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4.9Variant: 01Not Dry Concealer
  • “It is that perfect creamy hydrated under eye with a great amount of coverage that doesn't look dry, weird, cakey, and gives me the brightness that I need for my hollow under eyes, which so many concealers do not”10:32–10:41
  • “That has been consistent through K beauty and Western beauty, you know, just over and over and over again. A lot of concealers do not work for me, but this is one where I would highly recommend”10:48–10:53
  • “Just taking a small amount, putting it under the eyes if you just want kind of a no makeup makeup look. It's just a very fresh, pretty effect”11:00–11:07
  • “You get two different colors with it. You have kind of a corrector and a concealer shade”11:15–11:20
  • “The formulas themselves are very skinloving”11:25–11:33
  • Source: Top K beauty products of 2025 - Nov 18, 2025
Brand note

Glow is a brand that leans hard into the dewy, reflective look, with products like the Shattered Glass Glitter eyeshadow delivering intense shine. However, the formulas can be tricky: the Cocktail Oil Blush is oil-based and can lift foundation, while the Plum Dewy Hydration Face Serum has a sticky tackiness. The Watermelon Sunlit Serum was called out as a failed dupe with a bad smell. Best for those who want a luminous finish and don't mind some formula quirks.

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