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@thegarsowtwins reviewing Rare Beauty Brow Harmony Flexible Lifting and Laminating Eyebrow Gel at 17:33 in a YouTube Shorts videoBrow Harmony Flexible Lifting and Laminating Eyebrow Gel"Nothing beats it."$21.00@makeupbynikkilarose reviewing Rare Beauty Soft Pinch Liquid Blush at 30:39 in a YouTube Shorts videoSoft Pinch Liquid Blush"So worth every single penny."$25.00@morganturnermakeup reviewing Rare Beauty Soft Pinch Matte Bouncy Blush at 21:02 in a YouTube Shorts videoSoft Pinch Matte Bouncy Blush"They have that putty consistency, but you see in the swatches as you blend it out, it completely blurs underneath."$27@moorebeautifully reviewing Rare Beauty Powder Bronzer at 19:07 in a YouTube Shorts videoWarm Wishes Soft Matte Powder Bronzer"I love the smoothness and the glide of this formula."$30@makeupbycheryl reviewing Rare Beauty Liquid Contour at 13:16 in a YouTube Shorts videoSoft Pinch Liquid Contour"Love how seamless this product is. Beautiful formula."$26@zabrena reviewing Rare Beauty True to Myself Natural Matte Longwear Foundation at 02:04 in a YouTube Shorts videoTrue to Myself Natural Matte Longwear Foundation"The texture of this foundation is kind of like a fluffy whipped texture."$38@ninaubhibeautyandfashion reviewing Rare Beauty Warm Wishes Effortless Bronzer Stick at 08:11 in a YouTube Shorts videoWarm Wishes Effortless Bronzer Stick"I really do love this."$30.00@jamiepaige reviewing Rare Beauty Positive Light Luminizing Lip Gloss at 12:18 in a YouTube Shorts videoPositive Light Luminizing Lip Gloss"The Rare Beauty ones are stunning glosses. They're such a nice texture and they smell amazing and they have tiny little sparkles in them."$19.00@makeupbycheryl reviewing Rare Beauty Brow Harmony Flexible Lifting and Laminating Eyebrow Gel at 03:16 in a YouTube Shorts videoBrow Harmony Flexible Lifting and Laminating Eyebrow Gel"One of the best brow gels out there is the Rare Beauty."$21.00@frmheadtotoe reviewing Rare Beauty Blush Brush at 27:28 in a YouTube Shorts videoSoft Pinch Blush Brush"This actually has kind of a diffused tip."$26andreamatillano mentioning Rare Beauty Positive Light Silky Touch Highlighter at 38:59 in their YouTube videoPositive Light Silky Touch Highlighter"I did finish Enlighten and also Exhilarate."$28daceycash mentioning Rare Beauty Peptide Lip Treatment at 00:48 in their YouTube videoSoft Pinch Tinted Lip Oil"This one's running low."$24@makeupbycheryl reviewing Rare Beauty Perfect Strokes Matte Liquid Liner at 04:00 in a YouTube Shorts videoPerfect Strokes Matte Liquid Liner"This liner is my favorite because it's very black and matte and the amount of liquid that comes out just makes it easy to use."$22@magdalinejanet reviewing Rare Beauty Essentials Neutral Palette at 12:40 in a YouTube Shorts videoEssential Neutrals Eyeshadow Palette"This palette is truly a very basic eyeshadow palette."$30.00aliandreea mentioning Rare Beauty Lip Butter Balm at 15:46 in their YouTube videoFind Comfort Lip Butter"The color, oh my god, I love the color and the way they feel on the lips."$17.00@jooshica6178 reviewing Rare Beauty Rare Beauty Powder Blush at 22:37 in a YouTube Shorts videoSoft Pinch Luminous Powder Blush"It's the most beautiful, gorgeous blush topper in the whole entire world."$25@morganturnermakeup reviewing Rare Beauty Always an Optimist Prime and Set Mist at 08:35 in a YouTube Shorts videoAlways An Optimist 4-in-1 Prime & Set Mist"If you prefer a glowy setting spray and you really like that radiance to come through in your makeup, Rare Beauty 4 in-1 always an Optimus spray. You could use this to prep your skin and then to set it as well. I really like this whenever I want extra dewy makeup. Also has a beautiful mist and a very light, mild scent."$30.00@shelbyannbell reviewing Rare Beauty Perfect Strokes Universal Volumizing Mascara at 00:46 in a YouTube Shorts videoPerfect Strokes Universal Volumizing Mascara"Last step is finishing off the look with the Perfect Strokes Volumizing Mascara in brown."$24@angiehotandflashy reviewing Rare Beauty Brow Harmony Eyebrow Pencil at 15:10 in a YouTube Shorts videoBrow Harmony Precision Eyebrow Pencil"Really love the shape and the tininess of this brow pencil. It's really, really small."$19.00@allieglines reviewing Rare Beauty Pressed Powder at 19:19 in a YouTube Shorts videoTrue to Myself Tinted Pressed Finishing Powder"I'm just taking the Rare Beauty pressed powder in the shade Opal, which literally looks like white out in the pan, but I swear it's brightening for sure on fair skin, but it does not apply as pigmented or as bright as it looks."$32.00@juicyjas reviewing Rare Beauty Weightless Eyeshadow Primer at 04:08 in a YouTube Shorts videoWeightless Eyeshadow Primer"Still forever obsessed with this stuff. It's just an amazing primer."$24.15@taylorwynn reviewing Rare Beauty Liquid Highlighter at 08:38 in a YouTube Shorts videoPositive Light Liquid Luminizer"I do have on a little bit of a highlighter right now. This liquid one by Rare Beauty."$28@justshanygne reviewing Rare Beauty Find Comfort Hydrating Body Mousse to Oil at 09:13 in a YouTube Shorts videoFind Comfort Hydrating Body Mousse to Oil"Comes out like a mousse."-Underpainting Palette"I love really, really love it."-@juicyjas reviewing Rare Beauty Kind Words Matte Lip Liner at 11:21 in a YouTube Shorts videoKind Words Matte Lip Liner"The way that these glide on is incredible."$18@magdalinejanet reviewing Rare Beauty Foundation at 03:56 in a YouTube Shorts videoLiquid Touch Weightless Foundation"Rare Beauty in the shade 23."$30@amandaz reviewing Rare Beauty Tinted Moisturizer at 46:51 in a YouTube Shorts videoPositive Light Tinted Moisturizer Broad Spectrum SPF 20 Sunscreen"I do think that this is one of those beautiful middle ground products."$30.00@mandydavismua reviewing Rare Beauty Rare at 19:05 in a YouTube Shorts videoRare"It smells so good, but it's not inoffensive. It's not too super strong, and I feel like it is more mass appealing than some of the other more niche scents that I have in my collection."-@magdalinejanet reviewing Rare Beauty Foundation Brush at 05:09 in a YouTube Shorts videoLiquid Touch Foundation Brush"I'm using this foundation brush from Rare Beauty, but this shape is so perfect. It could be used for anything, really."$30@thegarsowtwins reviewing Rare Beauty Lip Balm at 04:14 in a YouTube Shorts videoStay Vulnerable Glossy Lip Balm"The clear was sold out like constantly on Sephora. And we found ours in store."-prakritisingh mentioning Rare Beauty Liquid Touch Brightening Concealer at 05:41 in their YouTube videoLiquid Touch Brightening Concealer"This has got a pink undertone. It's very, very close to my skin tone."$24Liquid Touch Concealer Brush$20

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Brow Harmony Flexible Lifting and Laminating Eyebrow Gel
4.9Brow Harmony Flexible Lifting and Laminating Eyebrow Gel
  • “This is so good. Again, a product I took forever to try. I just recently started trying this within the past like six months. I love it”37:35–37:41
  • “It's a clear brow gel”
  • “I like this because I can literally just brush my brows, keep them in place all day. It does not budge. It is so strong hold, and you do not get any of those white flaky bits”38:22–38:28
  • “This is like next best thing to the Anastasia Brow Freeze that came in the pot, not the one in the brush”38:48–38:54
  • “I love this brow gel”
  • Source: Sephora 2026 Sale Top Recommendations - Apr 5, 2026
Dacey CashDacey Cash517K subscribers
4.9Brow Harmony Flexible Lifting and Laminating Eyebrow Gel
By Kristina StudioBy Kristina Studio66K subscribers
4.2Variant: ClearBrow Harmony Flexible Lifting and Laminating Eyebrow Gel
  • “I like this one because I prefer more waxy-type formulas when it comes to eyebrow products just because I feel like they cling on to all of the brow hairs a little bit better and it just gives you fuller-looking eyebrows”3:04–3:09
  • “Although this is called a gel, I definitely feel like it's a bit of a hybrid between a gel and a wax”3:26–3:31
  • “You'll get hold all day”
  • “It's clear, which is always going to be my preference on the eyebrows cuz I don't have enough eyebrows to tint”3:40–3:46
  • “Doesn't feel sticky, doesn't feel tacky, won't leave your eyebrows feeling crunchy”3:50–3:54
  • “It's a really great brow gel”3:54–3:57
  • Source: Products I'd repurchase if I lost all my makeup - Apr 13, 2026
Carmel NicoleCarmel Nicole21K subscribers
3Brow Harmony Flexible Lifting and Laminating Eyebrow Gel
  • “She wanted to create something that was going to be like a lamination gel, like her version of lamination gel”25:20–25:23
  • “I used this the other day um just on clean skin. Now, I wasn't wearing any makeup. I was just wearing like sunscreen, you know, my typical skin care and it seemed to do a very nice job”
  • “It does look like it's fallen a bit. It's not horrible, but it does look like it's fallen”32:44–32:48
  • “One of the things that I did notice when I used it on no makeup the other day was that it felt very soft. It's not like a crusty or anything”32:51–32:55
  • “I just feel like the more flexible formulas, they just don't hold when you have like product in them”32:58–33:04
  • “If you're someone who uses a lot of product other than just the brow gel, like if you just want to fluff up your brows and you're not using anything else, like a pencil or a powder or a pen, then maybe it'd be good for you”
  • “I'm going to continue using the brow gel and we'll see where it goes”39:03–39:11
  • Source: Rare Beauty new neutral eyeshadow palette review - Mar 15, 2026
Alexandra AneleAlexandra Anele1.4M subscribers
Soft Pinch Liquid Blush
4.9Soft Pinch Liquid Blush
Makeup By Nikki La RoseMakeup By Nikki La Rose523K subscribers
4.9Soft Pinch Liquid Blush
  • “These are the most professional pro level pro performing and pro pigmented liquid blushes that are available at Sephora”
  • “You get a grip of product in these. These are so pigmented that you just need a small dot”2:01–2:11
  • “Less is more. These pack a big punch”2:17–2:19
  • “For professional makeup bars they're really ideal because they last so long in our kit and you're able to get so many uses out of them before you have to repurchase them”2:23–2:28
  • “They're also very long wearing and they make again ideal layering blushes to put powder on top”2:32–2:37
  • “These retail for $25. They also have little minis too which are great for travel”2:37–2:41
  • “I love the full sizes. They last eternity”2:42–2:44
  • “If you've never tried these as a liquid lipstick, just saying, you can get one more use out of them and they're really stunning on your lips as well”2:47–2:55
  • Source: Best blushes sold at Sephora - Apr 11, 2026
Makeup By Nikki La RoseMakeup By Nikki La Rose523K subscribers
4.9Soft Pinch Liquid Blush
  • “To me these are the most professional, pro-level, pro-performing, and pro-pigmented liquid blushes that are available at Sephora”0:00–0:13
  • “These are so pigmented that you just need a small dot”0:13–0:20
  • “You get a grip of product in these”
  • “You're able to get so many uses out of them before you have to repurchase them”0:33–0:36
  • “They're really stunning on your lips as well”0:37–0:42
Makeup By Nikki La RoseMakeup By Nikki La Rose523K subscribers
4.9Variant: GratefulSoft Pinch Liquid Blush
MakeupByCherylMakeupByCheryl190K subscribers
4.9Variant: Spirited, Faith, and BelieveSoft Pinch Liquid Blush
  • “This liquid blush is known for very high pigmented, very strong color payoff”16:57–17:05
  • “Rare Beauty has the most unique color ranges from the blush. Especially these two purple base color. These are so rare to find on the market because most brands release more like a pink base color”17:02–17:11
  • “This is more vibrant purple shade. And once you blend it, you can see this turns into very cool tone purple lavender type of color”17:20–17:28
  • “This type of color will look so great on cool or olive skin”17:31–17:38
  • “I sometimes reach out for this very vibrant purple color to instantly get that brighten blush look”17:36–17:44
  • “This is more like a berry color that looks very intense purple with a bit of red color in it. But once you blend it out, you will see it turns into more muted purple color”16:44–16:50
  • “On my skin, it doesn't look that scary if I put a really tiny bit on my cheeks”
  • “I found that these two shades are very unique and actually hard to find on the market”
  • Source: Sephora Sale Recommendations: What's Actually Worth Buying - Apr 11, 2026
Haley KimHaley Kim1.4M subscribers
4.9Variant: HopeSoft Pinch Liquid Blush
Haley KimHaley Kim1.4M subscribers
4.9Variant: EncourageSoft Pinch Liquid Blush
Haley KimHaley Kim1.4M subscribers
4.8Variant: BelovedSoft Pinch Liquid Blush
  • “These are super wonderful and so easy to work with”
  • “The dewy finish, as the name implies, gives a lovely glowy, radiant look to the cheek”
  • “And these are also quite pigmented, so you only need to use maybe one or two drops depending on how strong you like your blush to be. So, they will last a very long time”33:24–33:28
  • “They also blend out incredibly easy as well. And you'll be able to see in the demo that they just shear out onto the face really, really easily. They blend into the skin seamlessly and just look really beautiful”
  • “This formula also dries down, so you don't have to worry about it feeling wet on the face. It's not completely transferproof, but if you just lightly touch your face, it's not really going to come off. So, I do find these to be very longwearing”
  • “But this year, I've really enjoyed Virtue and Beloved. These two came in a limited edition Christmas set, I think, from last year. Beautiful tones, beautiful formula. Just really enjoyed using them this year as well”
  • Source: Best makeup of 2025 - Dec 24, 2025
AvatarLingAvatarLing3K subscribers
4.8Variant: VirtueSoft Pinch Liquid Blush
  • “These are super wonderful and so easy to work with”
  • “The dewy finish, as the name implies, gives a lovely glowy, radiant look to the cheek”13:04–13:10
  • “It looks really healthy, glowy, really beautiful on the cheek”13:15–13:23
  • “And these are also quite pigmented, so you only need to use maybe one or two drops depending on how strong you like your blush to be. So, they will last a very long time”13:21–13:26
  • “They also blend out incredibly easy as well. And you'll be able to see in the demo that they just shear out onto the face really, really easily. They blend into the skin seamlessly and just look really beautiful”13:31–13:37
  • “This formula also dries down, so you don't have to worry about it feeling wet on the face. It's not completely transferproof, but if you just lightly touch your face, it's not really going to come off. So, I do find these to be very longwearing”13:41–13:49
  • Source: Best makeup of 2025 - Dec 24, 2025
AvatarLingAvatarLing3K subscribers
4.7Variant: EncourageSoft Pinch Liquid Blush
Slashed BeautySlashed Beauty127K subscribers
4.6Variant: JoySoft Pinch Liquid Blush
kellykelly371K subscribers
4.2Variant: EncourageSoft Pinch Liquid Blush
  • “Selena's is so incredibly pigmented and blendable”11:31–11:35
  • “I do find this shade to be a little bit cooler toned than Suave Mauve, but it still looks really pretty”11:58–12:05
  • “She comes in at $25 with 0.25 oz of product. So double the amount of product as E.L.F. but comes in at $100 per ounce because she is $25 versus $8”12:08–12:14
  • “Because of how pigmented Rare Beauty is, I use less of the Rare Beauty blush compared to the E.L.F. blush”12:20–12:28
  • “I'm probably going to get more wear out of this if that makes sense because it goes a longer way than E.L.F”12:28–12:32
  • “I do feel like I will have never and probably will never finish a Rare Beauty blush on the basis of it being so damn pigmented”12:42–12:48
  • Source: Drugstore vs high-end makeup price per ounce comparison - Apr 11, 2026
Monica Ravi-ConwayMonica Ravi-Conway1.3M subscribers
4.2Variant: WorthSoft Pinch Liquid Blush
Matilda on VideoMatilda on Video340K subscribers
1.5Soft Pinch Liquid Blush
Kelly GKelly G202K subscribers
Soft Pinch Matte Bouncy Blush
4.9Soft Pinch Matte Bouncy Blush
Morgan TurnerMorgan Turner370K subscribers
4.9Soft Pinch Matte Bouncy Blush
kellykelly371K subscribers
4.8Variant: SpiritedSoft Pinch Matte Bouncy Blush
  • “These are like an interesting hybrid between a cream blush but they dry down and they have this really awesome self-setting aspect to them”7:11–7:22
  • “If you have larger pores on your cheeks or a lot of skin texture and you want to use a cream blush but you don't want that cream blush to magnify it and look too greasy on your skin then this is absolutely the one to check out”7:16–7:30
  • “It's 27, it's not gonna break the bank, it's a really great price point”7:34–7:37
  • “One of my favorite ones I picked up recently is the shade Spirited”7:38–7:46
  • “They're long lasting, they layer incredibly well underneath, use a powder blush for extra longevity”
  • “On their own they last a pretty decent time because they do self-set and they don't stay super juicy and dewy on your skin so therefore they're just going to have more longevity than a typical cream blush”7:47–7:57
  • “These are gonna be best for oily skin because they have that self-setting like more of like a cream to powder dry down time”7:57–8:05
  • “Dry skin don't be spooked, you could absolutely use this formula, it's gonna look beautiful on your skin, it's not gonna feel dry, it's not gonna look crackly, it's not gonna feel heavy, it's just gonna look and translate more as like a satin matte finish on you”8:05–8:13
  • Source: Best blushes sold at Sephora - Apr 11, 2026
Makeup By Nikki La RoseMakeup By Nikki La Rose523K subscribers
4.8Variant: HappySoft Pinch Matte Bouncy Blush
Lisa JLisa J369K subscribers
4.5Variant: Grateful, Thriving, HopeSoft Pinch Matte Bouncy Blush
  • “This is definitely for maximalists because did you see I barely touched it and it's just so much pigment”26:30–26:38
  • “If you love makeup, if you know how to manipulate makeup, you're going to appreciate this formula”26:48–26:52
  • “It's like when you touch it, it feels like cream, but it's actually powder. It's like a cream and powder exceptional formula”26:52–26:59
  • “This red grateful exceptional”27:29–27:35
  • “Thriving which is like this beautiful”
  • “Hope is like this. It's the type of color that would look good on everyone”27:43–27:52
  • Source: Best makeup in 2025 - Jan 11, 2026
Ali AndreeaAli Andreea1.4M subscribers
Warm Wishes Soft Matte Powder Bronzer
MENTIONSWarm Wishes Soft Matte Powder Bronzer
Julia Adams MUAJulia Adams MUA286K subscribers
2.5Warm Wishes Soft Matte Powder Bronzer
Monica Ravi-ConwayMonica Ravi-Conway1.3M subscribers
Soft Pinch Liquid Contour
4.9Variant: SolaceSoft Pinch Liquid Contour
juicyjasjuicyjas1.1M subscribers
4.9Variant: SolaceSoft Pinch Liquid Contour
juicyjasjuicyjas1.1M subscribers
4.8Variant: SereneSoft Pinch Liquid Contour
MakeupByCherylMakeupByCheryl190K subscribers
4.8Variant: MellowSoft Pinch Liquid Contour
Morgan TurnerMorgan Turner370K subscribers
4.5Soft Pinch Liquid Contour
  • “Talk about a beautiful undertone. Talk about something that's so nice and hydrating”15:39–15:46
  • “And this is like if you're a beginner and you just want something super easy to sort of bronze up your skin, girl, this is it for you”15:55–16:01
  • “It's not too overly scarily pigmented like their blushes. And the undertone is great. It looks like your skin”16:01–16:07
  • “It's just been so easy and therefore a joy to work with”16:09–16:14
  • Source: Best makeup of 2025 awards - Jan 4, 2026
Sophie 🎀Sophie 🎀1.9K subscribers
2.5Variant: Good EnergySoft Pinch Liquid Contour
Prakriti SinghPrakriti Singh457K subscribers · Sponsored
True to Myself Natural Matte Longwear Foundation
4.8Variant: Fair Neutral + Shade 9 (mixed)True to Myself Natural Matte Longwear Foundation
Andréa MatillanoAndréa Matillano362K subscribers
4.7Variant: 30True to Myself Natural Matte Longwear Foundation
Alegra ChettiAlegra Chetti295K subscribers
4.6Variant: 32True to Myself Natural Matte Longwear Foundation
  • “It primes, covers and sets. Three in one, one pump”0:05–0:09
  • “That is a stunning stunning color match and it feels super lightweight”0:26–0:32
  • “Went from this redness spots unevenness to this. It's smooth it's evened out but it doesn't feel cakey right now”0:33–0:40
  • “Like it's still giving skin and I'm telling you this is matte. This is definitely matte”0:40–0:44
  • “I can actually see the blurring as I apply”0:45–0:48
  • “This is literally mimicking a setting powder at this point”
  • “My god that looks very very skin like but it's giving coverage”0:50–0:54
  • “This is what real skin looks like with a natural blurring foundation and pores and textures are completely normal but this is looking magical right now”0:56–1:06
Aditya MadirajuAditya Madiraju594K subscribers
4.5Variant: 4True to Myself Natural Matte Longwear Foundation
ZabrenaZabrena588K subscribers
4.5Variant: 20True to Myself Natural Matte Longwear Foundation
Dacey CashDacey Cash517K subscribers
4.3Variant: 4True to Myself Natural Matte Longwear Foundation
  • “I am just so pleased and pleasantly surprised at what a matte claiming foundation is doing on me right now. Cuz man sometimes a matte claiming foundation is like horrible horrible for my dry skin and this is not”5:18–5:32
  • “I have found that it's pretty adaptive for whatever I want to put underneath it”5:39–5:45
  • “It's really blurring and smoothing without being like crinkly”5:43–5:51
  • “If you're an Estee Lauder Double Wear person, this is not the matte foundation for you. It's a teeny bit more matte than the Prada, but I still think it's really really lovely even on my dry skin”6:06–6:10
  • “I would say that like normal and combo would love this”6:15–6:21
  • Source: Sephora sale 2026: Do's, don'ts & what's in my cart - Apr 9, 2026
Kackie Reviews BeautyKackie Reviews Beauty139K subscribers
4.2True to Myself Natural Matte Longwear Foundation
  • “Like the finish is nice, right? If you can get past the fact that it doesn't match the rest of my skin tone, it is a really nice finish to the skin”17:41–17:48
  • “I think it looks good. Like my skin does have a radiant matte, blurry kind of a finish to it, which I do like”17:57–18:07
  • “I'll just have to get it in my shade now”18:07–18:11
  • “It is not like sinking into pores in a weird way. It seems to be mostly intact on my forehead”
  • “The matte blurry but kind of a little bit dewy was a really nice like sweet spot. So maybe I'll just have to buy it in my shade”18:04–18:09
  • Source: I tested the most overhyped products the internet made me buy - May 7, 2026
RachhLovesRachhLoves1.4M subscribers
Warm Wishes Effortless Bronzer Stick
4.6Variant: Good EnergyWarm Wishes Effortless Bronzer Stick
  • “I have so much respect for the Rare Beauty stick”12:24–12:28
  • “I would have to admit that the blending on this is even a little bit silkier, softer, just even more ease with this one”12:31–12:39
  • “It goes on with absolute fullest pigment. Thin amount, but full pigment”12:46–12:53
  • “I'm not even trying here. I'm light pressure with a fingertip. Hello. You have to give credit where credit is due on that thing. It is mastering ease and pigment”12:53–12:58
  • “There's a nice tight cap. Note how the cap didn't just go on, it snapped. And that is keeping the moisture in this to where it's a product, you know, I've had for for sure over a year, closer to two. And the texture has not changed at all”13:03–13:12
  • “Terrific product”
  • Source: Ranking my top bronzers - all formats - May 2, 2026
Emily NoelEmily Noel981K subscribers
4.5Variant: Bright SideWarm Wishes Effortless Bronzer Stick
TheGarsowTwinsTheGarsowTwins15K subscribers
4.2Warm Wishes Effortless Bronzer Stick
Jaclyn HillJaclyn Hill5.4M subscribers
Positive Light Luminizing Lip Gloss
4.9Variant: Glimmer and SparkPositive Light Luminizing Lip Gloss
  • “The Rare Beauty ones are stunning glosses. They're such a nice texture and they smell amazing and they have tiny little sparkles in them”41:25–41:32
  • “The Rare Beauty lip glosses are just the most. Okay, first of all, they smell amazing. They smell like strawberry sweets. They're so hydrating. They've got beautiful little sparkles in, and they're not sticky at all. They are one of the nicest lip gloss formulas I think I've actually tried”41:25–41:29
  • Source: Best makeup of 2025 - Jan 22, 2026
sophdoeslifesophdoeslife1.4M subscribers
4.9Variant: BeamPositive Light Luminizing Lip Gloss
  • “These glosses are beautiful. They feel like a balm on the lips. They're very glass-like and beautiful”22:24–22:31
  • “They feel very nourishing on the lips. They're not heavy. They're not gritty, but they have a beautiful shimmer to them”22:31–22:41
  • “This formula amazing. Best lip formula that Rare has ever done. I 100% recommend them”22:53–23:04
  • “They feel wonderful. They have a nice longevity. They just look and wear beautiful. And I have nothing but good things to say about this”23:05–23:10
  • Source: Best makeup releases of 2025 - Dec 11, 2025
Angelica NyqvistAngelica Nyqvist138K subscribers
4.8Variant: GlimmerPositive Light Luminizing Lip Gloss
Jamie PaigeJamie Paige491K subscribers
4.8Variant: DazzlePositive Light Luminizing Lip Gloss
juicyjasjuicyjas1.1M subscribers
4.8Variant: SparkPositive Light Luminizing Lip Gloss
juicyjasjuicyjas1.1M subscribers
4.8Variant: GlimmerPositive Light Luminizing Lip Gloss
juicyjasjuicyjas1.1M subscribers
Brow Harmony Flexible Lifting and Laminating Eyebrow Gel
Brow Harmony Flexible Lifting and Laminating Eyebrow Gel
sophdoeslifesophdoeslife1.4M subscribers
Soft Pinch Blush Brush
4.9Soft Pinch Blush Brush
From Head To ToeFrom Head To Toe1.2M subscribers
Positive Light Silky Touch Highlighter
4.9Variant: EnlightenPositive Light Silky Touch Highlighter
Andréa MatillanoAndréa Matillano362K subscribers
Soft Pinch Tinted Lip Oil
2Soft Pinch Tinted Lip Oil
Beauty WithinBeauty Within2.7M subscribers
Perfect Strokes Matte Liquid Liner
MENTIONSVariant: BrownPerfect Strokes Matte Liquid Liner
  • “Now it's time to add a brown liner using the Perfect Strokes Matte Liquid Liner in the shade brown”0:27–0:31
  • “The tiniest little tip that is perfect for making the most precise eyeline”
  • “This eyeliner is long lasting and waterproof”0:15–0:18
  • “She's not going to flake or fade throughout the day”
SHELBY ANNSHELBY ANN14K subscribers
2Variant: BlackPerfect Strokes Matte Liquid Liner
  • “I do appreciate about these is that they are bristles, which I like. I love a bristle. I hate I'm so sick of felt liners”20:24–20:29
  • “The end is quite thin, which I like”
  • “This is also meant to be matte, which I also really like for a wing liner. I hate it when a wing liner is shiny”21:02–21:07
  • “You can really really really get that precision despite how thick it is”21:17–21:22
  • “It's doing this thing. Look at. Do you see that? How it's curved like that? It's very um it reminds me of like a calligraphy pen”
  • “It doesn't necessarily hold its shape, so I feel like I have to keep setting it basically”
  • “I don't like it. I don't like it. I don't like the liner”
  • “I do like how how matte it looks. Like it looks really matte and like this nice inky black”24:19–24:26
  • Source: Rare Beauty new neutral eyeshadow palette review - Mar 15, 2026
Alexandra AneleAlexandra Anele1.4M subscribers
Essential Neutrals Eyeshadow Palette
4.8Essential Neutrals Eyeshadow Palette
Magdaline JanetMagdaline Janet106K subscribers
4.5Essential Neutrals Eyeshadow Palette
  • “Start the eye look with the Essential Neutrals eyeshadow palette”0:06–0:10
  • “It has eight beautiful shades”0:10–0:13
  • “Five matte shades and three metallic shades”0:12–0:15
  • “Do an everyday eye look or you can do a smokey eye with this palette”0:13–0:16
  • “This palette is so versatile and it's so compact”0:15–0:19
  • “You can take it anywhere and it has a mirror”0:18–0:21
  • “These shadows are so pigmented, but they're also so easy to blend, making this the perfect eyeshadow palette for literally anybody, beginner or pro”0:19–0:23
SHELBY ANNSHELBY ANN14K subscribers
4.2Essential Neutrals Eyeshadow Palette
  • “There isn't a lot of kickback when I dip my brush in, which I always appreciate seeing”3:12–3:19
  • “Seems relatively easy to blend”5:11–5:15
  • “Does feel quite soft on the skin”5:34–5:39
  • “This eyeshadow formula is going to be really good for those of you who tend to go in with a heavy hand”6:10–6:14
  • “If you want to build up pigment really really fast, you might need to work a little bit harder to build up this pigment a little bit”6:46–6:51
  • “I'm a little bit more amenable to shadows that need to be built up a little bit more than something that you need to be really really careful and precise with”7:05–7:08
  • “That is quite nice. I like that. It's very soft”15:53–15:56
  • “It's sort of like somewhere between, it's like a soft metallic, you know? It's not too, it doesn't have that thick pearl in it”15:56–16:07
  • Source: Rare Beauty new neutral eyeshadow palette review - Mar 15, 2026
Alexandra AneleAlexandra Anele1.4M subscribers
Find Comfort Lip Butter
4.2Variant: UpliftingFind Comfort Lip Butter
Ali AndreeaAli Andreea1.4M subscribers
Soft Pinch Luminous Powder Blush
4.6Soft Pinch Luminous Powder Blush
  • “It's the powder blush from Rare Beauty. And this is not a regular powder blush because it has highlight inside. So, you can see that it's like glistening and glowing. She is beautiful”22:10–22:15
  • “If you use this one, it gives you that glowy type finish, but it's not going to be sticky because it's a powder type”22:37–22:41
  • “Look at how my cheek is glowy. It makes my cheek look so dimensional without making it sticky. Like look, my hair is like not sticking. I love it so much. This product is so good”22:54–23:02
  • “If you're looking for a blush that's going to make you glow, but it's perfect for like a summer glow, then you should look into this blush”23:07–23:14
  • Source: Best sweat-proof & long-lasting summer base routine - Jun 29, 2025
JooshicaJooshica2.8M subscribers
4.5Soft Pinch Luminous Powder Blush
  • “These are so stunning but my god are they they pack a punch. These are not for the faint of heart”16:41–16:48
  • “If you don't want high impact high glow, I have these on right now as a blush topper”16:41–16:52
  • “You can also wear these alone. There'll be a beautiful, very, very ultra glowy powder formula”16:52–16:57
  • “I think these work the best as blush toppers”16:58–17:00
  • “Pair this on top of a cream formula, on top of a liquid formula, or even pair on top of a matte powder blush to give it some more zing and zang, and you're going to love it”17:03–17:07
  • “These are just truly some of the most outstanding, highly, highly glowiest of glowy powder blushes at Sephora”17:07–17:17
  • “The one thing I want to call it, if you do pick up one of these, is be careful with it, baby it, smooth talk it, wine and dine it because they break easy. They're pretty fragile”17:18–17:27
  • “If you're throwing this into your makeup bag, you really run the risk of breaking it and damaging it”17:27–17:31
  • Source: Best blushes sold at Sephora - Apr 11, 2026
Makeup By Nikki La RoseMakeup By Nikki La Rose523K subscribers
Always An Optimist 4-in-1 Prime & Set Mist
4.2Always An Optimist 4-in-1 Prime & Set Mist
  • “I don't think this gets the hype that it deserves”8:14–8:18
  • “I think this has a little bit more transformation power than say the Hourglass”8:35–8:42
  • “I do feel like this makes my skin feel more hydrating, which makes it great for applying to the skin to prep as it claims”
  • “When my skin looks dry from a lot of powders or just whenever I'm having a drier skin day, this does add that boost of moisture to the skin”8:52–8:59
  • “If you're purely just looking for hydration, I recommend this one”9:05–9:10
  • Source: I tried every viral setting spray - Aug 30, 2025
Morgan TurnerMorgan Turner370K subscribers
Perfect Strokes Universal Volumizing Mascara
4.6Variant: BrownPerfect Strokes Universal Volumizing Mascara
  • “Last step is finishing off the look with the Perfect Strokes Volumizing Mascara in brown”0:42–0:46
  • “I love this formula because it's not too wet, not too dry”0:46–0:50
  • “It adds volume”0:47–0:52
  • “It adds curl”0:50–0:53
  • “It adds length without weighing the lashes down”0:50–0:55
  • “This formula doesn't flake and doesn't smudge for up to 10 hours”0:53–0:57
  • “I love that as a girl who wears her makeup for long hours every day”0:55–1:02
SHELBY ANNSHELBY ANN14K subscribers
1.5Perfect Strokes Universal Volumizing Mascara
Alexandra AneleAlexandra Anele1.4M subscribers
Brow Harmony Precision Eyebrow Pencil
True to Myself Tinted Pressed Finishing Powder
Weightless Eyeshadow Primer
Positive Light Liquid Luminizer
Find Comfort Hydrating Body Mousse to Oil
4.5Find Comfort Hydrating Body Mousse to Oil
justShanygnejustShanygne256K subscribers
Underpainting Palette
Kind Words Matte Lip Liner
4.9Variant: WiseKind Words Matte Lip Liner
juicyjasjuicyjas1.1M subscribers
Liquid Touch Weightless Foundation
Positive Light Tinted Moisturizer Broad Spectrum SPF 20 Sunscreen
4.2Positive Light Tinted Moisturizer Broad Spectrum SPF 20 Sunscreen
  • “I do think that this is one of those beautiful middle ground products”46:43–46:53
  • “It's actually pretty reminiscent in my opinion of the Lisa Eldridge seamless skin tint, but potentially just a little bit glowier than that”46:51–46:56
  • “It's very thin. It's super fluid. It just really blends out seamlessly over the skin”46:58–47:06
  • “It's so lightweight without it being so overly dewy and greasy”47:06–47:13
  • “On me on my dry skin, it's more of like a slightly satin finish when it finally sets down a little bit. Makes it pretty ideal for the summertime months”47:12–47:18
  • “If you're just looking for that easy everyday summertime skin tint, you want it to be more of a satin finish, or even if you have more of a combo skin”47:21–47:26
  • “It's surprisingly long wearing”47:34–47:37
  • “Definitely for someone that likes that seamless, can barely see it on the skin effect”47:36–47:44
  • Source: Best skin tints of 2026 and ones to avoid - May 22, 2026
Amanda ZAmanda Z128K subscribers
Rare
4.5Rare
Mandy Davis MUAMandy Davis MUA63K subscribers
Liquid Touch Foundation Brush
Stay Vulnerable Glossy Lip Balm
4.5Variant: ClearStay Vulnerable Glossy Lip Balm
  • “The clear was sold out like constantly on Sephora. And we found ours in store”4:06–4:12
  • “The clear is unscented, but it doesn't bother me”4:14–4:18
  • “It is such a thick formula. Like, I like how it almost feels like a lip mask”4:20–4:25
  • “I've been using this everyday since I got it, and I'm just like a huge fan”4:23–4:29
  • “I think it works really well, and I love that it's in a stick”4:46–4:51
  • “It's not like the most moisturizing, but I like it”4:31–4:39
  • “I feel like my day lip balms, I don't need to be like super soothing like a lip mask. I just want it to like get rid of my dry lips and it's like perfect for that”4:36–4:41
  • Source: January Favorites 2026 - Feb 2, 2026
TheGarsowTwinsTheGarsowTwins15K subscribers
Liquid Touch Brightening Concealer
4.2Variant: 340CLiquid Touch Brightening Concealer
Prakriti SinghPrakriti Singh457K subscribers
Brand note

Rare Beauty is a color-first brand that leans into high-impact payoff and performance, especially in its blushes and brow gel. The Soft Pinch Liquid Blush is famously pigmented — a tiny dot goes a long way, and it wears all day — but it has a learning curve and can feel overpriced per ounce. The Brow Harmony gel is a standout for strong, non-flaky hold that works on a range of brow types, though it can look a little white or flaky if over-applied. This is a brand for people who want noticeable, long-wearing color and don't mind a bit of technique.

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