Glossier

Glossier is the brand that defined the no-makeup makeup look, and their Cloud Paint Plush Blush is the clearest anchor right now — a putty-to-powder formula that blurs and sheers out for a soft matte finish. It's buildable and works across skin types, though coverage is light and longevity can be hit-or-miss. The Stretch Balm Concealer is similarly natural-finish, but it's a love-it-or-hate-it texture that never fully sets and can crease on textured under-eyes.