- “You guys know I can't live without my Heroine Make Speedy Mascara Remover”5:09–5:17
- “I already have so many backups of this”5:15–5:20
- Source: Huge J-Beauty Haul: Skincare, Makeup, Hair & More - Dec 25, 2025
Heroine Make
See reviews of these products
Speedy Mascara Remover"You guys know I can't live without my Heroine Make Speedy Mascara Remover."$15.50
Prime Liquid Eyeliner Rich Keep"I do love my Heroine Make eyeliners."$17.16Advanced Film Mascara"This is one of my all-time favorite mascaras."-
Long & Curl Mascara Super Waterproof"People have said this is the world's most stubborn waterproof mascara, and I think they're right."$14.50
Long Up Mascara Super Waterproof"This is the one mascara I've returned to over and over this year. This is the Long Up mascara super waterproof."$14.50
Hot Beaute Heated Eyelash Curler"It is supposed to help lift your lashes which I know people already do use the technique of heating your eyelash curler."-
Hot Eyelash Curler"It's okay. Like it does a little bit but it doesn't really truly curl your lashes."-Browse more
- “It's so good”
- “I mean, come on”
- “I've talked about it so many times that I'm going to stop”6:53–6:58
- “Definitely 100% deserves being in the Hall of Fame”6:56–7:01
- Source: Best of Beauty Awards in Japan 2025 - Jan 9, 2026
- “I have tried so many different brands now, but I still come back to this one”2:10–2:17
- “Absolutely cannot live without”2:14–2:17
- Source: Best Skincare of 2025: J & K-Beauty Favorites - Jan 23, 2026
- “This Heroin Make Speedy mascara remover is like, ooh, it's so good”1:07–1:19
- “I swear to you, it is so fast. It just melts down right away. I literally don't need any effort”1:33–1:40
- “This is clutch”
- “No rubbing, which is so important if you're getting a little bit older and you don't want to rub your skin all around and cause more wrinkles”2:13–2:24
- Source: My PM Skincare Routine for Hyperpigmentation - Apr 18, 2026
- “Their speedy remover is a godsend”2:18–2:22
- “It's a mascara dissolver, and you just literally brush it onto your lashes. Give it like 30 seconds, and it melts that stubborn waterproof mascara away”2:25–2:29
- “I've even used it to remove false lashes. Like, it's so hard to get rid of that glue, but this works wonders”2:31–2:39
- “I actually like this more than the mascara itself”2:47–2:52
- “If you're someone who regularly uses waterproof mascara, I suggest you try this out. You don't need to tug and pull at your eyes”2:49–2:56
- Source: Ranking viral Japanese beauty products - May 22, 2026
- “As soon as I try this, it's been like game changer for my cleansing routine”8:26–8:31
- “As soon as it touches your lashes, it melts the mascara”8:42–8:50
- “Your eyes feel super clean and fresh without any rubbing or any friction around your eyes”8:53–9:00
- Source: Best of beauty 2025: Skincare and makeup - Dec 13, 2025
- “If you are someone who doesn't use waterproof mascara because it is so hard to take off, listen, you have no excuses because you need this”25:00–25:04
- “You just kind of apply it on the eyes, let it sit, wipe it off with a cotton pad a few times, and you're good”25:16–25:24
- Source: Best makeup of 2025 - Dec 8, 2025
- “Great for taking off stubborn mascara. Highly recommend”47:10–47:16
- “I do find that's the best way to get all the oily residue off”47:25–47:29
- Source: Beauty empties 2026: skincare, makeup, haircare & bodycare - Jan 29, 2026
Variant: Rich Keep
- “I do love my Heroine Make eyeliners”
- Source: Best of Beauty Awards in Japan 2025 - Jan 9, 2026
Variant: Black Brown
- “I love using the black brown shade”6:25–6:31
- “For everyday use or like light like this then I prefer going for the black brown one”6:37–6:42
- Source: Best purchases of 2025 - Jan 3, 2026
- “This is one of my all-time favorite mascaras”
- “I did notice that this one does start to kind of like smudge under my eyes over time if I'm wearing it throughout an entire day”
- “I find that if I layer it with this Kulfi Badi mascara, then I do not get any smudging under my eyes whatsoever”
- Source: Beauty empties 2026: skincare, makeup, haircare & bodycare - Jan 29, 2026
Variant: 01 Jet Black
- “People have said this is the world's most stubborn waterproof mascara, and I think they're right”0:22–0:29
- “Guys, this thing is so hard to remove. I am not kidding you. It is like lash cement”0:29–0:34
- “I love how fast it is to build up my lashes, cuz the wand is like a bigger size”0:49–0:53
- “It's fast, it's efficient”
- “If you're someone who has straight, short, hard-to-curl lashes, this mascara is for you”1:12–1:18
- “It will stay and hold its curl in place no matter the weather, if it's hot, humid”1:18–1:22
- “This won't give you panda eyes, and it doesn't make your lashes feel super crunchy or dry because it has added argan oil”1:26–1:33
- “I'm usually very loyal to my Clio mascara. I think a lot of you guys know that. It's my OG, but after testing this out, I'm going to say it's up there”1:36–1:43
- Source: Ranking viral Japanese beauty products - May 22, 2026
- “This is the one mascara I've returned to over and over this year. This is the Long Up mascara super waterproof”36:17–36:29
- “It's tough to get off, but it's so smudge proof and long lasting”36:35–36:39
- “It gives me a lot of control”
- “Japanese mascaras are just excellent”36:41–36:42
- “It also has a curved brush that's not too big”
- “If you have smaller eye shape and you struggle to get into the inner corners, I guarantee you this will do the trick for you”36:47–36:52
- Source: Best of beauty 2025 into 2026: makeup favorites, new essentials, longtime holy grails - Dec 30, 2025
- “It is supposed to help lift your lashes which I know people already do use the technique of heating your eyelash curler”38:19–38:23
- “It is produced by Heroine Make which I know they know about their lashes deal”38:33–38:38
- “I've never tried a heated one. So, I was very very curious”38:55–38:59
- Source: Huge J-Beauty Haul: Skincare, Makeup, Hair & More - Dec 25, 2025
- “It's okay. Like it does a little bit but it doesn't really truly curl your lashes”13:26–13:33
- “You can definitely feel the warmth, but it's not like hot hot”14:39–14:44
- “It definitely like helps kill it a little bit compared to not doing it”14:45–14:51
- Source: Everyday makeup routine: glowy skinned soft glam - May 1, 2026
Brand note
Heroine Make is a Japanese brand that specializes in bulletproof eye makeup, especially mascaras that lock in curl and resist humidity, sweat, and tears. The trade-off is that removal is genuinely difficult — creators consistently pair the mascaras with the brand's Speedy Mascara Remover, which melts even the most stubborn formulas without rubbing. If you have straight, hard-to-curl lashes or need makeup that survives all day without smudging, this is a solid bet; just know you'll need a dedicated remover.
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