- “This is one of my all-time favorite mascaras”
- “I did notice that this one does start to kind of like smudge under my eyes over time if I'm wearing it throughout an entire day”
- “I find that if I layer it with this Kulfi Badi mascara, then I do not get any smudging under my eyes whatsoever”
- Source: Beauty empties 2026: skincare, makeup, haircare & bodycare - Jan 29, 2026
Heroine Make
See reviews of these products
Advanced Film Mascara"This is one of my all-time favorite mascaras."-
Long & Curl Mascara Super Waterproof"People have said this is the world's most stubborn waterproof mascara, and I think they're right."$14.50
Long Up Mascara Super Waterproof"This is the one mascara I've returned to over and over this year. This is the Long Up mascara super waterproof."$14.50
Long & Curl Mascara Super Waterproof"People have said this is the world's most stubborn waterproof mascara, and I think they're right."$14.50
Long Up Mascara Super Waterproof"This is the one mascara I've returned to over and over this year. This is the Long Up mascara super waterproof."$14.50Browse more
- “People have said this is the world's most stubborn waterproof mascara, and I think they're right”0:22–0:29
- “Guys, this thing is so hard to remove. I am not kidding you. It is like lash cement”0:29–0:34
- “I love how fast it is to build up my lashes, cuz the wand is like a bigger size”0:49–0:53
- “It's fast, it's efficient”
- “If you're someone who has straight, short, hard-to-curl lashes, this mascara is for you”1:12–1:18
- “It will stay and hold its curl in place no matter the weather, if it's hot, humid”1:18–1:22
- “This won't give you panda eyes, and it doesn't make your lashes feel super crunchy or dry because it has added argan oil”1:26–1:33
- “I'm usually very loyal to my Clio mascara. I think a lot of you guys know that. It's my OG, but after testing this out, I'm going to say it's up there”1:36–1:43
- Source: Ranking viral Japanese beauty products - May 22, 2026
- “This is the one mascara I've returned to over and over this year. This is the Long Up mascara super waterproof”36:17–36:29
- “It's tough to get off, but it's so smudge proof and long lasting”36:35–36:39
- “It gives me a lot of control”
- “Japanese mascaras are just excellent”36:41–36:42
- “It also has a curved brush that's not too big”
- “If you have smaller eye shape and you struggle to get into the inner corners, I guarantee you this will do the trick for you”36:47–36:52
- Source: Best of beauty 2025 into 2026: makeup favorites, new essentials, longtime holy grails - Dec 30, 2025
Brand note
Heroine Make is a Japanese brand that specializes in bulletproof eye makeup, especially mascaras that lock in curl and resist humidity, sweat, and tears. The trade-off is that removal is genuinely difficult — creators consistently pair the mascaras with the brand's Speedy Mascara Remover, which melts even the most stubborn formulas without rubbing. If you have straight, hard-to-curl lashes or need makeup that survives all day without smudging, this is a solid bet; just know you'll need a dedicated remover.
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