- “The formula is very creamy and feels buttery to the touch”3:29–3:32
- “Making one of the creamiest textures among other products”3:45–3:47
- “Since the pigment is dense and the formula is rich, it works well with a blending brush if you want an even color payoff”3:47–3:51
- “The level of oiliness is three out of five”3:58–4:00
- “After an hour, color is still as vibrant as the initial application”4:02–4:04
- “After 3 hours, color is still as vibrant as last check-in, but sheen seems to have worn off a bit”4:04–4:10
- “After 8 hours, color has faded significantly”4:13–4:13
- “This product is relatively high pigmented, so it doesn't require a second layer to make the color stand out”4:23–4:25
- Source: Best cream blushes: reviewing 20 overhyped blushes - Sep 14, 2024
EM Cosmetics
See Reviews of These Products
So Soft Blush"The formula is very creamy and feels buttery to the touch."$30
Lip Cushion Tinted Lip Luminizer"I've worn this along with it at least 18 times, maybe a couple more reapplying throughout the day."-
So Soft Multi Faceplay Stick"This one has been my favorite for years."$30
Divine Skies Eyeshadow Palette"These very cool-toned shades."$42
Portrait Mode Setting Powder"I keep in my purse for touch-ups."$38
Divine Water Setting Spray"We do have our first empty. This is the EM Cosmetics Divine Water Perfecting Mist."-Browse More
- “I've worn this along with it at least 18 times, maybe a couple more reapplying throughout the day”1:19–1:27
- “I like this product”1:27–1:28
- “It is a beautiful texture”1:31–1:36
- “I do love the glossy finish and the color of this is like one of my go-to's for everyday and even for elevated looks”1:33–1:39
- “I still think I'm like halfway through the component”2:03–2:07
- Source: Project pan update no. 49 - Jun 6, 2026
- “I really don't think I'll be able to tell when I finish the EM Cosmetics lip cushion until I'm like actually done with it”1:53–2:00
- Source: Project pan update no. 48 - May 2, 2026
- “This one has been my favorite for years”
- “I really love this color. It's not too warm, not too cool. It's a really great neutral”11:32–11:38
- “It's not overly pigmented where you can't blend it out. Like it's so creamy, it's so soft”11:42–11:49
- Source: Best makeup of 2025: my holy grail products - Jan 14, 2026
- “These very cool-toned shades”17:10–17:14
- “They're all really lovely, and they hold up really well”17:18–17:22
- Source: Best beauty products for women over 50 (2025 edition) - Dec 18, 2025
- “I keep in my purse for touch-ups”11:31–11:35
- “It mattifies and removes shine without making your face cakey”11:53–11:58
- “If you live somewhere that is very humid or you have oily skin, this is going to be your new best friend”
- Source: Best beauty products for women over 50 (2025 edition) - Dec 18, 2025
- “We do have our first empty. This is the EM Cosmetics Divine Water Perfecting Mist”5:52–6:00
- Source: Winter project pan update - Jun 15, 2026
Brand note
EM Cosmetics is a brand that leans into creamy, pigmented textures that work well on dry or combination skin — their blush formula in particular is dense enough to stay vibrant for hours but fades noticeably by the eight-hour mark. The Portrait Mode Setting Powder is a standout for oily skin or humid climates, mattifying without turning cakey. Overall, the brand rewards a light hand and suits people who want color payoff that lasts through a workday but not a full night out.
