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@makeupbycheryl reviewing glow Not Dry Concealer at 13:17 in a YouTube Shorts videoNot Dry Concealer"It is that perfect creamy hydrated under eye with a great amount of coverage that doesn't look dry, weird, cakey, and gives me the brightness that I need for my hollow under eyes, which so many concealers do not."$34.50@juicyjas reviewing Holler and Glow Lip Butter at 01:49 in a YouTube Shorts videoGlaze Over Tinted Lip Serum"These Holler and Glow Lip Butters are actually so buttery."$4.99@skybxyy reviewing glow Shattered Glass Glitter at 06:24 in a YouTube Shorts videoShattered Glass Glitter"This has to be one of my top favorite ones so far."$29tina_yong mentioning Glow Cocktail Oil Blush at 17:28 in their YouTube videoCocktail Oil Blush"This is a liquid blush in a nail polish type packaging."$31

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Not Dry Concealer
4.9Variant: 01Not Dry Concealer
  • “It is that perfect creamy hydrated under eye with a great amount of coverage that doesn't look dry, weird, cakey, and gives me the brightness that I need for my hollow under eyes, which so many concealers do not”10:32–10:41
  • “That has been consistent through K beauty and Western beauty, you know, just over and over and over again. A lot of concealers do not work for me, but this is one where I would highly recommend”10:48–10:53
  • “Just taking a small amount, putting it under the eyes if you just want kind of a no makeup makeup look. It's just a very fresh, pretty effect”11:00–11:07
  • “You get two different colors with it. You have kind of a corrector and a concealer shade”11:15–11:20
  • “The formulas themselves are very skinloving”11:25–11:33
  • Source: Top K beauty products of 2025 - Nov 18, 2025
Amanda ZAmanda Z128K subscribers
Glaze Over Tinted Lip Serum
Shattered Glass Glitter
4.9Variant: 1979Shattered Glass Glitter
skybxyyskybxyy105K subscribers
Cocktail Oil Blush
2.5Cocktail Oil Blush
  • “This is a liquid blush in a nail polish type packaging”17:21–17:25
  • “It's a smooth blending blush that's supposed to give you that radiant, dewy skin”17:25–17:27
  • “They have two shades, a cool tone and a warm tone”17:30–17:33
  • “I feel like this is a very tricky formula to work with, because it's an oil based blusher, which gives you like a different type of glow”17:33–17:37
  • “When I wear this over foundation, when I blend it, I feel like it kinda removes a bit of that and I'm shifting it underneath”17:42–17:45
  • “If I am doing like a no makeup day and I just want some color on my cheeks, this works pretty well and it gives you like a nice sheen”17:52–17:57
  • “I only apply a small amount because it gets oily and sticky real quick”18:03–18:06
  • “The color payoff, it's very translucent”18:13–18:17
  • Source: Viral beauty products: worth the hype or total fail? - Nov 5, 2025
Tina YongTina Yong3.9M subscribers
Brand note

Glow is a brand that leans hard into the dewy, reflective look, with products like the Shattered Glass Glitter eyeshadow delivering intense shine. However, the formulas can be tricky: the Cocktail Oil Blush is oil-based and can lift foundation, while the Plum Dewy Hydration Face Serum has a sticky tackiness. The Watermelon Sunlit Serum was called out as a failed dupe with a bad smell. Best for those who want a luminous finish and don't mind some formula quirks.

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