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EM Cosmetics

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j.uuuuudy mentioning Em Cosmetics So Soft Contour Stick at 11:42 in their YouTube video

So Soft Multi Faceplay Stick"This one has been my favorite for years."$30

@msgoldgirl reviewing EM Cosmetics Divine Skies Eyeshadow Palette at 17:18 in a YouTube Shorts video

Divine Skies Eyeshadow Palette"These very cool-toned shades."$42

@haleykimaking reviewing EM Cosmetics Soft Blush at 03:45 in a YouTube Shorts video

So Soft Blush"The formula is very creamy and feels buttery to the touch."$30

@msgoldgirl reviewing EM Cosmetics Setting Powder at 11:53 in a YouTube Shorts video

Portrait Mode Setting Powder"I keep in my purse for touch-ups."$38

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So Soft Multi Faceplay Stick

4.9Variant: Terra

So Soft Multi Faceplay Stick

“This one has been my favorite for years”
“I really love this color. It's not too warm, not too cool. It's a really great neutral”11:32–11:38
“It's not overly pigmented where you can't blend it out. Like it's so creamy, it's so soft”11:42–11:49
Source: Best makeup of 2025: my holy grail products - Jan 14, 2026

JUDY

JUDY212K subscribers

Divine Skies Eyeshadow Palette

4.5Variant: Saturns Return

Divine Skies Eyeshadow Palette

“These very cool-toned shades”17:10–17:14
“They're all really lovely, and they hold up really well”17:18–17:22
Source: Best beauty products for women over 50 (2025 edition) - Dec 18, 2025

Marnie Goldberg

Marnie Goldberg330K subscribers

4Variant: Venetian Rose

So Soft Blush

“The formula is very creamy and feels buttery to the touch”3:29–3:32
“Making one of the creamiest textures among other products”3:45–3:47
“Since the pigment is dense and the formula is rich, it works well with a blending brush if you want an even color payoff”3:47–3:51
“The level of oiliness is three out of five”3:58–4:00
“After an hour, color is still as vibrant as the initial application”4:02–4:04
“After 3 hours, color is still as vibrant as last check-in, but sheen seems to have worn off a bit”4:04–4:10
“After 8 hours, color has faded significantly”4:13–4:13
“This product is relatively high pigmented, so it doesn't require a second layer to make the color stand out”4:23–4:25
Source: Best cream blushes: reviewing 20 overhyped blushes - Sep 14, 2024

Haley Kim

Haley Kim1.4M subscribers

Portrait Mode Setting Powder

4.5

Portrait Mode Setting Powder

“I keep in my purse for touch-ups”11:31–11:35
“It mattifies and removes shine without making your face cakey”11:53–11:58
“If you live somewhere that is very humid or you have oily skin, this is going to be your new best friend”
Source: Best beauty products for women over 50 (2025 edition) - Dec 18, 2025

Marnie Goldberg

Marnie Goldberg330K subscribers