TOP FRAGRANCES OF 2025

11 products · Jan 18, 2026 · Watch on YouTube ↗

Hello all and welcome to the long-awaited 2025 favourites video! What fragrances did you all reach for the most this year?

  1. @perfumerism reviewing Xnilo Santal Calling at 02:14 in a YouTube Shorts video
    Ex Nihilo$302.49
    • This fragrance has stuck in my mind and is just one of the best sandalwood perfumes1:47
    • It smells creamy. It smells milky2:14
    • The specific cultivar of sandalwood that we have in there is sandalwood album from India2:18
    • It smells creamy and delicious and savory and warm and cozy there is like a tart top note2:26
    • In this perfume they add nutmeg in the top that pays homage to the particular top note of sandalwood album but again gives it like a warm spicy twist2:22
    • My mom came and visited me in Paris and she wanted to wear it every single day2:49
    • It is so so beautiful and so incredible and I just wearing been wearing it all year, especially all through the fall and winter2:58
  2. @perfumerism reviewing Van Cleef & Arpels Neroli Amara at 04:05 in a YouTube Shorts video
    • This perfume feels like the sun is coming out4:03
    • It is a beautiful masterpiece for a fresh spring scent4:05
    • It is so happy and bright and effervescent and lifts me up when I'm not feeling well4:13
    • This perfume is something that I've yearned for and wanted for so so long and I finally finally pulled the trigger on and it was like totally just me4:17
    • It also wasn't a perfume that I heard about online or like was marketed to me through an influencer or a targeted ad4:24
  3. @perfumerism reviewing By Kilian Princess at 05:13 in a YouTube Shorts video
    • This fragrance smells like a cloud of milk. There's no edges to this perfume. It's purely like a round cloud that's like milky and warm5:11
    • This perfume makes me feel so cozy. Like if I'm ever having a bad day, if I'm feeling down, it feels like a hug. Feels like someone's wrapping a blanket around me5:13
    • It also has this like playful, feminine, girly twist to it that I totally would love wearing it on a date, wearing it on a night out5:28
    • To me, it's just like the perfect scent for any time. And I feel like it matches my energy and my mood5:35
    • I do wish the bottle wasn't ugly, but you can't have everything5:41
    • The reason that I fell in love with this perfume is because someone recommended me a layering combination for this perfume. That is this perfume and Burberry Goddess5:44
  4. @perfumerism reviewing Burberry Goddess at 06:08 in a YouTube Shorts video
    Burberry$181.00
    Goddess Eau de Parfumshade · Intense
    • There is a dupe of this perfume done by Latafa called Latafa on Gum. And I think I might like it like just a little bit better than Goddess
    • This Princess Goddess combo, this has that beautiful fresh clean milky sweet marshmallow feeling6:03
    • This has that kind of like ginger and the three different types of vanilla6:08
    • Overall, it just smells like a cloud of a goddess princess6:13
    • If you like really, really, really sweet gourmans and you like Biano Latte, one of my favorite launches this year was Queen's Caramel, which is done by Ellis Brooklyn6:18
  5. @perfumerism reviewing Ellis Brooklyn Queen's Caramel at 06:31 in a YouTube Shorts video
    • This fragrance is white chocolate, caramel, I think, like buttercream6:27
    • It's just one of those note breakdowns where you look at it and everything is edible on there6:31
    • It smells so special
    • It's so decadent and it's long lasting and beautiful6:58
    • If you like a sweet sweet gourmand, this is really good7:07
  6. @perfumerism reviewing Laura Sublimity at 07:39 in a YouTube Shorts video
    • This fragrance is kind of like a solar coconut white floral scent7:26
    • It smells like you are in the ocean and you get out and the sun is shining on your skin7:39
    • It smells like just beautiful sun-kissed salty skin7:41
    • This fragrance is so addictive and beautiful, and it brings something to the table that to me is different from all of the summery scents that I've smelled8:03
    • It's so pretty and like pure, nostalgic8:09
  7. @perfumerism reviewing Charlotte Tilbury Love Frequency at 08:47 in a YouTube Shorts video
    • This is the most beautiful love child between tenoir 29 from Labo and Intense Cafe or Roses Vanie from Montal Mansera8:38
    • Upon first spray, you get this beautiful candied rose that's not like too sweet, but in the base you get this deep, rich, earthy kind of wet tea feeling8:47
    • To me, this is my Coco Madmoiselle8:58
    • This to me has the sophistication, the sophistication of the class that I think it's such a good well done perfume and it's it does make me feel womanly9:02
    • It does make me feel feminine and romantic and beautiful or if if I want to smell empowered9:06
    • I wore this with Milk Orchid a ton
    • Love Frequency was very special for me in 2025
  8. @perfumerism reviewing Latafa Liam Grey at 10:48 in a YouTube Shorts video
    Lattafa$26.62
    • This fragrance is an affordable alternative for BDK's G Chanel9:59
    • This fragrance is a little spicy, a little warm10:48
    • There's a bit of an iris scent while still have the having the feeling of cozying up in a blanket or a flannel or something like that10:50
    • It's so beautiful and special and I really like it10:58
    • Highly recommend Liam Grey from Latafa10:59
  9. @perfumerism reviewing House of Bow Casablanca at 11:19 in a YouTube Shorts video
    • Casablanca has that warm, rich kind of brewed tea feeling with like a crisp fresh air11:16
    • There's like a minerality to the scent while at the same time feeling grounded11:19
    • If a man walked past me and smelled it and I smelled this on him, I would be like, 'Whoa, who is that?11:25
    • It's completely unisex
    • It is so so beautiful and so impactful long-lasting the perfect like going out date night scent12:07
  10. @perfumerism reviewing Commodity Milk Orchid at 18:22 in a YouTube Shorts video
    Commodity$34.00
    • Milk Orchid is my own perfume. I spent two years making this perfume18:05
    • I was developing this perfume for two years. I was continuously sending the perfumer back to the drawing board
    • Milk Orchid is the perfect milk perfume18:22
    • Every single note is made so intentionally18:33
    • It contains fig milk, coconut cream, almond blossom, vanilla, orchid, warm cotton, magnolia, macadamia milk, and sandalwood18:25
    • It is one of the most strong projecting perfumes I've ever smelled in my life20:21
    • This is going to last forever. You get it on your clothes, you will smell it for years to come20:24
    • It sold out in 6 minutes or something
    • It is going to be relaunching in the permanent collection in a few months
  11. @perfumerism reviewing Rare Beauty Oda Perfume at 23:56 in a YouTube Shorts video
    • I could drink this. I could spray this down my throat. I could spray it all in my hair, down my clothes23:48
    • I feel like we sometimes when you feel that way about a fragrance, you just have to sit and appreciate the perfumer23:56
    • I wore this in August when I went to California. I don't know. I just really like this perfume24:04
    • I have like five different bottles of it24:09
    • I love it layered with other perfumes24:11
    • It's such an easy perfume to recommend as well, which I love24:15
    • It smells a little similar to Burberry Goddess, but it doesn't have the ginger note24:41
    • I do love this layered with Bath & Body Works Vanilla Romance body lotion24:54

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