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@themichelewang reviewing Glossier Cloud Paint Plush Blush at 15:27 in a YouTube Shorts videoCloud Paint Plush Blush"I love them. I really really love them. I love them so much that I went and got a second shade."$24@theannaedit reviewing Glossier Stretch Concealer at 07:39 in a YouTube Shorts videoStretch Balm Concealer"It's a non mover. It is a nonmover. The Glossier Stretch Concealer has been in my life since 2016 and has been a standalone favorite for the last 2 years."$22@bykristinastudio reviewing Glossier Lip Line at 24:00 in a YouTube Shorts videoLip Line"The black cherry was so so good. Bomb.com."$20.00@lynjiang reviewing Glossier Balm Dot Com at 05:02 in a YouTube Shorts videoBalm Dotcom"This one is in their hot cocoa Bal flavor I got this during Black Friday it smells so good it smells exactly like hot chocolate like exactly."$16.00@alexandraanele reviewing Glossier Cloud Paint at 12:01 in a YouTube Shorts videoCloud Paint"They have the cloud paints which are fabulous."$20@shelleynayak reviewing Glossier Moisture Barrier Recovery Cream at 05:20 in a YouTube Shorts videoAfter Baume Moisture Barrier Recovery Cream"It's a very thick cream. Even if I put the jar upside down, the cream is not going to drip from the jar."$34estherdaze mentioning Glossier Glossier You at 05:30 in their YouTube videoYou Eau de Parfum"I'm literally obsessed with it."$82@amyswanofficial reviewing Glossier Boy Brow at 10:57 in a YouTube Shorts videoBoy Brow Volumizing Eyebrow Gel-Pomade"I've used this for years."$22@matildaonvideo reviewing Glossier Perfecting Skin Tint at 03:14 in a YouTube Shorts videoPerfecting Skin Tint"This has the most lightweight texture out of all the products in this video."$30@emilynoel83 reviewing Glossier Eyeshadow Trio at 08:45 in a YouTube Shorts videoMonochromes"It's super natural, guys."-makeupbynikkilarose mentioning Glossier Boy Brow Arch Pencil at 53:30 in their YouTube videoBoy Brow Arch Pomade Pencil"Glossier is not a brand that is high performance."$24.00@courtney_b_luxe reviewing Glossier Ue Sui Perfume at 32:51 in a YouTube Shorts videoUe Sui Perfume"It's supposed to smell like a vacation and it really does. This has notes of bergamot, rice milk, tiara water, and evening jasmine. All I can tell you is it's like a vacation in a bottle. It's really beautiful."$82kellygooch mentioning Glossier You Fleur at 24:00 in their YouTube videoYou Fleur Eau de Parfum"Fleur really captured my heart this year."$82.00@makeupbycheryl reviewing Glossier Brow Pen at 21:56 in a YouTube Shorts videoBrow Flick Microfine Detailing Eyebrow Pen"You could probably throw out the Glossier one and just use this one if you know how to work two prongs, but we'll get there."$18.00@laura.lavigne reviewing Glossier You Suave at 15:58 in a YouTube Shorts videoYou Doux"I personally fall into the camp of being obsessed with it."-estherdaze mentioning Glossier Hand Cream at 11:19 in their YouTube videoHand Cream"It's really nice beautiful packaging which I think is the main reason why this is so popular."-

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Cloud Paint Plush Blush
4.9Cloud Paint Plush Blush
  • “I love them. I really really love them. I love them so much that I went and got a second shade”
  • “This formula is so beautiful. Like the word plush is absolutely perfect for this product”14:51–14:56
  • “It has like a little bit of a putty, a little bit of a cream to powder um feeling to the to the product. And it definitely goes on like a powder. It goes on like this whisper of pigment. It blends out beautifully. It picks up easily”
  • “This formula is just really, really cool”
  • “These are matte, but they have such a beautiful softness to them. They're very blurring on the cheeks. They just Yeah, they just look like this whisper of pigment. Oh my gosh, I love them so much”15:27–15:37
  • Source: Best high-end makeup of 2025 worth buying at Sephora - Dec 23, 2025
Michele WangMichele Wang267K subscribers
4.9Cloud Paint Plush Blush
By Kristina StudioBy Kristina Studio66K subscribers
4.9Variant: FloatCloud Paint Plush Blush
Monica Ravi-ConwayMonica Ravi-Conway1.3M subscribers
4.9Variant: BurstCloud Paint Plush Blush
  • “This formula is so beautifully beautifully perfecting”17:21–17:29
  • “It's a plushy kind of texture”17:29–17:33
  • “It's not like necessarily a putty either. You're almost just going to notice it on the skin as being reviving”17:32–17:40
  • “It has kind of a reviving quality. It'll kind of set the makeup and blur everything, but also kind of impart this like very gentle kind of freshness”17:40–17:47
  • “This shade, burst, I am wearing it a little bit right here. Kind of my new obsession now”17:52–17:59
  • “It's a really really lovely kind of orange red”17:59–18:05
  • “As far as all red blushes this year that I have tried, I'm going to say that this is my favorite. This is like the number one”
  • Source: Best of beauty 2025 - Dec 30, 2025
Amanda ZAmanda Z128K subscribers
4.9Variant: FlowCloud Paint Plush Blush
  • “The formula's kind of unique. It's somewhere between a putty and a powder. So, if you have drier skin or even oilier skin, it's going to look really good on you and it lasts all day”14:18–14:23
  • “This is also a great powder blush for beginners. It's a really beautiful buildable formula. So, when you put it on, it doesn't look like you got punched in the face”14:28–14:34
  • “Glossier came out with quite a few shades of this product and quite a few really beautiful rich deep shades, perfect for like my melanated girlies”14:37–14:44
  • “My favorite shade is the shade Flow. This is my favorite product from Glossier and this is my favorite blush of 2025”14:48–14:51
  • Source: Best and worst makeup of 2025 - Dec 20, 2025
Monica Ravi-ConwayMonica Ravi-Conway1.3M subscribers
4.8Cloud Paint Plush Blush
Sophie 🎀Sophie 🎀1.9K subscribers
4.8Variant: Float & GaleCloud Paint Plush Blush
Julia Adams MUAJulia Adams MUA286K subscribers
4Variant: Bloom, Puff, Burst, PlumeCloud Paint Plush Blush
  • “These blushes, these are really nice. They're very nice. They feel very silky”29:01–29:09
  • “They're for everyone. It doesn't matter if you are a true makeup lover, a makeup junkie or a makeup artist, or you know, you just want to have a little bit of makeup to look your best in the morning”29:09–29:16
  • “Beautiful”
  • “Use it with a more airy brush, something that will allow you to build the product so that you know you have the intensity that you want cuz it has a lot of pigment”29:22–29:31
  • “If you have dark skin tone, please use this for me. Send me a picture”30:06–30:14
  • Source: Best makeup in 2025 - Jan 11, 2026
Ali AndreeaAli Andreea1.4M subscribers
2Cloud Paint Plush Blush
lynjianglynjiang4.5K subscribers
Stretch Balm Concealer
4.9Variant: Light 2Stretch Balm Concealer
  • “It's a non mover. It is a nonmover. The Glossier Stretch Concealer has been in my life since 2016 and has been a standalone favorite for the last 2 years”3:29–3:33
  • “They did reformulate, but they didn't change the formula. They just added new shades and switched the shades around a bit”7:39–7:46
  • “I wear the shade light two. It's a very much like love it or hate it concealer”7:46–7:56
  • “If you're used to going in with a doe foot with some kind of liquid consistency, you're just going to try this and be like, 'No, that's not for me.'”7:54–8:03
  • “Maybe you don't wear concealer or you just don't like feeling concealer under your eyes or you feel like under your eyes are really dry and really crepy and product really sits in there”8:03–8:09
  • “I just feel like this doesn't really sit in my under eye lines because it is just so juicy”
  • “It is almost like a tinted moisturizer for your under eyes”8:24–8:27
  • “It hasn't got amazing coverage. You're not going to put this over spots and be like, 'Wow, I can't see that.'”8:27–8:30
  • Source: My 2025 Makeup Favourites - Dec 14, 2025
Anna NewtonAnna Newton476K subscribers
4Variant: G9Stretch Balm Concealer
Vivian NguyenVivian Nguyen6K subscribers
2.5Stretch Balm Concealer
Ali AndreeaAli Andreea1.4M subscribers
Lip Line
4.5Variant: BuffLip Line
  • “It blends out beautifully into this very natural, dimensional lip product on the lips”23:36–23:42
  • “This is still going to be something that I very much love”24:00–24:06
  • “I think that this is nice and creamy, but this does have a little bit of pull to it”
  • “I still think it performs really nicely”24:25–24:31
  • “It's one of those lip liners that is kind of like you wouldn't expect it to stay on the lips as long as it does because it goes on so glidy and creamy”24:29–24:34
  • Source: 21 months of project pan update - Apr 24, 2026
By Kristina StudioBy Kristina Studio66K subscribers
Balm Dotcom
1.5Variant: Hot CocoaBalm Dotcom
estherdazeestherdaze26K subscribers
1.5Balm Dotcom
  • “This is the new formulation which I heard that they've actually gone back to the original formulation so I don't know how relevant this is anymore”3:34–3:38
  • “This sucks, this is not good”3:43–3:47
  • “I don't know if anyone tells you they like these like they're lying because what the freak it has separated it is straight up oil”3:45–3:52
  • “It smells nice but even when it's on the lips it does nothing. I don't feel any more moisturized. It kind of dissipates off the lips in 2 seconds”3:57–4:04
  • Source: Ranking viral lip products brutally honest - Sep 22, 2024
estherdazeestherdaze26K subscribers
1.5Variant: Cookie ButterBalm Dotcom
  • “When I tried this vegan formula, this product does not do anything”14:57–15:05
  • “Like just after 30 minutes of application, your lips will feel dry and you're like why did I even bother applying this product?”15:01–15:09
  • “A normal 50 rupees lip balm works better than this one”15:11–15:17
  • “And I must say their original formula which they had previously so good like even a light layer of this keeps your lip super moisturized without the heavy feeling”
  • “I absolutely love love this original formula”
  • “And you know what's the interesting part about this cookie butter variant? It smells like cookie butter”15:55–16:01
  • “Like you know you get that yummy fragrance from the bakery and also it tastes like a cookie butter”15:58–16:09
  • “See, there are lip balms which smell delicious but if you taste them they taste bitter but this one tastes delicious”16:06–16:13
  • Source: 33 Lip Balm, Lip Oil, Lip Mask Review for Dry Lips - Oct 23, 2025
Shelley NayakShelley Nayak41K subscribers
Cloud Paint
4.5Variant: SailCloud Paint
  • “They have the cloud paints which are fabulous”9:00–9:04
  • “Water is the first ingredient”12:01–12:04
  • “It's going to be incredibly lightweight on the skin”
  • “These products are really really great. They have kind of like a cooling feeling. They're very light and cooling on the skin”12:19–12:24
  • “It blends into the skin so beautifully. It makes it look it really makes the skin look like skin, you know? It doesn't look like you're wearing makeup”12:10–12:14
  • “These products are a lot harder to make look heavy”12:21–12:26
  • “That really applies like a watercolor. It's so gentle and lightweight”21:59–22:05
  • “It just like melts into the skin and it feels like nothing. It feels like nothing. It's amazing”22:56–23:04
  • Source: Makeup for acne prone skin - Oct 22, 2025
Alexandra AneleAlexandra Anele1.4M subscribers
4Variant: EveCloud Paint
  • “I can tell the formula has changed, feels richer and heavier now”6:14–6:16
  • “When blending with fingers, texture was more gel-like and blended out as blending a high pigment paint. It took more time to blend out since it was so pigmented”6:23–6:28
  • “Pigmentation is strong and feels more like a stain or thin blush”6:44–6:47
  • “It left a blue stain on both my fingers and hand after I tried to remove it”6:52–6:55
  • “The level of oiliness is three out of five”7:06–7:07
  • “After an hour, pigmentation level looks the same as initial application”7:09–7:14
  • “After 8 hours, we were impressed by the stain power of the cloud paint. It was still visible 80%”7:19–7:24
  • “If you love intense long-lasting blush, this is the one for you”7:27–7:27
  • Source: Best cream blushes: reviewing 20 overhyped blushes - Sep 14, 2024
Haley KimHaley Kim1.4M subscribers
After Baume Moisture Barrier Recovery Cream
4.9After Baume Moisture Barrier Recovery Cream
Shelley NayakShelley Nayak41K subscribers
4.9After Baume Moisture Barrier Recovery Cream
Shelley NayakShelley Nayak41K subscribers
You Eau de Parfum
4.7You Eau de Parfum
estherdazeestherdaze26K subscribers
Boy Brow Volumizing Eyebrow Gel-Pomade
2.5Boy Brow Volumizing Eyebrow Gel-Pomade
Andréa MatillanoAndréa Matillano362K subscribers
Perfecting Skin Tint
4.5Variant: G10Perfecting Skin Tint
  • “This has the most lightweight texture out of all the products in this video”3:10–3:16
  • “A super smooth, ultra-thin, breathable fluid that slightly evens out your skin's appearance and makes it look dewy and healthy”3:14–3:20
  • “I can see this suiting zero coverage, no-base makeup wearers who don't like feeling any product on their face, but it also works well for minimal makeup lovers like me who want a hint of coverage and polish”3:22–3:29
  • “It's not going to cover anything, but that's not a criticism. That's the point”3:43–3:48
  • “Still a fan of this all these years later, I repurchased it in London last year, and it's been lovely rediscovering it and popping it back in my makeup bag as part of this series”3:46–3:52
  • “Glossier Perfecting Skin Tint and Trinny London BFF Cream are the ones I've kept coming back to and repurchasing over the years”
  • Source: More skin tints: popular and underrated sheer formulas for fresh, glowy skin - Apr 7, 2026
Matilda on VideoMatilda on Video340K subscribers
Monochromes
Boy Brow Arch Pomade Pencil
Ue Sui Perfume
You Fleur Eau de Parfum
4.8You Fleur Eau de Parfum
  • “Fleur really captured my heart this year”23:56–24:00
  • “Originally I thought it was my least favorite of the four, but I still really liked it”24:00–24:03
  • “As the year has gone on, I wear this constantly. I reach for it constantly”24:07–24:11
  • “I am normally not a floral lover at all and somehow this is just this delectable skin”24:11–24:19
  • “It still has that like You identity that all four of them have”24:19–24:26
  • “I get a lot of compliments on this”24:24–24:27
  • “The first time that I wore this back in the spring when it launched, I was getting drinks with my friend and he was like, 'You smell so nice. What are you wearing?' I mentioned what it was. The next day sends me a screenshot. He's like, 'I went home, bought it.'”24:26–24:28
  • Source: Best of beauty 2025 - Dec 6, 2025
Kelly GKelly G202K subscribers
Brow Flick Microfine Detailing Eyebrow Pen
You Doux
Hand Cream
4.2Hand Cream
estherdazeestherdaze26K subscribers
Brand note

Glossier is the brand that basically defined the 'no-makeup makeup' blush category, and their Cloud Paint Plush Blush is the clearest anchor right now — a putty-to-powder formula that blurs texture and gives a soft matte finish that wears well across skin types. The trade-off is that some shades can read too vibrant if you prefer a whisper of color, and the original Cloud Paint liquid blush has a less distinct identity these days. But if you want a blush that looks like skin but better and doesn't emphasize texture, this is the one.

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