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Holika Holika

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cyounginyou mentioning Holika Holika My Fave Mood Eye Palette at 08:24 in their YouTube videoMy Fave Mood Eye Palette"I love the Holika Holika eyeshadow palettes cuz they have like nine color which is not as much as like um Wake and especially this color."-@val_foche reviewing Holika Holika Holika Holika Tinted Milk Cream Blush at 07:11 in a YouTube Shorts videoTinted Milk Cream Blush"First of all, the color like milky taro color. A really cute and really really fun texture."-@val_foche reviewing Holika Holika Single Eyeshadow at 19:02 in a YouTube Shorts videoMy Fave Piece Eye Shadow | Matte Single Shadow"It's a really nice quality eyeshadow."-@val_foche reviewing Holika Holika Puri Pore No Sebum Powder at 15:55 in a YouTube Shorts videoPuri Pore No Sebum Powder"I feel like they all work in the same way because I tried both Holika Holika and Etude."-@amandaz reviewing Holika Holika Moonshine Eyeshadow at 06:17 in a YouTube Shorts videoMy Fave Piece Eye Shadow"I actually think that this is better."$8.00soobeauty_official mentioning Holah Holikica Eyeshadow at 12:20 in their YouTube videoEyeshadow"The eyeshadow that I'm really into nowadays."-

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My Fave Mood Eye Palette
4.2Variant: 09 Letter From SpringMy Fave Mood Eye Palette
CYoungCYoung84K subscribers
3.5Variant: #12 Fall in OatMy Fave Mood Eye Palette
  • “This palette, it's like the cozy cashmere sweater of eyeshadows”9:50–9:53
  • “The colors are perfect for my complexion. My complexion goes very well with neutral muted tone down colors”9:53–9:59
  • “Holika Holika, when it comes to eyeshadow, they got game”10:01–10:04
  • “If you do have a darker complexion than me, you're probably not going to notice anything happening on your eyelids because the pigmentation of this is very sheer”10:04–10:08
  • “There's a lot of fallout, but it's a very easy eyeshadow palette to play around with”10:20–10:24
  • Source: Best Kbeauty makeup products of 2025 - Dec 29, 2025
Soo Beauty 수뷰티Soo Beauty 수뷰티419K subscribers
Tinted Milk Cream Blush
2Variant: Taro LatteTinted Milk Cream Blush
Val FochéVal Foché14K subscribers
My Fave Piece Eye Shadow | Matte Single Shadow
4.6Variant: Cold BrewMy Fave Piece Eye Shadow | Matte Single Shadow
Val FochéVal Foché14K subscribers
Puri Pore No Sebum Powder
My Fave Piece Eye Shadow
4.8My Fave Piece Eye Shadow
  • “I actually think that this is better”5:20–5:26
  • “It has a slightly smoother texture”
  • “It almost has a little bit more translucence to it”6:17–6:26
  • “Because of the smoothness of the formula, the way it washes out on the lids, I actually think it makes for a more easy to use product, more comfortable to apply onto the eyes”
  • “It still has a really glossy glow to it”6:38–6:44
  • “It's probably going to work better as a topper in a lot of instances in my opinion”6:41–6:46
  • “With the Holika Holika, the smoothness of the texture and the fact that the base pigment is slightly deeper than the actual glitters is what in my opinion makes this look more wet on the eyes”7:22–7:27
  • “I think that the Holika Holika is just as beautiful and in my opinion even more beautiful”7:45–7:51
  • Source: Best drugstore dupes for high-end makeup - Nov 15, 2025
Amanda ZAmanda Z128K subscribers
Eyeshadow
Brand note

Holika Holika is a K-beauty brand that leans into soft, subtle color — think sheer blushes and low-pigment eyeshadows that are hard to overdo. The My Fave Piece Eye Shadow is a standout for its blendable, non-chalky matte formula that works for beginners or anyone who prefers light, natural-looking makeup. The trade-off is real: the Tinted Milk Cream Blush, while fun and even in application, is so barely pigmented that even pale skin needs multiple layers to see it, making it more of a novelty than a workhorse.

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