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@heatheraustinmakeup reviewing fwee Blurry Pudding Pot at 12:06 in a YouTube Shorts videoLip & Cheek Blurry Pudding Pot"Their blurring pudding pots are a favorite."-@drsamellis reviewing fwee Glowy Smoothie Tinted Lip Balm at 07:37 in a YouTube Shorts videoSmoothie Tinted Lip Balm"These very much remind me of what Summer Fridays kind of does with their lip balms where you have a ton of different colors, a ton of different flavors, but these are like half the price."$18.00@bykristinastudio reviewing fwee Lock'n Line Lip Contour Stain at 08:26 in a YouTube Shorts videoLock'n Line Lip Contour Stain"I liked the marker tip. I really enjoy how sharp the point is and how the marker tip is on the skinnier side in general."$12.00

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Lip & Cheek Blurry Pudding Pot
5Lip & Cheek Blurry Pudding Pot
  • “Their blurring pudding pots are a favorite”
  • “These have the most unique kind of bouncy cream texture”11:47–11:53
  • “They have a soft matte finish on my cheeks”
  • “I think they're so beautiful”
  • “I love so many products from fwee”12:06–12:12
  • “I consistently use these. I've convinced so many people in my like personal offline life to get these because they're so good and everyone loves them”12:26–12:32
  • “The formula, the finish, the shades. There's so many shades. They're just absolutely favorites for me”12:36–12:42
  • “If these went missing from my collection, if a makeup bandit came in here and I could not physically fight them off, I would be restocking ASAP”12:45–12:49
  • Source: 10 Best Drugstore Makeup Launches of 2025 - Dec 23, 2025
Heather AustinHeather Austin30K subscribers
5Lip & Cheek Blurry Pudding Pot
  • “I feel like the Fwee Pudding Pots are a mixture between the Nature Republic as well as the Lily by Red”15:08–15:18
  • “It has the blurring quality of the Nature Republic product, like that kind of powdery feel, like obviously this is a putty, but it kind of goes down to this powdery smoothing look”15:21–15:28
  • “Like the Lily by Red, that kind of smooth impact that it gives the cheeks, that kind of creaminess”15:38–15:44
  • “My favorite really way to use them is to just throw them on the cheeks and the lips all in one. It kind of immediately pulls together a look”15:48–15:55
  • “Just the smoothness, the kind of even look of any pores or texture on the cheeks. Really, always, always a favorite”15:58–16:07
  • Source: Top K beauty products of 2025 - Nov 18, 2025
Amanda ZAmanda Z128K subscribers
5Variant: CR02 BOYLip & Cheek Blurry Pudding Pot
Amanda ZAmanda Z128K subscribers
4.9Variant: ND03 WithoutLip & Cheek Blurry Pudding Pot
From Head To ToeFrom Head To Toe1.2M subscribers
4.5Lip & Cheek Blurry Pudding Pot
  • “I'm going to go with yes”
  • “This really does give the most beautiful blurred lip look. It'll fill in all those lines and just make it look plush”13:01–13:09
  • “It looks so smooth and is definitely the most blurred finish that I've ever come across in a lip product”13:17–13:25
  • “The formula itself alongside looking really blurred is very pigmented actually. You don't need much at all”13:41–13:48
  • “It doesn't really transfer much. It's actually quite long-lasting”13:56–14:02
  • “It is a little more drying. This kind of matte pudding formula doesn't have as much moisture in it”14:13–14:19
  • “It's not my favorite KB Beauty matte lip formula of all time, but I still really enjoy it”14:19–14:24
  • “The blurred look that it sort of went viral for and how cute it is is definitely warranted”14:41–14:48
  • Source: I rated 10 viral K-beauty products: overhyped or amazing? - Nov 12, 2025
AvatarLingAvatarLing3K subscribers
4.5Lip & Cheek Blurry Pudding Pot
Soo Beauty 수뷰티Soo Beauty 수뷰티419K subscribers
4.5Lip & Cheek Blurry Pudding Pot
  • “This gives the most incredible blurred matte finish on the cheeks. It doesn't look dry. It doesn't look heavy. It just looks so smoothing”14:54–15:03
  • “And this is quite a pigmented, putty, jiggly texture. So, you only need a very small amount. blends in effortlessly, looks beautiful”15:05–15:13
  • “It's great also for a cohesive sort of monochromatic look if you use it both on your lips and your cheeks. It's just beautiful and also incredibly adorable in packaging”15:16–15:20
  • Source: Best makeup of 2025 - Dec 24, 2025
AvatarLingAvatarLing3K subscribers
4.5Lip & Cheek Blurry Pudding Pot
  • “This gives the most incredible blurred matte finish on the cheeks. It doesn't look dry. It doesn't look heavy. It just looks so smoothing”
  • “And this is quite a pigmented, putty, jiggly texture. So, you only need a very small amount. blends in effortlessly, looks beautiful”
  • “It's great also for a cohesive sort of monochromatic look if you use it both on your lips and your cheeks. It's just beautiful and also incredibly adorable in packaging”30:05–30:10
  • Source: Best makeup of 2025 - Dec 24, 2025
AvatarLingAvatarLing3K subscribers
4.5Variant: PK01 BabyLip & Cheek Blurry Pudding Pot
CYoungCYoung84K subscribers
4.2Variant: WithoutLip & Cheek Blurry Pudding Pot
Haley KimHaley Kim1.4M subscribers
4Lip & Cheek Blurry Pudding Pot
  • “It's a lip and cheek product that's supposed to blur and smooth out the skin”0:31–0:35
  • “It's got like this mousse like texture, and it dries and sets to like a powdery finish”0:38–0:41
  • “For my lips I absolutely hate this product”0:48–0:51
  • “It just accentuates my dryness and lip lines”0:54–0:56
  • “I love it on my cheeks, like it actually blurs my skin”2:04–2:06
  • “If you have like larger pores, or if you have oily skin, it kind of mattifys it down, gives it a really nice blur”2:06–2:11
  • “Smooth like airbrushed look very easy to blend and the color payoff is really good”2:16–2:18
  • “I love layering two colors as well”2:22–2:24
  • Source: Viral K-Beauty: Amazing or Trash? - Jul 18, 2025
Tina YongTina Yong3.9M subscribers
4Variant: FavLip & Cheek Blurry Pudding Pot
  • “I have used this product 12 times, which personally for me, I think is pretty impressive”7:05–7:13
  • “I do like this on the cheeks but I much prefer it on the lips”8:40–8:45
  • “The Blurry Pudding Pots are known to be a very mattifying, very blurring and very pigmented”8:45–8:50
  • “When I put this on my cheeks it kind of removes a little bit of coverage from my concealer and my foundation”9:00–9:06
  • “This is actually one of the very few multi-purpose products for lips and cheeks that I actually feel like it does work on the lips and cheeks”9:10–9:14
  • Source: 21 months of project pan update - Apr 24, 2026
By Kristina StudioBy Kristina Studio66K subscribers
Smoothie Tinted Lip Balm
4.5Variant: Glowy / Fresh BerrySmoothie Tinted Lip Balm
  • “These very much remind me of what Summer Fridays kind of does with their lip balms where you have a ton of different colors, a ton of different flavors, but these are like half the price”7:26–7:33
  • “I really like that they have a good amount of pigment. So if you want something that has some color to it, but lots of gloss, you really get that”7:37–7:44
  • “You can see it just adds a really nice enhancement to what I had underneath”7:49–7:55
  • “I also am such a fan of owning a red lip balm because I feel like red lipstick is it's a lot of look on some people, but if you have a cool toned red lip balm, one, it makes your teeth look whiter, but two, it's just so much more wearable”7:52–8:00
  • “I love both of these. I actually need to pick up a lot more colors, but these are just super fun to have in my kit”8:12–8:16
  • Source: Korean makeup I can't stop talking about as a dermatologist - Jul 24, 2026
Dr. Sam EllisDr. Sam Ellis835K subscribers
4.2Variant: GN01 Guava CrushSmoothie Tinted Lip Balm
By Kristina StudioBy Kristina Studio66K subscribers
Lock'n Line Lip Contour Stain
2.5Variant: BabeLock'n Line Lip Contour Stain
  • “I liked the marker tip. I really enjoy how sharp the point is and how the marker tip is on the skinnier side in general”7:59–8:05
  • “I do find that super usable and I also think that the ink flowed really well”8:26–8:31
  • “I feel like the coverage though is very, very sheer”
  • “If a product is too sheer and you can see my natural lip lines underneath, it just ruins the illusion and it doesn't look as natural”9:03–9:11
  • “I feel like it applied a little bit streaky”9:22–9:30
  • “On the lips, it actually turns a bit more red. It oxidizes to more of a red tone, which is really interesting”
  • “The first check-in, it stayed in place really well”11:09–11:14
  • “It did last a really long time”
  • Source: I tried every new lip stain and found the best one - May 8, 2026
By Kristina StudioBy Kristina Studio66K subscribers
2.5Variant: FeverLock'n Line Lip Contour Stain
NubeleaseNubelease526 subscribers
Brand note

fwee is a Korean brand that built its name on dual-purpose lip-and-cheek products, particularly the Blurry Pudding Pot — a mousse-like formula that dries to a powdery, blurred finish. It works beautifully as a blush, smoothing pores and texture for an airbrushed look, but opinions split on the lips: some find it drying and line-accentuating, while others love the blurred matte effect. The brand also offers lightweight, non-sticky glosses with two opacity levels, but the pudding pot is the clear anchor — just know it's a better cheek product than lip product for many.

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