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4.2Variant: BiteSoftwear Smoothing Lip Treatment Balm
  • “Experiment shocked me with their tinted lip balms”6:33–6:39
  • “It's such a gentle tint that I think even if you are like me and typically prefer a clear lip balm, you still might love these”6:37–6:42
  • “If I just want to throw one of these on, it's the most natural lip tint”6:50–6:57
  • “I feel like you would think I'm wearing a clear lip balm and just have more pigment to my lips, if that makes sense”6:55–7:01
  • “These do sit a little more on the surface of my lips. I feel like that's really going to be great if you are in a colder climate. It's a very protective feel”6:59–7:07
  • Source: Sephora Sale Recommendations - Mar 27, 2026
4Variant: Null, Bite, VoidSoftwear Smoothing Lip Treatment Balm
  • “The shade null is a soft gray nude and oh my gosh, I feel like I'm lucky out lip products lately that are the your lips but better kind of products for me because that's exactly how I would describe this. Like it just ever so slightly enhances my natural lip color”47:50–47:58
  • “Bite is a neutral cherry brown that I felt was going to be too dark and vampy for me when I swatched it out, but it's actually so flattering”48:06–48:13
  • “Void is a smoky black brown that I was curious to just at least try again... and it is indeed too dark. Feel like it kind of just makes me look cold or like my lips are stained with blackberry juice, but my gosh, if you have deeper skin, this would be so stunning”48:22–48:27
  • “I really appreciate what they did with these. I feel like they're so unique. They would be so flattering on so many different skin tones”48:46–48:53
  • Source: I Tried 20 New Viral Beauty Products... Don't Waste Your Money - Jul 26, 2026
4.8Softwear Exfoliating and Hydrating Daily Lip Treatment with Squalane + AHA
Brand note

Experiment is a skincare brand that focuses on functional, barrier-friendly formulas with a texture-first approach — their moisturizer has a silky, stretchy feel that doesn't break people out, and their lip treatment is thick but not tacky. The brand's strength is in delivering reliable hydration without irritation, though some products can feel heavy in warmer months. The Molecular Mesh Barrier Strengthening Moisturizer is the standout: a lightweight but substantial moisturizer that multiple creators have repurchased and recommend for making skincare feel enjoyable.

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