fwee

fwee is a Korean brand that built its reputation on the Lip & Cheek Blurry Pudding Pot, a matte putty that blurs texture on cheeks and lips. On cheeks, it smooths pores and gives an airbrushed look; on lips, it can be drying and accentuate lines for some. Their 3D Voluming Gloss offers a lightweight, non-sticky alternative with two pigment levels (30% and 70%) for customizable coverage. The brand suits anyone who wants a soft-focus, monochromatic look and doesn't mind a drier lip formula.