain with your lipstick is a game changer”5:44–5:50
  • “A lip stain will help keep your lip combo intact as long as possible”6:50–6:58
  • “I feel like if you want something more of a like to give your lip combo a va-va-boom, it's going to be these because of the thin applicator and the variety of shades”
  • “These do compliment deeper skin tones better than the CoverGirls”8:04–8:12
  • “These are about 12 bucks. I think the CoverGirl ones are, too. So, this is also a go-to”8:21–8:27
  • Source: Best lip stains for a plump, defined look - Mar 19, 2026
Magdaline JanetMagdaline Janet106K subscribers
Wonder Snatch Lifting Setting Powder
4.6Variant: 01 Sugar ServeWonder Snatch Lifting Setting Powder
Lisa JLisa J369K subscribers
4.5Variant: Peach PosseWonder Snatch Lifting Setting Powder
Magdaline JanetMagdaline Janet106K subscribers
4.2Wonder Snatch Lifting Setting Powder
  • “This is a tiny powder. Let's definitely get that out of the way. If you're looking to get the best bang for your buck, this is not the one”13:34–13:39
  • “If you are looking for a nice mattifying loose drugstore powder, this is one of my favorites”14:22–14:27
  • “I like this because it does come in different shades, so you can choose one that works well for you”
  • “This powder reminds me a lot of the Huda Beauty powder, but it's a little lighter”14:50–14:55
  • “It is very mattifying, very, very smoothing”14:55–14:59
  • “I think it's great for baking or just setting your makeup into place”15:12–15:16
  • Source: Best drugstore makeup for hot weather - May 18, 2026
Andréa MatillanoAndréa Matillano362K subscribers
3Variant: Sugar ServeWonder Snatch Lifting Setting Powder
  • “This is a really nice powder if you're someone who doesn't like the look of set skin. It sets your cream products, but it doesn't take away that creamy glow”5:03–5:10
  • “In my experience, this didn't hold up to my oily skin, so that's why it's going in between these two categories, but I do see people really liking this”5:13–5:18
  • “The biggest problem here is the price. It is so expensive and you get such a little amount”5:21–5:25
  • “Unfortunately, the Wonder Snatch is not so wonderful after all”5:58–6:01
  • Source: Best and worst of latest makeup launches - Feb 25, 2026
Julia Adams MUAJulia Adams MUA286K subscribers
3Variant: Sugar ServeWonder Snatch Lifting Setting Powder
  • “It's shimmery”
  • “It's actually not bad for like a powder that has a bit of a glow to it”6:12–6:19
  • “It's interesting because it does blur, but also it keeps the glow”6:31–6:38
  • “I was a bit nervous to put it right here where I have some pore texture, but it is blurring it a surprising amount for something that has a glow”6:42–6:47
  • “Very unique powder”6:55–6:57
  • “I can tell that powder is not holding up with my skin type”
  • “I think people with drier skin types would really enjoy this one”7:04–7:09
  • Source: Trying my new drugstore makeup purchases - Feb 5, 2026
Julia Adams MUAJulia Adams MUA286K subscribers
2.5Variant: Sugar ServeWonder Snatch Lifting Setting Powder
  • “No fragrance, that's for sure. I didn't smell anything when it was hitting my skin”22:09–22:11
  • “It did do a really nice job of smoothing out my skin for sure”22:56–23:00
  • “I do like the shade that I picked out. It's definitely nice and brightening”23:08–23:13
  • “I am not wowed by it by any stretch of the imagination”49:40–49:45
  • “It still feels like my oils and that Revlon product is peeking through and it just doesn't look overall flawless”49:42–49:48
  • “It's not giving me like a flawless, you know, airbrush type look to my skin like a lot of the other powders that I love do”49:51–49:56
  • “I don't think this is going to be something that I'm going to end up loving, just to be fully honest”50:00–50:03
  • Source: New drugstore makeup releases reviewed - Jan 6, 2026
Makeup By Nikki La RoseMakeup By Nikki La Rose523K subscribers
2Wonder Snatch Lifting Setting Powder
  • “This is the new NYX Professional Makeup Wonder Snatch Powder”13:25–13:30
  • “Every influencer and their mom, cat, dog, grandma, and daughter were saying that this was a dupe for the viral Huda Beauty powder”13:28–13:34
  • “She retails for $12, only has .2 ounces of product, therefore coming in at $60 per ounce”13:52–13:59
  • “She is literally so tiny”
  • “I also found this powder to give me a little bit of flashback because it does have mica in it”14:06–14:13
  • “I also just wasn't that impressed with the formula and it happens to be pretty damn expensive for a drugstore powder when you do the price per ounce math”14:10–14:16
  • “NYX is talc free”
  • “I feel like it's kind of almost highlighting the texture that's around here because it has mica”14:46–14:52
  • Source: Drugstore vs high-end makeup price per ounce comparison - Apr 11, 2026
Monica Ravi-ConwayMonica Ravi-Conway1.3M subscribers
Make 'Em Wonder 24H Soft Matte Foundation
4.9Make 'Em Wonder 24H Soft Matte Foundation
  • “Extremely lightweight. You're not going to feel this on your skin throughout the day”7:35–7:40
  • “It holds up very, very well”7:38–7:42
  • “You can absolutely shear it out. You can build it up to get like intense full coverage as well”7:43–7:49
  • “My skin stays pretty matte throughout the day”7:52–7:56
  • “If you have very dry skin or you tend to deal with dry patches on your skin, this can tend to enhance them”7:54–7:59
  • “This is most ideal for those of you with oily skin or those of you that prep your skin really well”8:03–8:09
  • “This is one of my favorites, too”
  • Source: Best drugstore makeup for hot weather - May 18, 2026
Andréa MatillanoAndréa Matillano362K subscribers
4.9Make 'Em Wonder 24H Soft Matte Foundation
Abbey YungAbbey Yung827K subscribers
4.9Variant: 08 VanillaMake 'Em Wonder 24H Soft Matte Foundation
  • “I just love how this looks, but I love how it wears even better within a couple hours. I feel like it just looks really fresh, but still flawless”3:27–3:33
  • “And then at the end of the day, it still looks amazing. It does not budge”3:35–3:42
  • “I could not believe how amazing it looked after. It almost looked even better after because the humidity just like brought a glow to it”4:03–4:08
  • “It's seriously such an impressive foundation”4:11–4:14
  • Source: Everyday drugstore makeup routine - Jun 14, 2026
Abbey YungAbbey Yung827K subscribers
4.5Make 'Em Wonder 24H Soft Matte Foundation
  • “This blends out, looks, and wears beautifully on all areas of my combination skin, the normal dry areas around the perimeter, and the center of my face, which gets some oil and shine right through during the day”4:31–4:40
  • “This is buildable from light to medium full coverage”4:47–4:52
  • “It has a skin-like pore-blurring soft matte finish that morphs into a natural matte finish as it settles into my skin throughout the day”4:52–4:59
  • “It feels lightweight and is long-wearing and wears just beautifully throughout the entire day”5:01–5:06
  • Source: Best of Beauty 2026: Makeup, Skincare & More - Apr 3, 2026
Stephanie MarieStephanie Marie279K subscribers
4.3Variant: VanillaMake 'Em Wonder 24H Soft Matte Foundation
  • “It is such a lightweight foundation. Like you really can't feel this on the skin and you can absolutely sheer it out to look a little bit more natural on the skin, but it truly is a buildable foundation”5:47–5:52
  • “If you want more coverage, whether that is medium coverage, even full coverage, you can easily get there and it doesn't look heavy or cakey on the skin as you build it up”5:58–6:02
  • “I would say this is most ideal for oily or combo skin”6:06–6:13
  • “It has a gorgeous matte finish and if you use a glowy primer underneath, like you can get a little bit of glow through, which is kind of nice, but at the same time, I do feel like it stays pretty matte throughout the day”
  • “I really like this foundation, but I just have a feeling as we move into spring and the warmer weather that I'm going to end up reaching for it even more”5:38–5:43
  • Source: New drugstore makeup launches for spring 2026 - Apr 19, 2026
Andréa MatillanoAndréa Matillano362K subscribers
3Variant: 28 CinnamonMake 'Em Wonder 24H Soft Matte Foundation
  • “It covers up all my hyperpigmentation. Like, that is full coverage”
  • “It feels like nothing”
  • “It doesn't also look that super matte. It looks natural”4:26–4:34
  • “It covered up all of my acne scars and hyperpigmentation”4:32–4:38
  • “It will dry down a little darker”
  • “I really do feel like the brown shades and the darker shades kind of have an undertone problem”5:31–5:35
  • “I'm going to give it a three out of five”5:41–5:43
  • “I do think that I'm going to have to evaluate how it wears over time, but it looks good”5:53–5:59
  • Source: Full face of new overhyped viral makeup review - Jan 24, 2026
Monica Ravi-ConwayMonica Ravi-Conway1.3M subscribers
Buttermelt Highlighter
4.9Buttermelt Highlighter
  • “These highlighters are intense. Okay, they are intense”4:27–4:35
  • “You are going to get that see me from outer space type of glow to your face with these highlighters”4:33–4:38
  • “You can get a more lit from within glow”4:47–4:52
  • “I love that they have like purpley shades and pinky shades and green shades”
  • “These are gorgeous”
  • “I love that formula. It's at that great NYX price point. So many shades to choose from. I love love love these highlighters”4:27–4:33
  • Source: 10 Best Drugstore Makeup Launches of 2025 - Dec 23, 2025
Heather AustinHeather Austin30K subscribers
4.8Buttermelt Highlighter
  • “I decluttered 50% of my highlighter collection and I still kept three of these. I think that tells you everything you need to know about this formula. Absolutely beautiful formula. Really, really love it”19:07–19:22
  • “This purpley one is their more topper formula. When you buy it in store, there's a sticker on it that says this is a sparkle topper. This one has more sparkles to it”19:22–19:30
  • “But this is a great formula. And if you are shopping at the drugstore and looking for a powder highlighter, I do recommend these”19:30–19:38
  • Source: Best makeup releases of 2025 - Dec 11, 2025
Angelica NyqvistAngelica Nyqvist138K subscribers
4.8Variant: Glaze It ButterButtermelt Highlighter
Kelly StrackKelly Strack1.1M subscribers
The Face Glue Gripping Setting Spray
4.2The Face Glue Gripping Setting Spray
  • “This one surprised me because the actual face glue primer is very glowy... This one actually works to lock my makeup into place”
  • “I don't feel like I end up looking super dewy throughout the day, but my makeup will last pretty well”20:52–20:57
  • “I would compare this to maybe like I want to say like the Urban Decay All Nighter”20:59–21:05
  • “I do feel like it does a great job of locking my makeup into place well”
  • Source: Best drugstore makeup for hot weather - May 18, 2026
Andréa MatillanoAndréa Matillano362K subscribers
MENTIONSThe Face Glue Gripping Setting Spray
clairekookooclairekookoo6.7K subscribers
Blade & Shade Nano Brow Mechanical Pencil
4.9Variant: Ash BlondeBlade & Shade Nano Brow Mechanical Pencil
Abbey YungAbbey Yung827K subscribers
4.9Variant: Ash BlondeBlade & Shade Nano Brow Mechanical Pencil
  • “Everything is too dark, too intense, too cool toned. This is perfect”9:47–9:52
  • “I have the shade ash blonde, which they actually describe as a cool toned blonde, but I feel is a perfect neutral blonde”9:50–9:57
  • “I not only love it for that reason, but also because it truly is the teeniest tiniest pencil I have ever found at the drugstore”10:07–10:10
  • “I just find that a really teeny pencil like this allows me to get a more natural brow look”10:21–10:28
  • “I feel like it's easy to overdo it when the actual pencil itself is really thick. This prevents that for sure”10:28–10:34
  • “I am super excited to finally have a drugstore brow product that I really love and can highly recommend”10:34–10:38
  • Source: 10 Best Makeup Products of 2025 (My Honest Favorites) - Dec 7, 2025
Abbey YungAbbey Yung827K subscribers
4.5Variant: Ash BrownBlade & Shade Nano Brow Mechanical Pencil
Stephanie MarieStephanie Marie279K subscribers
4.5Variant: BlackBlade & Shade Nano Brow Mechanical Pencil
juicyjasjuicyjas1.1M subscribers
4.5Variant: Cool Ash BrownBlade & Shade Nano Brow Mechanical Pencil
HotandFlashyHotandFlashy1.2M subscribers
4.5Variant: BlackBlade & Shade Nano Brow Mechanical Pencil
juicyjasjuicyjas1.1M subscribers
3.5Variant: EspressoBlade & Shade Nano Brow Mechanical Pencil
Manny MuaManny Mua4.8M subscribers
Wonder Snatch Concealer
4.8Wonder Snatch Concealer
Andréa MatillanoAndréa Matillano362K subscribers
4.8Wonder Snatch Concealer
Andréa MatillanoAndréa Matillano362K subscribers
4.8Variant: VanillaWonder Snatch Concealer
  • “It's very lightweight, blending out easily”
  • “Definitely a true matte finish”11:39–11:44
  • “Blend it out really easily. I wouldn't say it's like a full coverage concealer. I would say that it's very similar to the foundation in that it's like a buildable concealer”11:43–11:47
  • “It is creasing a little bit, which a lot of concealers do crease pretty instantly”12:07–12:11
  • “You can get more of a full coverage finish if you layer this product up. It's not looking heavy or cakey yet, which is a good sign”12:19–12:23
  • “The concealer really isn't settling into my fine lines yet, which I mean, it's only been a little while, but sometimes concealers crease very, very quickly. And this one looks good”29:10–29:16
  • “It's not, you know, enhancing the dry areas on my skin, which there are a lot of them right now. It's not, you know, looking cakey”29:20–29:27
  • Source: New drugstore makeup launches for spring 2026 - Apr 19, 2026
Andréa MatillanoAndréa Matillano362K subscribers
4.8Variant: Light BeigeWonder Snatch Concealer
  • “I was so impressed by this creamy, lightweight texture that just covered so easily”1:02–1:12
  • “It has that soft matte buildable coverage that I personally prefer”1:08–1:17
  • “I just can't get over how impressed I am with this concealer”1:28–1:38
  • “Honestly, I've been reaching for this one over those at this point in time”1:50–1:57
  • “If someone came to me and said, you know, I simply can't afford any high-end concealer, what's a good affordable drugstore option? At this moment in time, this would be my number one recommendation”2:03–2:08
  • “And yes, even if you have mature skin”
  • “I truly think you are going to be just as impressed with this $9 concealer as I am”
  • “NYX you did good with this one”
  • Source: Incredible new drugstore makeup that blew me away - Apr 30, 2026
Risa Does MakeupRisa Does Makeup478K subscribers
4.7Variant: 12 NaturalWonder Snatch Concealer
Magdaline JanetMagdaline Janet106K subscribers
4.2Variant: 08 VanillaWonder Snatch Concealer
Andréa MatillanoAndréa Matillano362K subscribers
4.2Variant: Neutral TanWonder Snatch Concealer
  • “I've been trying her out for an entire month now”0:40–0:42
  • “Because she dries down, she's definitely better for the combination skin girlies”0:43–0:46
  • “Gets a 4 out of 5 and is probably right now my favorite drugstore concealer”0:47–0:50
Monica Ravi-ConwayMonica Ravi-Conway1.3M subscribers
Variant: VanillaWonder Snatch Concealer
  • “I found this to be kind of thick and heavy going on and I felt like this shade vanilla was pretty yellow toned on me even though it claims to have more of a neutral undertone”1:38–1:43
  • “This formula also has a very strong scent, kind of similar to paint, which I wasn't crazy about”1:47–1:54
  • “When I first put it on, I felt like my skin felt a little bit irritated”1:54–1:58
  • “It definitely does dry down almost immediately, though. You have to blend it really fast”2:03–2:10
  • “I could see people with oily skin maybe liking a formula like this because I didn't feel like it needed to be set with powder”2:10–2:14
  • “On me, I just thought that it made my under eyes look a little bit more lined”2:26–2:31
  • “It made my skin look dehydrated”2:33–2:38
  • “I think it probably is just something that didn't work for me personally, but other people really are enjoying it”2:59–3:06
  • Source: Ranking new drugstore makeup: hits, misses & surprises - Jun 13, 2026
Jen PhelpsJen Phelps227K subscribers
Bare With Me Concealer Serum
4.8Variant: BeigeBare With Me Concealer Serum
juicyjasjuicyjas1.1M subscribers
4.5Bare With Me Concealer Serum
Andréa MatillanoAndréa Matillano362K subscribers
4.3Variant: LightBare With Me Concealer Serum
  • “It feels like a more advanced concealer formula, but the feelings are legit”
  • “A little bit goes a long way”
  • “It's able to be really thin, but cover beautifully well”
  • “It's one of those concealers that is going to play well with any foundation”
  • “When I say it's thin, it's really thin. It's called a concealer serum. It really is one of the best options for people who want to keep it very lightweight, but still don't want to sacrifice any of the coverage”
  • Source: Elite drugstore makeup GRWM that looks more expensive - May 9, 2026
Emily NoelEmily Noel981K subscribers
Pro Fix Stick Correcting Concealer
4.9Pro Fix Stick Correcting Concealer
  • “This is one of the most underrated concealers from the drugstore of all time in my opinion”4:47–4:51
  • “It is one of the creamiest stick concealer consistencies I have ever felt because I could almost put this under my eyes and I would feel like my under eyes were hydrated enough”4:54–5:05
  • “This is the closest thing when it comes to spot concealing I have found that compares to my Nars pot concealer”5:10–5:15
  • “This just sits on the skin so beautifully and it blends out so well. You will see it goes with any foundation and it actually goes over powder really well to spot conceal again. It is such a flawless formula”5:20–5:27
  • “I will cry my eyes out if this ever gets discontinued because then I'm going to have to pay 33 bucks for Nars every time I want to spot conceal my acne”5:34–5:37
  • Source: Best makeup under $10 that perform like high-end - Feb 10, 2026
Sophie 🎀Sophie 🎀1.9K subscribers
4.6Variant: Classic TanPro Fix Stick Correcting Concealer
Prakriti SinghPrakriti Singh457K subscribers
4.6Variant: Classic TanPro Fix Stick Correcting Concealer
  • “This is the vital concealer, and for me, it's totally worth the hype”2:28–2:32
  • “Can you see how effortlessly that covers my dark circles, pigmentation, and acne spots, especially my acne spots”2:34–2:39
  • “You don't have to do anything. Just apply it and blend it in with your fingers”2:41–2:44
  • “The formula is creamy, slightly thick, but it blends really easily”2:44–2:48
  • “You also need the tiniest amount”2:46–2:49
  • “The finish, I'd say, depends on what you apply underneath. Sometimes it looks dewy on me and sometimes it gives me a very natural matte kind of finish”2:48–2:54
  • “The longevity of this concealer is amazing. Once I set it with a powder, it's good to go for 7 to 8 hours”2:56–3:00
  • “I think longevity of most of the base products from NYX is really good. Like they stay on your face and I love that”3:02–3:06
  • Source: I tried 50+ concealers... these 8 are worth keeping - Mar 14, 2026
Prakriti SinghPrakriti Singh457K subscribers
4.5Pro Fix Stick Correcting Concealer
  • “These are amazing spot concealers”5:11–5:15
  • “If you got hyperpigmentation, acne pimples like me, I love just applying this underneath my foundation and then I get to use less foundation later”5:13–5:19
  • “The NYX Pro Fix Sticks comes in at $10 for 0.05 ounces of product. Therefore, it comes out to $200 per 1 oz of product”5:28–5:34
  • “She is a magic eraser”
  • “For someone who spot conceals rarely and also doesn't really like a drier formula of concealer cuz they're both dry as I would go with the NYX one”6:55–6:59
  • Source: Drugstore vs high-end makeup price per ounce comparison - Apr 11, 2026
Monica Ravi-ConwayMonica Ravi-Conway1.3M subscribers
Smushy Matte Lip Balm
4.7Variant: Squeeze N SizzleSmushy Matte Lip Balm
  • “I immediately felt the hydration out of this formula, but it was also a little more pigmented than I expected it to be”16:11–16:18
  • “This sets into a blurry matte finish, but it never really feels matte or completely dried down. Like it feels like lip balm. It definitely feels more moisturizing than other blurry lip products I've tried”16:24–16:31
  • “I didn't feel like I needed to reapply any more often than a typical lip balm”16:31–16:41
  • “They were really comfortable, not sticky at all”16:50–16:54
  • “What really sets this apart from the other dimethicone lip blur products I've tried is that the color doesn't settle into my lines and it does not catch around my dry patches”16:52–16:57
  • “5 hours later, before eating dinner, the color was still solid. It had slightly transferred to my water bottle straw, but it didn't look worn at all on my lips”
  • “Once I had dinner, there was still a soft wash of color left behind”17:38–17:42
  • “Honestly, very impressed by this. NYX got it right. I was wrong. I'm definitely going to be purchasing more shades”17:40–17:46
  • Source: Testing new makeup under $20 all week - Aug 25, 2025
Slashed BeautySlashed Beauty127K subscribers
4.5Variant: Swipe SeshSmushy Matte Lip Balm
  • “These NYX Smooy Matte Lip Balms are so unique. And frankly, I give huge points to anything that is incredibly unique”26:07–26:14
  • “When I tell you this is like putting on like the best silicone marshmallow on your lips, these feel incredible”26:17–26:24
  • “If you're going to wear them with anything else, they will peel”26:27–26:31
  • “They do feel incredibly hydrating because they just fill in all those dry cracks in your lips”26:38–26:43
  • “They make your skin feel so smooth”26:43–26:50
  • “They last a pretty good long time. They're very comfortable”26:48–26:52
  • “I like how innovative they are. So, I like these a lot”
  • “They have a really strong smell, which I love, but they smell like a like a fruity garden”
  • Source: Speed reviews of over 75 viral makeup products part 2 - Dec 23, 2025
Sophie 🎀Sophie 🎀1.9K subscribers
4.2Smushy Matte Lip Balm
  • “It's a kind of a lip balm. It looks like a mousse. It feels like a mousse on lips. It's slightly tinted and it stands a bit and no dryness. No dryness while wearing and it's not patchy”45:06–45:11
  • “If we compare this product to matte lip mousse from Krice, I'm not a big fan of this product from the main line because they are dry and they look patchy. This product is better”45:20–45:26
  • Source: Best Drugstore Makeup 2025 - Dec 18, 2025
Helga MuaHelga Mua12K subscribers
3Variant: Snuggle SznSmushy Matte Lip Balm
James CharlesJames Charles24M subscribers
Duck Plump Plumping Lip Liner
4.9Variant: PinkjectionDuck Plump Plumping Lip Liner
HotandFlashyHotandFlashy1.2M subscribers
4.5Variant: Shade MauDuck Plump Plumping Lip Liner
  • “I ordered some new shades and I'm in love and I'm obsessed with several shades especially with shade mau it looks so good”38:44–38:54
  • “It doesn't look it's a little bit cool tone, but it doesn't look that cool tone and that purple then because sometimes when I order something cool tone, way too cool tone, they look way too bad in my case because I'm more neutral warm, more even warm”38:57–39:01
  • “Texture is wax base. Of course, they are not really that long-lasting”39:19–39:25
  • “If you want to make sure that they stay longer in place, apply them over a powder”39:25–39:29
  • Source: Best Drugstore Makeup 2025 - Dec 18, 2025
Helga MuaHelga Mua12K subscribers
2.5Variant: Nude FlipDuck Plump Plumping Lip Liner
  • “If you guys know anything about me, I hate plumping lip liners. I hate them. But this shade in Nude Flip looks so pretty”
  • “So far, I don't feel anything”
  • “Oh my gosh. That it's not too creamy either because it's not sliding all over the place”13:52–13:58
  • “Oh, I'm starting to feel it. Oh my gosh. I would hate for it to be super creamy and just like slide all over my lips. This is pretty intense”14:01–14:05
  • “No, I cannot do this. I feel like it's physically raising my body temperature bad”15:53–15:57
  • “But if you are somebody who is sensitive to plumping stuff, do not get this. This is not something you're going to enjoy at all”
  • “I love love love the shade of this duck plump lip liner, but I will be returning this. It is so intense. Like it burns and I hate that feeling”15:22–15:31
  • “I feel like it's physically raising my body temperature. Like, I actually feel hot right now. Help me”15:55–15:59
  • Source: Ultimate drugstore makeup routine - Apr 7, 2025
Dose of JosephineDose of Josephine122K subscribers
Buttermelt High-Pigment Blush
4.8Variant: Butter TogetherButtermelt High-Pigment Blush
  • “I think the blush line is even more appealing than the bronzer line just because they have like such fun shades”24:58–25:02
  • “If you're someone who loves colorful blush and you feel like a lot of brands are just doing like muted, you know, toned down shades, check out the Buttermilk blush line because it is stunning”25:00–25:07
  • “Butter Together, which is just like a very very soft pink, but it adds like a nice pop of color to my cheeks”
  • “This one is my favorite”
  • “Really, really longwearing”
  • “Even if you don't do that, this looks great by the end of the day, too”26:28–26:32
  • Source: Best drugstore makeup for hot weather - May 18, 2026
Andréa MatillanoAndréa Matillano362K subscribers
The Brow Glue Crazy Lift Brow Lamination Gel
4.8The Brow Glue Crazy Lift Brow Lamination Gel
  • “Products either leave my eyebrows looking really shiny, full of white cast, but this does neither”1:05–1:16
  • “It gives incredible hold to the brow hairs that I have”1:16–1:21
  • “There's no sticky residue. It's super lightweight and no shiny eyebrows in sight and your eyebrows will stay in place all day long”1:19–1:26
  • “The only thing I don't like about it is the applicator, but I will forgive that because it is so incredible”1:28–1:32
  • Source: The best makeup of 2025 - Dec 29, 2025
Carmel NicoleCarmel Nicole21K subscribers
4.2The Brow Glue Crazy Lift Brow Lamination Gel
  • “This product works and it holds perfectly. If you have stubborn brows, if you have lots of hair, this product works”25:34–25:45
  • “Currently, I use it almost, I would say, daily. And I like this product. It holds my brows and it holds my brows way too good. It dries down”25:34–25:41
  • “If you don't have lots of hair, if you can easily use any products to any gel eyebrow gel product, maybe you don't need it, but if you have the same issue as I do, because it's damn, I need something way too strong to hold my brows. This product is good. This product is good and it works”25:41–25:49
  • Source: Best Drugstore Makeup 2025 - Dec 18, 2025
Helga MuaHelga Mua12K subscribers
2.5The Brow Glue Crazy Lift Brow Lamination Gel
Julia Adams MUAJulia Adams MUA286K subscribers
2.5The Brow Glue Crazy Lift Brow Lamination Gel
  • “I am not a fan of this applicator. I feel like it just pushes up too much product and then makes it difficult to control the amount of product that I'm applying to my brows”35:12–35:17
  • “That combined with just these like short, stiff, plasticky bristles makes it easy for it to get flaky, too”35:21–35:28
  • “I can get it to work better if I wipe a lot of the excess product off with my finger, but then I feel like that kind of defeats the purpose of this”35:30–35:34
  • “It does really create that laminated look and keeps my brows lifted more than a lot of other gels I've tried, especially from the drugstore”35:35–35:41
  • “It performs for sure, but the issue with the applicator just doesn't make it worth it for me to keep”35:43–35:49
  • Source: I tried 22 overhyped new drugstore beauty launches... save your money - Aug 17, 2025
Abbey YungAbbey Yung827K subscribers
Buttermelt Bronzer
4.9Variant: 2.5Buttermelt Bronzer
Heather AustinHeather Austin30K subscribers
4.8Variant: 02Buttermelt Bronzer
  • “Love these products. Love this formula. Great packaging. They're affordable. They're 10 bucks”7:52–7:58
  • “It's just such a great bronzer. It has a slight rosy tint to it, which I love”8:08–8:14
  • “It reminds me a lot of the Laura Mercier bronzer, which I also love”8:25–8:28
  • “You could almost use it as a bronzer and a blush at the same time. It's beautiful”8:33–8:36
  • “I just really think NYX knocked it out of the park with these Butter Melt products”8:44–8:49
  • Source: Best Drugstore Makeup of 2025 - Dec 12, 2025
MandyLeaMandyLea93K subscribers
4.6Buttermelt Bronzer
Andréa MatillanoAndréa Matillano362K subscribers
4.2Buttermelt Bronzer
Amanda ZAmanda Z128K subscribers
MENTIONSButtermelt Bronzer
  • “This bronzer from NYX, the buttermilk bronzer. When you break it down, it's actually one of the most expensive bronzers per ounce at the drugstore”6:22–6:28
  • “It breaks down to $65 per ounce, which is considerably more expensive than other bronzers at the drugstore like the Milani, the Physicians Formula, or the new soft touch bronzer from Essence”6:33–6:41
  • “This is very unassuming. It seems about the same size as other products, but that's a big call out I want to make in this video”6:49–6:56
  • Source: Drugstore is actually more expensive (doing the math) - Feb 27, 2026
Kelly GKelly G202K subscribers
Jelly Job Lip Gloss
4.9Variant: Jelly Blushin'Jelly Job Lip Gloss
juicyjasjuicyjas1.1M subscribers
4.9Variant: Toast and JellyJelly Job Lip Gloss
Laura LeeLaura Lee4.6M subscribers
4.9Variant: Toast and JellyJelly Job Lip Gloss
Kelly StrackKelly Strack1.1M subscribers
4.2Variant: Jelly Blushin'Jelly Job Lip Gloss
Jessica BraunJessica Braun663K subscribers
Epic Ink Liner
4.5Variant: Graham CrackerEpic Ink Liner
  • “It truly is a warm tone brown eyeliner”11:10–11:14
  • “How many times have you gone to the drugstore or even just Sephora, Ulta and tried to find a real brown liquid liner and you can't find it. I'm telling you, this shade right here, Graham cracker, is the shade for you”
  • “I also really like it for drawing beauty marks. I feel like it's the most natural shade”11:27–11:34
  • “I love that it's a brush tip because you really get like a nice crisp line every single time”11:32–11:39
  • Source: Ultimate drugstore makeup routine - Apr 7, 2025
Dose of JosephineDose of Josephine122K subscribers
The Brow Glue Instant Brow Styler
4.5The Brow Glue Instant Brow Styler
Sophie 🎀Sophie 🎀1.9K subscribers
4.5The Brow Glue Instant Brow Styler
Laura LeeLaura Lee4.6M subscribers
4.5Variant: Dark BrownThe Brow Glue Instant Brow Styler
  • “I love that it's a two-in-one product. I hate doing my brows. I hate it so so so much. But this product makes it super easy for them to just sort of stay in place. Get a little bit of tint on them”3:27–3:36
  • “Perfect for almost no makeup. You're just running out the door. You don't have time to do an entire brow routine. This guy's kind of got you covered”3:46–3:53
  • “It's just worked out really well for me because it's just simple”3:56–4:02
  • Source: Best makeup under $10 that perform like high-end - Feb 10, 2026
Sophie 🎀Sophie 🎀1.9K subscribers
Lift & Snatch! Brow Tint Pen
The Face Glue Gripping Primer
The Face Glue Gripping Primer
Sophie 🎀Sophie 🎀1.9K subscribers
1.5The Face Glue Gripping Primer
HotandFlashyHotandFlashy1.2M subscribers
Slim Lip Pencil
4.5Variant: Nude TruffleSlim Lip Pencil
juicyjasjuicyjas1.1M subscribers
Can't Stop Won't Stop Mattifying Pressed Powder
4.9Variant: Light MediumCan't Stop Won't Stop Mattifying Pressed Powder
  • “The NYX Can't Stop Won't Stop Mattifying Powder is, in my opinion, the best powder at the drugstore”
  • “This is smoothing, it's blurring, it keeps you matte, it's great for touch-ups, and it's a great Charlotte Tilbury dupe”15:48–15:51
  • “This is the closest thing I have found to that powder, which I think is worth the splurge, but if you don't feel like splurging, this one's $10, and I'm in the shade light medium”17:20–17:23
  • Source: Best drugstore makeup top 3 in every category - Jun 6, 2026
juicyjasjuicyjas1.1M subscribers
4.8Can't Stop Won't Stop Mattifying Pressed Powder
  • “Not only does it mattify the skin, like it really mattifies the skin, it adds a little bit more coverage to the skin”16:23–16:29
  • “This is great because not only will it set your makeup into place, it will kind of perfect any areas where you could use more coverage and then it just allows your skin to stay matte all day long and it looks really smooth”
  • “I love this one”
  • Source: Best drugstore makeup for hot weather - May 18, 2026
Andréa MatillanoAndréa Matillano362K subscribers
Epic Inky Stix Mechanical Cream Gel Eyeliner
4.9Variant: Ember EnergyEpic Inky Stix Mechanical Cream Gel Eyeliner
Stephanie MarieStephanie Marie279K subscribers
4.5Variant: Ember EnergyEpic Inky Stix Mechanical Cream Gel Eyeliner
Andréa MatillanoAndréa Matillano362K subscribers
Buttermelt Pressed Powder Blush
Buttermelt Pressed Powder Blush
  • “I definitely think the base of the NYX blush is a little bit more opaque. It's a little bit more of a white-toned undertone with a pink blush”8:33–8:39
  • “I think this is just a natural sheer pink blush with no pigment, very translucent base”8:41–8:52
  • “I think if you didn't have both of them in front of you, you could very well be happy with the NYX”8:54–8:59
  • “It's also a lot more mattifying, though”8:59–9:02
  • “This is essentially a matte base”9:03–9:11
  • “It applied a little bit patchy, but I'm willing to work with it if I really like the color”9:09–9:15
  • “It's just not speaking to me in the way that the YSL one is”
  • “I do not think that this blush is an exact dupe”8:22–8:28
  • Source: Luxury vs Drugstore Makeup Comparison - May 24, 2026
Sierra RoseSierra Rose431 subscribers
Thick It. Stick It! Brow Gel
4.6Variant: 08 BlackThick It. Stick It! Brow Gel
  • “This one is actually empty now. I did finish it this year, but it lasted a crazy amount of time, which is wonderful considering it is an affordable drugstore product”
  • “This just works really well to lightly fill in my brows. There's a medium hold to it. It's got the perfect level of pigmentation. It doesn't deposit too much color on the brows and just fills them in really naturally whilst also thickening them”15:49–15:53
  • “Just a solid foolproof brow mascara”16:01–16:06
  • Source: Best makeup of 2025 - Dec 24, 2025
AvatarLingAvatarLing3K subscribers
4.5Variant: TaupeThick It. Stick It! Brow Gel
  • “I don't think this is going to be for everyone, but if anyone out there has eyebrows like mine, you will understand the struggle”11:00–11:06
  • “I naturally have very light eyebrow hairs and very few eyebrow hairs. They're very sparse”11:08–11:13
  • “The reason I like this, it thickens up the eyebrows”11:28–11:31
  • “I would really only recommend this if you have sparse eyebrows”11:32–11:35
  • “I like to take this, run it through them backwards. Seems wrong. Go the wrong way and then comb them the right way. It adds fullness back to the brows. Makes such a big difference”11:33–11:40
  • “I feel like this helps me kind of like map it out. See where I actually have eyebrow hairs, thicken them up, add a little pigment”11:48–11:51
  • Source: Best of beauty 2025 - Dec 6, 2025
Kelly GKelly G202K subscribers
Butter Gloss Non-Sticky Lip Gloss
Buttermelt Glaze Highlighter Stix
4.5Buttermelt Glaze Highlighter Stix
  • “It is a beautiful cream highlighter”
  • “If you are looking for something that looks glowy, that feels lightweight, again, wears well either under or over powder, this is the one to try”
  • “It's not like a typical glittery highlighter”
  • “It doesn't feel gritty”
  • “There's something about the way they did this that looks so beautiful on the skin”9:23–9:30
  • “It almost gives the effect of a liquid highlighter, but it's a cream formula”9:58–10:02
  • “I do find that it's easier to get like very direct application where you want it”10:02–10:06
  • “It stays in place really well”10:06–10:09
  • Source: Best drugstore makeup launches of 2026 so far - May 25, 2026
Andréa MatillanoAndréa Matillano362K subscribers
Fat Cheeks Juicy Liquid Blush
4.9Fat Cheeks Juicy Liquid Blush
Sophie 🎀Sophie 🎀1.9K subscribers
4.2Variant: Bouncin' BerryFat Cheeks Juicy Liquid Blush
Monica Ravi-ConwayMonica Ravi-Conway1.3M subscribers
Duck Plump High Pigment Plumping Lip Gloss
Jelly Job Peptide Lip Gloss
Fat Matte Smooth Color Lipstick
4.6Variant: Rose Robe 04, Cashmere Cutie 02, Cocoa CuddlesFat Matte Smooth Color Lipstick
Tania B. WellsTania B. Wells64K subscribers
3Fat Matte Smooth Color Lipstick
  • “This one feels very weightless on the lips. It's not dry”30:17–30:22
  • “I love the red one”
  • “You can eat, you can drink with it, and while your lipstick will wear off, there's almost like a light stain kind of left behind”31:22–31:28
  • “It looks somewhat dry on the lips”
  • “I don't find that this looks incredibly smooth. Like it doesn't give a blurred finish to the lips”
  • “These are not as comfortable or as lightweight or airy as the smooshy matte lip balms”31:36–31:41
  • Source: New drugstore makeup releases for 2026 - May 11, 2026
Andréa MatillanoAndréa Matillano362K subscribers
Plump Right Back Primer Serum
Duck Plump Retractable Plumping Lip Liner
Fat Oil Lip Drip Chillz Cooling Lip Oil
4.9Fat Oil Lip Drip Chillz Cooling Lip Oil
  • “Another one that I am hooked on just wearing on its own because I love them so much. And again, so comfortable. Same kind of formula, a little less reflective, shiny, but so beautiful”39:02–39:15
  • “If you get one of the really deeply tinted ones, I just feel like I'm just like a beautiful natural girl that's like walking around with hydrated lips. And I love these. They're a 10 out of 10 for me”39:24–39:29
  • Source: Best makeup under $10 that perform like high-end - Feb 10, 2026
Sophie 🎀Sophie 🎀1.9K subscribers
Fat Oil Body Butter
4.9Fat Oil Body Butter
Magdaline JanetMagdaline Janet106K subscribers
4.9Fat Oil Body Butter
Magdaline JanetMagdaline Janet106K subscribers
4.9Variant: VanillaFat Oil Body Butter
  • “This is definitely my favorite product of the entire line”4:51–4:58
  • “I just love this body butter. It doesn't feel like your traditional body butters that's thicker”4:55–5:00
  • “It's super thin, but as you're moisturizing it into your skin, it adheres to your skin and it gives you that hydration and moisture”
  • “I want to say this is a dupe for the Bum Bum Cream in the texture, not necessarily the smell”5:14–5:21
  • “The texture literally is the exact same. It has that thin texture, but as you're working it into your skin, it just gets a little more, I don't know, movable, malleable onto your skin. It glides and it hydrates your skin for hours”5:26–5:34
  • “I did kind of wear test this and also use the oil, but this right here it's just good. I really like it”5:46–5:50
  • “It's also only like 12 or 13 bucks and you get how many ounces? 4.9 oz, I think. It's a pretty big size considering”5:50–5:58
  • Source: Top 10 Best Drugstore Products of 2026 - May 12, 2026
Magdaline JanetMagdaline Janet106K subscribers
2Variant: Sugar BattyFat Oil Body Butter
RachhLovesRachhLoves1.4M subscribers
Epic Inky Stix Waterproof Cream Gel Eyeliner
4.9Variant: Ember EnergyEpic Inky Stix Waterproof Cream Gel Eyeliner
Andréa MatillanoAndréa Matillano362K subscribers
4.6Epic Inky Stix Waterproof Cream Gel Eyeliner
  • “So, we have this shade, robotic red”0:44–0:49
  • “I tried a burgundy liner for the first time around Valentine's Day, and I have been hooked ever since”0:47–0:51
  • “I just think this makes my eyes look literally so piercing”0:51–0:57
SHELBY ANNSHELBY ANN14K subscribers
Fluff & Snatch! Brow Powder Pen
3.8Fluff & Snatch! Brow Powder Pen
Andréa MatillanoAndréa Matillano362K subscribers
3.5Variant: Ash BrownFluff & Snatch! Brow Powder Pen
Magdaline JanetMagdaline Janet106K subscribers
Epic Ink Waterproof Liquid Eyeliner
Make 'Em Wonder Liquid Foundation
Bare With Me Serum Concealer
4.8Variant: FairBare With Me Serum Concealer
  • “This reminds me so much of the MAC Pro Longwear Concealer”2:22–2:26
  • “The texture of this concealer is very serum-like”2:26–2:32
  • “It's a really pretty texture. It's very lightweight, so I feel that things layer on top of it really nicely”2:34–2:39
  • “You know, sometimes you have a really thick concealer and it just doesn't layer nice or it gets chunky”2:39–2:45
  • “I'm not going to lie, this one is a bit light for me. It's in the shade fair as you guys can see”2:46–2:49
  • “But I love it so much that it's literally worth picking up a deeper shade for”2:51–2:59
  • Source: Ultimate drugstore makeup routine - Apr 7, 2025
Dose of JosephineDose of Josephine122K subscribers
Mineral Matte Finishing Loose Powder
Powder Louder Brow Pencil
The Face Unglue Makeup Remover Cleansing Balm
3The Face Unglue Makeup Remover Cleansing Balm
  • “I definitely don't agree that this feels like a buttery balm. It kind of just has that coconut oil like texture and that it's a little bit hard at first and then when you kind of like press into it, it starts to melt down and transform into an oil”2:06–2:11
  • “That oil meltdown does feel a little bit too greasy for my personal preference”2:20–2:24
  • “It does remove my makeup well, so no complaints there”2:36–2:39
  • “I'll definitely finish this up because I don't absolutely hate it. I just don't love it enough to repurchase it”2:37–2:43
  • Source: I tried 27 new drugstore beauty launches - May 17, 2026
Abbey YungAbbey Yung827K subscribers
Retractable Lip Liner
Fat Oil Body Oil
3.5Variant: Coconut Cutie Sunlit GoldFat Oil Body Oil
RachhLovesRachhLoves1.4M subscribers
Lid Lingerie Liquid Eyeshadow
3.5Variant: Granite GrindLid Lingerie Liquid Eyeshadow
  • “These are just incredibly metallic, super sparkly”16:43–16:48
  • “They're easy to work with for a liquid, I have to say”17:00–17:06
  • “The formula is very thin. It's really silky, very easy to apply. It's not one of those like chunky patchy liquid eyeshadows”17:24–17:29
  • “I was just super happy with the result”17:33–17:38
  • “This formula, and this is the only downside, is not super longlasting. So, if you use this by itself, I'd say you maybe got like 4 hours out of it”17:53–18:02
  • “If you use this as more of a topper and not by itself, then the fading isn't really going to become quite as noticeable”18:37–18:41
  • “The glitters don't migrate underneath my eyes nearly as much as they do if I use like a glitter from a palette”18:48–18:54
  • Source: Ranking new drugstore makeup: hits, misses & surprises - Jun 13, 2026
Jen PhelpsJen Phelps227K subscribers
Thick It Stick It Brow Gel Mascara
4.9Thick It Stick It Brow Gel Mascara
  • “It makes such a difference in my brows”
  • “You can really build it up because it does dry down and layer extremely well”53:45–53:50
  • “You can actually get really full, very thick looking brows with this product”53:50–53:55
  • “It makes it look like my natural brows are very full and very very thick because it just has like that textured finish to it that a lot of products don't have”54:03–54:17
  • “A lot of brow gels are very crunchy, very hard, very shiny, so they don't really look natural in the brows, whereas this one really does”54:19–54:26
  • “Or you can skip all of those layers and go in with one and it holds them into place really well while still adding that texture and those fibers”54:28–54:32
  • “I love this product”53:53–53:55
  • Source: Best drugstore makeup products in every category - Apr 22, 2025
Andréa MatillanoAndréa Matillano362K subscribers
Ultimate Shadow Palette
4.2Variant: Warm NeutralsUltimate Shadow Palette
Stephanie MarieStephanie Marie279K subscribers
Bare With Me Prime. Set. Refresh. Multitasking Spray
Eyebrow Cake Powder
Precision Eyebrow Pencil
4.2Precision Eyebrow Pencil
Makeup By Nikki La RoseMakeup By Nikki La Rose523K subscribers
Worth the Hype Volumizing & Lengthening Mascara
Lip IV Hydrating Gloss Serum
4.5Lip IV Hydrating Gloss Serum
  • “I didn't actually know that these were a lip stain when I first tried it. Put it on and then I looked in the mirror hours later and I couldn't believe that it was still on my lips”41:04–41:10
  • “I like to apply a layer of it, leave it for a little bit and then kind of dab it off and it just leaves my lips looking naturally pigmented and I just think these are fantastic”41:14–41:20
  • Source: The best makeup of 2025 - Dec 29, 2025
Carmel NicoleCarmel Nicole21K subscribers
Wonder Stick Contour and Highlighter Stick
Away We Glow Liquid Highlighter
4.2Away We Glow Liquid Highlighter
  • “This beautiful bright and creamy highlighter texture is stunning. It's creamy. It doesn't if you don't apply way too much, it doesn't skin texture”19:23–19:28
  • “If you apply way too much, it can emphasize skin texture”
  • “It reminds me of highlighter from Katrice a little bit, but this one feels more creamy if we compare”19:41–19:45
  • “If you wanted to try it, try it. It's a beautiful nice highlighter”19:48–19:52
  • “I don't really like this packaging because sometimes I can't really open it. It's like I have to spend time”19:50–19:56
  • Source: Best Drugstore Makeup 2025 - Dec 18, 2025
Helga MuaHelga Mua12K subscribers
Retractable Vivid Rich Mechanical Eyeliner Pencil
4.9Variant: Under the MoonstoneRetractable Vivid Rich Mechanical Eyeliner Pencil
  • “It's the most flattering, perfect metallic liner. It wears beautifully”5:39–5:44
  • “It just adds like a little kiss of glimmer and shine and just makes you feel like every direction that you look like there's just this little saturation of just glowy, glisteny, romantic goodness to your eyes”5:42–5:48
  • “I love this liner. Like, I'm almost out of it. I never run through a mechanical liner like this. Like, this is crazy”5:57–6:02
  • Source: Best Drugstore Makeup of 2025 - Dec 26, 2025
TatiTati7.9M subscribers
Ultimate Color Shadow Palette Warm Neutrals
3.8Ultimate Color Shadow Palette Warm Neutrals
Magdaline JanetMagdaline Janet106K subscribers
Suede Matte Lip Liner
4.9Variant: Soft SpokenSuede Matte Lip Liner
juicyjasjuicyjas1.1M subscribers
HD Studio Finishing Loose Powder
4.2Variant: Translucent Light BakedHD Studio Finishing Loose Powder
Laura LeeLaura Lee4.6M subscribers
4.2Variant: Cheeky Cherry O2HD Studio Finishing Loose Powder
  • “I wish I would have set my under eye with the translucent because I felt like the pink was too pink and it didn't actually brighten my under eye”24:40–24:46
  • “It kind of just made it super pink and it looks super light, but like when it settled in, it's just like I kind of have a pinky under eye”
  • “I feel like it was a little too pink once it started to marinate into my concealer”
  • “I like a bright under eye, not a pink under eye”33:12–33:16
  • Source: Best new drugstore makeup finds 2026 - Jan 11, 2026
Laura LeeLaura Lee4.6M subscribers
HD Finishing Powder
Line Loud Longwear Lip Liner
Fat Oil Hair & Body Fragrance Mist
Fat Oil Slick Click Shiny Lip Balm
Lid Lingerie Cream Eye Pigment
3.5Variant: Gold StringLid Lingerie Cream Eye Pigment
  • “They're not kidding you guys when they say that this is quite metallic”8:52–8:56
  • “If you want to take a little bit of it and not get too much of that metallic finish, you do sacrifice a lot of the pigmentation and you mainly just get the shine”9:18–9:22
  • “It does act more like a topper than a one-and-done eyeshadow”9:32–9:40
  • “This is just too much of a metallic finish for what I like”9:42–9:50
  • “It is going to be one of those liquid eyeshadows that dries down almost like a film”9:50–9:55
  • “You can feel the eyeshadow on your eyes”
  • “I like wearing this as a topper”
  • “As a topper, I think it's beautiful”
  • Source: New drugstore makeup first impressions and reviews - Jun 7, 2026
By Kristina StudioBy Kristina Studio66K subscribers
Blur Screen SPF 30 Blurring Makeup Primer
4.9Blur Screen SPF 30 Blurring Makeup Primer
Taylor WynnTaylor Wynn862K subscribers
Body Mist
Retractable Long-Lasting Mechanical Lip Liner
2Variant: NudeRetractable Long-Lasting Mechanical Lip Liner
  • “This is poorly made. I'm going to just say that because I can feel like it's going to uh-oh it's not the same color. I feel like it's going to pop off”
  • “This is definitely a lot lighter in color. It's kind of similar because it's a very soft nude but almost slightly pink but not as pink as Pillow Talk. They both have like a your lips but better kind of color”
  • Source: Drugstore dupes for high-end makeup - Jul 19, 2024
Christen DominiqueChristen Dominique5.3M subscribers
Buttermelt Highlight
4.5Buttermelt Highlight
  • “When I swatched these in the store, I went crazy. I loved it”11:25–11:30
  • “Do I think these are objectively beautiful highlighters? Yes”11:37–11:42
  • “I would recommend these to you, not because I think they do Dior, but just because I actually like them”11:42–11:46
  • “This pink highlight might be saving the drugstore side of the face”11:57–12:04
  • “Do not let yourself get lost in the sauce with this highlighter, though, because it is quite pigmented”12:04–12:09
  • “Very pigmented. Like, you can definitely tell which is which”12:39–12:45
  • “But, if we were just rating products based on if this is a good product, this is a great product”12:47–12:52
  • “Welcome these babies to my collection. They made it. These are staying. Even after the video's done, these are staying”13:00–13:04
  • Source: Luxury vs Drugstore Makeup Comparison - May 24, 2026
Sierra RoseSierra Rose431 subscribers
Epic Wear Liner Stick Long Lasting Eyeliner Pencil
Can't Stop Won't Stop Full Coverage Foundation
4.5Can't Stop Won't Stop Full Coverage Foundation
Stephanie MarieStephanie Marie279K subscribers
Wonder Snatch Brightening & Setting Powder
4.5Variant: PinkWonder Snatch Brightening & Setting Powder
MrsMelissaMMrsMelissaM170K subscribers
Bare With Me Jelly Primer
2.5Bare With Me Jelly Primer
  • “This one slips on the face a lot easier. This is thinner. I get the feeling that this is really just sitting on top of the skin and not really sinking in and giving that hydration”1:47–1:54
  • “This side of my face now feels very tacky”2:08–2:14
  • “The NYX side feels like my skin is kind of like I could barely move it. It's a weird feeling. It's very stiff”2:16–2:23
  • “Both sides do feel like they are going to grip to foundation”2:23–2:31
  • “What I say this is a dupe yes but you get what you pay for as far as the quality”2:28–2:37
  • “This one takes a while to dry down, feels kind of stiff, but does have that same gripping effect”2:40–2:44
  • Source: Drugstore dupes for high-end makeup - Jul 19, 2024
Christen DominiqueChristen Dominique5.3M subscribers
Stripped Off Cleansing Balm
Ultimate Glow Shots Vitamin C Infused Liquid Eyeshadow
This is Milky Gloss Hydrating Lip Gloss
4.8This is Milky Gloss Hydrating Lip Gloss
  • “These are so stunning”
  • “They are so smooth, so gorgeous on the lips”34:30–34:33
  • “They actually have a good amount of pigment to them”34:32–34:35
  • “They instantly smooth over dry lines and texture on my lips”34:44–34:49
  • “They give the effect the Flawless Glosses give without like the plumping tingle or feel”34:49–34:57
  • “Whenever I do a video or whenever I think about drugstore makeup that feels like high-end, like this formula instantly pops into my mind”34:59–35:03
  • “If you like more pigment in your gloss, I mean, they do have some sheer shades, but overall, I feel like they're pretty rich and pigmented and they have a good selection to choose from”35:05–35:11
  • Source: Best drugstore makeup products in every category - Apr 22, 2025
Andréa MatillanoAndréa Matillano362K subscribers
Brand note

NYX is the drugstore brand that shows up when creators want affordable, functional makeup with actual shade options. The Wonder Snatch Lifting Setting Powder gets the most talk — it's mattifying and smoothing, but the tiny .2 oz size makes it expensive per ounce, and some find it gives flashback or doesn't control oil all day. The brand's lip stains also get consistent love for longevity and precision. Overall, NYX is a solid go-to for budget-friendly basics, but you have to watch the value on some products.

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