- “These very cool-toned shades”17:10–17:14
- “They're all really lovely, and they hold up really well”17:18–17:22
- Source: Best beauty products for women over 50 (2025 edition) - Dec 18, 2025
EM Cosmetics
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Brand note
EM Cosmetics is a brand that leans into creamy, pigmented textures that work well on dry or combination skin — their blush formula in particular is dense enough to stay vibrant for hours but fades noticeably by the eight-hour mark. The Portrait Mode Setting Powder is a standout for oily skin or humid climates, mattifying without turning cakey. Overall, the brand rewards a light hand and suits people who want color payoff that lasts through a workday but not a full night out.
