AOU

AOU is a Korean brand that's been popping up in K-pop makeup bags, thanks to a founder who's a working makeup artist. Their cream blushes are the main draw — creamy, buildable, and subtle enough to layer without messing up your base. The Glowy Tint Balm adds a glossy, slightly plumping finish but transfers easily, so it's better as a hydrating prep or overnight mask than a wear-all-day lip.