- “The biggest thing I noticed was the frizz was gone”6:48–6:52
- “I was using Kerastase shampoo and conditioner and Kenra, which are very expensive and surprisingly, my hair was still looking frizzy and difficult to manage, so then I switched to &honey and the difference was absolutely basically immediate”6:59–7:11
- “My hair feels so much softer and looks so much smoother, it's easier to style, it's more manageable and it just looks so much healthier overall”7:31–7:39
- “The scent is another reason I am obsessed with these, it's a very light, very sweet, almost candy-like, but not overpowering at all”7:44–7:48
- “This is hands-down one of the best shampoo and conditioners I have ever used and I can confidently say it's become a permanent staple in my hair care routine”8:55–8:59
- Source: Amazon Beauty Must Haves 2026 | Prime Day + Best Sunscreen - Jun 23, 2026
&honey
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- “It smells so good. I couldn't believe it. It smells like kind of like a light candy”11:09–11:16
- “She said that's her favorite”11:32–11:35
- Source: New makeup 2026 and kbeauty skincare haul - Jun 5, 2026
- “I love the scent of this as well”22:14–22:18
- “I love how it has a good lather”22:16–22:20
- “One I definitely would repurchase for sure”22:18–22:22
- “I quite like it”
- Source: Every product I finished in 2025 - Dec 19, 2025
- “This was love at first use”10:25–10:28
- “This one was so unbelievably plush, but still had like some thickness and substance to it”10:38–10:44
- “It did such a great job removing my makeup”
- “I will go out of my way to repurchase this one”
- “Highly highly recommend. I would repurchase every single time”11:39–11:44
- Source: 50+ beauty empties: body care, skincare, haircare, fragrance, and makeup - Jun 27, 2026
- “Her favorite is the blue one”
- Source: Every beauty product I bought in Japan - Feb 14, 2026
- “These work really great”
- “The only thing I don't love about this is that the wand is so big”20:22–20:29
- “It does harden your hair, but I feel like it's still flexible where it's not super solid”20:41–20:49
- “You still can maneuver the hair around, even like hair on my bangs”20:49–20:53
- “And I feel like it really makes your hair stay”20:51–20:58
- “I love this And Honey Hair Mascara Stick”20:14–20:20
- “I feel like I can't live without this now”
- Source: Affordable J-Beauty Products That Are Actually Good - Apr 25, 2026
- “The conditioner is also incredibly hydrating”8:05–8:10
- “Every single time my hair feels silky, hydrated, and incredibly soft after using this duo”8:13–8:21
- “You can get both the shampoo and the conditioner for around $44, which honestly feels like a bargain considering the results I've been getting”8:35–8:39
- Source: Amazon Beauty Must Haves 2026 | Prime Day + Best Sunscreen - Jun 23, 2026
Brand note
&honey is a Japanese hair care brand that leans into sweet, candy-like scents and honey-based formulas. The Melty Moist Repair Shampoo gets consistent love for its fragrance and lather, making it a solid pick if you enjoy a pleasant scent experience in the shower. The Matomake Stick is a standout styling product that actually holds hair without making it stiff, though the wand is a bit large for precision work.
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