Creator profile

Soo Beauty 수뷰티

Soo Beauty 수뷰티

@soobeauty_official

Everything you need to get that glass-skin glow ✨ TikTok: 63K+ | YouTube: 400K+

102Products
6Categories
419KSubscribers

FACE

Blush

liquid blush · matte · $14.00 · notSKIN, STYLEVANA, Jelly Make Up
It starts out as a liquid blush, but once you blend it out, it has this amazing powdery, feathery finish.▶ 1:57–2:07
The tip is really easy to use as well.▶ 2:07–2:11
Not only is it really precise, but it also helps you cover a big layer of your face.▶ 2:13–2:18
It is pretty thick. So if you put too much, it is going to emphasize your texture, your pores.▶ 2:54–2:58
I do recommend just going in with a small amount and it will work.▶ 2:58–3:05
Which shade you get is going to be really important when using this product just because you are putting it over a quite large area surface of your face.▶ 3:17–3:20
Matching the shade to your complexion is going to be very important.▶ 3:25–3:32
If you want that dewy lip from within long-lasting blush, I do actually recommend this.▶ 3:36–3:44
Source: Is C-Beauty better than K-Beauty? Testing viral C-beauty products · Apr 2026
cream blush · $9.00 · sukoshi.com
It's very, very thick. So make sure to use a light hand.▶ 8:05–8:09
Once you blend it out, it has that velvety texture. It doesn't feel you don't feel any of that like stickiness or glowiness at all.
It's gunky. So make sure to use a light hand or it will look messy.▶ 8:07–8:10
This one is so exquisite as well. It melts down on your hand, but once you blend it out, it also has that kind of feathery finish.▶ 8:18–8:25
With this cream blush, it doesn't just sit on your skin. It kind of emerges into your skin. So it lasts for a very long time.▶ 8:39–8:43
The color is so gorgeous.
The quality of this product is really good.
I just find this paler color to be a bit too gunky.▶ 9:42–9:49
Source: Is C-Beauty better than K-Beauty? Testing viral C-beauty products · Apr 2026
liquid blush · natural · $28.00 · deardahlia.com
The Dear Dahlia liquid blushers went viral.▶ 16:17–16:26
Especially this color barely went viral and it was sold out.▶ 16:22–16:28
The colors are very soft and very, very subdued.▶ 16:30–16:35
These types of colors are perfect to work with other types of blushers.▶ 16:33–16:40
You can use this as like the under base tone and then you can layer another color like this on top and it just creates that really nice gradient.▶ 16:40–16:44
These are really really easy to work with.▶ 16:46–16:50
These are going to feel very underpigmented for you guys.▶ 16:50–16:58
Very very easy, very very manageable.▶ 16:55–17:01
Source: Best of K-beauty makeup: What's really sold out in Korea · Sep 2025

Concealer

Contour

contour palette · natural · Too Cool For School US
I feel like this product made revolution in the contouring industry in Korea.▶ 10:46–10:54
Prior to this product, a lot of the contouring options we had were very very orange red, they were very warm toned.▶ 10:52–11:00
It broke the industry because it came out definitely with less of that orange red hue undertone.▶ 11:33–11:37
Even though I also really love this product, I feel like still this is a bit too warm for my skin tone.▶ 11:37–11:46
This is a yes for sure, but I would definitely recommend you guys to check out the other options if you have more of a lighter complexion.▶ 12:12–12:20
Source: Honest review of no.1 selling kbeauty makeup products at olive young · Oct 2025
contour palette · natural · $17.34–$38 · EmpressKorea, Beauty Box Korea, WOOH
The popular ones like rom&nd as well, you can see the colors are pretty pretty like flat out, even grayish if you will.▶ 15:34–15:42
These three products are the most popular when it comes to contouring your features.▶ 15:42–15:48
These are definitely the top three products you guys want to check out if you really want to experience the K beauty look.▶ 15:48–15:51
Source: Best of K-beauty makeup: What's really sold out in Korea · Sep 2025

Foundation

cushion foundation · satin
This offers more of a matte velvety finish.▶ 3:24–3:29
The formulation is really, really thin.▶ 3:29–3:33
It's very elegant and you can tell this is high quality.▶ 3:31–3:36
The upgraded one feels a little bit more moist, should I say.▶ 3:47–3:52
My skin doesn't feel completely dry.▶ 3:52–3:56
The coverage is a bit higher than the Jung Saem Mool one.▶ 3:54–3:58
You can get a medium to full coverage.▶ 3:58–4:02
You can definitely do a couple of more layers without messing it up because the formulation is so thin.▶ 4:04–4:08
Source: Honest review of no.1 selling kbeauty makeup products at olive young · Oct 2025
cushion foundation · natural · $45.00 · JUNGSAEMMOOL BEAUTY
This is a perfect cushion foundation if you want to get that amazing K beauty glass skin.▶ 1:56–2:02
It's a very hydrating one.
It has a decent amount of coverage.▶ 2:16–2:20
It fills up your bristles and will just make your skin look perfect.▶ 2:19–2:23
It is a bit on the thicker side.▶ 2:28–2:32
Please when you use it, make sure to go very light-handedly.▶ 2:30–2:34
The best part about this cushion personally for me is the longevity and how it plays out on my skin.▶ 2:32–2:38
This cushion on my skin with a little bit of sweat and sebum, it glows so beautifully.▶ 2:40–2:49
Source: Honest review of no.1 selling kbeauty makeup products at olive young · Oct 2025
BB cream · natural · $48.00 · La Cosmetique Australia, Glowii Beauty, DODO SKIN
This works perfectly on Asian skin tones.▶ 6:48–6:55
Once you apply it on, the shade almost changes to the most appropriate, the best shade for your skin and it works blends in beautifully.▶ 6:55–7:01
They really do stick to the OG BB creams.▶ 7:04–7:12
They are very, very forgiving.▶ 7:10–7:13
No matter what your skin condition is, you apply it on and it just forgives everything.▶ 7:14–7:19
It covers the dry patches.
It fills up your pores.
It smooths out your texture.
Source: Best of K-beauty makeup: What's really sold out in Korea · Sep 2025

Highlighter

highlighter and contour palette · shimmer · $16.99 · judydoll.com, Kiyoko Beauty
This is the most exquisite contouring palette I've ever used.▶ 5:26–5:32
There's something about these powders that make them so silky and smooth.▶ 5:31–5:37
It uses the ingredient boron nitride for that silky finish.▶ 5:37–5:42
Even though it goes on powdery, when you apply it onto your skin, it doesn't look splotchy or blotchy.▶ 5:39–5:46
It honestly just looks like I had I got a nose job done or something.▶ 5:58–6:04
It doesn't look messy at all if you look at it closely.▶ 6:04–6:08
It just creates these nice shadows and contours for your skin ever so naturally.▶ 6:10–6:18
It shows up, but it still looks so natural.▶ 6:20–6:24
Source: Is C-Beauty better than K-Beauty? Testing viral C-beauty products · Apr 2026
highlighter stick · dewy · Target, Olive Young, Amazon
These are a bit different to the Dear Dollia ones in the sense that they leave a very nice shine.▶ 17:05–17:10
It's almost like a highlighter, but it leaves a nice dewy look like this.▶ 17:10–17:16
I absolutely love this because I like more of that glowy dewy look for my skin.▶ 17:13–17:21
The payoff isn't as strong, so you do have to work it in.▶ 17:26–17:32
The best way for me to work these in is with my fingers or going directly in.▶ 17:29–17:36
I do notice that my base makeup does get like peeled off when I do use this.▶ 17:36–17:41
Source: Best of K-beauty makeup: What's really sold out in Korea · Sep 2025

LIP

Blush

lip and cheek tint · matte · $17.00–$20.00 · fwee US, Palace Beauty, PlayLab Beauty
Fwee really really changed the game when it came to lip products.▶ 18:47–18:54
These pudding pots are very very famous.▶ 19:17–19:21
They're still very very popular.▶ 19:19–19:23
These are basically matte formulations that work so well.▶ 19:21–19:29
This pudding pot really really fitted well into the Korean makeup trend where everyone wanted that subtle palette gradient look.▶ 19:27–19:34
These formulations were perfect for that.▶ 19:37–19:40
You can use this on your lips, but also on your cheeks.▶ 19:38–19:42
Source: Best of K-beauty makeup: What's really sold out in Korea · Sep 2025
cream blush · matte · $4.95 · Beauty Box Korea
This Daiso makeup brand Twinkle Pop made the perfect dupe for the free pudding pot.▶ 21:42–21:49
You can get it at a fraction of the price.▶ 21:49–21:53
The formulation is a bit different like the Twinkle Pop ones.▶ 21:50–21:54
They're a bit more oily than the pudding pots.▶ 21:53–21:59
They do carry this sweet artificial scent that I'm not the biggest fan of.▶ 21:57–22:01
You can't really see a big difference between the two.▶ 22:01–22:05
Source: Best of K-beauty makeup: What's really sold out in Korea · Sep 2025

Lip Balm

Lip Gloss

lip gloss · glossy · $17.00 · Ulta Beauty, fwee US, beautisa
Fwee also came out with these gloss 3D voluming gloss.▶ 19:48–19:57
They basically released two versions of the same color.▶ 19:54–20:02
They released a 30% and a 70% of the same color.▶ 19:59–20:04
This is the 70% of the candy.▶ 20:02–20:06
It has a stronger pigment.▶ 20:10–20:14
This is what I actually have on right now.▶ 20:10–20:17
For the 30%, it's more of a subtle glow.▶ 20:14–20:19
Subtle pigment, but the gloss is like there.▶ 20:17–20:21
Source: Best of K-beauty makeup: What's really sold out in Korea · Sep 2025

Lip Stain

lip tint · glossy · $13.50 · romandbeauty.com, caretobeauty.com
I do not think it's worth the hype.
The OG one was more pigmented.
I feel like this is a bit more pale and a bit more watery for me.▶ 13:10–13:19
I feel like this retains more of that gloss for a longer time on my lips.▶ 13:17–13:22
This specific color, this bare grape, fits my lip color perfectly.▶ 14:10–14:17
It's literally the MLBB color for my lips, but it doesn't last a long time.▶ 14:19–14:26
This gloss you see, I feel like disappears on my lips so fast.▶ 14:23–14:30
This felt so dry on my lips and it didn't last.▶ 14:35–14:42
Source: Honest review of no.1 selling kbeauty makeup products at olive young · Oct 2025

Lip Treatment

lip mask · glossy · $24.00 · Sephora, Laneige US
This is a lip mask. Basically, it's a very juicy thick formulation of a lip balm that you apply on before you go to sleep and the next morning you wake up with this juicy plumped up lips.▶ 10:40–10:49
I just don't think any lip product or lip balm is worth that much.▶ 10:58–11:02
You're paying extra for that nice fragrance, this pretty packaging, this cute experience that you get when you use this.▶ 11:09–11:14
Just as a non-believer of lip sleeping mask, is that what it is? I just don't think it's worth that much.▶ 11:18–11:25
Source: K-Beauty at Sephora: Hits and Overhyped · Nov 2025

EYES

Brow Product

eyebrow pencil · natural · $17.00 · espoir.com, mybeautyidol.com.au, josephbeauty.com
This product I've seen a lot of Korean girlies use and I myself have used actually I've emptied out one recently.▶ 12:49–12:53
The formulation is very very much akin to the hard formula in the sense that it's very easy to deal with.▶ 13:04–13:10
It's very easy to draw on and blend out and kind of get that really natural feathery look.▶ 13:10–13:20
I feel like this is a product that I just found myself reaching out.▶ 13:20–13:25
Source: Best of K-beauty makeup: What's really sold out in Korea · Sep 2025

Eyeliner

liquid eyeliner · $9.99–$12.00 · TokTok Beauty, Watsons, W cosmetics
This is probably one of the most slimmest eyeliners I've ever tried and yet it's firm.▶ 10:03–10:10
The flick that you get is so precise.▶ 10:12–10:19
After having used this for quite some time, I noticed that the ink doesn't last too long.▶ 10:16–10:23
The longevity doesn't cut it.
In terms of the initial pigmentation that you get, the payoff is very good and it's so thin.▶ 10:40–10:44
This would be really good to draw in your under lashes.▶ 10:44–10:50
Source: Is C-Beauty better than K-Beauty? Testing viral C-beauty products · Apr 2026

Eyes

Eyeshadow

WAKEMAKESoft Blurring Eye Palette

No. 4 Lavender Blurring
eyeshadow palette
The formulation of the eyeshadows is so powdery.▶ 6:34–6:40
There's so much fallout.▶ 6:37–6:40
Compared to how much fallout this has, the pigmentation isn't quite up there.▶ 6:46–6:51
This palette is not in aligned with my personal color.▶ 8:53–8:59
This is way too bright or pale for me.
It was actually the lack of payoff that really threw me off.
I had a lot of trouble handling this product.
I just don't think this palette is for everyone, especially when there's so many other better options in the market.
Source: Honest review of no.1 selling kbeauty makeup products at olive young · Oct 2025
eyeshadow palette · $45.00 · flowerknows.co
This is a work of art.
They've done such a good job that I immediately became a fan.▶ 11:33–11:36
The palettes are actually good. The payoff is good.▶ 11:40–11:46
I honestly thought it was going to just be like pretty trash like it's pretty to look at, but it wasn't going to serve me anything, but it's serving. It's working, guys.▶ 11:44–11:50
The shade I picked up is more of a milk tea base.▶ 11:51–11:58
This is an all-in-one palette.▶ 11:56–11:59
The payoff is a lot more harder than the usual K-beauty eye palettes that you get.▶ 12:03–12:08
It's definitely blendable. It works.▶ 12:14–12:19
Source: Is C-Beauty better than K-Beauty? Testing viral C-beauty products · Apr 2026
eyeshadow palette · $29.00 · dasique.com
Day Zeke is definitely the winner.▶ 10:27–10:31
I personally have loved using them.▶ 10:30–10:34
I know a lot of makeup artists also love using them in Korea.▶ 10:31–10:38
I do have hits and misses with Dasique palettes.▶ 10:38–10:42
I really enjoy number three nude.▶ 10:40–10:46
When I tried other colors or other shades of the same line, the quality of the shadows weren't consistent.▶ 10:43–10:49
Source: Best of K-beauty makeup: What's really sold out in Korea · Sep 2025

False Lashes

false lashes · $14.00 · WEshine.no, beautyboxkorea.com, globalbunjang.com
These are cut up eyelashes, falsies, and they already are pre-glued, so you don't have to go through the whole process.▶ 11:56–12:00
All you have to do is just stick them on your waterline, like underneath your own lashes.▶ 12:02–12:06
It's so easy, and it really does elevate your makeup look.▶ 12:08–12:13
If you like the K-beauty look, the aesthetics, you have to check this out.▶ 12:26–12:32
Honestly, it has changed my makeup journey for good.▶ 12:49–12:53
Source: Best of Yesstyle: Spring Survival Guide 2026 for Glass Skin · Apr 2026
false eyelashes · $17.95 · Glam Global UK, SOONHARI BEAUTY, PINKLAND
I've actually went through I want to say like 10 boxes of these already.▶ 14:31–14:36
When I am taking a break of getting my eyelash permed extensions, I will be back to using the Coringco one.▶ 14:36–14:40
I think these are game changers.▶ 14:17–14:21
They're gaining more and more popularity in Korea for sure.▶ 14:45–14:49
Source: Best of K-beauty makeup: What's really sold out in Korea · Sep 2025

Mascara

mascara · $21.60 · Superdrug, LOOKFANTASTIC, CLUB CLIO Canada
I love this mascara with a passion.▶ 9:55–9:59
I've emptied out so many of these, too.▶ 10:04–10:07
A lot of professional makeup artists also use in Korea.
These are like the perfect mascaras if you have really, really thin flat lashes that don't have any kind of curls in them.▶ 10:09–10:18
These harden and fixate for a very long time and last a very long time on your lashes.▶ 10:18–10:26
They can go on gloopy if you go overboard.▶ 10:26–10:31
I feel like they work perfectly for Asian lashes.▶ 10:29–10:33
Source: Honest review of no.1 selling kbeauty makeup products at olive young · Oct 2025
mascara · $19.20 · YesStyle, ETUDE GLOBAL OFFICIAL WEBSITE
These two are the top two when it comes to mascaras in Korea.▶ 13:30–13:36
Everyone is either using this one or this one.▶ 13:41–13:45
We have very thin, short, straight lashes that kind of fall down.▶ 13:47–13:54
We really need ones that's going to harden, that's going to elongate our own lashes.▶ 13:52–13:57
These two are like perfect for it.▶ 13:39–13:42
Source: Best of K-beauty makeup: What's really sold out in Korea · Sep 2025

Other

face palette · $59.00 · Ulta Beauty, Florasis
It's probably the most gorgeous eye palette I've ever witnessed in my whole entire life.▶ 13:23–13:30
The level of technology that probably went into this is out of this world.▶ 13:39–13:42
The pigmentation is pretty strong with this one.▶ 14:03–14:07
This one definitely gives off that burgundy look, that strong reddish look.▶ 14:05–14:11
You get a nice shimmer shade.▶ 14:19–14:22
You get these nice blendable shades, point colors that's going to elevate your look.▶ 14:21–14:25
The payoff is there.
I feel like the Florasis palette have a stronger payoff pigmentation for sure.▶ 14:50–14:56
Source: Is C-Beauty better than K-Beauty? Testing viral C-beauty products · Apr 2026

SKINCARE

Cleanser

cleanser · $20 · 107beauty.com, ModeSens, Beymen
This is my most emptied out cleanser ever.▶ 4:40–4:45
It's so gentle.▶ 4:42–4:47
The scent is very refreshingly sweet and nice. It's not artificial.▶ 4:45–4:48
It contains chaga mushroom as well as green tea leaf powder, which are great powerhouses for antioxidant benefits.▶ 4:56–5:00
This will cleanse your skin without actually stripping all the moisture away from your skin.▶ 5:02–5:09
This is actually one of the very few products where I feel confident in recommending it to all skin types, from oily to sensitive to dry to combo.▶ 5:11–5:16
I love cleansing my skin with this and it actually makes me look forward to the process.▶ 5:24–5:27
Because of its jelly bouncy texture, it still protects from me and really minimizes any like irritation or skin contact I might have.▶ 5:41–5:48
Source: Amazon Spring Sale Skincare Worth Buying · Mar 2026

Exfoliator

exfoliating toner pad · $24.80 · medicube.us, Amazon, Tsubaki Beauty
If you have really oily, thick skin and you have a lot of like dead skin cells and you need to exfoliate, go for it.▶ 7:39–7:44
If you go too much, if you go overboard, you are going to end up damaging your skin barrier.▶ 7:53–7:58
Their first cotton pads are a little bit like kind of like mediocre.▶ 8:00–8:07
This is a cotton pad that was in trend I want to say like 10 years ago in Korea and it has exfoliating ingredients as well like AHA BHA.▶ 8:05–8:11
I feel like this will work great on like elbows or someplace else.▶ 8:14–8:20
Be very careful when you use this.▶ 8:17–8:22
Source: What locals buy vs. tourists buy at Olive Young · Mar 2026

Face Mask

sheet mask · $40.00 · en.abib.com, OpentheBeauty
The AB sheet masks are so good it hurts.▶ 10:27–10:31
their gummy shimas are so freaking good▶ 10:33–10:41
it will just clasp onto your skin and hydrate the heck out of it▶ 10:41–10:46
There's so much essence that goes into the shimas that it feels very refreshing, so soothing, and it feels very luxurious▶ 10:46–10:51
every time I use this, I'm just like, yes, this is why you use sheet mask. I feel so pampered at a cost of a dollar, less than a dollar▶ 10:54–10:58
Source: What locals buy vs. tourists buy at Olive Young · Mar 2026
face mask · $19.00 · Biodance, Sephora, 24skin
Internationally Biodance is a huge hit.▶ 9:30–9:34
Domestically, they're really popular as well.▶ 9:32–9:39
They got a lot of hype and fame ever since like celebrities kept using it.▶ 9:37–9:44
These masks are a little bit different to your regular sheet mask because they're made out of hydrogel.▶ 9:50–9:55
They're very hydrating.▶ 9:55–9:57
They're perfect if you have like contact dermatitis because they won't rub off from your skin as much as paper-based sheet masks will.▶ 9:57–10:01
They're a bit pricey, so make sure to get them while they are on sale.▶ 10:05–10:11
Source: What locals buy vs. tourists buy at Olive Young · Mar 2026
modeling mask · $39.99–$61.82 · Hemeko, Amazon
I absolutely love this to bits. It's definitely one-of-a-kind and she really poured her heart and soul into it and it's really good.▶ 13:30–13:35
This is basically a modeling mask, but it's a newer generation.▶ 13:38–13:45
All you have to do is just pour water into this, shake it and you get the formulation right away.▶ 13:53–13:59
This is an oil-based one, so it feels extra nourishing.▶ 14:02–14:07
Just the whole experience and the whole elegance and the luxuriousness of this product is absolutely amazing.▶ 14:04–14:11
Afterwards, your skin will feel absolutely refreshed, absolutely glowing.▶ 14:16–14:19
You will be mesmerized by your own skin when you look at yourself in the mirror.▶ 14:21–14:25
It also has vitamin C for that extra brightening component.▶ 14:25–14:30
Source: Amazon Spring Sale Skincare Worth Buying · Mar 2026
face mask · dewy · $26.00 · delere.com
This is basically a peel off collagen mask, which means that it goes on initially wet, but you wait like 10 to 20 minutes for it to dry and just peel it off and you're left with this mother of a glow that does not get washed off.▶ 17:08–17:19
This one, it truly gives you that glow after you peeled the mask off and it stays.▶ 17:42–17:52
It moisturizes, it nourishes your skin, but it was that truly that long-lasting, everlasting glow that had me hooked.▶ 17:54–17:58
I absolutely loved doing my makeup on top of this and my skin would just look out of this world.▶ 18:00–18:05
It's such a good experience.▶ 18:08–18:12
I do recommend you guys to check it out.▶ 18:18–18:22
Please only use this once or twice a week.▶ 18:24–18:28
You do not need a thick layer. You just need a thin thin layer of this and you just roll it off gently after like 10 to 15 minutes.▶ 18:40–18:50
Source: My top skincare products for 2025 · Dec 2025
face mask · $41.02 · Superdrug, Makeupstore.com, Seukin Paris
I think the MediPeel one is a lot more better than the Medicube one.▶ 5:32–5:36
It's actually good.▶ 5:39–5:43
It's one of the products that made me have a good image of wrapping mask.▶ 5:41–5:45
I like the glow it left.▶ 5:48–5:50
It didn't feel too irritating.
I absolutely enjoyed using this one.▶ 5:49–5:53
This one not only has a low molecular collagen ingredients in it, but it also has lactobacillus, so a lot of great fermented ingredients.▶ 5:51–5:57
I don't feel like my money went to waste.▶ 6:03–6:08
Source: Stop buying viral K-beauty: what Koreans actually use · Feb 2026
face mask · $24.00 · medicube.us, medicubesshop.com, themedicube.com.sg
It smelled so bad when I peeled it up.▶ 4:53–4:58
It felt really irritating.
It didn't peel off in one piece.▶ 4:56–5:01
It was hard to use.▶ 4:58–5:02
I feel like it's a little bit more expensive than I thought it would offer.▶ 5:01–5:04
The glow once you take off the wrapping mask off, it disappears.▶ 5:08–5:13
I'm just like, what was the point?▶ 5:11–5:14
Source: Stop buying viral K-beauty: what Koreans actually use · Feb 2026

Moisturizer

moisturizer · £20.00 · Moida K-Beauty, Zeroid Global, Zeroid Thailand
Everyone loves using Zeroid.▶ 14:45–14:49
They kind of became popular because of word of mouth.▶ 14:48–14:52
So many people were using this especially after they were getting like skin treatments from dermatologists.▶ 14:50–14:56
Their intense cream is really really popular.▶ 14:56–15:01
This is very intense. So it's a lot thicker.▶ 15:01–15:06
With this you do have to kind of work it in.▶ 15:06–15:14
It does have more of that gel like texture.▶ 15:10–15:16
This one has more of a oily finish.
Source: What locals buy vs. tourists buy at Olive Young · Mar 2026
moisturizer · $25 · eonline.com, darbeauty.com
I think it's a really good standard cream that's a bit on the lighter side.▶ 12:05–12:09
It's great if you have more of a combo skin, oily skin, maybe if you're in your late teens, in your early 20s or in the summer times.▶ 12:09–12:13
It's a lot more lighter. You can tell that gel texture right away.▶ 12:17–12:22
I just love how comfortable it feels on the skin.▶ 12:19–12:26
I remember I used it and I was like, 'Wo, this is an actual good product'.▶ 12:31–12:40
I just love how they named it as well. Three, four, five. It's like three ingredients for blemish care, four ingredients for nourishing care, five ingredients for soothing care.▶ 12:38–12:45
Even though it's not really popular domestically, if you are thinking of getting this, I'd say go for it. It's really, really good.▶ 12:31–12:35
Source: What locals buy vs. tourists buy at Olive Young · Mar 2026
moisturizer · £17.00–£26.00 · Sephora UK, AESTURA Official Website
Everyone loves and everyone uses the AESTURA atro barrier 365 cream.▶ 13:11–13:19
Do I miss the old version before they upgraded it? Very much so. But life has to move on.▶ 13:19–13:24
I am indeed on board with the upgraded version as well.▶ 13:26–13:31
The upgraded version feels a bit lighter than the old one.▶ 13:30–13:33
The old one felt super rich on my skin, which is the reason why I loved it.▶ 13:33–13:40
I've been getting laser treatments, skin treatments left and right, which means that I have to really commit to a good barrier care. And this cream is one of the creams that does it.▶ 13:40–13:46
It has their own derm on technology. It has fatty acid, has cholesterol, it has ceramides in it.▶ 13:51–13:58
When I apply it on my skin... it feels fine. It just melts away right away.▶ 14:12–14:16
Source: What locals buy vs. tourists buy at Olive Young · Mar 2026
facial mist · dewy · $24.00 · Sephora, AESTURA official site
I absolutely love this. You must get it at Sephora VIP sale. Wherever you are, just get it. This is so good, guys.▶ 15:07–15:13
It's a cream mist.
You can see it has a milkier texture and it feels a little bit more heavier than your regular water mist.▶ 15:32–15:39
The formulation, even though it's lightweight and it's watery, it feels so nourishing.▶ 15:43–15:50
This contains 10,000 ppm of ceramides, tocopherol, cholesterol, glycerin.▶ 15:48–15:57
A lot of nourishing, moisturizing ingredients that's really going to hydrate and protect your skin.▶ 15:55–16:02
The packaging, even though it's plastic, the spritz is very elegant. So, you get a nice even spritz of the formulation all over your skin and it feels very premium.▶ 15:58–16:06
The pricing is $21, I believe, from Sephora.▶ 16:14–16:18
Source: K-Beauty at Sephora: Hits and Overhyped · Nov 2025
moisturizer · $27.90 · Dr. Reju-All Official Store, Amazon.ca, Forté
I am on my third tub. I love this cream to bits.▶ 7:31–7:38
I definitely think it's up to par with the Aestura Ato Barrier Cream in the sense that it heals my skin barrier so so well.▶ 7:36–7:40
It uses long chain ceramides and they formulated it so that it really does mimic our skin's natural lipid barrier.▶ 7:40–7:49
It's pushing ceramides into the cracks of our skin barrier, thus helping it to heal.▶ 7:51–7:59
This has niacinamide as well as panthenol.▶ 7:56–8:02
It's literally like a band-aid for your skin.▶ 8:03–8:07
If you have redness, sensitivity, dryness, peeling, you absolutely need to try this out.▶ 8:06–8:10
I would do a couple of layers of this and then I would do a thick layer of this on top and it just repaired it magically.▶ 8:43–8:46
Source: Amazon Spring Sale Skincare Worth Buying · Mar 2026
moisturizer · $28.00 · Ballagrio, lyko.com, StyleKorean
This was a lifesaver for me.
This was also a product that really really helped me out when I was facing some severe breakouts redness.▶ 8:42–8:48
I absolutely loved using this when I was in Australia earlier this year in the hot weather.▶ 8:51–8:57
It was perfect to calm and soothe my skin down.▶ 8:57–9:01
This cream I wouldn't I want to say it leans towards a bit more of a gel type cream. It's a bit more lighter. It's definitely more refreshing.▶ 8:59–9:05
This is just a nice bottle of instant soothing, calming, refreshing cream that I think most people will enjoy.▶ 9:24–9:29
Source: My top skincare products for 2025 · Dec 2025

Serum

facial serum · $30.00 · Sephora, innisfree
This is the number one product that comes to my mind.▶ 3:50–3:56
This is the it product that most Koreans will think of when they think of the brand Innisfree.▶ 3:59–4:05
This is a very light hydrating serum with green tea anterotic acid.▶ 4:09–4:18
A little bit of hydration antioxidant from the green tea and it gives that extra plumpness to your skin with this really really pleasant formulation.▶ 4:18–4:25
I absolutely love this serum.▶ 4:46–4:49
It's a lightweight serum anyways that works better for the summer.▶ 4:51–4:56
This is Nash's favorite and it's actually been around in the K beauty top for a very long time.▶ 4:56–5:01
Source: K-Beauty at Sephora: Hits and Overhyped · Nov 2025
facial serum · $89–$110 · Sulwhasoo US, Sulwhasoo International
This is basically your well-aging serum.▶ 6:18–6:24
This has a bunch of fermented and traditional herb extract ingredients including ginseng in it.▶ 6:20–6:25
It helps to fortify your skin barrier, helps with your fine lines, combats dryness, and gives you that youthful radiant skin.▶ 6:28–6:37
The formulation, it's a tad bit heavier than the industry green tea seed serum, but it's not to a point where it's like very thick and viscous.▶ 6:39–6:42
This feels nice. It feels so so nice.▶ 7:04–7:09
It makes your skin super supple. It absorbs right away. Your skin feels so refreshed and refined afterwards.▶ 7:07–7:14
Definitely my appreciation for this has been increasing as I've been growing older.▶ 7:26–7:31
I can definitely see why, you know, my parents or my grandma actually likes this product.▶ 7:36–7:39
Source: K-Beauty at Sephora: Hits and Overhyped · Nov 2025
essence · dewy · $25.00 · COSRX.com, Ulta Beauty, Mirai Skin
This is basically an essence with 96% of snail secretion filtrate.▶ 4:40–4:47
It's because of the stringent sticky formulation that really, really helps the hydration last a very long time on my skin.▶ 5:18–5:24
I recently got a skin treatment done and my skin has been flaking... I whipped this out.▶ 5:26–5:32
Because this has such a strong hydration power, it also helps with the regeneration repairing because it helps your skin stay hydrated.▶ 5:45–5:53
This is so affordable, guys.▶ 6:09–6:13
This is just a powerhouse of gloopy hydration.▶ 6:17–6:22
Even though initially it feels gloopy, once you spread it out, it actually spreads out really calmly. It doesn't feel sticky as much.
I do think that it's something worth having in your collection as a staple.▶ 6:01–6:05
Source: My top skincare products for 2025 · Dec 2025
facial serum · dewy · $21.00 · IUNIK GLOBAL, iUNIKCOS, Iamskin
The brand claims that this has 98% of beta glucan in it, which is 20% more potent than hyaluronic acid when it comes to the hydration effects.▶ 6:19–6:25
Beta glucan is not only great for that, but it also has great anti-inflammatory effects and skin barrier supporting effects as well.▶ 6:27–6:33
This is also a lightweight texture, perfect for the warmer seasons.▶ 6:39–6:45
It's a bit more viscous than the number 7 one, but it is just as light. It's very refreshing, hydrating.▶ 6:45–6:51
It just feels very pleasant and it makes your skin ever so supple.▶ 6:58–7:05
Source: Best of Yesstyle: Spring Survival Guide 2026 for Glass Skin · Apr 2026
facial serum · dewy · $29 · 107beauty.com, Maholly
I already emptied out one and I'm already halfway done with my second one and this saved my skin during the holy holy Moses-y cold dry winter in Korea.▶ 1:12–1:19
This is a bi-phase serum, which means it has two layers, the oil layer and the essence base layer.▶ 1:43–1:48
You shake it and you get this lovely beautiful silky creamy milky formulation that my skin just loves to soak up.▶ 1:50–1:55
It has ginseng extract and their own 107-year-old fermented vinegar as well as niacinamide.▶ 1:59–2:03
This beaut of a product is going to help hydrate, moisturize, skin barrier repair, boost, and brighten up your skin.▶ 2:03–2:10
I love how light it is.
With this, you just need like two layers and you're good to go.▶ 2:31–2:38
A little goes a long way.▶ 2:38–2:40
Source: Amazon Spring Sale Skincare Worth Buying · Mar 2026
facial serum · $39–$65 · Laneige US
This is your well-aging serum with retinol, flavonoid, and peptides.▶ 13:28–13:34
It's like your all-in-one.▶ 13:34–13:38
When you squeeze it out, you get three different kinds of formulation that you mix in.▶ 13:36–13:40
It feels amazing on the skin. It feels nourishing, but light, but absorbs really well with not much residue.▶ 13:40–13:46
It feels really compact.▶ 13:49–13:51
I love the packaging.
Such a great product, amazing ingredients, amazing formulation.▶ 14:03–14:10
The pricing was like $39. I thought honestly for this packaging and the formulation, everything, I thought this would be way more expensive.▶ 14:07–14:12
Source: K-Beauty at Sephora: Hits and Overhyped · Nov 2025

SPF

sunscreen ampoule · natural · $38 · fromrier.com, skinseoulshop.com, empresskorea.com
This is such a good sunscreen.▶ 4:06–4:14
She said this is a really good SPF to put underneath your makeup.▶ 4:19–4:25
That's a formulation that's so hard to find because it always seems to peel and like kind of clot up. So when she said this one works best under makeup I was hooked.▶ 4:23–4:31
I tried it out and it's really good guys.▶ 4:43–4:49
It's more of a watery formulation.▶ 4:45–4:51
It's actually really, really good.
This is also a sunscreen that's really, really popular in Korea.▶ 5:09–5:16
Source: What locals buy vs. tourists buy at Olive Young · Mar 2026
sunscreen · natural · $26 · d'Alba official, SUNSHINEMALL KOREA BEAUTY, FLOWLLY
Everybody in Korea uses it.▶ 1:57–2:01
All my Korean beauty YouTuber girlies uses it.▶ 2:00–2:04
My dad yesterday he called me up. He's like, 'So, do you have more of the d'Alba SPF?'▶ 2:04–2:07
There's something about this formulation that does feel a little bit superior and bougie.▶ 2:19–2:29
You do get a nice scent and a little bit of alcohol scent.▶ 2:29–2:33
It kind of leaves this really nice healthy glow sheen afterwards.▶ 2:38–2:42
Source: What locals buy vs. tourists buy at Olive Young · Mar 2026
sunscreen · dewy · €24.00–€32.00 · Beauty of Joseon Official Store, Sephora UK
Both of them has rice extracts as well as probiotics.▶ 1:09
So you're going to get a little bit of brightening, refreshing hydration and all of that goodness to support your skin barrier.▶ 1:15
these two sunscreens, they feel so dreamy.▶ 1:20
They're so creamy.▶ 1:22
They're lightweight.▶ 1:22
They're refreshing.▶ 1:22
Pretty much a good standard or exemplary of what to expect when using K beauty SPFs, especially chemical SPFs, which both of these are.▶ 1:29
I think with the price point and everything, these are really, really good entry levels to SPFs, especially K beauty SPFs.▶ 1:33
Source: What locals buy vs. tourists buy at Olive Young · Mar 2026
sunscreen · natural · $35.70 · Laneige International, Laneige Singapore
This sunscreen is so freaking good, guys.
I already emptied out two of these.▶ 5:28–5:31
It is so good that my hand just kept reaching out for it.▶ 5:30–5:37
This sunscreen really really feels like a splash of water for your face and it's very light.▶ 5:42–5:50
It feels lighter than the frier one.▶ 5:54–5:58
It just disappeared like instantly and there's no like kind of like tackiness that you get after you use SPF products.▶ 5:58–6:04
This is really worth checking out.▶ 6:13–6:16
This is one of the products that has become popular from word of mouth and it was just all about how great the formulation was.▶ 6:19–6:26
Source: What locals buy vs. tourists buy at Olive Young · Mar 2026
sunscreen · $24.99 · roundlab.com, skinnora.com, mochimochi.nz
Round Lab is like the nationals.▶ 3:27–3:35
Everyone, my friends, my guy friends, just dads, moms, just everyone loves the Birch Juice one.▶ 3:33–3:41
This is just a classic. You can't go wrong with it.▶ 3:39–3:46
This is the only very few products that's popular overseas as well as within Korea domestically.▶ 3:43–3:55
Source: What locals buy vs. tourists buy at Olive Young · Mar 2026
sunscreen serum · natural · $26.00 · Round Lab Australia, Hush Cosmetics, Palace Beauty
It's a light, watery, hydrating texture that just sinks right into your skin.▶ 8:24–8:33
Has HPR and collagen ingredients.▶ 8:30–8:35
The brand claims that this will help with pore tightening and elasticity whilst still protecting your skin out in the sun.▶ 8:30–8:40
It's unscented.
I actually have been using this way more than the original birch juice moisturizing line just because it feels so refreshing, it's so lightweight.▶ 8:42–8:47
If you like really hydrating SPFs, this is definitely one to check out.▶ 8:50–8:56
Source: Best of Yesstyle: Spring Survival Guide 2026 for Glass Skin · Apr 2026
sunscreen · natural · $25.99 · JOSEPH BEAUTY, dr-g.com
It's a physical SPF with zinc oxide and titanium dioxide.▶ 2:09–2:14
It's a bit more stiff, pasty.▶ 2:16–2:20
I'm not the biggest fan of this product just because I'm not a big fan of physical SPFs as a category full stop.▶ 2:22–2:26
A lot of people in Korea say they love this because it's very gentle.▶ 2:28–2:32
It doesn't sting their eyes.▶ 2:32–2:35
This is always top ranked at Olive Young.▶ 2:34–2:40
Source: Stop buying viral K-beauty: what Koreans actually use · Feb 2026
sunscreen · natural · $12.99 · Walmart, Kao Singapore, Kao Thailand
This is a milk type, so it starts out very, very hydrating and it has that kind of velvety finish at the end.▶ 9:18–9:27
You can hear the metal ball inside and that is to prevent any clumping of the powder content that's inside.▶ 9:30–9:35
I'd say this is a bit more hydrating, should I say? I feel like the Anessa one is really, really matte, but this one has a tad bit like 5% more hydrating, so it's not too velvety.▶ 9:42–9:46
Source: Best of Yesstyle: Spring Survival Guide 2026 for Glass Skin · Apr 2026
sunscreen · natural · $16.00 · COSRX Official, Superdrug
I actually emptied out a lot of already.▶ 11:59–12:03
The price point in Korea that they have so so so affordable that make this product really really attractive.▶ 12:03–12:10
This product also has witch hazel in it and aloe which makes it very appropriate for acne prone skin.▶ 12:09–12:17
They got clinical studies done tested on acne prone skin.▶ 12:15–12:22
The formulation of this is a very light lotionlike.▶ 12:24–12:29
It does feel a hair lighter than your other regular chemical SPFs that you find in K beauty.▶ 12:34–12:41
This was an absolute delight to use.
Source: My top skincare products for 2025 · Dec 2025
sunscreen · dewy · $23.00 · PURSEOL, SentiSenti
It's a chemical SPF and it feels so silky, creamy, very hydrating.▶ 2:59–3:06
I would say just because of the packaging, the brand image, it does feel a little bit more premium than the BOJ one.▶ 3:03–3:09
The finish is a lot more cleaner, should I say.▶ 3:12–3:16
You do get a little whiff of alcohol.▶ 3:14–3:18
The whole experience of using the sunscreen is really really pleasant.▶ 3:20–3:24
This is also a little bit more expensive than the other ones that I've mentioned.▶ 3:24–3:30
This is definitely a bestseller also at Olive Young.▶ 3:27–3:32
Source: Stop buying viral K-beauty: what Koreans actually use · Feb 2026

Toner

toner · natural · $36.00 · LANEIGE, Sephora
This is basically your watery toner, Milky Toner.▶ 8:48–8:53
You can layer it two, three times before as you're prepping the rest of your skincare steps.▶ 8:53–8:58
It goes on very lightly, but it kind of gives that more nourishing feel as it has more of that milky content.▶ 8:58–9:02
The OG Laneige cream skin refiner that came in the glass bottle, that was chef's kiss. I absolutely love that product.▶ 9:17–9:22
It literally felt like what its name suggested. It felt like you grinded cream into a skin liquid formulation so that when you applied it on, it felt so rich, so nourishing.▶ 9:31–9:38
The upgrade... felt completely different. It didn't give me that rich nourishing feels that the original one gave me.▶ 9:50–9:57
I was so not happy with the upgrade that I turned down the sponsorship.▶ 10:04–10:10
It has ceramides, peptides. It's still nourishing.▶ 10:14–10:19
Source: K-Beauty at Sephora: Hits and Overhyped · Nov 2025
toner pads · $28.00 · Innisfree US, Sephora, Sephora UK
The toner pad itself is very soft.▶ 2:25–2:30
It feels very soft on the skin and it is drenched with the essence.▶ 2:27–2:32
This has vitamin C. It actually uses magnesium ascorbal phosphate which is a water soluble derivative of vitamin C.▶ 2:32–2:37
So you get a more of a gentler version of vitamin C to brighten, help with antioxidization.▶ 2:39–2:43
It also helps with diminishing fine lines and wrinkles.▶ 2:45–2:49
It's kind of like your gentle all-in-one product in a small tub of tartar pads.▶ 2:47–2:56
It also has enzyme in it for that extra gentle exfoliation.▶ 2:54–2:59
I was generally pleasantly surprised.▶ 1:57–2:00
Source: K-Beauty at Sephora: Hits and Overhyped · Nov 2025
toner pad · $28.00 · bentoncosmetics.com, morefromkorea.com, perfumesclub.co.uk
This is the perfect toner pad to really cool and hydrate your skin.▶ 3:30–3:34
If you look inside, you get this nice round thin cotton pad and it's ginormous.
This has 70% of guava extract, which is very potent calming and hydrating effects.▶ 3:20–3:25
It has azulene, panthenol, and hyaluronic acid as well.▶ 3:25–3:30
This is the perfect toner pad to really calm your skin down, let it cool if you have a bit of redness.▶ 3:32–3:36
This one didn't break me out. It didn't give me any rashes. I didn't find it irritating.▶ 3:42–3:48
Don't leave it on for more than I want to say like 5 minutes.▶ 3:49–3:53
I still love it to bits. It's been out for a while, but I still love using this.
Source: Best of Yesstyle: Spring Survival Guide 2026 for Glass Skin · Apr 2026
toner-essence · natural · $23.00–$34.00 · Keauty World, Ballagrio, Kiyoko Beauty
This is also a by face formula, which means that it's consisted of two layers, the essence layer and the creamy milky layer.▶ 3:26–3:30
It's formulated with vegan kombucha tea extract which is great for detoxifying and strengthening your skin barrier.▶ 3:39–3:44
Even though it's very liquidy it does feel very nourishing even a bit more heavier than the Dimaf one if I did have to compare.▶ 3:44–3:51
This is very very much appropriate for me in the winter times.▶ 3:54–3:58
Especially if you have severe dehydrated skin, this is something you do want to check out.▶ 3:58–4:04
Source: My top skincare products for 2025 · Dec 2025
serum/toner · $24.00 · Eunogo Shop, DODO SKIN, Bunjang Global Site
This is basically a unique dual face formula with not only an oil layer to it, but also an essence layer to it consisting of hyaluronic acid, alone, panel, and all the good ingredients for your skin barrier.▶ 2:15–2:20
Oil layer is consisted of whole based macadamia seed oil and all you have to do is mix it up and you get this really, really fun foamy texture.▶ 2:26–2:32
Just spread it very gently on your skin. Just swipe it, gently absorb it into the skin, and you will get a really, really nice, freshly charged skin.▶ 2:38–2:45
This basically creates a perfect canvas for your skin without any greasiness.▶ 2:47–2:54
It's actually not too heavy, not too overwhelming.▶ 3:05–3:09
It's still unrivaled.▶ 3:09–3:13
It's definitely one of my holy grails for 2025.▶ 3:11–3:15
Source: My top skincare products for 2025 · Dec 2025

TOOLS

Blush

cream blush · matte · $15.99–$20.00 · Sukoshi Mart, TokTok Beauty, YesStyle
These are the creamy cream blush.▶ 17:43–17:50
These are very popular in Korea as well.▶ 17:48–17:53
These are cream blushers that you just go in directly or you can use a puff.▶ 17:51–17:56
This is once again very subtle but very creamy, very hydrating.▶ 18:03–18:11
These are amazing to build your blush color on.▶ 18:08–18:17
Source: Best of K-beauty makeup: What's really sold out in Korea · Sep 2025

Concealer

concealer · semi-matte · $14.63 · thesaem.sg, thesaemcosmetic.com, holiholic.com
The Saem aces it, kills it when it comes to the category of concealers.▶ 4:35–4:42
This one I love as well.▶ 4:39–4:43
It's a hard type pod type concealer and you get three shades.▶ 4:42–4:48
This is a concealer that is so versatile.▶ 4:50–4:53
You can use this with your fingers, with a brush.▶ 4:52–4:56
Not only can you color correct with this, but you can actually cover it up and use it like a regular concealer.▶ 4:53–5:00
My favorite way of using this is first when I want to color correct any redness, I will use the green.▶ 5:03–5:09
For any places that I want extra coverage, I will use the beige color.▶ 5:09–5:13
Source: Honest review of no.1 selling kbeauty makeup products at olive young · Oct 2025
concealer · matte
Every single one of their concealer products.▶ 8:20–8:23
All of them are so freaking good, guys.▶ 8:31–8:35
With concealers, they're not too thick, especially if you compare it to US-based makeup brands.▶ 8:44–8:48
Still, these will get the job done.▶ 8:48–8:53
My tip here is to use a very very forgiving amount of the product and just dump it on the brush and dump it on top of your skin and just let it be.▶ 9:01–9:07
Once you get the hang of it, they will be such game changers.▶ 9:28–9:35
Source: Best of K-beauty makeup: What's really sold out in Korea · Sep 2025

Lip Treatment

tinted lip serum · glossy · $22 · Laneige US, Laneige International
This is actually really good.▶ 11:53–11:56
The packaging. It comes in this doughnut like transparent plasticky applicator that feels really nice.▶ 11:57–12:02
These are definitely more hygienic than your regular doers where it's like furry.▶ 12:04–12:08
It feels a lot more cleaner and helps the product glide onto your lips really really smoothly, easily.▶ 12:08–12:16
The formulation is a really really nice juicy gloopy. It's kind of sticky almost texture that really coats and wraps your lips nicely and it seals it very well with all its moisturizing content.▶ 12:14–12:23
Your lips feel really comfortable.▶ 12:28–12:32
The color arrangement I really love because they came out with colors that weren't as common or as boring.▶ 12:30–12:34
They came out with these really, really cool mauve dark brown color that I absolutely love.▶ 12:41–12:46
Source: K-Beauty at Sephora: Hits and Overhyped · Nov 2025

SPF

sunscreen · dewy · $15.20–$20.80 · skin1004.com
I've already finished two tubs of this.▶ 12:47–12:50
This one focuses specifically more on soothing and calming the skin with its extra metacide ingredient in it.▶ 12:49–12:53
I really, really enjoy the whole experience of it with the packaging, the formulation, this applicator.▶ 13:04–13:08
This feels a hair lighter than the Dr. Hia Reuth one, but it still feels very, very hydrating.▶ 13:12–13:22
Almost feels noninvasive. Like you barely notice it's there.▶ 13:22–13:26
Sometimes on lazy days when it was just like eh and I just needed to be out the door in five, this was all I put on and I think my skin was happy just as it was.▶ 13:26–13:31
Source: My top skincare products for 2025 · Dec 2025

Tool

beauty device · $230.00 · MEDICUBE US
My favorite mode is the derma shot mode, so I can get that kind of workout for my face.▶ 10:36–10:45
I also love the booster mode, which is a mode which really helps the skin care get absorbed more deeply into your skin.▶ 10:45–10:52
According to Medicube, it helps the absorption by more than 700%.▶ 10:53–10:58
If devices were something you were looking into, I do really like Medicube device.▶ 11:07–11:14
Their device, they're good with their devices.
Source: Best of Yesstyle: Spring Survival Guide 2026 for Glass Skin · Apr 2026

OTHER

Other

collagen supplement · $33 · 107beauty.com, YesStyle, Juktas
This is such a nice pick-me-up snack because it feels like a really nice treat and it tastes good.▶ 6:31–6:36
It almost tastes tart, but in the best possible way.▶ 6:48–6:56
This is great if you are on a bit of a weight loss journey and you are someone who loves snacks and sweets, this is going to help you out so much.▶ 7:00–7:05
One box contains 14 strips.
Source: Amazon Spring Sale Skincare Worth Buying · Mar 2026